Smit Kwekerijen

What Smit Kwekerijen does

Smit Kwekerijen is a Dutch plant nursery headquartered in Sappemeer, Netherlands, with a second operational site in 's-Gravenzande. Founded in 1985, the company is one of three founding partners — alongside Tropicenter and JoGrow — that together operate under the unified Plant World brand. It cultivates more than 150 different (sub)tropical plant varieties, including green houseplants, Hydrangea, and winter-hardy palms, across a combined production footprint of 139 hectares (39 ha in the Netherlands and 100 ha in France), supported by sourcing collaborations with nurseries in Asia, Africa, and Central America.

The company holds 85 plant breeder rights (kwekersrechten) protecting a proprietary assortment of varieties developed in its own breeding nursery, and it markets differentiated product concepts under the Eden Collection umbrella (Eden Hangplanten, Eden Jungles, Eden Specials, Eden Seasonals), with newer concepts such as "Adorable little plants" launched in 2025. The business operates on a B2B wholesale model: plants are supplied fresh daily to Dutch auctions (veilingen), sold directly to garden centers and DIY retail chains (bouwmarkten) across Europe, distributed through horticultural exporters, and listed on the Floriday digital B2B wholesale platform.

The company employs 220 staff (185 permanent), is privately held with no disclosed institutional ownership or parent entity, and reports no public funding rounds, revenue figures, or material leadership changes in the provided sources.

Name

Smit Kwekerijen

Legal name

Kwekerij Smit Sappemeer bv

Website

https://smitkwekerijen.nl

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

51–100 employees

Short description

Smit Kwekerijen is a Dutch ornamental plant nursery and one of three founding partners of the Plant World brand, cultivating 150+ (sub)tropical houseplants, Hydrangea, and winter-hardy palms across 139 hectares in the Netherlands and France for B2B wholesale distribution to European garden centers, DIY retailers, and exporters.

Ownership category

akta.pro rank

Product category

Ornamental Horticulture

NAICS

Nursery and Floriculture Production (11142), Greenhouse, Nursery, and Floriculture Production (1114), Floriculture Production (111422)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Landscape Plant & Nursery Stock Wholesalers (Grower-Wholesalers) (AFAGAHAM)

akta.pro secondary industries

Potted Flowering Plants & Bedding Plants Production (Annuals, Perennials, Plugs) (AFAGAHAE), Protected Cultivation of Specialty Crops (Orchids, Bonsai, Exotics) (AFAGAHAH)

Keywords

• Wholesale plant nursery
• Greenhouse plant cultivation
• Ornamental horticulture
• Houseplant growing
• Tropical plant varieties

Headquarters

HQ city

Sappemeer

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure

Revenue model

1. Wholesale Plant Sales: B2B wholesale revenue from cultivation and sale of green houseplants, Hydrangea, and winter-hardy palms to garden centers, exporters, and retail partners across Europe. Plants are supplied fresh daily to Dutch auctions and through direct B2B relationships with retail partners.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Smit Kwekerijen is one of three founding nurseries that together form the Plant World brand, alongside Tropicenter and JoGrow. The company cultivates strong, unique, and sustainable green houseplants, Hydrangea, and winter-hardy palms in modern greenhouse operations in the Netherlands (39 ha) and France (100 ha). It produces 150+ (sub)tropical plant varieties and holds 85 plant breeder rights (kwekersrechten), supplying its plants daily fresh to Dutch auctions and directly to garden centers, exporters, and DIY retail partners across Europe.

Product overview

Plantworld operates as a plant nursery producing and distributing green houseplants, Hydrangea, and winter-hardy palms. The core product offering is organized under the Eden Collection brand, which includes sub-collections: Eden Hangplanten (hanging plants), Eden Jungles, Eden Specials, and Eden Seasonals. Beyond the main Eden Collection, the company also offers Young Plants through partnerships and has launched the "Adorable little plants" hanging plant concept. Their product range encompasses over 150 different (sub)tropical plant varieties available in pot sizes from 5cm to 80cm, with proprietary breeder's rights on 85 unique varieties. The company operates nurseries in the Netherlands and France and distributes to garden centers, exporters, and retail partners across Europe.

Differentiator

Problem solved

Functional benefit

Brands

• Eden Collection: Includes Eden Hangplanten, Eden Jungles, Eden Specials, and Eden Seasonals product lines.

Products and services

• Eden Collection
• Adorable little plants
• Green Kamerplanten (Green Houseplants)
• Hydrangea
• Winterharde Palmen (Winter-Hardy Palms)
• Young Plants

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Three partnerships are on record, tiered founding and core.

• TropicenterfoundingStrategic or Co-development PartnerTropicenter is one of the founding partners that created Plant World alongside JoGrow and Smit Kwekerijen, contributing to the formation of the unified Plant World brand.
• JoGrowfoundingStrategic or Co-development PartnerJoGrow is one of the founding partners that created Plant World alongside Tropicenter and Smit Kwekerijen, contributing to the formation of the unified Plant World brand.
• FloridaycoreTechnology or IntegrationFloriday is a digital B2B wholesale platform where Plant World maintains their grower pages for online supply and ordering. Plants are visible on the Floriday marketplace for buyers.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Florensis: Dutch-based breeder and young plant producer (now part of Dümmen Orange) supplying annuals, perennials, and potted plants across Europe. Comparable to Plant World in young plant production, ornamental breeding IP, and pan-European B2B distribution.
• Dümmen Orange: Global leader in ornamental plant breeding and propagation, headquartered in De Lier, Netherlands. Directly comparable to Plant World as a Dutch-based breeder-grower of potted and bedding ornamentals with extensive proprietary genetics and worldwide distribution.
• Royal Van Zanten: Dutch breeder and producer of potted plants and cut flowers with global reach. Comparable to Plant World in its focus on innovative ornamental varieties, branded product concepts, and B2B supply to European and international retailers.
• Vitro Plus: Dutch specialist fern and ornamental foliage producer using tissue-culture propagation and greenhouse cultivation. Comparable to Plant World in greenhouse-grown ornamental foliage, propagation-driven IP, and European B2B wholesale channels.
• Beekenkamp Group: Family-owned Dutch plant nursery producing potted plants, bedding plants, and young plants across multiple sites. Comparable to Plant World as a multi-category Dutch ornamental grower with proprietary genetics supplying European retail.
• Ter Laak Orchids: Large-scale Dutch greenhouse orchid producer operating modern sustainable greenhouses. Comparable to Plant World in its Dutch greenhouse-based ornamental production model, B2B wholesale focus, and emphasis on quality and consistency for European retail buyers.

Broad incumbents

• Ball Horticultural Company: Global horticulture company breeding, producing, and distributing ornamental seeds, cuttings, and young plants across multiple categories. Comparable to Plant World as an ornamental grower-breeder with B2B distribution, but at much broader international scale and product breadth.
• Syngenta Flowers: Global flower seed and cutting business of Syngenta serving professional ornamental growers worldwide. Comparable to Plant World as a major ornamental genetics and supply player but operating at much larger, broader scale across seed, cuttings, and potted categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/plantworld-nl
• Instagraminstagram.com/plantworldnl

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smit Kwekerijen