What Vitagermine does

Vitagermine S.A.S. is a privately held French organic food company founded in 1996 and headquartered in Canéjan, in the Nouvelle-Aquitaine region near Bordeaux. It operates as a Société par Actions Simplifiée with a registered capital of €394,538 and is legally represented by Jean-Michel Boyer. The company runs three wholly-owned sub-brands: Babybio (organic infant nutrition for children aged 0-3, including follow-on milks, cereals, and prepared baby food jars); Vitabio (organic juices, smoothies, fruit purees, spreads, and portable snacks for children and adults); and Madiabio (organic superfoods targeted at health-conscious adults). Across all brands, products are certified organic by Ecocert France under EU regulation 834/2007, contain at least 95% organic agricultural ingredients, are palm-oil-free, and carry transparent origin labeling.

The company manufactures 100% of its products in France at two production sites located in Gironde and Creuse. Since 2019 it has also operated two organic farms acquired in Maine et Loire and Sarthe to develop proprietary French organic supply chains, sourcing ingredients regionally (e.g., Land carrots, Aquitaine sweet corn, Limousin beef, Provence pears, Occitania apricots). Distribution runs through Bio specialty stores, supermarket organic sections, and brand-owned e-commerce platforms (babybio.fr, vitabio.fr, madiabio.fr), supplemented by TV and internet brand campaigns such as Babybio's mascot-led ingredient-sourcing series. The company also partners with Terracycle to recycle non-recyclable packaging formats and launched recyclable pouches in 2021 as part of an environmental packaging program.

Vitagermine generates revenue through transaction-based sales of branded organic food products across retail and direct-to-consumer channels. No enterprise or B2B customers are disclosed, and no public revenue figures, funding rounds, or institutional ownership are recorded. The company has no disclosed AI/ML capabilities, no published patents or trademarks in the input data, and operates exclusively in the French domestic market with no documented international expansion.

Name

Vitagermine

Legal name

Vitagermine S.A.S.

Website

https://vitagermine.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

Vitagermine S.A.S. is a French privately held organic food company founded in 1996, operating three wholly-owned brands—Babybio (infants 0-3), Vitabio (children and adults), and Madiabio (adult superfoods)—with products 100% manufactured in France and certified organic by Ecocert France.

Ownership category

akta.pro rank

Product category

Organic Food Manufacturing

NAICS

Food Manufacturing (311)

SIC

Food And Kindred Products (2000), Canned, Fruits, Veg, Preserves, Jams & Jellies (2033)

akta.pro primary industry

Organic & Clean-Label Baby Nutrition (CRADAEAK)

akta.pro secondary industries

Baby Purees & Jarred Foods (Fruits, Vegetables, Mixed Meals) (CRADAEAE), Baby Snacks (Puffs, Biscuits, Teething Snacks) (CRADAEAF), Baby Meals & Ready-to-Eat Foods (Pouches, Bowls, Refrigerated/Frozen) (CRADAEAG), Functional Baby & Kids Foods Manufacturing (Fortified Infant/Toddler Foods, Kids Nutrition) (AFAKAJAJ)

Keywords

• Organic baby food
• Infant formula
• Certified organic foods
• Organic fruit purees
• Organic superfoods

Headquarters

HQ city

Canéjan

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Organic Food Product Sales: Vitagermine generates revenue through the sale of certified organic food products across three brands: Babybio (infant nutrition), Vitabio (children and adult organic foods), and Madiabio (superfoods). Products include infant formula, cereals, baby food jars, smoothies, juices, fruit purees, spreads, and specialty superfood supplements sold through retail and e-commerce channels.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Vitagermine designs, manufactures, and markets certified organic food products in France under three brands: Babybio (organic infant nutrition for 0-3 years including follow-on milks, infant cereals, and baby food jars), Vitabio (organic smoothies, juices, fruit purees, fruit spreads, and portable snacks for children and adults), and Madiabio (organic superfoods for adult wellness). All products are manufactured at two French production sites (Gironde and Creuse) and certified organic by Ecocert France.

Product overview

Vitagermine is a historic bio food company based in Nouvelle-Aquitaine near Bordeaux, operating as a unified corporate entity with three distinct sub-brands serving different consumer segments. Babybio addresses infants 0-3 years with organic baby food; Vitabio serves children and adults with organic juices, smoothies, spreads, and snacks; and Madiabio offers organic super foods for health-conscious adults. The company operates 2 production sites in Gironde and Creuse, guaranteeing 100% French manufacturing across all product lines.

Differentiator

Problem solved

Functional benefit

Brands

• Babybio: Organic infant food brand for babies 0-3 years, offering products including infant formula, cereals, and ready meals. First brand to offer 100% organic infant formula in 1996.
• Vitabio
• Madiabio

Products and services

• Babybio Organic Infant Nutrition Range Certified organic baby food range for infants and toddlers aged 0-3 years, including follow-on milks, infant cereals, and prepared baby food jars. Pioneered as the first 100% organic infant formula in France in 1996, with dual compliance to infant nutrition and EU organic agriculture regulation 834/2007, certified by Ecocert France. Targets parents seeking transparent, homemade-style organic nutrition for infants.
• Vitabio Organic Food and Beverage Range Certified organic food and beverage range for children and adults, including smoothies, fruit and vegetable juices, fruit purees, fruit spreads, and the portable Cool Fruits snack line for children. Products are 100% French-made with French-sourced ingredients, with transparent origin labeling (Provence pear, Occitanie apricot, Aquitaine kiwi) and 100% fruit/vegetable recipes for adults.

Segments3 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• TerracyclecoreStrategic or Co-development PartnerPartnership with Terracycle provides collection and recycling solutions for non-recyclable packaging formats (plastic bowls, plates, and flexible pouches/gourdes) that are not covered by existing recycling infrastructure. This partnership supports Vitagermine's environmental commitment to sustainable packaging and circular economy.
• Citron Plume RPcoreGTM or Marketing PartnerCitron Plume RP serves as Vitagermine's public relations agency for press inquiries and media communications. Contact representatives include Marine Picard, Julie Bernier, and Cécile Demoor for journalists seeking information or press releases.
• Ecocert FrancecoreOthersAll Vitagermine products (Babybio, Vitabio, and Madiabio) are certified organic and controlled by Ecocert France, an independent certification body verifying compliance with European Organic Agriculture regulations.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Picot (Lactalis Nutrition): French infant milk brand owned by Lactalis distributing follow-on and growing-up milks through pharmacies and supermarkets. Overlaps with Babybio's milk franchise and shares the French pediatrician-driven distribution motion.
• Novalac: Specialty infant formula brand positioned for digestive tolerance and allergy needs; competes with Babybio at the pharmacy-distributed specialty end of the French infant formula market.
• HiPP: German family-owned pioneer of organic baby food (infant formula, jars, cereals, pouches) selling across Europe. Closest direct comparable to Babybio: organic-first heritage, multi-decade track record, and competing for the same premium organic infant nutrition shelf space.
• Bledina (Danone): Danone-owned French baby food brand spanning infant formula, jars, cereals, and pouches. Directly competes with Babybio across French retail and pediatrician channels but with significantly larger scale and marketing budget.
• Holle: Demeter-certified organic infant formula and baby food brand from Switzerland/Germany. Comparable to Babybio on the organic-premium axis with similar product formats and European specialty distribution.
• Gallia (Danone): Danone's French infant milk brand, a direct substitute for Babybio's follow-on milks and growing-up formulas. Backed by Danone's medical detailing and pharmacy/pediatrician network, Gallia is the most entrenched French competitor to Babybio's flagship infant formula line.
• Modilac (Soprodine/Innoval): French infant formula specialist offering standard and specialized milks distributed through pharmacies. Directly competes with Babybio milks in France, particularly in the medical/pediatrician channel.

Emerging players

• Once Upon a Farm: US-based cold-pressed organic baby/kids food pouches. Relevant comparator for Vitabio-style fruit/veg pouch innovation and direct-to-consumer scaling, though operating in a different geography and stage.

Regional players

• Organix: UK organic children's snack brand (puffs, biscuits, oat bars). Comparable on organic-clean-label positioning in the snacks/toddler segment but primarily serving UK retailers, providing a useful analog for Vitabio's snacks diversification.

Broad incumbents

• Nestlé (Infant Nutrition): Through brands like Guigoz, Nestlé is the largest incumbent in French infant nutrition and overlaps on follow-on milks and cereals. Relevant as a broad incumbent setting category pricing and shelf-allocation norms that constrain Vitagermine's positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/vitagermine-sas

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vitagermine