What New School Communications does

New School Communications is a privately held communication agency headquartered in Bratislava, Slovakia, founded in 2020 by Gabriel Tóth and Ľudovít Ďurman. The firm operates as a full-service consultancy integrating public relations, media relations, social media management, performance marketing across Meta, Google, TikTok, Microsoft, Reddit, and Snapchat, brand strategy, crisis communication, ESG communication, content and influencer marketing, and event marketing. It serves more than 50 clients across Slovakia and the Czech Republic, including enterprise accounts such as Danone, Plzeňský Prazdroj, Siemens Healthineers, Alto Real Estate, Nehnutelnosti.sk, Tipsport Liga, and Danucem, alongside political campaigns, individual experts, and SMBs. The agency maintains a secondary office in Bratislava and a regional office in Prague (Impact Hub Praha), and combines traditional earned media work with micro-targeted, data-driven digital campaigns.

The firm's productized offerings include the Elv.ai AI-powered comment moderation platform (combined AI and human moderation, serving 50+ clients globally), the 'Ako vyhrať voľby' (How to Win Elections) training course at 299 EUR per participant, structured AI training workshops, and an analytics subscription service publishing original research on Slovak social media demographics, AI visibility, and political advertising. Core technology consists of third-party AI tools applied to generative content (text, image, video), data analytics for campaign targeting, and the Elv.ai moderation system, layered on top of professional services rather than offered as standalone software. The team of roughly ten specialists covers stakeholder management, public affairs, healthcare PR, ESG, performance marketing, AI, and art direction, with credentials spanning Allianz, Penta Investments, MUW Saatchi & Saatchi, and major Slovak newsrooms.

Revenue mechanics are professional-services-based: bespoke agency retainers and project fees for enterprise clients, supplemented by self-serve course enrollment and AI training workshops. Pricing is largely quote-based and not publicly disclosed. The agency has no disclosed institutional investors, parent company, or external ownership; it remains founder-controlled and bootstrapped, operating as a boutique firm scaling into a regional Central European player.

Name

New School Communications

Legal name

New School Communications

Website

https://newschool.sk

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

New School Communications is a Bratislava-based communication agency founded in 2020 that provides PR, social media management, performance marketing, and AI-powered content and moderation services to over 50 enterprise, political, and individual clients across Slovakia and the Czech Republic.

Ownership category

akta.pro rank

Headquarters

HQ city

Bratislava

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. PR and Media Relations: Strategic public relations, media relations, and stakeholder management services for clients across industries including healthcare, real estate, FMCG, and government.
2. Social Media Management: Full social media account management including content strategy creation, community management, and influencer marketing campaigns.
3. Performance Marketing and PPC: Paid campaign management across Meta, Google, TikTok, Microsoft, Reddit, and Snapchat platforms for client brand and demand generation.
4. Training and Education: Structured courses such as the 'Ako vyhrať voľby' (How to Win Elections) course at 299 EUR per participant, and AI training workshops delivered to corporate and institutional audiences.
5. Brand Strategy and Crisis Communication: Brand strategy development, personal branding, and crisis communication advisory services for corporations and political candidates.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

New School Communications is a full-service communication agency that combines a scientific, data-driven approach with modern communication tools to deliver PR, media relations, social media management, performance marketing, brand strategy, crisis communication, and ESG communication services. It also operates the Elv.ai AI-powered comment moderation platform and runs the 'Ako vyhrať voľby' (How to Win Elections) training course for political candidates.

Product overview

New School Communications is a communication agency that combines scientific approach with modern communication tools. The agency operates as a service-based consultancy offering a comprehensive portfolio of communication and marketing services rather than a unified software product. The core service portfolio includes PR and Media Relations, Social Media Management, Performance Campaigns, Brand Strategy, B2B Business Growth, Neighborhood Communication for Investors, AI and GEO Implementation, Personal Brand Building, Crisis Management for Social Media, Analytics, Content Marketing, Event Marketing, and ESG Communication. Additional offerings include the Elv.ai AI-powered moderation product used across 50+ clients, the 'Kurz Ako vyhrať voľby' (Election Victory Course) for political candidates, and personalized Campaign Strategy services. The agency serves more than 50 clients in Slovakia and Czech Republic, working with traditional media, podcasts, influencers, and social networks.

Differentiator

Problem solved

Functional benefit

Products and services

• PR and Media Relations

Quantifiable outcome

• 2.5M views and 45,000 interactions for Tipsport Liga campaign
• +5 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability11 records

Feature1 record

Partnerships

One partnership is on record.

• Elv.aicoreTechnology or Integration · 1 January 2022Elv.ai is an AI-powered comment moderation platform that New School Communications co-developed or integrated into its service offerings. The platform combines artificial intelligence with real human moderators to scan thousands of comments simultaneously and remove toxic content 24/7. New School leverages this technology for crisis management and brand protection services for clients across media, corporations, public institutions, and NGOs. The solution currently serves over 50 clients globally.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Edelman: World's largest PR firm with global operations across corporate communications, crisis, brand, and public affairs. Competes for the same enterprise PR and crisis mandates (e.g., Siemens Healthineers-tier clients) but at vastly greater scale and geographic reach.
• Ogilvy: Global creative, advertising, and PR network (WPP) with strong public relations, social media, and influencer practices. Notably, New School's creative director Matej Ježko previously worked at MUW Saatchi & Saatchi, a WPP-aligned agency — illustrating the talent pipeline and direct competitive overlap.
• Havas: Global communications group offering creative, media, PR, and healthcare communications across 100+ markets. Competes for integrated mandates combining performance marketing, social media, and PR — directly mirroring New School's full-service agency positioning.
• Publicis Groupe: One of the 'Big Four' global advertising and communications holding companies, with deep PR, performance, and data capabilities (Publicis Worldwide, Leo Burnett, Saatchi & Saatchi). Competes for the same enterprise integrated-marketing RFPs New School targets at a global scale.
• WPP: World's largest communications services group (Ogilvy, Grey, VMLY&R, Burson). Competes for multinational brand, PR, and performance marketing mandates and offers the geographic reach and scale that New School cannot match as a CEE boutique.
• Ketchum: Global communications consultancy (now Ketchum, part of Omnicom) known for brand storytelling, analytics-driven PR, and corporate positioning. Comparable on data-driven campaign analytics and brand strategy offerings central to New School's value proposition.
• Allison Worldwide: Mid-sized global PR and marketing firm with strength in corporate, healthcare, and technology communications. Operates in overlapping verticals (healthcare PR, crisis, B2B) and offers a comparable integrated model, but at significantly larger scale and geographic footprint.
• FleishmanHillard: Global PR and integrated communications agency (Omnicom) with strong healthcare, corporate, and public affairs practices. Directly comparable on the healthcare PR and corporate communications side of New School's portfolio (e.g., Siemens Healthineers work).

Regional players

• Seesame: Bratislava- and Prague-based creative and communications agency offering brand strategy, PR, and digital services across CEE. Comparable boutique scale and similar Slovakia/Czech Republic footprint, with overlapping client categories in real estate, FMCG, and corporate communications.

Direct peers

• NEUROPEA: Bratislava-based PR and communications agency operating in the Slovak market with comparable services (PR, media relations, content, influencer work). One of New School's own team members (Daniela Detriková) previously worked at NEUROPEA, indicating direct overlap in client base, talent pool, and service offering in the same geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/newschoolcommunications
• LinkedInlinkedin.com/company/new-school-communications
• Instagraminstagram.com/new_school_communications
• TikToktiktok.com/@new_school_comms

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New School Communications