GPS Gold Performance Services

What GPS Gold Performance Services does

GPS Performance SA is a privately held Swiss sports agency headquartered in Lausanne (Chemin de Beau-Rivage 7, CH-1006 Lausanne), founded in May 2000 by Ralph Krieger, Jean-Philippe Rochat, and Jean-Pierre Morand. The company operates as a boutique professional-services firm with a headcount in the 1–10 range, organized around four revenue streams: Athlete Management (career, legal, financial, and personal-brand support for elite athletes), Brand Services (strategic sponsorship planning, KPI definition, contract negotiation, and activation), Event Management (organization, VIP hospitality, and sponsorship coordination for properties such as the Gonet Geneva Open, Lavaux Ladies Open, Omega European Masters, and FEI Dressage European Championship 2025), and Federations & Associations Support (strategic consulting, event organization, and sponsorship acquisition). Underlying delivery is human services rather than a software platform; the technology stack is not described as proprietary and no AI, ML, or platform components are disclosed.

The firm's economic model is project- and retainer-based professional services revenue from custom-tailored engagements with athletes, brands, federations, and event organizers, sold through direct B2B sales and referrals within the elite-sports ecosystem. Distribution is anchored to major event activations (Roland-Garros, Montreux Jazz Festival, Omega European Masters, Jiva Hill events) and to operational roles that function as GTM channels in their own right. The agency also earns coordinator-level economics by running the Ski Racing Supplier Service (an alliance of 70+ ski product and equipment suppliers) since 2006 and by managing partnership activation and operational delivery for World Rowing (150+ nations, 30M+ fans).

Customer segments split between professional athletes (a roster of 20+ including Loïc Meillard, Didier Défago, Tina Maze, Marta Bassino, Marc Rochat), brand-side enterprise customers (Swiss Golf, Camiral, Abama, Alpha Golftours among disclosed exhibitor clients), sport federations and associations (World Rowing, SRS), event organizers, and corporate clients seeking team-building experiences. Quantitative credentials cited for the managed roster include 8 Crystal Globes, 13 Olympic medals, and 34 World Championship podiums; the firm also reports having supported 100+ brands and adding 30+ new strategic partnerships in the 2024/25 season. The current leadership team is led by CEO Mathieu Rossier with Associate Directors Yvonne Rochat and Dionys Kippel, Senior Project Manager Anna Marconi Ravano, Communication & Digital Marketing Manager Pier-Luca D'Arman, and Project Manager Andrea Thevenaz, alongside founder Ralph Krieger in a Board Member & Special Advisor capacity; Riccardo Zanoni is also listed.

Name

GPS Gold Performance Services

Legal name

GPS Performance SA

Website

https://gps-performance.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

A Lausanne-based boutique sports agency founded in 2000 that provides athlete management, brand sponsorship consulting, event management, and federation support to elite athletes, brands, and international sport federations across skiing, tennis, golf, rowing, and equestrian.

Ownership category

akta.pro rank

Product category

Sports Management Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141), Spectator Sports (71121)

SIC

Services-Advertising Agencies (7311), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Athlete Brand Management & Public Relations (Image, Media, Crisis) (MPAKAMAD)

akta.pro secondary industries

Athlete Booking & Appearance/Speaking Engagement Agencies (MPAKAMAI), Experiential Logistics & Tour Management (Roadshows) (MPAAAGAK), Sports Events & Match Tickets (THAJAFAE), Event Hospitality & VIP Lounge Staff (HSACAEAH)

Keywords

• Sports agency services
• Athlete management
• Brand sponsorship consulting
• Sports event management
• Federation support

Headquarters

HQ city

Lausanne

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Athlete Management Services: Management, sponsoring, and legal support for athletes. Optimization of commercial and financial interests, administrative, legal and financial consulting, communication and personal brand development.
2. Brand Sponsorship Services: Strategic sponsorship services for brands including sponsorship strategy development, athlete and event selection, KPI definition, legal frameworks, contract negotiation, and activation coordination.
3. Event Management Services: Event management, VIP hospitality, communication and promotion, sponsorship coordination for events including the Gonet Geneva Open, Lavaux Ladies Open, Omega European Masters, FEI Dressage European Championship.
4. Federation & Association Support: Strategic consulting, premium event organization, and exclusive hospitality experiences for federations and associations. Includes sponsorship acquisition and commercial support.

Go-to-market motion3 records

Distribution channels2 records

Marketing channels6 records

Core offering

GPS Performance SA is a Swiss sports agency delivering athlete management (career, sponsorship, legal, financial and brand development), strategic brand sponsorship services, full-service event management with VIP hospitality, and consulting support for sports federations and associations. The firm also operates specific sporting events (Gonet Geneva Open, Lavaux Ladies Open, Omega European Masters, FEI Dressage European Championship) and offers curated experiences such as Ski Day with an Athlete and Cohesion & Motivation team-building programs.

Product overview

GPS Performance SA is a Swiss sports agency offering a portfolio of interconnected services for the sports industry. The core offerings include Athlete Management (career, legal, financial and brand development for athletes), Brand Services (strategic sponsorship and brand activation), Event Management (organization, hospitality and sponsorship), and Federations & Associations Support. The company also manages and supports specific sporting events including the Gonet Geneva Open (tennis), Lavaux Ladies Open (golf), Omega European Masters (golf), and FEI Dressage European Championship 2025. Additional services include Ski Day experiences with athletes and Cohesion & Motivation team-building programs. The company also coordinates the Ski Racing Supplier Association (70+ suppliers) and provides support for World Rowing events. GPS Performance operates as a service-based agency rather than a software product platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Athlete Management Comprehensive career management for elite athletes covering optimization of commercial and financial interests, administrative, legal and financial consulting, personal brand communication and development, and strategic presence at major events.
• Brand Sponsorship Services Strategic sponsorship services connecting brands with athletes, federations and sports platforms through targeted sponsorships, innovative activations, and data-driven insights, including sponsorship strategy, athlete and event selection, KPI definition, legal frameworks, contract negotiation, and activation coordination.
• Event Management Full-service event organization including high-profile sports competitions and corporate gatherings, with VIP hospitality experiences, communication and promotion, and sponsorship coordination.
• Federations & Associations Support Strategic consulting and commercial support for sport federations and associations, including project design, marketing strategy, sponsorship acquisition, and event coordination.
• Gonet Geneva Open ATP 250 tennis tournament held at Tennis Club de Genève featuring prestigious VIP hospitality with Château VIP, private suites, and Privilege Seats.
• Lavaux Ladies Open Only Swiss tournament in the LET Access Series (LETAS), a Ladies European Tour development golf tournament with €45,000 prize money and a Pro-Am presented by ASGI.
• Omega European Masters Golf tournament (since 1923) attracting over 50,000 spectators annually with 36+ broadcast partners, where GPS Performance provides strategic brand support and tailored event services for exhibitors.
• FEI Dressage European Championship 2025 International dressage championship held at Jiva Hill Stables featuring 16 nations and 64+ couples competing over 6 days, with premium partnership and visibility opportunities; first time the championship was held in France.
• Ski Day with an Athlete Tailor-made ski experiences with world-class athletes including personalized ski days and World Cup race experiences, featuring athletes such as Tina Maze, Didier Défago, Loïc Meillard, and Marta Bassino.
• Cohesion & Motivation Team building experiences featuring conferences, workshops, and events with world-class champions including Loïc Meillard, Marc Rochat, Luca Aerni, Mélanie Meillard, and Elena Curtoni.

Quantifiable outcome

• 8 Crystal globes, 13 Olympic medals, 34 World Championship podiums achieved by managed athletes
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and flagship.

• Ski Racing Supplier AssociationcoreStrategic or Co-development Partner · 1 January 2006GPS Performance has served as coordinator between the SRS (an alliance of 70+ ski product and equipment providers) and event organizers as well as national and international federations since 2006.
• World RowingcoreStrategic or Co-development PartnerGPS Performance provides activation and operational management for partnerships at World Rowing events, coordinating banner placement, communication materials, on-site visibility, and sponsor commitments fulfillment.
• Swiss GolfflagshipGTM or Marketing PartnerExhibitor support for Swiss Golf at the Omega European Masters 2025, including visual concept development, stand layout, logistics coordination, and staff recruitment.
• CamiralflagshipGTM or Marketing PartnerExhibitor support for Camiral at the Omega European Masters 2025, including visual concept development, stand layout, logistics coordination.
• AbamaflagshipGTM or Marketing PartnerExhibitor support for Abama at the Omega European Masters 2025, including visual concept development, stand layout, logistics coordination.
• Alpha GolftoursflagshipGTM or Marketing PartnerExhibitor support for Alpha Golftours at the Omega European Masters 2025, including visual concept development, stand layout, logistics coordination.
• ASGIflagshipGTM or Marketing PartnerASGI presents the Pro-Am event at the Lavaux Ladies Open, a unique opportunity to play on a championship course alongside professional players with networking opportunities.
• Ski Racing SuppliercoreStrategic or Co-development PartnerSki Racing Supplier is an alliance of over 70 hard and soft goods suppliers united in supporting winter sports at the highest level. GPS Performance coordinates with organizers and federations since 2006.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• SPORTFIVE: Global sports marketing agency focused on sponsorship, hospitality and event activation for rights holders and brands, competing in GPS's core brand-sponsorship and event segments.
• Octagon: International sports and entertainment agency providing athlete representation, sponsorship consulting and event management, the same service mix GPS offers to athletes, brands and federations.
• Team Marketing AG: Lucerne-based sports marketing agency specializing in commercial rights and sponsorship for major properties; a Swiss peer serving the same brand-and-federation sponsorship market as GPS.
• Wasserman: Global athlete management and brand marketing agency representing athletes and advising brands on sponsorship, mirroring GPS's athlete-management plus brand-services model at global scale.
• Infront Sports & Media: Swiss-headquartered sports marketing agency offering sponsorship, event management and media rights services; directly overlaps with GPS in the same country and sports-marketing category but at far larger scale.
• CAA Sports: Sports division of Creative Artists Agency handling athlete representation and brand consulting/property sales, comparable to GPS's athlete management and sponsorship advisory but far larger.
• Lagardère Plus: Global agency delivering sponsorship consulting, athlete and event marketing and hospitality, overlapping with GPS's brand-services and event-management lines at international scale.
• Endeavor / IMG: One of the largest global talent and sports agencies covering athlete representation, events and brand partnerships; a scaled incumbent operating across every category GPS touches.

Emerging players

• Ride Sports Agency: Niche agency focused on winter-sports and action-sports athlete management and sponsorship, overlapping directly with GPS's alpine-skiing specialization.

Regional players

• Kellerhals & Partner Sports: Swiss-based sports advisory and athlete representation practice operating in the same domestic market and athlete-management niche as GPS.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/gpsperformance
• LinkedInlinkedin.com/company/gps-performance-sa
• Instagraminstagram.com/gpsperformance

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GPS Gold Performance Services