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Alpha Golftours

Full company profile

uuid00qe46i

Namestring
Alpha Golftours
Legal namestring
Alpha Reisen AG
Company typeenum
Private
Founded yearint
1956
Descriptiontext

Alpha Golftours, operated by Alpha Reisen AG (CHE-101.091.402), is a Zurich-headquartered Swiss golf travel agency serving Swiss and German-speaking affluent golfers. Per the firmographics, the company traces its heritage to 1956 and operates with a micro-headcount of 1-10 employees out of Hofwiesenstrasse 22, Zurich, communicating exclusively in German. Leadership comprises Beatrice Saudan as CEO and co-owner. The company's product is package-based international golf vacations across seven global regions: Europe (Spain, Portugal, Cyprus, Greece, Bulgaria, Turkey, Italy, France, Ireland, Scotland), the Middle East (UAE, Oman, Qatar), the Indian Ocean (Mauritius, Seychelles), Africa (South Africa, Morocco, Egypt, Tunisia), Asia (Thailand, Vietnam, Cambodia, Malaysia, China, Sri Lanka, Bali/Bintan/Singapore), the Caribbean (Dominican Republic, Mexico), and Central America (Panama). Beyond point-to-point golf destinations, it offers golf round trips, golf cruises (including MS Europa and MS Europa 2), and city-golf combinations, plus thematic Reisewelten covering wellbeing, beach, historical, and safari travel. The firm holds IAGTO and SRV memberships and carries CH travel guarantee and Takumians certification.

Technically, the platform is a content-driven direct-to-consumer commerce site at alphagolftours.ch without disclosed proprietary technology, API, or third-party integrations. Distribution relies on a website storefront, a concierge desk reachable at +41 44 206 20 00, a monthly email newsletter, a 2025_2026 online and printed catalog, and social channels on Instagram and LinkedIn. Bookings are initiated as quote requests rather than through automated checkout. The commercial backbone consists of direct supply partnerships with international luxury hotel brands (Constance, Fairmont, Four Seasons, Heritage, Hyatt, Robinson, Monte Rei, Octant, Shanti Maurice) and referral relationships with Turkish Airlines, ERV travel insurance, Sunnycars, TaylorMade, J.Lindeberg, Primegolf, and BirdiePutt.

Revenue mechanics are transactional unit sales of bundled 7-night packages combining accommodation, green fees, transfers, and concierge add-ons (online check-in, lounge passes, airport parking). Observed package pricing spans from approximately CHF 950 (Octant Praia Verde off-peak) to CHF 5,540 (Heritage Le Telfair peak), with seasonal and early-booking variation. Although the source data labels one revenue stream as subscription/recurring, all disclosed pricing tiers are pay-as-you-go unit pricing per person per package, indicating actual revenue is event-driven package sale rather than subscription. The customer segment is concentrated in affluent individual Swiss and German-speaking golfers seeking curated international golf experiences, with segmentation by geography rather than by persona. No revenue, ARR, or funding figures are disclosed, and there are no external investors or parent entities identified.

Short descriptiontext

Alpha Golftours (Alpha Reisen AG) is a Zurich-based Swiss golf travel agency that sells curated 7-night international golf vacation packages to Swiss and German-speaking affluent golfers across more than twenty-seven countries on seven continents' regions.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersZürich, Switzerland
HQ citystring
Zürich
HQ countrystring
Switzerland
HQ regionstring
Europe
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
golf travel packages, golf tourism, curated golf holidays, golf destination tours, golf vacation services
NAICS code2 codes
  • Tour Operators561520
  • Travel Agencies56151
SIC code1 code
  • Services-Amusement & Recreation Services7900
Product category
Golf Travel Services
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Golf Travel Packages
TypeSubscription Recurring
Description

Alpha Golftours sells packaged golf travel experiences including hotel accommodations, green fees, and ancillary services. Revenue is generated through the sale of these bundled travel packages, as evidenced by the detailed golf package pricing displayed for partner properties.

alphagolftours.ch
Marketing channels6 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels2 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components6 values
Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure
Pricing details9 tiers
1Fairmont Taghazout Bay Golf Package — 7 nights, 5 green fees
ModelUnit PricingBilling cadencePay-as-you-go
Notes

CHF 1,590–2,615 per person depending on travel dates; includes double room, breakfast, 5 green fees at Tazegzout Golf, shuttle, and airport transfer.

alphagolftours.ch
2Constance Prince Maurice Free Golf Package — 7 nights, unlimited green fees
ModelUnit PricingBilling cadencePay-as-you-go
Notes

CHF 1,635–5,535 per person depending on season; includes Junior Suite, daily green fee for Legend and Links courses, and shuttle.

alphagolftours.ch
3Shanti Maurice Unlimited Golf Package — 7 nights, unlimited golf
ModelUnit PricingBilling cadencePay-as-you-go
Notes

CHF 1,565 (May–Sep 2026), CHF 2,175 (Oct 2026); includes Junior Suite Ocean View and unlimited golf at Avalon Golf & Country Club.

alphagolftours.ch
4Octant Praia Verde Quintas Package — 7 nights, 5 green fees
ModelUnit PricingBilling cadencePay-as-you-go
Notes

CHF 950–1,695 per person depending on season; includes Suite, 5 green fees (2x Quinta do Vale, 3x Quinta da Ria/Cima).

alphagolftours.ch
5Octant Vila Monte Algarve Package — 7 nights, 5 green fees
ModelUnit PricingBilling cadencePay-as-you-go
Notes

CHF 990–1,735 per person depending on season; includes Superior room, 5 green fees (2x Quinta do Vale, 3x Quinta da Ria or Quinta de Cima), plus 15% discount on green fees.

alphagolftours.ch
6Robinson Quinta da Ria All-Inclusive Package — 7 nights, 5 green fees
ModelUnit PricingBilling cadencePay-as-you-go
Notes

CHF 1,325–1,980 per person depending on season; includes All-inclusive, 5 green fees across Quinta da Ria and Quinta de Cima courses.

alphagolftours.ch
7Monte Rei Golf Package — 7 nights, 5 green fees
ModelUnit PricingBilling cadencePay-as-you-go
Notes

CHF 2,500–3,265 per person depending on season; includes ClubHouse Residence 1-Bedroom Apartment, breakfast, 5 green fees.

alphagolftours.ch
8Constance Belle Mare Plage Golf Package — 7 nights, daily green fees
ModelUnit PricingBilling cadencePay-as-you-go
Notes

CHF 1,325–3,450 per person depending on season; includes Prestige Room, half board, daily green fees on Legend and Links courses.

alphagolftours.ch
9Heritage Le Telfair Golf Package — 7 nights, unlimited/5 green fees
ModelUnit PricingBilling cadencePay-as-you-go
Notes

CHF 1,640–5,540 per person depending on season; includes Deluxe Suite, unlimited golf on Le Chateau (summer) or 5 green fees (2x Le Chateau, 3x La Reserve Links) depending on season.

alphagolftours.ch
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

Alpha Golftours (legal entity Alpha Reisen AG) is a Swiss direct-to-consumer golf travel agency that curates and sells packaged golf travel experiences — combining hotel accommodation, green fees, and ground transfers — to destinations across Europe, the Middle East, the Indian Ocean, Africa, Asia, the Caribbean, and Central America. Beyond standard golf packages, it offers themed travel experiences (tournament visits, amateur tournaments, golf schools, small-group trips, golf cruises, city & golf combinations) and concierge services including online check-in, travel insurance, car rental, limousine service, lounge passes, and airport parking.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Alpha Golftours is a Swiss golf travel company offering a comprehensive platform for golf travel experiences. Their core product consists of golf travel packages (Golfreisen) providing access to golf courses across Europe, Middle East, Indian Ocean, Africa, Asia, Caribbean, and Central America, complemented by themed travel experiences (Themenwelten) featuring small group trips, tournament visits, amateur tournaments, and golf schools. The company maintains a directory of partner golf courses (Golfplätze) and offers thematic travel experiences (Reisewelten) including wellbeing, beach, historical, and adventure travel. Additional services include concierge offerings such as online check-in, travel insurance, car rental, and airport services. The platform operates as a B2C travel agency with no direct technical integrations to external platforms.

Product and service5 records
1Golfreisen (Golf Travel Packages)
CategoryCore product — Golf travel packages
Description

Curated golf travel packages combining hotel accommodation, green fees, and ground transfers to destinations across Europe, the Middle East, the Indian Ocean, Africa, Asia, the Caribbean, and Central America, aimed at Swiss and German-speaking individual golfers and couples.

2Golfplätze (Golf Course Directory)
CategoryCore product — Golf course directory
Description

Directory of partner golf courses across 25+ countries that supports Alpha Golftours' package offerings, including Spain, Portugal, Cyprus, Greece, Turkey, Italy, France, Ireland, Scotland, the UAE, Oman, Qatar, Mauritius, the Seychelles, South Africa, Morocco, Egypt, Thailand, Vietnam, Malaysia, China, Sri Lanka, the Dominican Republic, Mexico, and Panama.

3Themenwelten (Themed Golf Travel Experiences)
CategoryCore product — Themed golf travel
Description

Specialized themed golf travel experiences including small-group trips, tournament visits, amateur tournaments, golf schools, hotels on golf courses, and combined golf-culture-art trips, targeted at Swiss/German-speaking golfers seeking formats beyond standard packages.

4Golfrundreisen (Multi-Country Golf Round Trips)
CategoryCore product — Golf travel packages
Description

Itinerary-based golf round trips covering multiple destinations within a single region (Europe, Middle East, Africa, Asia/Pacific, North and South America), aimed at golfers who want to play several courses across countries in one trip.

5Golfkreuzfahrten (Golf Cruises)
Scale indicator1 record

Each record includes

Type, Value, Description, Source

Partnership9 partners
Strategic tierMinorTypeGTM or Marketing Partner
Description

TaylorMade Golf EU logo is displayed in the partners section of the Alpha Golftours website, indicating a co-marketing or referral relationship.

Strategic tierMinorTypeGTM or Marketing Partner
Description

J.Lindeberg logo is displayed on the Alpha Golftours website, indicating a co-marketing or brand partnership relationship.

Strategic tierMinorTypeChannel Partner/ Reseller/ Distributor
Description

Primegolf logo is displayed on the Alpha Golftours website, representing a golf course network partnership for course access and bookings.

Strategic tierMinorTypeGTM or Marketing Partner
Description

Sunnycars car rental partner logo is displayed on the Alpha Golftours website, with a tracked referral link for car rental bookings.

5BirdiePutt
Strategic tierMinorTypeGTM or Marketing Partner
Description

BirdiePutt logo is displayed as a partner, indicating a golf booking or course access partnership.

alphagolftours.ch
Strategic tierMinorTypeGTM or Marketing Partner
Description

Turkish Airlines logo is displayed on the Alpha Golftours website, indicating a preferred airline partnership for international flights.

Strategic tierMinorTypeGTM or Marketing Partner
Description

ERV travel insurance logo is displayed as a partner, indicating a preferred travel insurance provider for Alpha Golftours clients.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

Alpha Golftours is a member of IAGTO (International Association of Golf Tour Operators), the global trade organization for the golf tourism industry. Membership indicates industry recognition and access to a network of golf tourism professionals.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

Alpha Golftours is a member of SRV, the Swiss Travel Association, indicating adherence to Swiss travel industry standards and best practices.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

US/UK-based international golf tour operator specializing in escorted and custom golf vacations plus golf cruises. Overlaps with Alpha Golftours on packaged golf travel, themed itineraries, and luxury positioning.

TypeDirect peer
Description

Ireland-based golf tour operator offering custom and hosted golf trips primarily across Ireland, Scotland, and continental Europe. Comparable in target customer (affluent golfers) and curated, expert-led package design.

TypeDirect peer
Description

Specialist golf travel agency offering tailored golf trips and tours to destinations across Europe, North Africa, and beyond. Comparable bespoke, expert-led golf travel service targeting affluent golfers.

TypeDirect peer
Description

UK-headquartered golf tour operator selling packaged golf breaks with hotel + tee-time bundles across Europe and beyond. Operates the same core proposition as Alpha Golftours — bundled golf travel — making it the most direct large-market comparable.

TypeDirect peer
Description

UK-based online-first golf tour operator offering packaged golf holidays with green fees, accommodation and transfers. Closest digital-native competitor to Alpha Golftours' package model, with similar supplier relationships.

TypeBroad incumbent
Description

Major Swiss tour operator offering packaged holidays to many of the same destinations as Alpha Golftours. Comparable Swiss-based, German-speaking customer base and travel-package business model, though golf is only one of many product lines.

TypeDirect peer
Description

Thailand-based golf tour operator, one of the largest in Asia, offering golf packages across Thailand, Vietnam, Indonesia, Malaysia, China and beyond. Directly comparable business model, geography of destinations, and supplier-driven package construction.

8Sun Golf Holidays
TypeDirect peer
Description

UK-based golf tour operator offering golf holidays and packages across Europe and North Africa. Directly comparable in bundled green-fee + hotel structure and similar resort destinations such as Spain, Portugal, and Turkey.

TypeBroad incumbent
Description

Switzerland-headquartered broader travel brand offering premium packaged holidays including golf components. Overlaps with Alpha Golftours on Swiss-based premium travel but operates a much wider portfolio beyond golf.

10BirdieBook / Leading Courses
TypeOthers
Description

European tee-time booking platform and golf-course directory with a network of partner courses across Europe. Adjacent rather than directly competitive: functions more as a tee-time infrastructure provider than a package tour operator, but competes for the same golfer's trip-planning attention.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Alpha Golftours

Golf Travel Servicesalphagolftours.ch

Alpha Golftours (Alpha Reisen AG) is a Zurich-based Swiss golf travel agency that sells curated 7-night international golf vacation packages to Swiss and German-speaking affluent golfers across more than twenty-seven countries on seven continents' regions.

What Alpha Golftours does

Alpha Golftours, operated by Alpha Reisen AG (CHE-101.091.402), is a Zurich-headquartered Swiss golf travel agency serving Swiss and German-speaking affluent golfers. Per the firmographics, the company traces its heritage to 1956 and operates with a micro-headcount of 1-10 employees out of Hofwiesenstrasse 22, Zurich, communicating exclusively in German. Leadership comprises Beatrice Saudan as CEO and co-owner. The company's product is package-based international golf vacations across seven global regions: Europe (Spain, Portugal, Cyprus, Greece, Bulgaria, Turkey, Italy, France, Ireland, Scotland), the Middle East (UAE, Oman, Qatar), the Indian Ocean (Mauritius, Seychelles), Africa (South Africa, Morocco, Egypt, Tunisia), Asia (Thailand, Vietnam, Cambodia, Malaysia, China, Sri Lanka, Bali/Bintan/Singapore), the Caribbean (Dominican Republic, Mexico), and Central America (Panama). Beyond point-to-point golf destinations, it offers golf round trips, golf cruises (including MS Europa and MS Europa 2), and city-golf combinations, plus thematic Reisewelten covering wellbeing, beach, historical, and safari travel. The firm holds IAGTO and SRV memberships and carries CH travel guarantee and Takumians certification.

Technically, the platform is a content-driven direct-to-consumer commerce site at alphagolftours.ch without disclosed proprietary technology, API, or third-party integrations. Distribution relies on a website storefront, a concierge desk reachable at +41 44 206 20 00, a monthly email newsletter, a 2025_2026 online and printed catalog, and social channels on Instagram and LinkedIn. Bookings are initiated as quote requests rather than through automated checkout. The commercial backbone consists of direct supply partnerships with international luxury hotel brands (Constance, Fairmont, Four Seasons, Heritage, Hyatt, Robinson, Monte Rei, Octant, Shanti Maurice) and referral relationships with Turkish Airlines, ERV travel insurance, Sunnycars, TaylorMade, J.Lindeberg, Primegolf, and BirdiePutt.

Revenue mechanics are transactional unit sales of bundled 7-night packages combining accommodation, green fees, transfers, and concierge add-ons (online check-in, lounge passes, airport parking). Observed package pricing spans from approximately CHF 950 (Octant Praia Verde off-peak) to CHF 5,540 (Heritage Le Telfair peak), with seasonal and early-booking variation. Although the source data labels one revenue stream as subscription/recurring, all disclosed pricing tiers are pay-as-you-go unit pricing per person per package, indicating actual revenue is event-driven package sale rather than subscription. The customer segment is concentrated in affluent individual Swiss and German-speaking golfers seeking curated international golf experiences, with segmentation by geography rather than by persona. No revenue, ARR, or funding figures are disclosed, and there are no external investors or parent entities identified.

Alpha Golftours firmographics

Firmographics
Name
Alpha Golftours
Legal name
Alpha Reisen AG
Website
https://alphagolftours.ch
Company type
Private
Founded year
1956
Operating status
Operating
Headcount range
1–10 employees
Short description
Alpha Golftours (Alpha Reisen AG) is a Zurich-based Swiss golf travel agency that sells curated 7-night international golf vacation packages to Swiss and German-speaking affluent golfers across more than twenty-seven countries on seven continents' regions.
Ownership category
akta.pro rank

Where Alpha Golftours is headquartered

Location

Headquarters

HQ city
Zürich
HQ country
Switzerland
HQ region
Europe

Offices1 record

Markets served

Alpha Golftours business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

  1. Golf Travel Packages: Alpha Golftours sells packaged golf travel experiences including hotel accommodations, green fees, and ancillary services. Revenue is generated through the sale of these bundled travel packages, as evidenced by the detailed golf package pricing displayed for partner properties.

Pricing tiers

ModelBillingPrice
Unit PricingPay-as-you-goFairmont Taghazout Bay Golf Package — 7 nights, 5 green fees
Unit PricingPay-as-you-goConstance Prince Maurice Free Golf Package — 7 nights, unlimited green fees
Unit PricingPay-as-you-goShanti Maurice Unlimited Golf Package — 7 nights, unlimited golf
Unit PricingPay-as-you-goOctant Praia Verde Quintas Package — 7 nights, 5 green fees
Unit PricingPay-as-you-goOctant Vila Monte Algarve Package — 7 nights, 5 green fees
Unit PricingPay-as-you-goRobinson Quinta da Ria All-Inclusive Package — 7 nights, 5 green fees
Unit PricingPay-as-you-goMonte Rei Golf Package — 7 nights, 5 green fees
Unit PricingPay-as-you-goConstance Belle Mare Plage Golf Package — 7 nights, daily green fees
Unit PricingPay-as-you-goHeritage Le Telfair Golf Package — 7 nights, unlimited/5 green fees

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Alpha Golftours product offering

Product offering

Core offering

Alpha Golftours (legal entity Alpha Reisen AG) is a Swiss direct-to-consumer golf travel agency that curates and sells packaged golf travel experiences — combining hotel accommodation, green fees, and ground transfers — to destinations across Europe, the Middle East, the Indian Ocean, Africa, Asia, the Caribbean, and Central America. Beyond standard golf packages, it offers themed travel experiences (tournament visits, amateur tournaments, golf schools, small-group trips, golf cruises, city & golf combinations) and concierge services including online check-in, travel insurance, car rental, limousine service, lounge passes, and airport parking.

Product overview

Alpha Golftours is a Swiss golf travel company offering a comprehensive platform for golf travel experiences. Their core product consists of golf travel packages (Golfreisen) providing access to golf courses across Europe, Middle East, Indian Ocean, Africa, Asia, Caribbean, and Central America, complemented by themed travel experiences (Themenwelten) featuring small group trips, tournament visits, amateur tournaments, and golf schools. The company maintains a directory of partner golf courses (Golfplätze) and offers thematic travel experiences (Reisewelten) including wellbeing, beach, historical, and adventure travel. Additional services include concierge offerings such as online check-in, travel insurance, car rental, and airport services. The platform operates as a B2C travel agency with no direct technical integrations to external platforms.

Differentiator

Problem solved

Functional benefit

Products and services

  • Golfreisen (Golf Travel Packages) Curated golf travel packages combining hotel accommodation, green fees, and ground transfers to destinations across Europe, the Middle East, the Indian Ocean, Africa, Asia, the Caribbean, and Central America, aimed at Swiss and German-speaking individual golfers and couples.
  • Golfplätze (Golf Course Directory) Directory of partner golf courses across 25+ countries that supports Alpha Golftours' package offerings, including Spain, Portugal, Cyprus, Greece, Turkey, Italy, France, Ireland, Scotland, the UAE, Oman, Qatar, Mauritius, the Seychelles, South Africa, Morocco, Egypt, Thailand, Vietnam, Malaysia, China, Sri Lanka, the Dominican Republic, Mexico, and Panama.
  • Themenwelten (Themed Golf Travel Experiences) Specialized themed golf travel experiences including small-group trips, tournament visits, amateur tournaments, golf schools, hotels on golf courses, and combined golf-culture-art trips, targeted at Swiss/German-speaking golfers seeking formats beyond standard packages.
  • Golfrundreisen (Multi-Country Golf Round Trips) Itinerary-based golf round trips covering multiple destinations within a single region (Europe, Middle East, Africa, Asia/Pacific, North and South America), aimed at golfers who want to play several courses across countries in one trip.
  • Golfkreuzfahrten (Golf Cruises)

Companies that use Alpha Golftours

Customer profile

Segments1 record

Ideal customer profiles1 record

Alpha Golftours technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Alpha Golftours partnerships and signals

Strategic signal

Partnerships

Nine partnerships are on record, tiered minor and core.

  • TaylorMademinorGTM or Marketing PartnerTaylorMade Golf EU logo is displayed in the partners section of the Alpha Golftours website, indicating a co-marketing or referral relationship.
  • J.LindebergminorGTM or Marketing PartnerJ.Lindeberg logo is displayed on the Alpha Golftours website, indicating a co-marketing or brand partnership relationship.
  • PrimegolfminorChannel Partner/ Reseller/ DistributorPrimegolf logo is displayed on the Alpha Golftours website, representing a golf course network partnership for course access and bookings.
  • SunnycarsminorGTM or Marketing PartnerSunnycars car rental partner logo is displayed on the Alpha Golftours website, with a tracked referral link for car rental bookings.
  • BirdiePuttminorGTM or Marketing PartnerBirdiePutt logo is displayed as a partner, indicating a golf booking or course access partnership.
  • Turkish AirlinesminorGTM or Marketing PartnerTurkish Airlines logo is displayed on the Alpha Golftours website, indicating a preferred airline partnership for international flights.
  • ERV (Europäische Reiseversicherung)minorGTM or Marketing PartnerERV travel insurance logo is displayed as a partner, indicating a preferred travel insurance provider for Alpha Golftours clients.
  • IAGTOcoreStrategic or Co-development PartnerAlpha Golftours is a member of IAGTO (International Association of Golf Tour Operators), the global trade organization for the golf tourism industry. Membership indicates industry recognition and access to a network of golf tourism professionals.
  • SRV (Schweizer Reise-Verband)coreStrategic or Co-development PartnerAlpha Golftours is a member of SRV, the Swiss Travel Association, indicating adherence to Swiss travel industry standards and best practices.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Alpha Golftours competitors and assessment

Company assessment

Direct peers

  • PerryGolf: US/UK-based international golf tour operator specializing in escorted and custom golf vacations plus golf cruises. Overlaps with Alpha Golftours on packaged golf travel, themed itineraries, and luxury positioning.
  • Carr Golf: Ireland-based golf tour operator offering custom and hosted golf trips primarily across Ireland, Scotland, and continental Europe. Comparable in target customer (affluent golfers) and curated, expert-led package design.
  • Haversham & Baker Golf Travel: Specialist golf travel agency offering tailored golf trips and tours to destinations across Europe, North Africa, and beyond. Comparable bespoke, expert-led golf travel service targeting affluent golfers.
  • Golfbreaks: UK-headquartered golf tour operator selling packaged golf breaks with hotel + tee-time bundles across Europe and beyond. Operates the same core proposition as Alpha Golftours — bundled golf travel — making it the most direct large-market comparable.
  • Your Golf Travel: UK-based online-first golf tour operator offering packaged golf holidays with green fees, accommodation and transfers. Closest digital-native competitor to Alpha Golftours' package model, with similar supplier relationships.
  • Golfasian: Thailand-based golf tour operator, one of the largest in Asia, offering golf packages across Thailand, Vietnam, Indonesia, Malaysia, China and beyond. Directly comparable business model, geography of destinations, and supplier-driven package construction.
  • Sun Golf Holidays: UK-based golf tour operator offering golf holidays and packages across Europe and North Africa. Directly comparable in bundled green-fee + hotel structure and similar resort destinations such as Spain, Portugal, and Turkey.

Broad incumbents

  • Hotelplan / Migros Ferien: Major Swiss tour operator offering packaged holidays to many of the same destinations as Alpha Golftours. Comparable Swiss-based, German-speaking customer base and travel-package business model, though golf is only one of many product lines.
  • Kuoni Golf (DER Touristik Suisse): Switzerland-headquartered broader travel brand offering premium packaged holidays including golf components. Overlaps with Alpha Golftours on Swiss-based premium travel but operates a much wider portfolio beyond golf.

Others

  • BirdieBook / Leading Courses: European tee-time booking platform and golf-course directory with a network of partner courses across Europe. Adjacent rather than directly competitive: functions more as a tee-time infrastructure provider than a package tour operator, but competes for the same golfer's trip-planning attention.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Alpha Golftours social profiles

Digital presence

Alpha Golftours financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Alpha Golftours leadership team

Management profile

Number of profiles

Profiles1 record

Alpha Golftours funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Alpha Golftours M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alpha Golftours

What does Alpha Golftours do?

Alpha Golftours (legal entity Alpha Reisen AG) is a Swiss direct-to-consumer golf travel agency that curates and sells packaged golf travel experiences — combining hotel accommodation, green fees, and ground transfers — to destinations across Europe, the Middle East, the Indian Ocean, Africa, Asia, the Caribbean, and Central America. Beyond standard golf packages, it offers themed travel experiences (tournament visits, amateur tournaments, golf schools, small-group trips, golf cruises, city & golf combinations) and concierge services including online check-in, travel insurance, car rental, limousine service, lounge passes, and airport parking.

Is Alpha Golftours a public or private company?

Alpha Golftours is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Alpha Golftours founded?

Alpha Golftours was founded in 1956. It employs 1 to 10 people.

Where is Alpha Golftours based?

Alpha Golftours is headquartered in Zürich, Switzerland, in the Europe region.

How does Alpha Golftours make money?

One revenue line is on record: golf Travel Packages.

Who are Alpha Golftours's main competitors?

Direct peers on record are PerryGolf, Carr Golf, Haversham & Baker Golf Travel, Golfbreaks, Your Golf Travel, Golfasian and Sun Golf Holidays. Broad incumbents are Hotelplan / Migros Ferien and Kuoni Golf (DER Touristik Suisse). BirdieBook / Leading Courses is listed as an others.

Does Alpha Golftours have an API?

No public API is recorded for Alpha Golftours.

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