Castle Real Estate Group

What Castle Real Estate Group does

Castle Real Estate Group is a residential real estate team headquartered in Scottsdale, Arizona, operating across 30+ Phoenix metro communities including Phoenix, Scottsdale, Gilbert, Chandler, Mesa, Tempe, Peoria, Glendale, Surprise, and Goodyear. The team of nine licensed agents — led by Steve Castle and including Michal Castle, Tali Castle, Alana Puleo, Laurel Smith, Marie Cerna, Rene Garcia, Cory Presley, and Brandon Thompson — provides end-to-end home buying, home selling, relocation, and investor advisory services to individual consumers and households. The group operates under the Real Broker LLC brokerage license and is affiliated with the PLACE agent network for brand and operational support.

The business is delivered through a Brivity-powered web platform that provides IDX-integrated MLS property search across residential, multi-family, and condo/townhome categories, virtual showing scheduling, community pages, and lead-capture forms. Marketing is multi-channel across Facebook, Instagram, X, YouTube, Pinterest, LinkedIn, and a content/blog function. A referral partnership with BKCO Loan Team extends the offering into mortgage financing referral economics, and the team supports clients with post-closing vendor referrals (house cleaners, landscapers, estate attorneys).

Revenue is generated primarily through percentage-based real estate commissions on completed buy-side and sell-side transactions, with a secondary affiliate/referral stream from the BKCO mortgage partnership. Commission rates are not publicly disclosed. The company is a privately held, founder-owned team with no institutional funding, no app, no public API, and no disclosed revenue figures.

Name

Castle Real Estate Group

Legal name

Castle Real Estate Group

Website

https://castlegroupaz.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Castle Real Estate Group is a Scottsdale, Arizona-based residential real estate team of nine licensed agents serving home buyers, sellers, relocators, and investors across 30+ Phoenix metro communities under the Real Broker LLC license.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Buyer Representation Services (BPAJAAAJ), Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

Keywords

• Residential real estate
• Home buying services
• Home selling services
• Property search listings
• Relocation assistance

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Real Estate Commission: Traditional real estate commission-based revenue from residential property transactions. Agents earn commissions on completed buying and selling transactions.
2. Referral Fees: Partnership with BKCO Loan Team for mortgage financing referrals, generating referral income for connecting clients with lending services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels10 records

Core offering

Castle Real Estate Group is a residential real estate brokerage team operating in the Phoenix metro area of Arizona. The team provides home buying and selling services through a group of licensed agents under Real Broker LLC, covering 30+ Arizona communities. Core services include property search, marketing plans for sellers, relocation assistance, and mortgage pre-approval referrals through a partnership with BKCO Loan Team.

Product overview

Castle Real Estate Group operates as a Phoenix Metro area real estate brokerage affiliated with Real Broker LLC and powered by the Brivity platform. The company offers a unified real estate service combining a property search/marketplace (searching residential, multi-family, and condo/townhome listings across 30+ Arizona communities), home selling services with free marketing plans, and financing assistance through a BKCO Loan Team partnership. The group also provides relocation services and maintains a team of nine licensed agents. All technology infrastructure is delivered via the Brivity platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Buying Services Full-service residential home buying assistance for individuals and families seeking to purchase properties across 30+ Phoenix metro area communities, including property search, showings, negotiation, and closing support.
• Home Selling Services Home selling services offering a free marketing plan designed to sell homes for maximum value in minimal time, including valuation, marketing strategy, negotiation, and closing support for homeowners in the Phoenix metro area.
• Relocation Services Assistance for clients relocating to the Phoenix metro area from out-of-state or other regions, including area and neighborhood education, remote transaction management, and end-to-end relocation guidance.
• Financing & Mortgage Pre-Approval Referral Mortgage financing and pre-approval referral service delivered through partnership with BKCO Loan Team, providing homebuyers with tailored loan options and customer service.

Quantifiable outcome

• Clients report high satisfaction with agent patience, attention to detail, and post-closing support

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Real Broker LLCcoreChannel Partner/ Reseller/ DistributorCastle Real Estate Group operates under Real Broker LLC as their affiliated brokerage. This is a franchise/brokerage relationship where Castle Group operates as agents under the Real Broker LLC license.
• BKCO Loan TeamminorGTM or Marketing PartnerPartnership for delivering mortgage financing solutions to homebuyers. BKCO Loan Team provides home loan options and customer service for clients seeking financing through Castle Real Estate referrals.
• PLACEcoreStrategic or Co-development PartnerCastle Real Estate Group is affiliated with PLACE (Powered by Leading Agents Creating Excellence), a real estate network providing technology, support, and brand resources to independent agent teams.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Coldwell Banker Realty (Arizona): National residential brokerage with substantial Phoenix metro agent coverage. Comparable in core offering (residential buy/sell representation) but with national brand resources and broader service portfolio.
• RE/MAX Excalibur: RE/MAX-affiliated brokerage serving the Phoenix metro with a large agent roster. Comparable as a competing residential brokerage, though operating at significantly greater scale and brand recognition.
• Berkshire Hathaway HomeServices Arizona Properties: National residential brokerage with strong Phoenix metro presence. Comparable as a buyer/seller brokerage serving the same affluent Phoenix sub-markets (e.g., Scottsdale, Paradise Valley) where Castle Real Estate Group is also active.
• Compass: Tech-forward national residential brokerage with a significant presence in affluent Phoenix/Scottsdale sub-markets. Comparable as a competing agent-led brokerage targeting similar seller and relocation clients, but with proprietary technology and marketing capabilities.
• eXp Realty: Cloud-based brokerage with a large Arizona agent population. Comparable as a commission-based residential brokerage, but operating with a fundamentally different virtual, low-overhead model that competes for the same agent talent pool.
• Keller Williams Realty (Phoenix): National residential brokerage franchise with a large Phoenix metro presence. Comparable as a competing team-based brokerage, but with materially larger agent count, brand spend, and operational infrastructure.

Direct peers

• HomeSmart: Arizona-headquartered residential brokerage with a large agent base and strong presence in the Phoenix metro. Directly comparable as a commission-based residential brokerage serving the same geography and buyer/seller segments as Castle Real Estate Group.
• West USA Realty: Long-standing Arizona residential brokerage with significant Phoenix metro agent headcount. Directly comparable in geography, service offering (buyer/seller representation), and commission-based revenue model.
• Realty Executives: Arizona-based residential real estate franchise with deep Phoenix metro agent coverage. Comparable as a traditional commission-based brokerage competing for the same home buyers and sellers in the same local sub-markets.

Emerging players

• Redfin: Tech-enabled residential brokerage with significant Phoenix metro operations. Comparable as a competitor for the same buyer/seller clients, but operating at substantially larger scale with a fundamentally different technology-driven model and lower commission structure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/castlegroupaz
• YouTubeyoutube.com/castlegroupaz
• Facebookfacebook.com/castlegroupaz
• LinkedInlinkedin.com/company/castlegroupaz
• Instagraminstagram.com/castlegroupaz
• Pinterestpinterest.com/castlegroupaz

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Castle Real Estate Group