A Mock Book
A Mock Book is an independent Danish literary publisher based in Copenhagen that publishes thematically curated book series on planetary, ecological, and philosophical themes, distributed exclusively through Gads Forlag to Danish readers.
- Company typePrivate
- Founded-
- HeadquartersCopenhagen, Denmark
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What A Mock Book does
A Mock Book (legal name: A Mock Book) is a privately held, independent Danish literary publishing house headquartered in Copenhagen's Vartov building (Farvergade 27G, DK-1463). The publisher organizes its catalog around thematic book series rather than a single imprint: Gaia (nature, ecology, the planetary crisis), Gondal (speculative fiction and fantasy, including works by Ursula K. Le Guin), Malstrøm (contemporary debate series), Codex (literary mockumentary at the intersection of fact and fiction), KOSMOS (cultural criticism covering cinema, American culture, philosophy, and contemporary art), and Jena (German Romantic period classics from 1790-1810). The catalog spans both classical reissues (Rachel Carson, David Graeber, E.O. Wilson) and contemporary works (Madame Nielsen, Nanna Goul), with prices ranging from 49 kr to 399 kr depending on page count and format.
The publishing operation is run by two publishers (forlægger), Andreas Harbsmeier and Karsten Wind Meyhoff, supported by a small editorial team including editors and translators, design partners (Wilfred Wagner, K Vang, Atlant, Office Hours), and editorial interns. All retail distribution is handled exclusively through Gads Forlag, with books sold via Danish bookstores and the gad.dk e-commerce platform. Co-publishing partnerships extend the rights and production pipeline to cultural institutions including Aarhus Teater, Det kgl. Danske Kunstakademis Billedkunstskoler, and Foreningen Platonopolis, with foundation support from Sportgoodsfonden for the Jena series.
The business model is unit-based book sales at varying price points, with no subscription, licensing, or digital platform revenue. Marketing is conducted through organic social channels (Instagram, Facebook, LinkedIn) and an email newsletter, with no paid acquisition or aggressive promotional motion. The company operates exclusively in Denmark and does not disclose revenue or funding.
A Mock Book firmographics
Firmographics- Name
- A Mock Book
- Legal name
- A Mock Book
- Website
- https://amockbook.dk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- A Mock Book is an independent Danish literary publisher based in Copenhagen that publishes thematically curated book series on planetary, ecological, and philosophical themes, distributed exclusively through Gads Forlag to Danish readers.
- Ownership category
- akta.pro rank
A Mock Book industry classification
Industry- Product category
- Independent Book Publishing
- NAICS
- Book Publishers (513130)
- SIC
- Books: Publishing Or Publishing & Printing (2731)
- akta.pro primary industry
- General Trade Publishing (Adult Fiction & Nonfiction) (MPAJAAAA)
- akta.pro secondary industries
- Literary & Classics Publishing (MPAJAAAC), Genre & Category Publishing (Romance, Mystery/Thriller, Sci‑Fi/Fantasy, etc.) (MPAJAAAB)
Keywords
Where A Mock Book is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
A Mock Book business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Book Sales: Revenue generated through sales of published books distributed via Gads Forlag. Books are sold as physical products through bookstores and online retail channels. Individual book prices range from 49 kr to 399 kr.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual book sales at varying price points |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
A Mock Book product offering
Product offeringCore offering
A Mock Book is an independent Danish literary publisher that curates and publishes physical books across six themed series — Codex, Gaia, Gondal, Malstrøm, KOSMOS, and Jena — focused on planetary and ecological themes, philosophy, cultural criticism, and German romanticism. Titles are produced as print books priced individually between 49 kr and 399 kr and sold through exclusive distribution partner Gads Forlag via bookstores and the gad.dk e-commerce platform. The publisher also offers an email newsletter subscription for occasional updates.
Product overview
A Mock Book is a Danish publishing house organized around themed book series rather than a unified software product. The portfolio includes Gaia (nature/ecology), Gondal (fantasy/speculative fiction), Malstrøm (debate/contemporary issues), Codex (literary mockumentary), KOSMOS (cultural criticism), and Jena (German romanticism classics). Individual titles span science fiction, philosophy, environmental writing, and cultural criticism. Distribution is handled through Gads Forlag. The company also offers a newsletter subscription service.
Differentiator
Problem solved
Functional benefit
Products and services
- Gaia Series
Companies that use A Mock Book
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
A Mock Book technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
A Mock Book partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Gads ForlagcoreGads Forlag serves as the primary distribution partner for A Mock Book, handling all retail distribution of books through bookstores and online sales. This is a central partnership for the publisher's operations.
- Det kgl. Danske Kunstakademis BilledkunstskolerminorCollaborative publishing partnership for specific titles. Published 'Tusind plateauer' by Deleuze & Guattari in partnership with the Royal Danish Academy of Fine Arts.
- Aarhus TeaterminorCo-publishing partnership with Aarhus Teater for the book 'Erasmus Montanus' based on the theater production.
- Gads ForlagcoreJena series published in collaboration with Gads Forlag and Foreningen Platonopolis, with support from Sportgoodsfonden.
- Foreningen PlatonopolisminorCollaboration partner for the Jena series of publications, working with Gads Forlag and A Mock Book.
- SportgoodsfondenminorFunding supporter for the Jena series publications.
Scale indicators1 record
Recent moves6 records
Expansion highlights10 records
A Mock Book competitors and assessment
Company assessmentDirect peers
- Forlaget Arena: Independent Danish publisher with a list spanning literary fiction, philosophy, and cultural critique. Comparable to A Mock Book in scope and editorial positioning within the Danish literary market.
- Gads Forlag: Established Danish publisher that also serves as A Mock Book's exclusive distribution partner. It is comparable both as a peer publisher of literary, academic, and cultural titles and as the channel through which A Mock Book's books reach market.
- Forlaget Gladiator: Independent Danish literary publisher focused on quality fiction and nonfiction with a distinct editorial voice. Directly comparable to A Mock Book in mission, scale, and role as a boutique Danish trade publisher.
- People's Press: Independent Danish publisher with a strong literary and non-fiction list including translated and original titles. Closely comparable to A Mock Book in role as a mid-sized independent Danish trade publisher.
- Forlaget Klim: Independent Danish literary publisher with a curated catalog of fiction, essays, and cultural criticism. Comparable to A Mock Book in size, editorial sensibility, and focus on literary quality over mass-market reach.
- Turbine Forlaget: Boutique Danish publisher known for literary fiction and quality non-fiction with distinctive editorial direction. Comparable to A Mock Book as a small, curated Danish trade publisher.
Emerging players
- New Directions Publishing: US-based independent publisher of literary fiction, poetry, and translated classics. Comparable to A Mock Book in curatorial model of pairing contemporary literary work with reissued canonical titles, though at larger scale.
- Chelsea Green Publishing: Independent publisher focused on environmental, ecological, and sustainability-themed books. Closely comparable to A Mock Book's Gaia and Malstrøm series' thematic focus on planetary and ecological literature.
Broad incumbents
- Gyldendal: Denmark's largest and most established literary trade publisher, publishing both classics and contemporary Danish fiction and nonfiction. It is comparable to A Mock Book as the dominant Danish literary trade publishing incumbent, though at vastly greater scale and breadth.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
A Mock Book social profiles
Digital presenceA Mock Book financial estimates
Financial estimateRevenue estimate
Valuation estimate
A Mock Book leadership team
Management profileNumber of profiles
Profiles6 records
A Mock Book funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
A Mock Book M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about A Mock Book
What does A Mock Book do?
A Mock Book is an independent Danish literary publisher that curates and publishes physical books across six themed series — Codex, Gaia, Gondal, Malstrøm, KOSMOS, and Jena — focused on planetary and ecological themes, philosophy, cultural criticism, and German romanticism. Titles are produced as print books priced individually between 49 kr and 399 kr and sold through exclusive distribution partner Gads Forlag via bookstores and the gad.dk e-commerce platform. The publisher also offers an email newsletter subscription for occasional updates.
Is A Mock Book a public or private company?
A Mock Book is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was A Mock Book founded?
A Mock Book was founded in -1. It employs 1 to 10 people.
Where is A Mock Book based?
A Mock Book is headquartered in Copenhagen, Denmark, in the Europe region.
How does A Mock Book make money?
One revenue line is on record: book Sales.
Who are A Mock Book's main competitors?
Direct peers on record are Forlaget Arena, Gads Forlag, Forlaget Gladiator, People's Press, Forlaget Klim and Turbine Forlaget. Emerging players are New Directions Publishing and Chelsea Green Publishing. Gyldendal is listed as a broad incumbent.
Does A Mock Book have an API?
No public API is recorded for A Mock Book.
What industry is A Mock Book in?
A Mock Book's product category is Independent Book Publishing. Its primary akta.pro industry code is MPAJAAAA, General Trade Publishing (Adult Fiction & Nonfiction), with a secondary code of MPAJAAAC, Literary & Classics Publishing. Its NAICS code is 513130 and its SIC code is 2731.