What Seesame does

Seesame, s.r.o. is a Bratislava-headquartered, privately held communication and public relations agency founded in 1996, operating as a professional services firm serving corporate, governmental, and non-profit clients in Slovakia with selective international engagements. Its service portfolio spans Behavioral Insights, Brand & Lifestyle, Creative & Visual, Digital Experience, Employer Branding, Healthcare, Public Affairs, Reputation Management, and Social Impact, delivered on a project-based and retainer model. The agency has productized several proprietary tools: #bezhejtu (anti-hate-speech initiative with TrollWall AI monitoring over 100,000 comments monthly), Checkbot (a Facebook chatbot for fake news detection launched in 2020), AI Personas (a 2025 multi-modal communication training platform with Striveonlab and Guardian Garden, hosted at smarttalks.tech), the Seesame App (internal employee engagement), and a Symptom Checker chatbot built for SSAKI. Customer concentration is spread across sectors with named enterprise clients including IKEA Slovakia, O2 Slovakia, Henkel Slovensko, Grant Thornton, Janssen, Aupark, and Essity, alongside government and NGO engagements such as the US Embassy Slovakia, SlovakAid, Habitat for Humanity, Iniciatíva Inakosť, and the Whistleblower Protection Office. The agency has earned multiple PROKOP awards, EMEA and Global SABRE Awards, IN2 SABRE Awards, and three 2024 global placements among agencies building international PR standards.

Name

Seesame

Legal name

Seesame, s.r.o.

Website

https://seesame.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Seesame is a Bratislava-based communication and PR agency serving Slovak corporations, government institutions, and NGOs with campaign strategy, media relations, digital experience, and AI-augmented tools such as Checkbot and AI Personas.

Ownership category

akta.pro rank

Product category

Public Relations and Communications Services

NAICS

Public Relations Agencies (541820), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Messaging, Chat & Live Interaction Safety (Text/Voice/Video) (BPAAALAC)

akta.pro secondary industries

Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD), UGC Sourcing & Community Creator Programs (BPAFAHAK)

Keywords

• Public relations services
• Communications agency
• Media relations
• Crisis communication
• Public affairs

Headquarters

HQ city

Bratislava

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. PR and Communication Services: Professional communication and PR services delivered to corporate and institutional clients including campaign development, media relations, digital experience, social impact initiatives, and strategic consulting. Projects are typically custom engagements with varying scope and duration.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Seesame is a Bratislava-based PR and communications agency that provides strategic communication services including campaign development, media relations, crisis communication, public affairs, employer branding, digital experience, and social impact initiatives to corporate, governmental, and non-profit clients. The agency combines data-driven creative strategies with proprietary AI-powered tools such as Checkbot (fake news detection), AI Personas (communication training), and the #bezhejtu anti-hate-speech initiative to deliver measurable communication outcomes.

Product overview

Seesame is a PR and communication agency offering strategic communication services across multiple practice areas including Behavioral Insights, Brand & Lifestyle, Creative & Visual, Digital Experience, Employer Branding, Healthcare, Innovation & Technology, Public Affairs, Reputation Management, and Social Impact. Their portfolio includes proprietary tools and initiatives: #bezhejtu (anti-hate speech initiative using TrollWall AI), Checkbot (fake news detection chatbot), AI Personas (communication training with AI), and the Seesame App (internal employee engagement). The agency also offers services in community management, media relations, crisis communication, stakeholder engagement, content creation, and strategic consulting through their team of specialists.

Differentiator

Problem solved

Functional benefit

Brands

• AI Personas: AI-powered communication training personas developed in collaboration with Striveonlab and Guardian Garden for corporate training purposes

Products and services

• #bezhejtu Anti-Hate-Speech Initiative An initiative partnering with TrollWall AI technology to detect, identify, and hide hateful comments on Facebook and Instagram; monitors 100,000+ comments monthly across 130+ member organizations, reducing visible hate comments from 15% to 2% on member profiles.
• Checkbot First Facebook chatbot in Slovakia for detecting fake news and disinformation. Users send article links through Facebook chat and Checkbot analyzes disinformation word patterns and performs reverse image searches to identify manipulated content.
• AI Personas AI-powered training technology developed with Striveonlab and Guardian Garden that simulates communication scenarios for corporate employees practicing difficult conversations such as crisis communication, compliance, and customer service; accessible 24/7 via text, voice, video call, and VR.
• Seesame App Internal employee engagement application that tracks educational achievements and supports behavioral change initiatives within organizations using positive motivation mechanics to reinforce company values.
• PR and Communications Services Comprehensive communication and PR services including campaign strategy, media relations, crisis communication, employer branding, public affairs, reputation management, stakeholder engagement, and social impact initiatives delivered to corporate, governmental, and NGO clients on a project or retainer basis.

Quantifiable outcome

• Reduced visible hate comments from 15% to 2% on member profiles through #bezhejtu initiative
• +5 more outcomes

Named customers19 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and flagship.

• ESET FoundationcoreStrategic or Co-development Partner · 1 January 2019Communication partnership for ESET Science Award since its launch in 2019. Seesame defines award direction and manages all communication activities for this prestigious Slovak scientific recognition.
• TrollWallcoreTechnology or IntegrationSlovak AI startup providing AI-powered community management tool for detecting, identifying, and hiding hate comments on Facebook and Instagram. Partnership formed the #bezhejtu initiative, now with 130+ members monitoring 100,000+ comments monthly. Analysis of 7 million comments demonstrated measurable impact.
• StriveonlabcoreTechnology or IntegrationTechnology partner for development of AI personas - specialized AI characters that simulate communication scenarios for corporate training purposes.
• Guardian GardencoreTechnology or IntegrationTechnology partner collaborating on AI persona development for communication training simulations supporting text, voice, video, and VR interactions.
• US Embassy SlovakiaflagshipStrategic or Co-development PartnerCollaboration on 'Courage to Be Free' campaign commemorating 25 years of Slovak independence and 100 years of Pittsburgh Agreement. Created school tours, 3-minute animated video, and microsite reaching 400,000+ viewers.
• SlovakAidflagshipGTM or Marketing PartnerSlovak Agency for International Development Cooperation. Partnership on 'Naša pomoc nepozná hranice' campaign raising awareness among young Slovaks about international aid activities.
• Habitat for Humanity SlovakiaflagshipGTM or Marketing PartnerInternational development organization. Partnership on 'Všetko sa začína doma' women's rights exhibition seen by 67,000 visitors. Campaign concept was so successful it was adapted for Ireland, UK, Germany, and Czech Republic.
• LEAFflagshipGTM or Marketing PartnerNon-profit helping young people develop. Partnership on Vráťsa.sk brain drain reversal campaign featuring stories of Slovaks returning home, with 60 companies offering 110+ positions.
• Essity SlovakiaflagshipGTM or Marketing PartnerSwedish hygiene and health company. 'Na Gemeri normálka' regional employer branding campaign featuring employee ambassadors, achieving 24,000 career site hits in 2 months.

Scale indicators31 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Havas PR: Global PR and communications network (Havas-owned). Comparable as a broad incumbent with creative, media, and communications under one roof — competing for similar integrated brand, social impact, and corporate communications briefs.
• Ketchum: Global PR network (Omnicom-owned). Comparable as a broad incumbent with deep corporate communications, brand marketing, and digital experience practices — overlapping Seesame's employer branding, brand & lifestyle, and digital experience offerings.
• FleishmanHillard: Global PR network (Omnicom-owned) offering corporate communications, public affairs, and crisis management. Comparable as a multinational incumbent competing for cross-border enterprise and public-sector engagements of clients like O2, IKEA, Janssen, and Henkel.
• Burson Cohn & Wolfe: Global communications agency (WPP-owned) formed from the merger of Burson-Marsteller and Cohn & Wolfe. Comparable as a broad incumbent with strength in public affairs, crisis, and corporate communications, overlapping Seesame's public affairs and reputation management work.
• Edelman: Global communications firm and the world's largest PR agency by revenue. Comparable as a broad incumbent competing for the same enterprise and government communications RFPs that Seesame targets, with significantly larger geographic footprint.
• Hill+Knowlton: Global communications consultancy (WPP-owned) with strong public affairs and crisis comms heritage. Comparable to Seesame's public affairs practice (insurance tax campaign, Whistleblower Protection Office, SlovakAid) and government/NGO client roster.
• Weber Shandwick: Global PR and communications network (Interpublic-owned). Comparable as a broad incumbent offering integrated communications, public affairs, and social impact work — overlapping directly with Seesame's healthcare, public affairs, and corporate reputation practice areas.

Regional players

• Grayling: Global communications agency with established operations across Central and Eastern Europe. Comparable as a regional player competing for the same CEE-based enterprise and government briefs, often through local offices that overlap Seesame's Bratislava catchment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xfacebook.com/seesame.sk
• Facebookfacebook.com/seesame.sk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seesame