What Imovie does

Imovie (legally IMOVIEPC.COM, DBA "iMovie for PC") is a privately held online marketing and download portal founded in 2013 and operationally based at a US office in Saint Louis, Missouri. The company does not develop its own software; instead, it operates a content-driven website that promotes Movavi Video Editor as the principal iMovie alternative for Windows users, providing comparison guides, tutorials, and direct download links targeting individuals migrating from macOS to Windows who miss Apple's native iMovie experience.

The technology footprint is a standard web application with e-commerce capabilities. The site integrates 2Checkout (Avangate) for payment processing and uses affiliate platforms such as Affise for conversion tracking, supporting global checkout in multiple currencies. Distribution is direct-to-consumer: users can download a free 7-day trial of Movavi Video Editor with a watermark on output, then purchase an activation key to remove watermarks and time limits, delivered electronically.

The business model is primarily affiliate/referral and direct software resale. Revenue streams come from commissions on Movavi Video Editor license sales routed through the site, plus direct license sales at price points set by Movavi, including a one-time perpetual license at $39.95 and subscription tiers at $23.95/month, $69.95/year for Video Editor Plus, and $99.95/year for Video Suite Plus. Customer segments are horizontal and consumer-focused: Mac-to-Windows switchers seeking iMovie parity, beginner-to-intermediate video editors, and YouTube/social media content creators. The company has no disclosed funding, no headcount data, no management team bios, and no parent/subsidiary structure documented.

Name

Imovie

Legal name

IMOVIEPC.COM

Website

https://imoviepc.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Imovie (IMOVIEPC.COM) operates a content-driven download and resale portal, founded in 2013 and based in Saint Louis, Missouri, that promotes Movavi Video Editor as the leading iMovie alternative for Windows users. It monetizes through affiliate commissions and direct software license sales aimed at Mac-to-Windows switchers and beginner-to-intermediate video editors.

Ownership category

akta.pro rank

Product category

Video Editing Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Content-Aware/AI Media Processing (Per-Title Encode, Scene Detection) (MPAHAHAH)

akta.pro secondary industry

Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)

Keywords

• Video editing software
• Windows video editor
• Imovie alternative
• Video creation tools
• Affiliate marketing portal

Headquarters

HQ city

Saint Louis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Software Affiliate Sales: IMOVIEPC.COM serves as an affiliate marketing portal for Movavi Video Editor. Revenue is generated through software sales and referral commissions when users purchase Movavi products through the site. The site also sells Movavi Video Editor licenses directly.
2. Subscription Software Licenses: Movavi Video Editor is sold as both one-time purchase ($39.95) and subscription-based software ($23.95/month for Video Editor, $69.95 for Video Editor Plus, $99.95/year for Video Suite Plus). IMOVIEPC.COM facilitates these sales as an authorized reseller.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Imovie (imoviepc.com) operates as a marketing, content, and download portal that promotes and resells Movavi Video Editor as the recommended iMovie alternative for Windows users. The site provides comprehensive comparison guides, tutorials, direct software downloads with a 7-day free trial, and integrated purchase of Movavi Video Editor licenses (both perpetual and subscription). It does not develop video editing software itself; its core offering is lead generation, content, and distribution for a third-party software product.

Product overview

iMovie is a single, unified video editing application developed by Apple Inc. It is available as a free application for macOS and iOS devices, enabling users to edit videos, apply effects, create movies, and share content. According to the sources, iMovie is considered the best video editing application for beginners using macOS. The product supports import from computer or camera, video enhancement tools, titles, effects, transitions, and direct sharing to YouTube and export to formats including MP4, WMV, AVI, and MOV.

Differentiator

Problem solved

Functional benefit

Products and services

• Movavi Video Editor (resold via imoviepc.com) Movavi Video Editor resold via imoviepc.com as a complete Windows video editing solution for beginners and advanced users. Features include drag-and-drop editing, video effects, transitions, titles, chroma key, picture-in-picture, unlimited video/audio tracks, broad format support (AVI, MP4, MKV, FLV, MOV, MPEG2-TS, etc.), DVD burning, and direct sharing to YouTube/Facebook/Vimeo. Sold as a 7-day free trial (watermarked) or paid perpetual license ($39.95) plus subscription tiers. Targeted at Windows users seeking iMovie-like functionality.
• Movavi Video Editor Subscription Tiers Subscription-based Movavi Video Editor offerings sold via imoviepc.com: monthly Video Editor subscription ($23.95/month with $19.95 first-month promo, auto-renews at $49.95/month), Video Editor Plus ($69.95) including 3 effects packs, and Video Suite Plus ($99.95/year) as a comprehensive video creation suite. Includes Movavi Effects access, AI tools (automatic subtitles, noise reduction, motion tracking), screen recording, and media conversion.

Quantifiable outcome

• Movavi Video Editor offers unlimited video and audio tracks compared to iMovie's limitation of 2 video and 6 audio tracks
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• MovavicoreChannel Partner/ Reseller/ DistributorIMOVIEPC.COM is an authorized reseller and affiliate partner for Movavi Video Editor. The site promotes Movavi as the best iMovie for PC alternative, providing download links, purchase options, and tutorials specifically for Movavi products.
• 2Checkout (Avangate)coreChannel Partner/ Reseller/ Distributor2Checkout (now known as Avangate) is the payment processing gateway used for software purchases. Provides secure payment processing with 24/7 support and handles international transactions for the software sales.

Recent moves3 records

Expansion highlights3 records

Emerging players

• DaVinci Resolve: Blackmagic Design's free/paid video editor that has gained significant traction as an iMovie step-up alternative. Comparable as an adjacent consumer/prosumer video editor competing for users outgrowing entry-level tools.
• Camtasia (TechSmith): TechSmith's consumer/prosumer video editing and screen recording software. Comparable as a specialized consumer video editor used by the same content creator and tutorial-making segment imoviepc.com references.
• NCH Software (VideoPad): NCH's consumer video editor (VideoPad) marketed as an iMovie-equivalent for Windows. Comparable as a lower-priced consumer Windows video editor competing in the same 'iMovie for Windows' niche.

Direct peers

• CyberLink: Developer of PowerDirector, a leading consumer/prosumer Windows video editor listed as an 'Other iMovie for Windows Competitor' on imoviepc.com. Directly comparable as a competing consumer video-editing software vendor in the same category.
• Corel: Developer of Corel VideoStudio, a consumer Windows video editor also listed as an alternative on imoviepc.com. Comparable as a competing packaged consumer video-editing software product targeting the same use case.
• AVS4YOU: Developer of AVS Video Editor, another consumer Windows video editor promoted as an alternative on imoviepc.com. Directly comparable as a competing consumer video-editing product distributed via similar online/marketing channels.
• Movavi: The actual developer of Movavi Video Editor, which imoviepc.com resells and promotes. Movavi is the principal product supplier and partner; comparable as the underlying product counterpart for the consumer video editing category.
• Wondershare Filmora: Wondershare's consumer-focused video editor for Windows/Mac, frequently positioned as an iMovie alternative. Comparable as a direct competing consumer video-editing product in the same price tier and target user.

Broad incumbents

• Adobe Premiere Elements: Adobe's consumer/prosumer video editing product. Comparable as a major-incumbent consumer video editor competing for the same entry-level-to-intermediate editing use cases imoviepc.com targets.
• Apple iMovie: Apple's free video editing software for macOS and iOS — the product imoviepc.com is explicitly built around as a Windows alternative. Comparable as the category-defining consumer video editor that sets the feature benchmark imoviepc.com markets against.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/imovie

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Imovie