International Investment Guide

What International Investment Guide does

International Investment Guide (IIG) is a London-based media and communications agency founded in 2004 that has operated for approximately 20 years producing bespoke corporate communications for international clients. The company offers four integrated service lines: Investment Guides (features highlighting business opportunities in dynamic regions for international investors), Corporate Profiles (tailor-made corporate identity solutions), Events & Announcements (publicity for IPOs, product launches, and major milestones), and National Branding (communication campaigns for federal governments and national tourism/investment promotion organizations). Its principal differentiator is self-described exclusive partnership status with three globally recognized media brands — TIME Magazine, National Geographic, and Fortune Magazine — through which client content reaches international audiences, with supplementary online distribution via the Business Investor Guide platform.

IIG's business model is professional services, with revenue generated through quote-based, made-to-measure engagements tailored to each client's budget and objectives. GTM is sales-led and field-based: multilingual representatives travel globally to conduct face-to-face research with political and corporate leaders, simultaneously generating content and sourcing new engagements. The company employs 11-50 people at its London headquarters (Fitzrovia House, Cleveland Street) and lists roughly 20 named enterprise clients across banking, luxury, hospitality, telecom, pharma, energy, and industrials. Technology is "not disclosed" — the offering is services-based rather than platform-based, and there is no AI/ML component evidenced in the available data. Pricing is not publicly disclosed; the firm emphasizes customized rather than standardized pricing.

Name

International Investment Guide

Legal name

International Investment Guide

Website

https://iiguide.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

International Investment Guide is a London-based communications agency providing bespoke corporate profiles, investment guides, event promotion, and national branding campaigns to enterprises and governments worldwide, delivered through exclusive partnerships with TIME, Fortune, and National Geographic.

Ownership category

akta.pro rank

Product category

Corporate Communications and International Media Services

NAICS

Media Representatives (541840)

SIC

Miscellaneous Publishing (2741)

akta.pro primary industry

International Public Diplomacy/External Service Broadcasters (MPABAEAK)

Keywords

• Corporate communications
• International media partnerships
• Investment guide publishing
• National branding campaigns
• Corporate profile services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Corporate Profile Services: Customized corporate identity and branding solutions for businesses looking to improve their international presence. These are made-to-measure solutions tailored to client needs.
2. Investment Guide Features: Production of investment guides highlighting business opportunities in dynamic global regions for international investors, with content published in partnership with major media publications.
3. National Branding Campaigns: Communication campaigns for federal governments and national tourism/investment promotion organizations, encompassing branding, content management, and custom publishing.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

International Investment Guide is a London-based media communication agency that produces made-to-measure corporate profiles, investment guides, events and announcements, and national branding campaigns for enterprises and governments. It operates as the exclusive international partner of TIME, National Geographic, and Fortune Magazine, distributing client content through these premium publications and the online Business Investor Guide platform.

Product overview

International Investment Guide (IIG) is a London-based communication agency with 20 years of experience, operating as a single unified service offering rather than a modular platform. The core offering consists of four integrated service lines: Investment Guides (highlighting business opportunities in dynamic regions), Corporate Profile (tailored corporate identity solutions), Events & Announcements (promotion of significant milestones), and National Branding (campaigns for governments and tourism organizations). IIG is the authorized representative of major publications including TIME, Fortune, and National Geographic, with content also published on the online platform Business Investment Guide (www.businessinvestorguide.com). The company positions itself as a made-to-measure communications provider, customizing solutions to client needs rather than offering standardized products.

Differentiator

Problem solved

Functional benefit

Products and services

• Investment Guides Features that provide insight into current business opportunities in dynamic regions around the world, highlighting trend-setting behavior and identifying rising corporate stars for international investors.
• Corporate Profile Tailor-made corporate identity and storytelling solutions that build affinity and trust with international audiences across industries and markets.
• Events & Announcements Promotion of significant corporate milestones such as product launches, IPOs, and market entrances through international media coverage and publicity.
• National Branding Communication campaigns for federal governments and national tourism and investment promotion organizations, encompassing branding, content management, and custom publishing to promote national standing internationally, bolster FDI, and drive international tourism arrivals.
• Business Investor Guide (www.businessinvestorguide.com) Online platform where IIG's corporate profiles and investment guides are published, serving as the digital distribution channel for content produced by IIG.

Quantifiable outcome

• Access to the world's most popular news magazine (TIME), business investors bible (Fortune), and storytelling platform (National Geographic)

Named customers20 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• TIME MagazinecoreGTM or Marketing PartnerIIG is an exclusive partner of TIME Magazine, the world's most popular news magazine. Through this partnership, IIG produces content features that appear in TIME Magazine, providing clients with access to one of the most recognized global media brands for building international visibility and credibility.
• National GeographiccoreGTM or Marketing PartnerIIG partners with National Geographic to create stories that take audiences on a journey. This partnership enables IIG to offer clients storytelling capabilities through one of the world's most trusted media brands, focusing on compelling narratives about business opportunities and emerging markets.
• Fortune MagazinecoreGTM or Marketing PartnerAs exclusive partners of Fortune Magazine (considered the business investors bible), IIG creates content that reaches Fortune's audience of sophisticated business investors and executives, positioning clients' investment opportunities directly to their target audience of international investors.
• Business Investor GuidecoreGTM or Marketing PartnerIIG's profiles are also published online at Business Investor Guide (www.businessinvestorguide.com), providing an additional digital distribution channel that complements the print publication partnerships and extends the reach of client content to online audiences interested in investment opportunities.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Teneo: Global strategic advisory firm combining financial communications, public affairs, and consulting for CEOs, governments, and investors. Comparable in its premium positioning and ability to package corporate and government reputation work into international media campaigns.
• Edelman: World's largest PR firm with global financial communications, public affairs, and content capabilities serving multinational corporates and governments. Competes with IIG for international corporate visibility and government branding engagements, but at vastly larger scale and broader service offering.
• Brunswick Group: Global strategic communications firm advising corporates, governments, and financial sponsors on international reputation, M&A, and capital-markets visibility. Comparable to IIG in serving cross-border corporate and government clients seeking premium international media exposure, but at vastly greater scale and with a broader service suite.
• Finsbury Glover Hering: Global financial and corporate communications firm specializing in IPOs, M&A, and crisis communications for multinational clients. Overlaps directly with IIG's IPO/milestone and corporate-profile offerings and targets the same kind of international corporate decision-makers.

Direct peers

• Aspectus Group: B2B communications and content agency that builds brand visibility through media partnerships, custom content, and thought-leadership campaigns. Comparable business model of monetizing third-party media relationships to produce bespoke corporate content for international clients.
• Instinctif Partners: International business-to-business communications consultancy with practices in financial communications, content, and public affairs, including emerging-market and cross-border mandates. Comparable client mix of international corporates and high-touch bespoke service delivery.
• Pace Communications: Custom-content and media-representation agency that partners with major publishers to produce brand-sponsored content for enterprise clients. Closely comparable to IIG in its reliance on exclusive publisher relationships and bespoke corporate-content production.
• Kreab: International communications consultancy with strong presence in EMEA, LATAM, and emerging markets, advising corporates and governments on financial communications, public affairs, and cross-border campaigns. Closely comparable in geography, emerging-market focus, and mix of corporate and government clients.
• H/Advisors: International financial and corporate communications firm focused on IPOs, M&A, and cross-border transactions, with a strong emerging-market footprint. Direct overlap with IIG's IPO promotion, milestone announcements, and emerging-market corporate-profile services.

Emerging players

• Greensbridge Communications: Independent media and communications consultancy producing custom content, corporate profiles, and media campaigns for clients in international and emerging markets. Closely comparable in size, custom-publishing model, and emerging-market corporate client base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about International Investment Guide