What Citron Plume does

Citron Plume is a Paris-based boutique communication, press relations, and influence agency founded in 2012 by co-founders Julie Bernier and Caroline Dijon, both former journalists at France 3. The firm operates from a single office at 30 rue Godot de Mauroy in the 9th arrondissement and serves clients across France in three primary verticals: impact and environment, innovation and technology, and art de vivre (lifestyle and home). Its service portfolio comprises two core offerings, Relations Presse (press relations) and Conseil en Communication (strategic communication consulting), supplemented by seven service modules: editorial content creation, media training, influencer marketing, LinkedIn management, podcast production, conference speaker positioning, and press relations training. Each client engagement is staffed with a consultant/senior partner paired with a co-founder, delivered on a custom-quoted professional services model with no publicly disclosed pricing.

The agency generates revenue through B2B professional services contracts sold via direct, relationship-driven sales to a mix of startups, SMEs, and large enterprise groups. The disclosed client base includes more than 100 references spanning agriculture, food, real estate, mobility, technology, tourism, education, and impact/environmental sectors, with named logos including Securitas Technology, Brabantia, Lékué, Babybio, Bene Bono, Moulinot, and VersLeHaut. Distribution is entirely domestic French (Île-de-France focus), with no international presence. Go-to-market relies on a content marketing blog, an active LinkedIn company page, client case studies, and a directory listing on La Fabrique du Net (5.0/5 rating on two reviews), supplemented by professional association membership in the SCRP.

On the technology side, Citron Plume is fundamentally a services business rather than a software platform. Its stated technology footprint is limited to "collaborative tools for client work and transparent project management" with no proprietary features, no APIs, no mobile application, and no AI/ML capabilities disclosed. The firm has no patents, no funding rounds, no acquisitions, and no subsidiaries, and is independently owned by its two co-founders. It also operates a branded sub-initiative called Plan Séquence, co-created with impact agency Bonjour Futur, which produces a monthly storytelling newsletter focused on transition and impact projects. The firm is privately held, profitable in appearance based on its 13-year continuous operation, and operates with approximately eight visible team members.

Name

Citron Plume

Legal name

Citron Plume

Website

https://citronplume.fr

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Citron Plume is a Paris-based boutique PR and communication agency founded in 2012, serving French startups, SMEs, and enterprises in impact, innovation, and lifestyle sectors with press relations, editorial content, media training, and influencer marketing services.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (54182)

akta.pro primary industry

Digital PR & Social Media Communications (MPAAADAJ)

akta.pro secondary industries

PR, Reputation Management & Earned Media Platforms (BPAMALAO), Event PR & Communications Support (BPAFADAO)

Keywords

• Press relations services
• Communication consulting
• Influencer marketing
• Media training
• Editorial content creation

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Press Relations Services: Core press relations and media services including campaign strategy, press releases, journalist outreach, press events, and media monitoring. Services targeting journalists and editorial media for earned visibility.
2. Communication Consulting: Strategic communication advisory and counsel services for brands and organizations seeking to develop visibility strategies.
3. Influence Marketing: Influencer marketing services connecting brands with content creators on social platforms to reach target audiences through authentic experiences.
4. Editorial Content Creation: SEO-optimized content creation including articles, blog posts, and editorial content that supports both content marketing and press relations activities.
5. Media Training: Training services preparing company spokespersons for media interviews, including posture, messaging adaptation, and handling sensitive situations.
6. LinkedIn Services: LinkedIn company page management and executive thought leadership/positioning services for professional visibility.
7. Podcast Services: Podcast creation and production services for brands seeking intimate, engaging communication channels with their audiences.
8. Conference Services: Event and conference integration services including organizing press points, press trips, and speaker positioning.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Citron Plume is a Paris-based press relations and communication agency that designs and executes visibility strategies for brands and organizations. Its core offering combines press relations campaigns (journalist outreach, press releases, media events) with strategic communication consulting, editorial content creation, influencer marketing, LinkedIn positioning, podcast production, conference integration, and media training services. Clients range from startups and SMEs to large enterprise groups, primarily within the impact, innovation, and art de vivre verticals in France.

Product overview

Citron Plume is a Paris-based communication, press relations, and influence agency founded in 2012. The firm operates as a unified service portfolio rather than a software platform. Its core offerings include Relations Presse (press relations for brand visibility), supported by service modules for editorial content creation, media training, influencer marketing, LinkedIn services, podcast production, conference integration, and RP training. The agency also runs Plan Séquence, a branded storytelling initiative focused on impact and transition narratives. Services are offered à la carte or as integrated campaigns for clients in impact, innovation, and art de vivre sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Plan Séquence: A monthly storytelling initiative that highlights projects driving positive change in territories, food systems, cities, and social care. A collaborative project between Marguerite from Bonjour Futur and Julie from Citron Plume.

Products and services

• Relations Presse (Press Relations) Press relations services to develop notoriety and visibility, helping brands establish media presence through targeted journalist relationships, press releases, and media activations.
• Conseil en Communication (Strategic Communication Consulting) Strategic communication consulting to design visibility strategies adapted to client needs and media engagement objectives.
• Contenu Éditorial (Editorial Content Creation) Editorial content creation services including thematic identification, editorial line definition, and content writing aligned with brand image to strengthen communication and SEO.
• Médiatraining (Media Training) Media training services preparing spokespersons to respond to journalists, adapt their discourse to different formats, and manage sensitive situations.
• Marketing d'Influence (Influencer Marketing) Influencer marketing strategy and creator relations services to reach consumers directly through authentic content partnerships aligned with brand values.
• LinkedIn Services LinkedIn page management and executive thought leadership services including company page optimization, employer branding, and leader positioning on professional topics.
• Podcasts Podcast creation and production services including topic development, guest coordination, and distribution to build brand authority and audience engagement.
• Conférences (Conference Integration) Conference integration services to position brands and executives at industry events and speaking opportunities, including organizing press points, press trips, and speaker positioning.
• Formation RP (Press Relations Training) Press relations training services to acculturate teams to media processes, message framing, and crisis communication handling.

Named customers12 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Bonjour FuturminorStrategic or Co-development PartnerJulie, co-founder of Citron Plume, co-created Plan Séquence with Marguerite, founder of Bonjour Futur, a marketing agency focused on impact. Plan Séquence is a monthly storytelling initiative that highlights transition projects and impact entrepreneurs, extending the agencies' shared mission of promoting sustainable business.
• SCRP (Syndicat des Consultants et Relations Publiques)minorOthersProfessional association membership for PR consultants and press relations professionals in France, providing industry recognition and network access.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Wellcom PR & Influence: French PR and influence agency headquartered in Paris, offering integrated communications, public relations, and influencer marketing services to French enterprise and SME clients in similar verticals.
• Hopscotch: Paris-based independent PR and communications agency serving similar French corporate clients. Operates in the same French boutique PR segment with comparable service offerings including press relations, content, and digital communications.
• Karla Otto: European PR and communications agency with offices in Paris and other major cities, offering integrated communications including press relations, influencer marketing, and content. Comparable service mix with European rather than purely French scope.
• Agence RC Conseil: French independent communications consultancy offering press relations, public affairs, and editorial strategy to corporate and institutional clients. Operates at similar boutique scale in the French market.
• Bureau de Change Communication: Paris-based independent PR agency providing press relations, corporate communications, and digital strategy to French brands and organizations. Comparable boutique scale and French-market focus.

Broad incumbents

• Havas Paris: Major global communications group with substantial Paris presence offering PR, advertising, and broader marketing services. Represents the larger incumbent threat with significantly deeper bench and resources versus Citron Plume.
• Edelman France: Paris office of global PR firm Edelman, offering corporate communications, public affairs, and brand marketing to multinational clients. Competes for the enterprise and impact/comms mandates that Citron Plume also targets.
• Weber Shandwick France: Global PR network with Paris office providing integrated communications, media relations, and digital strategy to French and multinational brands. Competes for the same enterprise PR budgets.
• Burson (France): Global communications agency with French operations offering PR, public affairs, and corporate advisory. Represents the scaled international competitor for French enterprise and impact-sector mandates.
• Publicis Consultants: Global PR and communications network under Publicis Groupe, with Paris headquarters serving French and international clients. Competes for the same enterprise communications mandates at much greater scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/citronplume-agence-rp
• Xx.com/citronplume

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Citron Plume