HeimatTBWA

What HeimatTBWA does

HeimatTBWA is a German full-service advertising and creative agency operating two offices in Berlin and Düsseldorf as the German affiliate of the TBWA Worldwide network and, by extension, Omnicom Advertising Group (NYSE: OMC). Founded in 1999 and employing 251–500 staff, the agency serves predominantly large enterprise clients across retail (HORNBACH, dm-drogerie markt), FMCG (Persil, Schwarzkopf, Trolli, Perwoll, WC Frisch), electronics (PHILIPS, Bosch Professional), automotive (Smart), insurance (Zurich), fintech (Consorsbank), quick commerce (Gorillas), consulting (BCG), and select political and nonprofit organizations (FDP, Regenbogenland, Stiftung Deutsche Krebshilfe, CORRECTIV).

The agency's core offering is its registered Disruption® methodology, a creative philosophy positioned against incremental brand-building that emphasizes activating brand core across the full customer experience rather than traditional instructional advertising. Delivery channels span digital, out-of-home, video, social, and experimental formats including an early NFT campaign for BCG. The technology stack supporting delivery is standard martech: Google Analytics for web analytics, Vimeo for hosting campaign case studies, and OneTrust for cookie consent management — no proprietary creative platform or AI tooling is disclosed.

Commercially, HeimatTBWA operates as a B2B professional services firm with project-based and likely retainer-based pricing, sourced via direct enterprise sales ([email protected]), industry reputation, awards, and referrals. Revenue is generated under two German legal entities — HeimatTBWA Berlin GmbH (HRB 175330 B) and HeimatTBWA Düsseldorf GmbH (HRB 78096) — managed by a leadership team of five Managing Directors. Financials are not publicly disclosed, as the entity sits within the consolidated reporting of parent Omnicom Group.

Name

HeimatTBWA

Legal name

HeimatTBWA Berlin GmbH / HeimatTBWA Düsseldorf GmbH

Website

https://heimattbwa.de

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

251–500 employees

Short description

HeimatTBWA is a Berlin- and Düsseldorf-based full-service creative agency and German affiliate of TBWA Worldwide/Omnicom, serving enterprise clients across retail, FMCG, electronics, automotive, fintech, and political/nonprofit sectors via its Disruption® methodology.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industries

Out-of-Home (OOH), DOOH & Ambient Advertising (BPAFAAAI), Experiential OOH & Ambient Media (Guerilla, Pop-Ups) (MPAAAKAH), Out-of-Home (OOH) Media Planning & Buying (MPAAABAG)

Keywords

• Creative advertising services
• Brand strategy development
• Multichannel marketing campaigns
• Brand experience design
• Integrated advertising agency

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising and Creative Services: Professional services revenue generated from providing advertising creative services, brand strategy, campaign development, and marketing services to enterprise clients. Revenue is likely project-based and/or retainer-based.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

HeimatTBWA is a full-service German advertising agency that provides creative advertising, brand strategy, and multi-channel campaign development for enterprise clients. Operating as the German arm of the global TBWA network under the Omnicom Advertising Group, the agency applies its proprietary Disruption® methodology to create memorable brand experiences across digital, out-of-home, video, and social media channels. Its portfolio spans brand campaigns for clients such as HORNBACH, PHILIPS, Bosch Professional, Persil, dm-drogerie markt, Schwarzkopf, Zurich, and others.

Product overview

HeimatTBWA is a German advertising and creative agency operating as part of the global TBWA network. The agency positions itself as 'The Disruption® Company' — a creative philosophy against incremental growth. Rather than a SaaS or technology product, the agency offers creative and strategic services centered on its proprietary Disruption® methodology, helping brands create disruptive brand experiences. The core offering consists of strategic brand development, campaign creation, and creative work executed through the Disruption® framework, demonstrated through extensive case studies for clients including HORNBACH, PHILIPS, Bosch Professional, Persil, dm-drogerie markt, Schwarzkopf, Zurich, FDP, BCG, Gorillas, and others. The agency operates offices in Berlin and Düsseldorf.

Differentiator

Problem solved

Functional benefit

Products and services

• Disruption® Methodology Proprietary creative methodology and philosophy used to develop advertising campaigns. It focuses on creating disruptive, memorable brand experiences rather than incremental growth — built around the principle that people want to experience brands rather than be instructed about them.
• Disruptive Brand Experience Service
• Multi-Channel Creative Campaign Development Full-service creative campaign development executed across digital, out-of-home (OOH), video, and social media channels. Demonstrated through campaign work for clients including HORNBACH, PHILIPS, Bosch Professional, Persil, dm-drogerie markt, Schwarzkopf, Zurich, Smart, BCG, Gorillas, Trolli, and BiFi Veggie.

Quantifiable outcome

• 4th place ranking at ADC Germany 2025 with 28 nails and 14 merits

Named customers21 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• TBWA WorldwidecoreStrategic or Co-development PartnerParent company and global advertising network. HeimatTBWA operates as a member of the TBWA worldwide network, leveraging global resources, methodologies, and the Disruption® brand philosophy. TBWA is part of Omnicom Advertising Group.
• Omnicom Advertising GroupcoreStrategic or Co-development PartnerParent holding company. HeimatTBWA is part of the Omnicom Advertising Group umbrella, providing access to global advertising resources and network effects.
• OMDminorChannel Partner/ Reseller/ DistributorMedia agency partner featured in About section. OMD is a media agency that may collaborate on campaign media planning and buying.
• Omnicom Media Group GermanyminorChannel Partner/ Reseller/ DistributorMedia services partner featuring multiple agencies including OAG (Omnicom Advertising Group Germany), edges, and other media production companies. Includes production partners: DOIT, RTS, Integer, and OmnicomProduction.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Serviceplan Group: Largest independent owner-managed agency group in the DACH region with full-service creative, digital, and media capabilities; directly comparable across enterprise client base and integrated campaign scope.
• Scholz & Friends: Major German creative agency network headquartered in Hamburg; competes head-to-head with HeimatTBWA for large enterprise brand mandates and operates with similar multi-channel creative capabilities.
• Antoni (advertising agency): Berlin-based creative agency part of the Omnicom/TBWA-aligned ecosystem; comparable German creative agency competing for similar premium brand clients in Berlin and DACH.
• Kolle Rebbe: Hamburg-based creative agency known for brand experience and integrated campaigns; comparable to HeimatTBWA in targeting premium B2C enterprise clients with creative-led mandates.
• Jung von Matt: Leading German full-service creative agency with offices in Hamburg, Berlin, and other cities; directly comparable as a premium creative-led agency competing for the same enterprise B2C brand clients in Germany.
• DDB Germany: DDB's German operations (part of Omnicom sibling network) deliver full-service creative campaigns for major brands; structurally similar to HeimatTBWA but benefits from DDB's broader European footprint.

Broad incumbents

• Ogilvy Germany: Global network creative agency with German operations; competes for the same enterprise B2C brand clients as HeimatTBWA with broader integrated capabilities.
• BBDO Germany: Part of BBDO Worldwide / Omnicom network, BBDO Germany is a broader incumbent creative agency competing for the same enterprise client base with a wider service portfolio.
• Grey Germany: Grey's German operations deliver full-service advertising for major enterprise clients; comparable in service scope though typically positioned at broader scale than HeimatTBWA.
• TBWA\Hakuhodo (and other TBWA sister agencies): Other TBWA network agencies globally; structurally comparable as they share the Disruption® methodology and similar client roster patterns, but operate in different geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HeimatTBWA
• LinkedInlinkedin.com/company/heimattbwa

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HeimatTBWA