What Realty Executives Phoenix does

Realty Executives Phoenix, now operating as Realty Executives Arizona Territory, is a real estate brokerage serving the Arizona market through a network of 24 offices statewide. The company is part of the Realty Executives franchise network, a brand established in 1965 that now approaches 60 years in business. Under Broker/Owner & CEO Jeff Murtaugh, the firm was formed in 2024 by unifying the previously separate Phoenix and Yuma territories into a single Arizona territory co-owned with parent company Realty Executives International. The brokerage recruits and supports experienced real estate agents by offering multiple commission-based compensation plans, office space across the state (including a new location at the Outlier Center in Phoenix), and operational support from a leadership team that includes 11 brokers/managers, an in-house lawyer, and a dedicated executive (Mark Shinn) for handling difficult situations.

The company's product platform rests on three components: the core commission-split brokerage service, the PrimeAgent Training Center (delivering CE courses, agent/broker roundtables, and coaching), and a full relocation department that partners with major national relocation companies. Ancillary benefits include health and life insurance through United Healthcare, ongoing training from mortgage partner CrossCountry Mortgage, and annual agent awards events and holiday parties. The technology stack is described as standard brokerage tooling for transaction management and agent support, with no proprietary AI capabilities, patents, or advanced technical differentiators disclosed.

The business model is transaction-fee based: the company earns a portion of commissions from real estate transactions completed by its affiliated agents. The go-to-market is enterprise-style field sales targeting seasoned real estate professionals, executed through direct outreach, referrals, phone (888-629-7985), email ([email protected]), and the company website. Customer segments are two-sided — individual buyers, sellers, and relocating consumers on the demand side, and independent real estate agents and teams on the supply side — with horizontal segmentation across residential and commercial real estate.

Name

Realty Executives Phoenix

Legal name

Realty Executives Arizona Territory

Website

https://joinrealtyexecutivesphoenix.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

101–250 employees

Short description

Realty Executives Phoenix, operating as Realty Executives Arizona Territory, is a commission-based real estate brokerage with 24 offices statewide. It recruits and supports seasoned agents through multiple compensation plans, training, and operational infrastructure, serving Arizona's residential and commercial buyers, sellers, and real estate professionals.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Office Brokerage (BPAJABAA), Real Estate Buyer Representation (FSAEAJAG)

Keywords

• Real estate brokerage
• Residential real estate
• Agent recruitment
• Brokerage services
• Relocation services

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Commission-based brokerage services: Realty Executives operates as a real estate brokerage generating revenue through commission splits with agents. They offer multiple cost-saving compensation plans allowing agents to choose structures that suit their business needs. The company collects a portion of transaction commissions from real estate sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Realty Executives Phoenix (operating as Realty Executives Arizona Territory) is a real estate brokerage franchise offering multiple cost-saving agent compensation plans, 24 offices across Arizona, the PrimeAgent Training Center for agent education, in-house legal support, and a full relocation department. The brokerage recruits seasoned real estate professionals and supports them with 11 brokers/managers, comprehensive training, team-building infrastructure, and partnerships such as CrossCountry Mortgage for mortgage-related CE courses.

Product overview

Realty Executives Arizona Territory is a real estate brokerage offering a unified platform for Phoenix and Yuma territories. The core offering includes multiple compensation plans for agents and office spaces throughout the state. Supporting modules include the PrimeAgent Training Center for continuing education and professional development, and a full relocation department that partners with national relocation companies. The brokerage also provides team-building friendly environments with favorable commission structures for real estate teams.

Differentiator

Problem solved

Functional benefit

Products and services

• Realty Executives Arizona Territory Brokerage A real estate brokerage offering multiple cost-saving compensation plans for agents, with office spaces throughout Arizona including a new location at the Outlier Center in Phoenix. The brokerage supports residential and commercial real estate transactions and is targeted at seasoned real estate professionals seeking brokerage affiliation.
• PrimeAgent Training Center

Quantifiable outcome

• 24 offices available throughout Arizona state
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Realty Executives InternationalcoreStrategic or Co-development PartnerRealty Executives Arizona Territory is co-owned with Realty Executives International, creating a substantial Arizona territory with financial backing and stability for long-term growth. This partnership ensures the brand is more powerful and recognizable across the state.
• CrossCountry MortgageminorStrategic or Co-development PartnerCrossCountry Mortgage serves as the mortgage partner for Realty Executives Arizona Territory, offering numerous classes, training, and CE courses throughout the year for agents.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• West USA Realty: West USA Realty is one of the largest Arizona-based residential brokerages, directly competing with Realty Executives Phoenix for agents, offices, and transaction volume in the same metro and surrounding areas.
• HomeSmart: HomeSmart is a major Arizona-headquartered brokerage competing directly with Realty Executives in the same residential real estate market, with comparable agent-centric value proposition and commission split structures.
• Russ Lyon Sotheby's International Realty: Russ Lyon Sotheby's is a leading Arizona luxury residential brokerage with overlapping geographic territory and a similar agent-attraction model, competing for high-producing agents and relocations in the Phoenix metro.

Broad incumbents

• Compass: Compass is a large national residential brokerage with a presence in Arizona, differentiated by its proprietary technology platform and has historically poached top agents from regional brokerages like Realty Executives.
• eXp Realty: eXp Realty is a cloud-based, publicly-traded brokerage aggressively recruiting agents nationwide including Arizona through aggressive commission splits and equity participation, competing for the same agent pool.
• Realty Executives International: Realty Executives International is the parent franchisor and a co-owner of the Arizona Territory, operating the broader franchise network across the US and internationally; provides comparable franchise brokerage infrastructure.
• Berkshire Hathaway HomeServices: Berkshire Hathaway HomeServices is a major national brokerage franchise with significant Arizona operations, competing for experienced agents and relocation business with strong brand backing.
• RE/MAX: RE/MAX is a long-established national brokerage franchise with strong Arizona market presence, offering comparable agent-friendly commission structures and brand recognition similar to Realty Executives.
• Coldwell Banker Realty: Coldwell Banker is a major national brokerage franchise with established Arizona operations, competing for agents and clients with brand recognition comparable to Realty Executives' 60-year heritage.
• Keller Williams Realty: Keller Williams is the largest US residential brokerage franchise by agent count, with significant Arizona presence and similar agent-recruitment economics including training and profit-sharing models.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/realty-executives-phoenix

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Realty Executives Phoenix