Solis

What Solis does

Solis is a Swiss-heritage home appliance brand (firmographic founding date 1908, headquartered in Zürich, Switzerland) that designs, manufactures, and sells a portfolio of small domestic appliances through its own direct-to-consumer e-commerce storefront at solis.com. The catalog spans three core verticals: kitchen and cooking equipment (espresso and grinder-combination coffee machines such as the Red Dot 2022-winning Grind & Infuse Perfetta, kettles, rice cookers, table and contact grills, sous-vide cookers, ice-cream makers, juicers, vacuum sealers, food slicers), air-care and home comfort (stand and tower fans, airwashers/humidifiers), and personal care (Swiss Perfection and Swiss Luxury hair dryers with 2,300W AC motors and BLDC Infinity motors, travel and fast-dry hair dryers). Several SKUs are flagged as upcoming, indicating active pipeline expansion.

Underlying product technology emphasizes professional-grade mechanical and electromechanical components rather than software or AI: proprietary ion-generation technology (the Swiss Luxury produces 8x the ions of an average dryer), ultra-light BLDC Infinity motors with 10,000+ hour service life, 2,300W AC motors, embedded heating elements, 180° opening contact grills with independent plate temperature control, and whisper-quiet brushless fan designs (31.8 dB(A)). The brand also sells branded consumables and accessories (filters, descaling cartridges, replacement mats, vacuum bags, portafilters) that create a modest aftermarket layer.

Solis operates as a private, for-profit, D2C-only retailer. All sales flow through solis.com with prices quoted in EUR ranging from €6.95 for accessory items (e.g., Airwasher Qubic active carbon filter) to €482.95 for premium appliances (Grind & Infuse Perfetta). The customer base is exclusively home consumers (persona-segmented, horizontal segmentation) purchasing one-off hardware. The company is privately held with no disclosed investors, parent company, or funding rounds, and employs 101-250 people (firmographic). No third-party retail, marketplace, or B2B channels are evidenced in the input.

Name

Solis

Legal name

Solis

Website

https://solis.com

Company type

Private

Founded year

1908

Operating status

Operating

Headcount range

101–250 employees

Short description

Solis is a Swiss-heritage home appliance brand that designs and sells kitchen, air-care, and personal-care appliances (coffee machines, hair dryers, fans, grills) directly to European home consumers through its own e-commerce storefront at solis.com, using a private D2C hardware-sales model.

Ownership category

akta.pro rank

Product category

Home Appliances

NAICS

Small Electrical Appliance Manufacturing (335210), Small Electrical Appliance Manufacturing (33521)

SIC

Household Appliances (3630)

akta.pro primary industry

Specialty Kitchen Appliances Retail (Sous Vide, Dehydrators, Ice Cream) (CRACADAF)

akta.pro secondary industry

Kitchen Gadgets & Tools Retail (CRACADAB)

Keywords

• Home appliances
• Kitchen appliances
• Coffee machines
• Hair dryers
• Air treatment devices

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Hardware Sales: Solis generates revenue through direct sales of home and kitchen appliances to consumers. Products are sold as one-time purchases through their e-commerce platform, with prices ranging from approximately €6.95 to €482.95 EUR per unit.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Solis manufactures and sells its own line of branded small home and kitchen appliances — including semi-automatic coffee machines, professional and travel hair dryers, air washers and air treatment units, table grills and contact grills, fans, vacuum sealers, blenders, juicers, sous-vide cookers, rice cookers, kettles, toasters, and specialty cookware — directly to consumers through its own e-commerce store. Products are offered in multiple categories with color variants (Black, Silver), targeting household use across European markets.

Product overview

Solis is a Swiss home appliance brand offering a diverse portfolio of kitchen and personal care products. The product lineup includes premium coffee machines (Barista Perfetta Plus, Grind & Infuse Perfetta which won the Red Dot Design Award 2022), professional hair care appliances (Swiss Perfection, Swiss Luxury, Airvolution, Fast Dry lines), air treatment devices (Airwasher Qubic, Perfect Air, Airwasher Ionic), cooking appliances (Contact Grill Pro, Deli Grill, Sous-Vide Cooker Pro, various table grills), food preparation equipment (Gelateria ice cream makers, Perfect Blender, Slice & More, citrus juicers, rice cookers), beverage makers (Aroma Brewer), and home comfort products (ECO Silent stand fan, Easy Breezy tower fan, Breeze 360). The company also offers a comprehensive range of accessories including vacuum sealer bags, replacement filters, and portafilters. Products are sold directly through the solis.com e-commerce platform with prices ranging from approximately €16 to €483 EUR.

Differentiator

Problem solved

Functional benefit

Products and services

• Solis Barista Perfetta Plus Semi-automatic espresso coffee machine for home use, available in Black and Silver color variants, featuring an embedded heating element.
• Solis Grind & Infuse Perfetta Coffee machine with integrated grinder for home use, available in Black and Silver color variants.
• Solis Swiss Perfection Hair Dryer Premium hair dryer for home use featuring ion technology.
• Solis Swiss Luxury Hair Dryer Hair dryer for home use featuring ion technology.
• Solis Airvolution Hair Dryer Hair dryer for home use featuring ion technology.
• Solis Fast Dry Hair Dryer Hair dryer for home use designed for fast drying.
• Solis Home & Away Travel Hair Dryer Compact travel-size hair dryer for portable use.
• Solis Airwasher Qubic Air washer/humidifier device for indoor air treatment in the home.
• Solis Perfect Air Indoor air treatment device for the home.
• Solis 3-in-1 Airwasher Ionic Three-in-one air washer device featuring ion technology for indoor air treatment.
• Solis ECO Silent Stand Fan Stand fan designed for whisper-quiet operation in the home.
• Solis Easy Breezy Tower Fan Tower fan for home cooling.
• Solis Breeze 360 Fan 360-degree fan for home cooling.
• Solis 3-in-1 Combi Grill Three-in-one combination table grill for home cooking.
• Solis 5-in-1 Table Grill (4 person / 8 person variants) Multi-function five-in-one table grill available in 4-person and 8-person capacity variants for home cooking.
• Solis Contact Grill Pro Professional contact grill for home use.
• Solis Deli Grill Deli-style table grill for home cooking.
• Solis Sous-Vide Cooker Pro Professional sous-vide precision cooker for home use.
• Solis Gelateria Pro Touch Touch-controlled ice cream/sorbet maker for home use.
• Solis Perfect Blender Pro Slim Slim-form-factor blender for home food preparation.
• Solis Citrus Juicer / Citrus Press Station / Juice Fountain Compact Range of citrus juicing appliances for home use, including a press-station and compact juice fountain model.
• Solis Vario Temp Kettle / Flexi Temp Kettle Variable-temperature electric kettles for home use.
• Solis Rice Cooker (Compact / Duo Program / Rice & Potato Cooker) Rice cooker family including compact, dual-program, and rice-and-potato variants for home use.
• Solis Egg Boiler & More Compact entry-level egg cooker for home use.
• Solis Flex Toaster / Sandwich Toaster Toaster family including a flex toaster and sandwich toaster for home use.
• Solis Aroma Brewer Aromatic beverage brewer appliance for home use.
• Solis VertiVac Plus Vacuum Sealer Vertical vacuum sealer with 180-degree opening design for home food preservation.
• Solis Vac Prestige Vacuum Sealer Premium vacuum sealer for home food preservation.
• Solis Maxi Gourmet Plate Warmer Gourmet plate warming appliance for home dining use.
• Solis Ice Cube Express Home ice cube making appliance.

Quantifiable outcome

• Swiss Perfection hair dryer delivers 50% more air pressure and 40% greater air flow than comparable professional hairdryers
• +3 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• De'Longhi: Italian espresso machine and kitchen-appliance manufacturer with overlap on Solis's Barista Perfetta, Grind & Infuse, Aroma Brewer, kettles, and toasters — both chasing the home barista segment.
• Severin: German small-appliance manufacturer with overlapping categories — coffee makers, kettles, egg cookers, grills, and vacuum sealers — competing head-to-head with Solis in mid-market European channels.
• Dyson: Global premium small-appliance maker with direct overlap on Solis's hair dryer line (Supersonic/Nural), fan category, and air purifier range, plus DTC-first retail strategy — the primary premium-tier competitor on multiple Solis categories.
• Smeg: Italian design-led small-kitchen-appliance brand with overlapping categories (kettles, toasters, juicers, grills, coffee machines) and a similarly premium DTC-plus-retail positioning; same Swiss/European design heritage play.
• Jura: Swiss automatic espresso specialist directly competitive with Solis's Barista Perfetta Plus and Grind & Infuse Perfetta machines; comparable Swiss heritage positioning and premium pricing strategy.
• Breville (Sage in Europe): Premium small-kitchen-appliance maker with direct overlap on Solis's espresso machines, blenders, juicers, kettles, grills, and ice cream makers — a primary mid-to-premium direct competitor.
• Russell Hobbs: Mid-market small-appliance brand overlapping Solis's kettles, toasters, sandwich makers, and ironing category; competes in mainstream European retail but at lower price positioning than Solis.
• Vorwerk (Thermomix): Premium German small-appliance maker (Thermomix, Kobold) with overlapping premium-DTC and category-leader playbook; comparable European heritage positioning and aspirational kitchen branding.

Broad incumbents

• Bosch Home Appliances: Mass-market German appliance giant covering coffee, kitchen, and personal-care categories at scale; competes with Solis on espresso machines and kitchen appliances via retail distribution that Solis lacks.
• Philips Domestic Appliances: Mass-market incumbent covering the full small-appliance spectrum (hair care, coffee, kitchen, air) at lower ASPs; competes with Solis broadly across the portfolio but at a different price and scale tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/solis-ag

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Solis