Web-suunnittelu Pokis

What Web-suunnittelu Pokis does

Web-suunnittelu Pokis is a sole-proprietor digital agency based in Rovaniemi, Finland, founded in 2012 by Jukka Peltoperä. The firm designs and develops custom WordPress websites and WooCommerce or Shopify online stores for Finnish small businesses, entrepreneurs, associations, and non-profits, with supplementary offerings in SEO, content production (including Finnish-English translation), graphic design, and ongoing website maintenance. Technology is built entirely on open-source stacks — primarily WordPress and WooCommerce — with a stated preference for client-owned, editable platforms over closed subscription systems; the only third-party cloud offering is Shopify, used as an alternative e-commerce front end.

The business operates on a direct-to-consumer, project-based model with transparent, time-based pricing: small websites start at €1,200 + VAT, medium websites at €2,400, and ad-hoc work is billed at €65/hour. Domain registration and web hosting are bundled into project packages, and the firm does not charge mandatory monthly retainers. There are no resellers, account managers, or intermediaries; the founder handles scoping, quoting, development, and post-project support personally, supplemented by a small B2B subcontracting channel that provides white-label maintenance to other agencies.

The firm is bootstrapped with no external funding and reports 300+ completed projects and a 96% customer satisfaction rate. AI-assisted tools are used for content production and visual design, but the firm's primary competitive asset is the founder's 20+ years of digital marketing and web experience, which is what enables a single operator to credibly deliver a full-service web presence to the Finnish SMB long tail.

Name

Web-suunnittelu Pokis

Legal name

Web-suunnittelu Pokis

Website

https://pokis.fi

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Web-suunnittelu Pokis is a one-person Finnish digital agency in Rovaniemi that builds custom WordPress websites, WooCommerce and Shopify online stores, and delivers SEO, content, and graphic design services to small businesses and non-profits across Finland.

Ownership category

akta.pro rank

Product category

Web Design and Digital Agency Services

NAICS

Advertising, Public Relations, and Related Services (5418), Other Services Related to Advertising (54189)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

On-Page SEO (Content Optimization, Internal Linking) (BPAFAJAB)

Keywords

• Web design services
• WordPress development
• WooCommerce e-commerce
• Search engine optimization
• Graphic design services

Headquarters

HQ city

Rovaniemi

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Fixed-price project fees: Clients are quoted a fixed price per project (small website starting at €1,200 + VAT, medium website starting at €2,400). Price is agreed upfront based on estimated hours.
2. Hourly billing (Tuntityöt): Hourly work at €65/hour for maintenance, small changes, SEO, content, graphic design, and ad-hoc tasks. Also offered as subcontracting to other agencies.
3. Website hosting and domain services (bundled): Domain registration and web hosting are included as part of website project packages. This provides a bundled, frictionless offering where clients receive a complete working website without sourcing components separately.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Web-suunnittelu Pokis is a solo Finnish digital agency that designs and builds custom, fast-loading, mobile-friendly, SEO-optimized WordPress websites and WooCommerce/Shopify online stores for small businesses, entrepreneurs, and non-profits across Finland. Around this core, it offers standalone services including website maintenance and updates, search engine optimization, SEO-focused content production, and graphic/brand design, all delivered personally by founder Jukka Peltoperä on fixed-price or hourly engagements with no mandatory monthly fees.

Product overview

Web-suunnittelu Pokis is a Rovaniemi-based digital and advertising agency that offers a portfolio of web design services built primarily on WordPress. The core offering is custom WordPress websites (WordPress-verkkosivustot), which serves as the foundation platform. This integrates with WooCommerce for e-commerce functionality and Shopify as an alternative e-commerce option. Additional service modules include website maintenance and updates, SEO optimization, content production, and graphic design—all designed to provide small businesses with a complete, self-manageable web presence without monthly fees or vendor lock-in.

Differentiator

Problem solved

Functional benefit

Products and services

• WordPress-verkkosivustot (Custom WordPress websites) Custom, fast-loading, mobile-friendly, SEO-optimised WordPress website builds tailored to each client's brand and goals, designed so the client can update content themselves without technical expertise. Includes domain + web hosting, responsive design, 3–10 pages (depending on package), and post-project support. Targeted at Finnish small businesses, entrepreneurs, and non-profits.
• WooCommerce-verkkokaupat (WooCommerce e-commerce stores) Design and launch of online stores using WooCommerce, integrated with WordPress, providing flexibility, extensibility, full site ownership, payment integration, and product/inventory management. Targeted at Finnish small businesses wanting an open-source, client-owned store.
• Shopify-verkkokaupat (Shopify e-commerce stores) Design and launch of online stores on Shopify, a fully cloud-based e-commerce platform with integrated payment methods (Shopify Payments, PayPal, card payments), easy product and inventory management, and apps for business growth. Targeted at small businesses that want a quick-to-launch, low-maintenance store.
• Verkkosivujen ylläpito ja päivitykset (Website maintenance and updates) Ongoing updates, backups, security monitoring, and technical support for WordPress and other CMS platforms to keep client sites functional, secure, and up to date. Also offered as subcontracting to other agencies that need reliable maintenance capabilities without in-house resources.
• Hakukoneoptimointi (SEO services) Search engine optimization including keyword research, technical SEO (site speed, structure, meta descriptions, title tags, internal linking), and ongoing SEO strategy to improve Google visibility and drive qualified traffic. Can be delivered one-off with a new site or as a continuous monthly or campaign-based engagement.
• Sisällöntuotanto (Content production) SEO-optimised copywriting for client websites: company presentations, service descriptions, blog posts, e-commerce product descriptions, reference stories, and Finnish ↔ English translations. Handwritten, readable texts designed to build credibility and drive conversions.
• Graafinen suunnittelu (Graphic design) Logo design, colour palette, typography, and visual identity for web, print, and social media. Also produces social media posts, ad banners, flyers, and brand identity guidelines to ensure consistent appearance across channels.

Quantifiable outcome

• 96% customer satisfaction rate
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature6 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Devero: Finnish digital agency serving business clients with web development and digital marketing services. Comparable because it competes for the same Finnish SMB website and SEO budget with similar project-based and retainer offerings.
• Hurja Solutions: Finnish digital agency offering web design, digital marketing, and SEO services to businesses across Finland. Comparable because it operates in the same Finnish SMB market with a similar service mix and direct-to-client delivery model.
• Frantic: Finnish digital agency providing web development, e-commerce, and digital marketing services to business clients. Comparable due to overlapping offerings (websites, e-commerce, SEO, content) and shared focus on the Finnish business market.

Broad incumbents

• WordPress.com: Hosted WordPress platform operated by Automattic that offers DIY site building on the same underlying CMS Pokis uses. Comparable because it competes for SMB customers who might otherwise hire an agency for a WordPress site, while also influencing Pokis's tooling and ecosystem.
• Squarespace: Global DIY website builder targeting small businesses and entrepreneurs with design-forward templates. Comparable as a direct substitute for entry-level custom website projects aimed at SMBs seeking an affordable, low-touch web presence.
• Wix: Global DIY website builder widely used by small businesses and entrepreneurs. Comparable as the principal substitute for custom SMB web design: it competes for the same Finnish SMB budget with a self-service, low-cost alternative.

Emerging players

• Webflow: Visual web development platform used by designers and SMBs to build custom, responsive websites without code. Comparable as an emerging alternative that increasingly competes for mid-tier SMB web design work that Pokis also targets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/PokisWeb
• Facebookfacebook.com/290450581010
• LinkedInlinkedin.com/company/web-suunnittelu-pokis

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Web-suunnittelu Pokis