What Movavi does

Movavi Software Limited is a privately held multimedia software company headquartered in Limassol, Cyprus, that develops desktop and browser-based applications for video editing, photo editing, screen recording, media conversion, slideshow creation, and PDF manipulation. Its core product family includes Movavi Video Editor (with AI-powered auto subtitles, noise removal, silence removal, motion tracking, and 8x AI upscaling), Movavi Photo Editor (AI retouching and background removal), Movavi Video Converter (180+ format support), Movavi Screen Recorder, Movavi Slideshow Maker, and the Movavi Unlimited subscription bundle that packages nine applications plus an effects store with 6,000-10,000+ creative assets. The software targets individual content creators and hobbyists (YouTubers, vloggers, social media creators), small and medium businesses producing marketing and internal communications video, educational institutions via Movavi Academic, and nonprofit organizations.

Name

Movavi

Legal name

Movavi Software Limited

Website

https://movavi.com

Company type

Private

Operating status

Operating

Short description

Movavi is a Cyprus-based multimedia software company offering desktop and online video editing, photo editing, screen recording, and media conversion tools, targeting individual content creators, small and medium businesses, educators, and nonprofits across 190+ countries.

Ownership category

akta.pro rank

Product category

Video Editing Software

NAICS

Software Publishers (5132), Motion Picture and Video Industries (5121), Other Sound Recording Industries (512290)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Video Creation, Editing & Publishing Tools (Creator Software) (MPACABAD)

akta.pro secondary industries

Creator Music/SFX Asset Libraries & Licensing Platforms (MPACABAM), Sound Effects (SFX) Editorial & Library Services (MPAHAEAD)

Keywords

• Video editing software
• Multimedia editing tools
• Screen recording software
• Photo editing software
• Media conversion software

Headquarters

HQ city

Limassol

HQ country

Cyprus

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Plans: Monthly and annual subscription model for individual products (Video Editor, Video Suite, Photo Editor, Screen Recorder, Video Converter, Slideshow Maker) and the Movavi Unlimited bundle. Subscriptions provide access to all features and regular updates.
2. Lifetime License Purchase: One-time perpetual license purchases available for individual programs, allowing users to own the software indefinitely without recurring payments.
3. Freemium/Trial Model: Free version with limitations including watermark on exported clips, 60-second video or 1/2 audio length limit, and locked advanced features. Used to drive conversions to paid versions.
4. Business/Volume Licensing: Enterprise and team licensing with volume discounts starting at 5+ licenses, priority support, personal customer managers, and flexible payment options including wire transfer and purchase orders.
5. Movavi Effects Subscription: Standalone subscription for the effects store providing access to over 6,000 creative effects including stickers, transitions, titles, overlays, and music tracks.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Movavi develops and sells multimedia desktop and online software for video editing, photo editing, media format conversion, and screen recording. The portfolio centers on AI-assisted consumer-grade tools (auto subtitles, noise removal, motion tracking, 8x upscaling) bundled with a 10,000+ effects and 1,500+ music track library, sold via subscription, lifetime license, and freemium models to individuals, content creators, SMBs, and education customers globally.

Product overview

Movavi is a multimedia software company offering a broad portfolio of consumer and business desktop and online tools for video editing, photo editing, media conversion, screen recording, and PDF manipulation. The core desktop products include Movavi Video Editor (flagstone video editing with AI auto subtitles, noise removal, and motion tracking), Movavi Photo Editor (AI-powered photo retouching and background manipulation), Movavi Video Converter (180+ format media conversion with AI upscaling up to 8x), and Movavi Screen Recorder (screen and webcam capture). These are available individually, as bundles (e.g., Video Editor + Photo Editor, Video Suite combining editor + converter + recorder), or as part of the Movavi Unlimited subscription providing access to all 9 programs (Video Editor, Screen Recorder, Video Converter, Photo Editor, Slideshow Maker, VHS Capture, Media Player, ChiliBurner, Gecata) plus 6,000+ effects. Movavi also operates sub-brands including PDFChef (PDF editing), Gecata (screen recording), and Movavi Academic (education), as well as free online tools for video, audio, and image conversion and editing. The product suite targets consumers, content creators, YouTubers, small businesses, and enterprise/organizations, with business-specific pricing tiers offering volume discounts and premium support.

Differentiator

Problem solved

Functional benefit

Brands

• PDFChef by Movavi: PDF editing software by Movavi for working with PDF files including editing text, merging, splitting, and converting PDFs.
• Gecata by Movavi
• Movavi Video Suite
• Movavi Unlimited
• Movavi Effects

Products and services

• Movavi Video Editor A simple yet powerful desktop video editing application for creating professional-quality videos. Includes fast editing tools (cut, crop, color and speed adjustment), one-click AI features (auto subtitles, noise removal, motion tracking), and hundreds of built-in filters, transitions, titles, and overlays. Targeted at beginner to intermediate video editors, content creators, and small business users.
• Movavi Video Suite A 3-in-1 desktop multimedia bundle combining an AI-assisted video editor, a fast media converter supporting 180+ formats, and a screen recorder. Designed for users who want editing, conversion, and capture capabilities in a single package.
• Movavi Photo Editor AI-powered desktop photo editing application for retouching, background swapping, object removal, skin retouching, and makeup application. Includes atmospheric effects, color correction presets, and caption settings for personal and social media photo workflows.
• Movavi Video Converter Fast desktop media file converter that changes video, image, and audio formats. Features video compression, AI video upscaling up to 8x resolution, and subtitle search/addition capabilities. Supports 180+ media formats.
• Movavi Screen Recorder Desktop screen capture tool for recording full-screen or custom area video, webcam capture with real-time drawing, and mouse cursor/keystroke highlighting. Supports Full HD and 4K recording for tutorials, demos, and gameplay capture.
• Movavi Unlimited An all-in-one subscription package providing access to all Movavi programs (Video Editor, Screen Recorder, Video Converter, Photo Editor, Slideshow Maker, VHS Capture, Media Player, ChiliBurner, Gecata) plus the full effects store (6,000+ effects, 1,500+ music tracks).
• Movavi Effects Standalone subscription-based creative effects library offering over 6,000 effects including stickers, transitions, titles, overlays, LUTs, music tracks, intros, outros, backgrounds, and frames. New effects are added every month.
• Movavi Slideshow Maker Desktop slideshow creation tool for producing photo and video presentations with pre-made templates, built-in music tracks, intuitive editing tools, transitions, and titles for personal celebrations and events.
• Movavi Business Software Business-specific versions of Movavi software (Video Suite, Video Editor, Screen Recorder, Unlimited) sold with volume discounts, priority support, personal customer managers, and flexible payment methods (wire transfer, purchase orders) for organizations of 5+ licenses.
• Movavi Academic Specialized Movavi software offering for educational institutions, enabling teachers and students to create online courses and instructional video content.
• PDFChef by Movavi Sub-brand PDF editing software by Movavi for editing, converting, merging, splitting, and manipulating PDF documents on Windows and Mac.
• Gecata by Movavi Sub-brand screen recording and video capture tool by Movavi, included in the Movavi Unlimited package for Windows.
• Movavi Online Video Converter Free online tool for converting video files between formats via web browser without installing software.
• Movavi Online Audio Converter Free online tool for converting audio files between formats via web browser without installing software.
• Movavi Online Image Converter Free online tool for converting image files between formats via web browser without installing software.
• Movavi Online Video Editor Free online browser-based video editor for basic video editing tasks without installing software.

Quantifiable outcome

• Master software in under 20 minutes
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature8 records

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• DaVinci Resolve (Blackmagic Design): DaVinci Resolve is a professional-grade editor that offers a feature-rich free version, competing with Movavi for upgrading creators and SMBs who might otherwise have paid for Movavi's mid-tier products.
• Apple iMovie / Final Cut Pro: Apple iMovie (free) and Final Cut Pro are platform-integrated Mac editors that compete with Movavi's Mac versions and capture significant share of the macOS creator segment, often displacing paid alternatives.
• Adobe Premiere Elements: Adobe Premiere Elements is Adobe's consumer-tier video editor and a frequent shortlist rival to Movavi; Adobe bundles it with broader Creative Cloud touchpoints, giving it a structural advantage in cross-sell that Movavi lacks.
• Canva: Canva has aggressively expanded into video creation and AI-assisted editing, and increasingly overlaps with Movavi for the SMB/marketer segment that wants quick, template-based video production without a learning curve.

Emerging players

• CapCut (ByteDance): CapCut is a fast-growing free, AI-first video editor from ByteDance that is rapidly taking share among social/video creators — the same audience Movavi targets — and represents the single biggest free-tier competitive threat to Movavi's freemium funnel.

Direct peers

• Corel VideoStudio: Corel VideoStudio is a long-standing consumer video editing product sold via one-time license and subscription, competing with Movavi for beginner-to-intermediate editors looking for an affordable, feature-rich Windows tool.
• Camtasia (TechSmith): Camtasia is a leading screen recording + video editing product that competes directly with Movavi Screen Recorder and Video Editor for educators, trainers, and SMBs producing instructional content.
• CyberLink PowerDirector: CyberLink PowerDirector is a consumer/prosumer video editing suite with a subscription model, AI features, and effects packs, making it one of the closest head-to-head competitors to Movavi in the same buyer profile.
• Pinnacle Studio (Corel): Pinnacle Studio is Corel's prosumer/advanced consumer video editor, competing with Movavi for Windows-based users who want more advanced timeline editing at a similar price point.
• Wondershare Filmora: Wondershare Filmora is a direct consumer/semi-pro video editor competing head-to-head with Movavi Video Editor on price, ease-of-use positioning, AI features, and YouTube influencer marketing, and overlaps strongly on SMB and creator target segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/movavi

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Movavi