dr Wolz Zell
Dr. Wolz Zell GmbH is a German manufacturer of natural dietary supplements founded in 1969, selling 60+ enzyme yeast cell, probiotic, vitamin, and botanical products direct-to-consumers via its e-commerce platform and distributors across 25+ countries.
- Company typePrivate
- Founded1969
- HeadquartersGeisenheim, Germany
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What dr Wolz Zell does
Dr. Wolz Zell GmbH is a privately held German dietary supplement manufacturer headquartered in Geisenheim (Rheingau), operating since 1969 under founder-family leadership including Dr. med. Dipl. Ing. Georg Wolz and David Wenzel as executives (Geschäftsführer). The company produces a portfolio of more than 60 SKUs across 12 health categories — immune defense, intestinal preparation, vitality, muscles and bones, heart and circulation, psyche and sleep, vitamins and minerals, phytochemicals, dietary fibre, athlete preparations, and bundle deals — anchored on proprietary enzyme yeast cell technology (Enzyme Yeast Cells Dr. Wolz, delivering 100-200 billion enzyme yeast cells per serving in the Zell Oxygen line) and multi-strain probiotic formulations (Darmflora plus and Curabiom lines, with up to 23 lactic acid bacteria strains and 40-120 billion CFU per daily dose). Quality positioning rests on careful raw material selection, continuous residue analysis, certified manufacturing, and third-party research validation.
The business model is direct-to-consumer e-commerce (shop.wolz.de) complemented by a network of independent local representatives and distributors in more than 25 countries across Europe and Asia, including Austria, Switzerland, Belgium, Greece, Bulgaria, Korea, Israel, and New Zealand. Individual product pricing ranges from approximately €9.30 to €74.10, with volume discounts, bundle deals, free domestic shipping above €30, and payment via prepayment, credit card, PayPal, and invoice. Selected branded inputs are licensed in — notably the Provexis Fruitflow (WSTC II) tomato concentrate used in Thromboflow Dr. Wolz. The company markets through its own website, email newsletter, and social channels (Facebook, Instagram, YouTube, Twitter). No revenue, funding, headcount growth, or app/AI capabilities are disclosed.
dr Wolz Zell firmographics
Firmographics- Name
- dr Wolz Zell
- Legal name
- Dr. Wolz Zell GmbH
- Website
- https://wolz.de
- Company type
- Private
- Founded year
- 1969
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Dr. Wolz Zell GmbH is a German manufacturer of natural dietary supplements founded in 1969, selling 60+ enzyme yeast cell, probiotic, vitamin, and botanical products direct-to-consumers via its e-commerce platform and distributors across 25+ countries.
- Ownership category
- akta.pro rank
dr Wolz Zell industry classification
Industry- Product category
- Dietary Supplements
- NAICS
- Medicinal and Botanical Manufacturing (325411)
- SIC
- Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Probiotics & Digestive Health Supplements (CRADAGAF)
- akta.pro secondary industries
- Herbal & Botanical Supplements (CRADAGAD), Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)
Keywords
Where dr Wolz Zell is headquartered
LocationHeadquarters
- HQ city
- Geisenheim
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
dr Wolz Zell business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Dietary Supplement Sales: Direct sales of proprietary dietary supplements and health products through the company's e-commerce platform and international distribution network. Products include capsules, powders, liquids, and sprays targeting various health categories including immune defense, intestinal health, vitality, heart circulation, and musculoskeletal support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing with volume discounts |
| Other | Pay-as-you-go | Payment methods |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
dr Wolz Zell product offering
Product offeringCore offering
Dr. Wolz Zell GmbH develops, manufactures, and sells a comprehensive portfolio of more than 60 natural dietary supplement products — capsules, powders, liquids, sachets, sprays, and creams — across categories including immune defense, intestinal preparation, vitality, muscles & bones, heart & circulation, psyche & sleep, vitamins & minerals, plant extracts, dietary fibre, and preparations for athletes and children. Products are built on proprietary enzyme yeast cell technology, multi-strain probiotic culture blends, plant extracts, and licensed WSTC II tomato concentrate, and are marketed direct-to-consumer through the company's own e-commerce storefront shop.wolz.de and an international distributor network covering 25+ countries.
Product overview
Dr. Wolz Zell GmbH is a German dietary supplement company offering a comprehensive portfolio of natural health products organized into 12 main categories: Immune Defense, Intestine Preparation, Vitality, Muscles & Bones, Heart & Circulation, Psyche & Sleep, Vitamins & Minerals, Phyto, Ballaststoffe (Dietary Fibre), Preparations for Athletes, and Bundle Deals. The product line includes over 60 individual products featuring enzyme yeast cell preparations (Zell Oxygen line), intestinal flora supplements (Darmflora plus line, Curabiom line), vitamin and mineral formulations, plant extracts (phytochemicals), protein and fibre supplements, and targeted health solutions for specific conditions. Products are primarily sold through the company's e-commerce platform (shop.wolz.de) with distribution to over 25 countries worldwide. The company emphasizes quality through careful raw material selection, continuous residue analysis, certified manufacturing processes, and effectiveness verification by independent research institutions.
Differentiator
Problem solved
Functional benefit
Brands
- Zell Oxygen: Enzyme yeast cell preparation product line
- Darmflora
- Curabiom
- Hawei
- Sanuzella
- Cardio Protect
- KinderImmun
- Petogen
- Probiocolon
Products and services
- Immune Defense product line Category-level offering spanning dietary supplements designed to support and strengthen the immune system, including KinderImmun Dr. Wolz, Immun Select Dr. Wolz, and Zell Oxygen Immunkomplex. Targeted at health-conscious adults and parents of children seeking natural immune defense support.
- Intestine Preparation product line Category-level offering for intestinal health and flora support, including the Darmflora plus range, Curabiom Baby, Curabiom flora, and Darm activ. Targeted at adults, infants, children, and families seeking probiotic and fibre support.
- Vitality product line Category-level offering spanning micronutrient supplements for daily optimal supply, including the Zell Oxygen line, Zell Oxygen plus, and Vitalkomplex Dr. Wolz. Targeted at general health-conscious consumers seeking natural vitality and energy support.
- Muscles & Bones product line Category-level offering for musculoskeletal health, including PROaktiv Komplex / Gelenk Komplex, EPA 1000 mg, Osteo-Coral-D3, and Phytoflam. Targeted at adults seeking joint, bone, and muscle recovery support.
- Heart & Circulation product line Category-level offering for cardiovascular health, including Cholesterinreduktion, Thromboflow, Omega-3-Fettsäuren Kapseln, Cardio Care, and Cardio Protect Q10. Targeted at adults targeting cholesterol, blood flow, and circulation concerns.
- Psyche & Sleep product line Category-level offering for mental health and sleep support, including Einschlafspray Dr. Wolz. Targeted at adults seeking natural support for sleep onset and relaxation.
- Phyto product line Category-level offering of plant-based supplements, including Curcumin Extrakt 45, Grüntee Extrakt, Saffron+Rhodiola-Extrakt, Ingwer-Extrakt, Brokkoliextrakt + Aktiv-Enzym, Sekundäre Pflanzenstoffe 270, Prostata pro Dr. Wolz, and Borretschöl-Kapseln. Targeted at adults seeking targeted phytonutrient support.
- Ballaststoffe (Dietary Fibre) product line Category-level offering of dietary fibre supplements, including Hawei Glucanhafer-Eiweiß-Shake and Dietary fibre complex Dr. Wolz. Targeted at adults seeking fibre, satiety, and metabolic support.
- Preparations for Athletes product line Category-level offering of sports and performance nutrition supplements, including Sanuzella ZYM sportsline and Curabiom Derma med. Targeted at adult athletes and physically active consumers.
- Bundle Deals Combined-product packs sold at discounted prices, including the Child-Set, Winter-Deal, Athlete-Deal, Heart & Circulation-Deal, Muscles & Bones-Deal, Cholesterin-Deal, Anti-aging-Deal, Vitality-Deal, and Hawei bundles. Targeted at consumers seeking value when buying across multiple complementary categories.
- Prostata pro Dr. Wolz Combination pack of lycopene complex and multi-complex capsules with selenium and vitamins D3, K2, and E for prostate support; 40 capsules. Targeted at adult men seeking natural prostate support.
- Curabiom Baby Dietary supplement with galacto-oligosaccharides (GOS) and live lactic acid bacteria (Bifidobacterium infantis, Lactobacillus acidophilus, Lactobacillus rhamnosus). Targeted at infants and young children for intestinal / microbiome support.
- Zell Oxygen Enzyme yeast cells concentrate (65%) with fruit juices, vitamins B12, niacin, and wheat germ oil; delivers 200 billion enzyme yeast cells per daily serving. Targeted at adults seeking vitality support via the proprietary enzyme yeast cell technology.
- Cardio Protect Q10 Herzkapseln Heart health capsules with resveratrol, Q10 complex, choline, and vitamins D, B12, B6, B1, and folic acid; 60 capsules. Targeted at adults seeking cardiovascular Q10-based support.
- Curabiom flora Food supplement with GOS, acacia fibres, inulin, xylo-oligosaccharides (XOS), 2'-O-fucosyllactose (2'FL), and vitamins B12 and biotin; 226g package with 14 sachets. Targeted at adults seeking prebiotic and microbiome support.
- B-Komplex + Biotin + Folsäure Hefetabletten Yeast-based B-complex tablets with dried yeast (90%) and vitamins B1, B2, B6, B12, biotin, and folic acid; 300 tablets per package. Targeted at adults seeking B-vitamin support.
- Grüntee Extrakt (Green Tea Extract) Green tea extract capsules with 77% extract providing polyphenols, catechins (450mg), EGCG (355mg), and vitamin C from acerola; 120 capsules. Targeted at adults seeking antioxidant and metabolic support.
- Sekundäre Pflanzenstoffe 270 (Phytochemicals 270) Mixed plant extracts capsule with 270mg polyphenols including citrus flavonoids, resveratrol, OPC, and quercetin; 90–120 capsules. Targeted at adults seeking phytonutrient and antioxidant support.
- Acerola Vitamin C + Bioflavonoids Fruit powder supplement from acerola cherries (53%), rosehip, blueberries, oranges, and citrus fruits with 240mg vitamin C and 116mg citrus flavonoids per serving. Targeted at adults seeking natural vitamin C support.
- Cholesterinreduktion Dr. Wolz Oat bran supplement with 99% oat bran containing 23% beta-glucans and vitamins B6, B1, folic acid, and B12 for cholesterol reduction; 224g powder. Targeted at adults managing cholesterol levels.
- Vitamin D3 1000 I.E. plus Vitamin D3 supplement with acerola juice powder, citrus flavonoids, and 1000 I.E. vitamin D3 per capsule; 60 capsules. Targeted at adults with low vitamin D status.
- Darmflora plus Kinder + Family Intestinal flora supplement with inulin, 2'-fucosyllactose, lactic acid bacteria (Lactobacillus acidophilus, Bifidobacterium longum, B. lactis), and vitamins B2 and D; 68g package. Targeted at children and families for gut-flora support.
- Selen ACE 100 µg Selenium supplement with acerola juice powder, wheat germ oil, selenium yeast, vitamin E, and carotenoids including lycopene; 180 capsules. Targeted at adults seeking selenium-based antioxidant support.
- Thromboflow Dr. Wolz Tomato extract supplement with water-soluble tomato concentrate (WSTC II, used under the licensed Fruitflow trademark from Provexis) and resveratrol for healthy blood flow and platelet aggregation; 20 capsules. Targeted at adults seeking natural cardiovascular and blood-flow support.
- Hawei Glucanhafer-Eiweiß-Shake (Natural flavour) Oat bran protein shake with 60% oat bran containing 23% beta-glucans and 40% milk protein; 422g powder. Targeted at adults seeking high-fibre protein meal replacement with at least 4g beta-glucans per daily serving.
- Curabiom Derma med Certified natural cosmetics cream for irritated skin prone to redness and itching; 50ml cream with aqua, glycine soja oil, and Lactobacillus lysate. Targeted at adults with sensitive or reactive skin.
- Dietary fibre complex Dr. Wolz Dietary fibre supplement with acacia fibre (47%), resistant dextrin (40%), and guar gum fibre (13%); 300g highly soluble non-swelling powder. Targeted at adults seeking fibre and digestive support.
- KinderImmun Dr. Wolz Children's immune support supplement with inulin, acerola juice powder, colostrum, yeast beta-glucans, lactic acid bacteria, zinc, and multiple vitamins; 65g or 30 sticks. Targeted at parents of children aged 4+ seeking immune support.
- Darmflora plus select complex Dr. Wolz Intestinal flora supplement with 22 strains of live lactic acid bacteria (40 billion CFU), citrus flavonoids with hesperidin, and B vitamins; 80 capsules. Targeted at adults seeking broad multi-strain probiotic support.
- Vitalkomplex Dr. Wolz 83% plant-based concentrate with 19 fruit and vegetable juices, herbal extracts, vitamins, and minerals; 500ml daily concentrate for vitality support. Targeted at adults seeking micronutrient and vitality support.
- Zell Oxygen Immunkomplex Kurpackung Immune support concentrate with enzyme yeast cells (100–150 billion per serving), beta-glucans, vitamins, zinc, selenium, and lycopin; package of 3x250ml. Targeted at adults seeking a course-format immune defence regimen.
- Immun Select Dr. Wolz Immune support capsules with yeast beta-glucans (56%), acerola juice powder, inactivated Lactobacillus paracasei, zinc, and quercetin; 120 capsules. Targeted at adults seeking immune defence support.
- Zell Oxygen plus Enhanced enzyme yeast cells concentrate with honey, wheat germ oil, vitamins, zinc, and selenium; delivers 200 billion enzyme yeast cells per serving. Targeted at adults seeking enhanced vitality support.
- EPA 1000 mg High-concentration omega-3 supplement with 67% sea fish oil providing 1g EPA and 0.12g DHA per 4 capsules; 60 capsules. Targeted at adults seeking omega-3-based musculoskeletal and cardiovascular support.
- Darmflora plus URO Intestinal flora supplement with live lactic acid bacteria (Lactobacillus acidophilus, L. reuteri, L. rhamnosus), vitamin B12, and biotin; 40 capsules. Targeted at adults seeking uro-intestinal microbiome support.
- Ingwer-Extrakt (Ginger Extract) Ginger root extract capsules with 100% dried ginger extract providing 25mg gingerol per 2 capsules; 120 capsules. Targeted at adults seeking natural ginger-based support.
- Einschlafspray Dr. Wolz Sleep support spray with melatonin (1mg), passion flower extract, KSM-66 Ashwagandha, green tea extract (theanine), and lemon balm; 30ml spray. Targeted at adults seeking sleep onset support.
- Cardio Care Dr. Wolz Cocoa flavanols supplement with 200mg flavanols per daily dose (2 capsules) for healthy blood circulation and vascular health; 30 sticks (60 capsules). Targeted at adults seeking cocoa flavanol-based vascular support.
- PROaktiv Komplex / Gelenk Komplex Dr. Wolz Joint health supplement with chondroitin sulphate, glucosamine, omega-3 fatty acids (DHA, EPA), vitamins C, E, and folic acid; 80 capsules. Targeted at adults seeking joint comfort and mobility support.
- Darmflora plus select Dr. Wolz Intestinal flora supplement with 8 strains of live lactic acid bacteria (48 billion CFU), B vitamins, and biotin; 40 or 80 capsules. Targeted at adults seeking multi-strain probiotic maintenance.
- Hawei Glucanhafer-Eiweiß-Shake (Vanilla flavour) Vanilla-flavoured oat bran protein shake with 58% oat bran containing 23% beta-glucans, 39% milk protein, and choline; 432g powder. Targeted at adults seeking a flavoured high-fibre protein shake.
- Darmflora plus select intens Dr. Wolz High-potency intestinal flora supplement with 22 strains of live lactic acid bacteria (120 billion CFU) and B vitamins; 40 or 80 capsules. Targeted at adults seeking intensified probiotic support.
- Darm activ Dietary food for special medical purposes for constipation treatment with 80% native chicory inulin, lactulose, and lactic acid bacteria; 209g or 400g powder. Targeted at adults with constipation needing fibre- and probiotic-based intestinal support.
- Borretschöl-Kapseln Dr. Wolz Borage oil capsules with 97% borage oil providing 590mg omega-6 fatty acids and 240mg gamma-linolenic acid with vitamin E; 60 capsules. Targeted at adults seeking omega-6 fatty acid support.
Quantifiable outcome
- Zell Oxygen Immunkomplex contains 100-150 billion enzyme yeast cells per serving
- +2 more outcomes
Companies that use dr Wolz Zell
Customer profileSegments5 records
Ideal customer profiles3 records
dr Wolz Zell technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
dr Wolz Zell partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor.
- Oskar Pharma d.o.o.minorLocal representative for Bosnia and Herzegovina. Address: Podvornice - Zgona b.b, 80101 Livno. Website: wolz.ba
- Inuk NaturalsminorLocal representative for Belgium. Address: Comeniuslaan 27, 1404 AB Bussum, Netherlands. Website: inuknaturals.com
- MeDilem EOODminorLocal representative for Bulgaria. Address: 24 Struga Str., BG-1233 Sofia. Website: dr-wolz.medilem.bg
- Power Health Hellas A.E.B.E.minorLocal representative for Greece. Address: 59, Deligianni & 2, Koletti Str, GR-14452 Metamorfossi -Attiki, Athens. Website: powerhealth.gr
- Rossmore HealthminorLocal representative for Great Britain. Address: 31, Grange Road, Cookstown, BT80 8SB, Northern Ireland
- SynPharma GmbHminorLocal representative for Austria. Address: Wiener Bundesstraße 21, Hallwang b. Salzburg. Website: cosmetic-gallery.at
- Akuht GmbHminorLocal representative for Switzerland. Address: Unterdorfstr. 13, 8808 Pfäffikon. Website: wolz.ch
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
dr Wolz Zell competitors and assessment
Company assessmentDirect peers
- Sanct Bernhard: German DTC natural supplement brand offering broad vitamins, minerals, herbal and specialty wellness products via direct mail-order and online. Closely comparable in DTC-first model and category breadth at similar company size.
- Hevert Arzneimittel: German manufacturer of natural medicines and dietary supplements focused on homeopathic-phytotherapy and micronutrient preparations. Comparable in mid-size German natural-supplement positioning and category overlap.
- Orthomol: German family-owned supplement company with broad micronutrient, immune, vitality, and orthomolecular product lines. Comparable in size, category breadth, and German mid-market positioning to Dr. Wolz.
- Abtei (Omega Pharma / Perrigo): Heritage German supplement brand offering vitamins, minerals, and herbal products across immune, heart, and vitality categories; competes directly through similar drugstore/pharmacy channels and category overlap.
- Salus (Salus-Haus): German/German-rooted manufacturer of plant-based and botanical medicinal products, juices, and supplements. Highly comparable on the herbal/botanical product category and German health-retail distribution.
- Doppelherz (Queisser Pharma): Flagship German OTC supplement brand (Doppelherz aktiv, etc.) with broad vitamin/mineral/botanical portfolio across immunity, heart, vitality, joints — same product category, same customer base, same drugstore/pharmacy channels as Dr. Wolz.
Broad incumbents
- Now Foods: Large US-based supplement manufacturer with very broad vitamins, probiotics, herbal, and specialty supplement portfolio. Comparable on product breadth and many overlapping categories; vastly larger scale and global retail reach.
- Nature's Way: Major North American herbal and dietary supplement brand within the Schwabe group, broad category coverage in herbal/botanical, immune, and digestive health. Overlaps meaningfully on the herbal/botanical and gut-health product categories.
Regional players
- Burgerstein (Antistress AG): Swiss micronutrient and orthomolecular supplement specialist with broad category portfolio in vitamins, minerals, and probiotics. Comparable product mix and category breadth; primary market is Switzerland/German-speaking Europe rather than competing head-on in Germany.
Emerging players
- Probi (Probi AB): Swedish publicly-listed probiotic specialist with patented Lactobacillus and Bifidobacterium strains used in supplements and functional foods. Direct comparable to Dr. Wolz's multi-strain probiotic and yeast-cell positioning at the gut-health end of the portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
dr Wolz Zell social profiles
Digital presencedr Wolz Zell financial estimates
Financial estimateRevenue estimate
Valuation estimate
dr Wolz Zell leadership team
Management profileNumber of profiles
Profiles2 records
dr Wolz Zell funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
dr Wolz Zell M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about dr Wolz Zell
What does dr Wolz Zell do?
Dr. Wolz Zell GmbH develops, manufactures, and sells a comprehensive portfolio of more than 60 natural dietary supplement products — capsules, powders, liquids, sachets, sprays, and creams — across categories including immune defense, intestinal preparation, vitality, muscles & bones, heart & circulation, psyche & sleep, vitamins & minerals, plant extracts, dietary fibre, and preparations for athletes and children. Products are built on proprietary enzyme yeast cell technology, multi-strain probiotic culture blends, plant extracts, and licensed WSTC II tomato concentrate, and are marketed direct-to-consumer through the company's own e-commerce storefront shop.wolz.de and an international distributor network covering 25+ countries.
Is dr Wolz Zell a public or private company?
dr Wolz Zell is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was dr Wolz Zell founded?
dr Wolz Zell was founded in 1969. It employs 11 to 50 people.
Where is dr Wolz Zell based?
dr Wolz Zell is headquartered in Geisenheim, Germany, in the Europe region.
How does dr Wolz Zell make money?
One revenue line is on record: dietary Supplement Sales.
Who are dr Wolz Zell's main competitors?
Direct peers on record are Sanct Bernhard, Hevert Arzneimittel, Orthomol, Abtei (Omega Pharma / Perrigo), Salus (Salus-Haus) and Doppelherz (Queisser Pharma). Broad incumbents are Now Foods and Nature's Way. Burgerstein (Antistress AG) is listed as a regional player. Probi (Probi AB) is listed as an emerging player.
Does dr Wolz Zell have an API?
No public API is recorded for dr Wolz Zell.
What industry is dr Wolz Zell in?
dr Wolz Zell's product category is Dietary Supplements. Its primary akta.pro industry code is CRADAGAF, Probiotics & Digestive Health Supplements, with a secondary code of CRADAGAD, Herbal & Botanical Supplements. Its NAICS code is 325411 and its SIC code is 2833.