Indiana Beverage
- Company typePrivate
- Founded1939
- HeadquartersValparaiso, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
Indiana Beverage firmographics
Firmographics- Name
- Indiana Beverage
- Legal name
- Indiana Beverage
- Website
- https://indianabev.com
- Company type
- Private
- Founded year
- 1939
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Indiana Beverage industry classification
Industry- Product category
- Beverage Wholesale Distribution
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Alcoholic Beverage Wholesale (Beer, Wine, Spirits) (AFAIAGAA)
- akta.pro secondary industry
- Non-Alcoholic Beverage Wholesale (Soft Drinks, Water, Juice, RTD Coffee/Tea) (AFAIAGAB)
Keywords
Where Indiana Beverage is headquartered
LocationHeadquarters
- HQ city
- Valparaiso
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Indiana Beverage business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Beer and Beverage Wholesale Distribution: Acts as middle-tier wholesaler in three-tier distribution system. Purchases products from brewers and sells to retail outlets (liquor stores, grocery stores, restaurants, taverns, hotels). Revenue generated through product markup between wholesale and retail pricing.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Indiana Beverage product offering
Product offeringCore offering
Indiana Beverage is a family-owned beer and beverage wholesaler that operates as the middle tier in the three-tier distribution system, distributing over 1,500 brands from 90+ brewery and supplier partners to retail partners (liquor stores, grocery stores, restaurants, taverns, hotels) across Northern Indiana. The company provides scheduled delivery, draft line cleaning, custom marketing materials, server training, and online ordering through the eoMarket retailer portal, while also offering real-time supplier reporting to brand partners.
Product overview
Indiana Beverage is a family-owned beer and wine beverage distributor operating as the middle tier in the three-tier distribution system, serving retail partners across Northern Indiana with a portfolio of over 1,500 beer brands and 90+ brewery partners, supplemented by wine and non-alcohol beverages. The company operates multiple interconnected service platforms including eoMarket (online ordering portal), Supplier Reporting (real-time brand analytics), and ACH payment processing, complemented by value-added services such as custom design, inventory control, draft line maintenance, and staff training. Founded in 1939 and headquartered in Valparaiso, IN, the company is led by the third-generation Leetz family with president Bob Jacobs.
Differentiator
Problem solved
Functional benefit
Products and services
- Beer and Non-Alcoholic Beverage Wholesale Distribution Core wholesale distribution service: purchases beer, wine, and non-alcoholic beverages from 90+ brewery and 100+ supplier partners and sells them at wholesale to retail outlets (liquor stores, grocery stores, restaurants, taverns, hotels) across Northern Indiana, generating revenue through product markup.
- eoMarket Online Ordering Portal
Quantifiable outcome
- 3,000,000 cases of Miller brands sold in 1994 (historical record)
- +2 more outcomes
Companies that use Indiana Beverage
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Indiana Beverage technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Indiana Beverage partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Tivoli Brewing Co. (Outlaw Light Beer)minorOutlaw Light Beer, brewed in Colorado by Tivoli Brewing Co., has expanded statewide distribution in Indiana through new and existing partnerships with local distributors including Indiana Beverage. The expansion includes promotional activities tied to country artists Koe Wetzel and HARDY as part of Outlaw's national growth strategy targeting significant retail placements in 2026.
- Metro Beverage (South Bend)coreAcquisition of Metro Beverage in South Bend expanded Indiana Beverage's presence in the South Bend market area. This acquisition was part of the company's expansion and rebranding from North Coast Distributing to Indiana Beverage.
- Five Star DistributingcoreFive Star Distributing was appointed as Indiana Beverage's sub-distributor in 2005 to service 12 counties in Northeast Indiana. Five Star's warehouse is located in Whitley County. This partnership extends Indiana Beverage's reach to serve the entire top third of Indiana state.
Scale indicators6 records
Recent moves11 records
Expansion highlights5 records
Indiana Beverage competitors and assessment
Company assessmentBroad incumbents
- Breakthru Beverage Group: One of the largest multi-state beverage distributors in the US, formed through the merger of Southern Wine & Spirits and Breakthru. Broad incumbent that overlaps with Indiana Beverage as a beer wholesaler but operates at national scale across wine, spirits, and beer with broader portfolio and logistics footprint.
- Southern Glazer's Wine & Spirits: The largest beverage alcohol distributor in the US, operating across all 50 states. Comparable as the dominant wholesale incumbent; competes for supplier franchises and large national retail accounts but with materially broader geographic reach and category mix than Indiana Beverage.
- Republic National Distributing Company: Second-largest US beverage alcohol distributor with multi-state operations. Broad incumbent comparable to Indiana Beverage in core beer/wholesale distribution activities but operating at substantially greater scale and category breadth.
Regional players
- Heidelberg Distributing: Ohio-based beer and beverage wholesaler founded in 1938. Comparable as a long-tenured, family-rooted Midwest regional beer distributor with similar size, three-tier model, and value-added retailer services, though operating in Ohio rather than Indiana.
- General Distributors of Iowa: Iowa-based beer and beverage wholesaler. Comparable as a long-standing, family-led regional distributor operating the three-tier wholesale model with similar brand portfolio breadth and Midwestern retail customer base.
Direct peers
- Zink Distributing Company: Indiana-based regional beer wholesaler distributing across portions of Indiana. Directly comparable as an in-state peer competing for retail accounts and supplier franchises within the same three-tier distribution system.
- Monarch Beverage Company: Indianapolis-based Anheuser-Busch wholesaler and one of the largest beer distributors in Indiana. Directly comparable as a third-party beer wholesaler operating in the same Indiana three-tier system with overlapping retail customer base, similar family-ownership heritage, and comparable portfolio breadth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Indiana Beverage social profiles
Digital presenceIndiana Beverage financial estimates
Financial estimateRevenue estimate
Valuation estimate
Indiana Beverage leadership team
Management profileNumber of profiles
Profiles3 records
Indiana Beverage subsidiaries and ownership
Company hierarchySubsidiaries2 records
Indiana Beverage funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Indiana Beverage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Indiana Beverage
What does Indiana Beverage do?
Indiana Beverage is a family-owned beer and beverage wholesaler that operates as the middle tier in the three-tier distribution system, distributing over 1,500 brands from 90+ brewery and supplier partners to retail partners (liquor stores, grocery stores, restaurants, taverns, hotels) across Northern Indiana. The company provides scheduled delivery, draft line cleaning, custom marketing materials, server training, and online ordering through the eoMarket retailer portal, while also offering real-time supplier reporting to brand partners.
Is Indiana Beverage a public or private company?
Indiana Beverage is a private company. It is classified as family owned and is currently operating.
When was Indiana Beverage founded?
Indiana Beverage was founded in 1939. It employs 101 to 250 people.
Where is Indiana Beverage based?
Indiana Beverage is headquartered in Valparaiso, United States, in the North America region.
How does Indiana Beverage make money?
One revenue line is on record: beer and Beverage Wholesale Distribution.
Who are Indiana Beverage's main competitors?
Broad incumbents on record are Breakthru Beverage Group, Southern Glazer's Wine & Spirits and Republic National Distributing Company. Regional players are Heidelberg Distributing and General Distributors of Iowa. Direct peers are Zink Distributing Company and Monarch Beverage Company.
Does Indiana Beverage have an API?
No public API is recorded for Indiana Beverage.
What industry is Indiana Beverage in?
Indiana Beverage's product category is Beverage Wholesale Distribution. Its primary akta.pro industry code is AFAIAGAA, Alcoholic Beverage Wholesale (Beer, Wine, Spirits), with a secondary code of AFAIAGAB, Non-Alcoholic Beverage Wholesale (Soft Drinks, Water, Juice, RTD Coffee/Tea). Its SIC code is 5180.