Gads Forlag
- Company typePrivate
- Founded1855
- HeadquartersCopenhagen, Denmark
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
Gads Forlag firmographics
Firmographics- Name
- Gads Forlag
- Legal name
- Gads Forlag
- Website
- https://gad.dk
- Company type
- Private
- Founded year
- 1855
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Gads Forlag is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Gads Forlag business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Book Sales: One-time sales of physical and digital books across multiple genres including fiction, non-fiction, children's books, and educational materials. Revenue generated through direct consumer purchases via gad.dk and retail distribution.
- Educational/Institutional Sales: Sales of class sets (klassesæt) to educational institutions including gymnasiums and schools, with bulk discounts offered for classroom adoption.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Individual book purchases at retail prices |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Gads Forlag product offering
Product offeringCore offering
Gads Forlag is a Copenhagen-based Danish publishing house (founded 1855) that publishes and distributes literary fiction, non-fiction, biographies, historical works, children's and youth books, and educational textbooks. It sells directly to consumers through its own e-commerce site gad.dk and serves the Danish educational market (upper-secondary gymnasiums) via institutional sales with bulk discounts on class sets.
Product overview
Gads Forlag is a Danish publishing house offering a diverse portfolio of publications across multiple categories: Fiction (Skønlitteratur) including Danish and translated fiction, crime, and feel-good; Non-fiction (Faglitteratur) spanning biographies, history, culture, politics, health, and academic reference works such as Kraks Blå Bog and Søren Kierkegaards Skrifter; Children's and youth books with subcategories for picture books, educational materials, and comics; and Educational textbooks (Lærebøger) for healthcare disciplines. The publishing house also operates supplementary services like Gad Ekstra. Notable authors include Nobel laureate Annie Ernaux, crime writer Elly Griffiths (Ruth Galloway series), and historian Poul Duedahl. Gads Forlag distributes through physical bookstores, its website (gad.dk), and maintains podcast series including 'Undervejs i historien' and 'Portræt'.
Differentiator
Problem solved
Functional benefit
Brands
- Gad Historie: History-focused imprint of Gads Forlag with its own Facebook page
- Gad Sygepleje
- Gads Børnebøger
- Gad Gymnasier
- Gad Ekstra
Products and services
- Skønlitteratur (Fiction) Fiction titles published by Gads Forlag for general Danish readers, including novels and literary works. Distributed through gad.dk, Danish bookstores, and libraries.
- Historie (History) Historical non-fiction works published by Gads Forlag, covering Danish and broader history topics for general readers.
- Faglitteratur (Non-fiction) Non-fiction titles including biographies and topical works published by Gads Forlag for general readers.
- Børne- og ungdomsbøger (Children's and Youth Books) Books for children and young readers published by Gads Forlag, sold through retail and library channels in Denmark.
- Lærebøger (Educational Textbooks) Textbooks published by Gads Forlag for Danish upper-secondary schools (gymnasiums), with a 20% bulk discount available on class sets for institutional buyers.
- Kraks Blå Bog Established Danish biographical reference work published by Gads Forlag, profiling notable Danish personalities.
- Søren Kierkegaards Skrifter Scholarly edition of the writings of Søren Kierkegaard published by Gads Forlag for academic and general readers.
Quantifiable outcome
- 140,000+ copies sold for 'Gudhjemtid' by Poul Duedahl
- +1 more outcomes
Companies that use Gads Forlag
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Gads Forlag technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Gads Forlag partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Golden Days FestivalcoreOfficial publishing partnership with Golden Days history festival. 'Velkommen på bagsiden' was the official publication for Golden Days 2018. The partnership produces curated historical books tied to festival themes.
- DR (Danmarks Radio)coreTelevision partnership producing documentary series based on Gads Forlag history books. Examples include 'Danmarkshistorien på vrangen' (DR2), 'Grænseland' (DR1), and 'Nyrup – søn af en udstødt' (DR1). Books serve as source material for TV series.
- Det Kgl. Danske Videnskabernes SelskabcorePartnership with the Royal Danish Academy of Sciences and Letters for scholarly publications including 'Søren Kierkegaards Skrifter' (SKS) critical edition project.
- Nord AcademicminorAcademic publishing partnership for scholarly works across disciplines.
- A Mock BookminorAssociated publishing imprint featured in Gads gymnasium catalog for educational literature.
- TrojkaminorEducational materials distributor for language learning resources (Trojka language series) included in Gads Forlag's educational catalog.
Scale indicators2 records
Recent moves6 records
Gads Forlag competitors and assessment
Company assessmentBroad incumbents
- Bonnier Publications: Major Nordic media group and parent of Lindhardt og Ringhof with broad publishing, magazines, and digital media. Operates as a large incumbent in Danish publishing with broader portfolio than Gads Forlag.
- Penguin Random House: World's largest trade publisher with rights to many international authors Gads Forlag translates for Danish readers. Indirectly comparable as the rights holder and global incumbent in the same author relationships.
Direct peers
- Politikens Forlag: Major Danish publisher of fiction, non-fiction, and reference works, part of the JP/Politiken media group. Directly competes with Gads Forlag in trade fiction and non-fiction, and shares the Danish general reader market.
- Høst & Søn: Historic Danish publisher with strong educational and children's book imprints. Direct peer to Gads Forlag in school curricula and children's publishing.
- Gyldendal: Denmark's largest and most established trade and educational publisher, publishing fiction, non-fiction, children's books, and textbooks. Directly competes with Gads Forlag across nearly all categories, including the Danish gymnasium curriculum market.
- Rosinante & Co: Danish publisher focused on quality fiction, non-fiction, and memoir/political works. Directly competes with Gads Forlag in the Danish and translated literary fiction market with similar author-event-driven positioning.
- People'sPress: Danish publisher of fiction, crime, and non-fiction, with strong crime/thriller lists. Overlaps with Gads Forlag's crime and suspense categories where Elly Griffiths is published.
- Lindhardt og Ringhof: One of Denmark's largest publishers, part of the Bonnier Group, with deep fiction, non-fiction, and educational lists. Direct competitor to Gads Forlag across trade and educational publishing, including school curricula.
Emerging players
- Storytel: Subscription audiobook and e-book platform with strong Nordic presence. Adjacent rather than direct competitor, but a key distribution channel and disruptive force affecting Gads Forlag's print business model.
- Forlaget Ekbátana: Independent Danish literary publisher of poetry and literary fiction. Compares to Gads Forlag's literary fiction and poetry offerings, including recent cooperation noted in the gymnasium catalog.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Customer concentration
Gads Forlag social profiles
Digital presenceGads Forlag financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gads Forlag leadership team
Management profileNumber of profiles
Gads Forlag funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gads Forlag M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gads Forlag
What does Gads Forlag do?
Gads Forlag is a Copenhagen-based Danish publishing house (founded 1855) that publishes and distributes literary fiction, non-fiction, biographies, historical works, children's and youth books, and educational textbooks. It sells directly to consumers through its own e-commerce site gad.dk and serves the Danish educational market (upper-secondary gymnasiums) via institutional sales with bulk discounts on class sets.
Is Gads Forlag a public or private company?
Gads Forlag is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Gads Forlag founded?
Gads Forlag was founded in 1855. It employs 11 to 50 people.
Where is Gads Forlag based?
Gads Forlag is headquartered in Copenhagen, Denmark, in the Europe region.
How does Gads Forlag make money?
Two revenue lines are on record. Book Sales are the primary driver. The others are educational/Institutional Sales.
Who are Gads Forlag's main competitors?
Broad incumbents on record are Bonnier Publications and Penguin Random House. Direct peers are Politikens Forlag, Høst & Søn, Gyldendal, Rosinante & Co, People'sPress and Lindhardt og Ringhof. Emerging players are Storytel and Forlaget Ekbátana.
Does Gads Forlag have an API?
No public API is recorded for Gads Forlag.