What United Components does

United Components is referenced as the entity under analysis, but the available source data is sourced from Shift4Shop (shift4shop.com / 3dcartstores.com) and explicitly pertains to Shift4Shop rather than United Components; the structured extraction fields note this mismatch. Accordingly, the descriptive evidence here reflects the Shift4Shop-owned eCommerce SaaS platform described in the input, and any attribution to United Components as a distinct operating entity is not supportable from the supplied data.

The platform described in the source material is a horizontal eCommerce SaaS offering that enables businesses and entrepreneurs to build, launch, and manage online stores. Core functionality encompasses web design, shopping cart software, payment gateway support, marketing tools, and developer resources. The product surface is organized into modules covering features, how to sell online, website creation, online store builder, and full eCommerce operations. Underlying platform architecture is delivered as a multi-tenant SaaS application with customization via a Theme Store and extensibility via an App Store, supported by a Developer Portal and API documentation for third-party integrations.

The go-to-market is a self-serve, product-led motion targeting SMB and individual online sellers globally. Customer acquisition is diversified across a blog and educational content (top-of-funnel), a partner and affiliate program (mid-funnel), and developer relations (mid-funnel). Distribution is online direct signup supplemented by marketplace and partner referral channels. Pricing is not publicly disclosed; revenue model details are not provided in the input. The primary customer segment is horizontal SMB online business sellers, with segmentation approach described as horizontal. No specific named customer logos, enterprise contracts, or revenue figures are available in the source material.

Name

United Components

Website

https://unitedcomps-com.3dcartstores.com

Company type

Private

Founded year

2011

Headcount range

1–10 employees

Short description

United Components refers to a company whose underlying source data describes an eCommerce SaaS platform serving SMB and individual online sellers globally with store-building, app/theme marketplace, and developer integration capabilities.

Ownership category

akta.pro rank

Headquarters

HQ city

Myrtle Beach

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure

Distribution channels3 records

Marketing channels5 records

Core offering

The provided source describes an eCommerce SaaS platform (Shift4Shop, formerly 3dcart) that provides businesses and entrepreneurs with the tools to build, launch, and manage online stores. The offering includes a website/store builder, shopping cart software, ecommerce marketing tools, payment gateway support, and an app and theme marketplace for extending functionality.

Differentiator

Problem solved

Functional benefit

Products and services

• Shift4Shop eCommerce Platform All-in-one ecommerce SaaS platform that enables businesses and entrepreneurs to build, launch, and manage online stores, including shopping cart, payment gateway integration, marketing tools, and web design.
• Shift4Shop App Store Marketplace of third-party and first-party apps that extend the functionality of the Shift4Shop ecommerce platform.
• Shift4Shop Theme Store Marketplace of website themes for customizing the visual design of online stores built on the Shift4Shop platform.
• Developer Portal and API Developer resources and API documentation for building integrations and customizations on the Shift4Shop ecommerce platform.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights3 records

Direct peers

• Wix: Wix is a website builder with a fully integrated eCommerce tier, targeting SMBs and individuals who want a self-serve online store alongside general site-building capabilities — competing for the same horizontal 'launch an online business' use case.
• Squarespace: Squarespace provides design-forward website building with commerce functionality for SMBs, creators, and entrepreneurs — a directly comparable horizontal SMB platform with bundled storefront and marketing tooling.
• Shopify: Shopify is the leading all-in-one eCommerce SaaS platform for SMBs and mid-market merchants, offering store building, payments, marketing tools, and an app ecosystem — directly overlapping with the subject's core positioning and SMB target segment.
• WooCommerce: WooCommerce is the leading open-source eCommerce plugin for WordPress, serving SMBs that prefer self-hosted storefronts with extensible plugins and themes — directly comparable in core shopping-cart functionality and theme/app ecosystem model.
• Ecwid: Ecwid is an eCommerce widget that lets SMBs add a store to any existing site, targeting small businesses and individual sellers — closely aligned with the subject's SMB self-serve positioning and horizontal use-case scope.
• Adobe Commerce (Magento): Adobe Commerce is an enterprise-leaning eCommerce platform with extensible marketplace and developer ecosystem, comparable in API/extension architecture though tilted upmarket — relevant as a broader competitor in the same platform category.
• BigCommerce: BigCommerce is a headless and SaaS eCommerce platform competing across SMB and mid-market segments with multi-storefront, API-first architecture, and an app marketplace — directly comparable in product scope and developer-portal strategy.
• Volusion: Volusion is a long-standing SMB eCommerce SaaS platform offering store builder, payments, and marketing tools — a direct horizontal competitor focused on small and mid-sized merchants.

Broad incumbents

• Salesforce Commerce Cloud: Salesforce Commerce Cloud is an enterprise eCommerce suite offered as part of the broader Salesforce CRM platform — a broad incumbent with overlapping commerce capabilities targeting larger merchants than the subject's core SMB base.
• GoDaddy Online Store: GoDaddy offers a bundled online store builder aimed at micro and SMB merchants, often as part of its broader website/domains platform — a broad incumbent competing for the same small-business signup flow with a wider services portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/vision-metering-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Components