What greenID does

greenID is an enterprise identity verification and fraud prevention platform operated as a product brand within GB Group plc, a publicly listed UK company on the London Stock Exchange (ticker: GBG). The platform enables businesses to verify the identity of end customers during digital onboarding and to detect fraud signals at the point of application, serving regulated enterprises across financial services, fintech, telecoms, gaming, real estate, crypto & FX, education, and superannuation. Named customers include National Australia Bank, HSBC, American Express, IBM, Optus, Airbnb, eToro, and AMP, indicating a tier-1 enterprise client base anchored in Australia, the UK, the US, and New Zealand.

The platform is modular and organized around three functional pillars: verify identity (data verification, document authentication, biometric verification), assess risk (KYC, KYB, risk intelligence, PEPs & sanctions, transaction monitoring), and protect against fraud (identity fraud, application fraud, deepfake and forgery detection). Underlying capabilities include computer vision for document forensics and facial biometrics, and anomaly detection for synthetic identity and application fraud. Coverage spans 50 countries, supports 195 document and biometric verification types, runs 80+ fraud protection checks, and processes 62 billion+ transactions annually. An upcoming unified offering, GBG Go, signals platform consolidation across GBG's broader customer intelligence portfolio.

Revenue is generated through B2B enterprise contracts on a recurring subscription or usage basis, with pricing delivered via direct sales engagements rather than public tiers. The go-to-market is enterprise field sales, evidenced by persistent "Get a demo" and "Book a demo" CTAs, supported by content marketing (blog, reports and eBooks, events and webinars, news). Marketing is concentrated under the GBG Trust brand for fraud protection. No specific revenue figures, customer counts, headcount, funding rounds, M&A, or leadership data were disclosed in the source material.

Name

greenID

Legal name

GB Group plc

Website

https://gbg-greenid.com

Company type

Public

Operating status

Operating

Short description

greenID is an enterprise identity verification and fraud prevention platform within GB Group plc, serving regulated industries such as financial services, fintech, telecoms, and gaming with data, document, and biometric verification across 50 countries.

Ownership category

akta.pro rank

Product category

Identity Verification Software

NAICS

Investigation and Personal Background Check Services (561611)

SIC

Services-Consumer Credit Reporting, Collection Agencies (7320), Services-Detective, Guard & Armored Car Services (7381)

akta.pro primary industry

Identity Verification & Proofing (IDV, KYC, Biometrics) (HDADAAAF)

akta.pro secondary industries

Fraud Prevention & Identity Verification (IDV/KYC) (BPAMAEAI), Identity Verification & Digital ID (IDV, eIDAS, biometrics) (FSAGAFAA), Data, Evidence & Document Verification (IDV) for KYC (FSAMAMAN), KYC/KYB Identity Verification & Onboarding (FSADALAA)

Keywords

• Identity verification services
• Fraud prevention platform
• KYC compliance solutions
• Biometric authentication software
• Document verification technology

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Identity Verification Services: B2B SaaS platform providing identity verification, document authentication, and biometric verification services on a subscription or usage basis to enterprise customers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

greenID is an enterprise identity verification and fraud prevention platform that verifies genuine customers through data verification against trusted identity sources in 50 countries, forensic document authentication across 195 document types, and biometric facial verification. The platform combines these capabilities with KYC/KYB compliance, PEPs and sanctions screening, risk intelligence, and transaction monitoring to deliver customer onboarding, regulatory compliance, and fraud protection for regulated enterprises.

Product overview

greenID is a modular identity verification and fraud prevention platform offered by GBG Australia. The core offering centers on greenID Identity Verification, supported by complementary modules covering data verification, document authentication, biometric verification, and document fraud detection. The platform extends into risk assessment through Know Your Customer (KYC), Know Your Business (KYB), Risk Intelligence, and PEPS & Sanctions screening. Fraud protection capabilities include Identity Fraud detection, Application Fraud prevention, and Transaction Monitoring. All capabilities operate under the GBG Trust brand umbrella for fraud protection services. The platform provides global coverage across 50 countries with support for 195 document and biometric verification types and 80+ identity fraud protection checks.

Differentiator

Problem solved

Functional benefit

Brands

• greenID: Identity verification solution providing data verification, document authentication, and biometric verification for identity validation.

Products and services

• greenID Identity Verification Core identity verification product that enables enterprises to verify genuine customers across digital channels by combining data verification, document authentication, and biometric verification, securing every step of the customer journey.
• Data Verification Rapidly verifies genuine customers using comprehensive access to trusted identity data sources across 50 countries, validating that the identity presented matches authoritative records.
• Document Authentication Provides fast forensic ID testing and secure authentication of identity documents in seconds, supporting 195 document types and using computer vision to detect tampering and forgeries.
• Biometric Verification Accurately and securely verifies identity ownership and genuine presence using facial recognition and biometric analysis with liveness detection to protect against spoofing.
• Document Fraud Detection Document and biometric security solution that protects remote identity proofing from deepfakes and forgeries by combining visual document analysis with biometric checks.
• Know Your Customer (KYC) Establishes compliant customer relationships based on trust with fast, accurate, and secure customer due diligence processes that satisfy KYC and AML obligations.
• Know Your Business (KYB) Automates end-to-end business intelligence verification worldwide to provide a simpler, safer, and faster route to revenue while meeting business onboarding compliance requirements.
• Risk Intelligence Provides real-time analysis of risk intelligence on identities and actions, balancing customer conversion against caution through alerts and ongoing monitoring.
• PEPs & Sanctions Screening Screens and monitors individuals and entities against Politically Exposed Persons lists and global sanctions lists to support ongoing AML and counter-terrorism financing compliance.
• Identity Fraud Protection (GBG Trust) Protects against synthetic identity fraud and stops the digital crime wave of cyberattacks, stolen data, and identity theft from infecting business onboarding flows.
• Application Fraud Detection Detects and prevents fraudulent applications at the point of submission, interrogating identities for fraud signals and blocking crime at first contact.
• Transaction Monitoring Monitors transactions for suspicious activity and fraud signals in real time, supporting AML obligations and ongoing account-level risk management.

Quantifiable outcome

• 80+ fraud protection checks available
• +3 more outcomes

Named customers8 records

Segments8 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Trulioo: Trulioo operates a global identity verification platform with coverage across many countries for KYC/AML, directly comparable to greenID's 50-country data verification footprint.
• Veriff: Veriff delivers AI-powered identity verification with global document coverage and biometric liveness checks, directly competing with greenID for regulated enterprise and fintech onboarding.
• Onfido: Onfido provides AI-driven identity verification, document authentication, and biometric KYC for enterprises across financial services, fintech, and other regulated verticals, directly competing with greenID's core offering.
• iDenfy: iDenfy provides identity verification, document authentication, and biometric liveness checks for fintech, banking, and crypto, competing head-to-head with greenID on multi-jurisdictional KYC.
• ID.me: ID.me offers identity verification and digital wallet solutions for government, financial services, and healthcare, competing with greenID in regulated enterprise onboarding flows.
• Persona: Persona provides configurable identity verification, document, and biometric checks as an API platform for digital businesses, competing with greenID on enterprise onboarding and KYC use cases.
• Jumio: Jumio offers an end-to-end identity verification, KYC, AML, and fraud-prevention platform sold to large enterprises, directly overlapping with greenID across banking, fintech, and crypto segments.

Broad incumbents

• Equifax: Equifax is a major consumer credit reporting bureau that also offers identity and fraud solutions as part of its broader data analytics portfolio, overlapping with greenID on credit-driven KYC.
• LexisNexis Risk Solutions: LexisNexis Risk Solutions is an established provider of identity verification, KYC, and fraud analytics inside a broader data and analytics portfolio, comparable to greenID on enterprise risk workflows.
• Experian: Experian is a broad incumbent credit bureau and identity data provider offering consumer credit reporting and identity verification as part of a much wider portfolio, comparable to greenID on data verification.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks3 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about greenID