The Executive Connection
The Executive Connection is a Sydney-based management services company operating as the Australian and New Zealand franchise of Vistage, providing subscription-based peer advisory boards and one-to-one executive coaching to CEOs and business owners through groups of 12 to 16 non-competing leaders.
- Company typePrivate
- Founded1957
- HeadquartersSydney, Australia
- Headcount101–250
- GTM typeB2B
- OfferingServices
What The Executive Connection does
The Executive Connection (TEC), founded in 1986 and headquartered in Sydney, operates as the Australian and New Zealand franchise of Vistage — the world's largest CEO coaching and peer advisory organization. The entity is legally organized as Vistage Australia Intermediate Holdings Pty Ltd and serves ambitious CEOs and business owners across Australia and New Zealand who face leadership isolation at the top of their organizations. The company employs 101–250 staff and positions itself as addressing the scarcity of trusted, confidential peer perspectives and accountability structures available to senior leaders.
TEC's core service is the confidential peer advisory board: structured groups of 12 to 16 non-competing CEOs and business owners who meet monthly to test decisions, share challenges, and hold one another accountable. Each group is facilitated by an experienced Chair — typically a former CEO or senior business leader — who additionally delivers one-to-one executive coaching. The service is supported by expert speakers, proven issue-processing frameworks, and supplementary content including the Vistage LIVE podcast. Members gain access to Vistage's global network of 45,000+ members across 40 countries, and member companies average over 20 years of tenure. A Dun & Bradstreet data study cited by Vistage reported that member CEOs grew revenue 4.6% in 2020 while comparable non-members declined 4.7%.
Revenue is generated through annual subscription membership fees on a quote-based, non-transparent pricing model. Distribution is sales-led: prospective members are converted through direct outreach, Chair-facilitated recruitment, and a marketing stack comprising thought-leadership articles, the Vistage LIVE podcast, webinars, Experience Vistage events, and an email newsletter. The customer base is horizontally segmented across SMB CEOs and select mid-market and enterprise operators, with featured case studies spanning manufacturing, healthcare, IT, food and beverage, and water solutions. The reported leadership includes Jeff Gundersen as Founder and CEO and Daniel Murray as Chairman / TEC Chair Nominee.
The Executive Connection firmographics
Firmographics- Name
- The Executive Connection
- Legal name
- Vistage Australia Intermediate Holdings Pty Ltd
- Website
- https://tec.com.au
- Company type
- Private
- Founded year
- 1957
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- The Executive Connection is a Sydney-based management services company operating as the Australian and New Zealand franchise of Vistage, providing subscription-based peer advisory boards and one-to-one executive coaching to CEOs and business owners through groups of 12 to 16 non-competing leaders.
- Ownership category
- akta.pro rank
The Executive Connection industry classification
Industry- Product category
- Executive Coaching and Peer Advisory Services
- NAICS
- Professional and Management Development Training (611430)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- C-Suite & Senior Executive Coaching (EDABANAA)
- akta.pro secondary industries
- Team & Group Executive Coaching (Leadership Teams) (EDABANAF), Founder/Entrepreneur & Family Business Executive Coaching (EDABANAM)
Keywords
Where The Executive Connection is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
The Executive Connection business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Membership Fees: The primary revenue stream is membership fees from CEOs and business owners who join peer advisory groups. Members pay for access to confidential peer advisory boards, executive coaching, monthly meetings, and the broader Vistage network.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Membership programs for CEOs and business owners |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
The Executive Connection product offering
Product offeringCore offering
The Executive Connection delivers CEO coaching and peer advisory services to business leaders. Its core offering consists of confidential peer advisory boards of 12-16 non-competing CEOs meeting monthly, supplemented by one-to-one executive coaching from experienced Chairs (former CEOs/business leaders), expert speakers, and structured issue-processing frameworks designed to improve leadership decision-making and business outcomes.
Product overview
The Executive Connection (operated as Vistage Australia) offers a unified coaching and peer advisory service for CEOs and business owners. The core offering consists of confidential peer advisory boards (groups of 12-16 non-competing leaders) facilitated by experienced Chairs, supplemented by one-to-one executive coaching, monthly peer meetings, expert speakers, and proven issue-processing frameworks. The Vistage Leadership Programs serve as the umbrella product, with the Vistage LIVE Podcast providing supplementary thought leadership content. The service operates across Australia and New Zealand with global connections to 45,000+ members in 40 countries.
Differentiator
Problem solved
Functional benefit
Products and services
- Vistage Leadership Programs Umbrella membership program combining confidential peer advisory boards, one-to-one executive coaching, monthly peer meetings, expert speakers, and issue-processing frameworks for CEOs and business owners.
- Confidential Peer Advisory Boards Groups of 12-16 non-competing CEOs and business owners who meet regularly to solve challenges, test decisions, and navigate complexity, facilitated by experienced Chairs.
- One-to-One Executive Coaching Individual executive coaching sessions delivered by Chairs who are former CEOs or business leaders, providing strategic guidance, objective perspective, and accountability to members.
Quantifiable outcome
- Members grew annual revenue on average by 4.6% in 2020, compared to -4.7% for non-members with comparable businesses
- +1 more outcomes
Companies that use The Executive Connection
Customer profileNamed customers8 records
Segments1 record
Ideal customer profiles1 record
The Executive Connection technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Executive Connection partnerships and signals
Strategic signalScale indicators6 records
Recent moves5 records
Expansion highlights5 records
The Executive Connection competitors and assessment
Company assessmentDirect peers
- EO (Entrepreneurs' Organization): Global peer network for founders and owners of businesses exceeding $1M in revenue. Directly comparable peer-advisory, forum-group, and executive-learning model aimed at the same founder/CEO audience as The Executive Connection.
- Tiger 21: Peer advisory organization for high-net-worth investors and business owners with $10M+ in investable assets. Comparable confidential peer-group model targeting accomplished owners/CEOs.
- TAB (The Alternative Board): Peer advisory board franchise offering monthly peer-board meetings and one-to-one coaching to SMB owners. Closely mirrors Vistage's Chair-led, 10-16 member group format for the same SMB owner persona.
- YPO (Young Presidents' Organization): Global peer network for CEOs and presidents under 50 (with senior chapters thereafter). Closest direct peer by member persona and peer-group value proposition; competes head-to-head for the same high-performing SMB and mid-market CEO segment.
- Gazelles (Scaling Up / Verne Harnish): Executive education and coaching franchise built around the Scaling Up / Rockefeller Habits methodology. Comparable SMB CEO coaching and peer-group delivery model, often delivered via certified coaches in small group settings.
- Strategic Coach: Dan Sullivan's coaching organization delivering structured entrepreneur coaching via small group workshops (typically 10-15 members). Comparable subscription coaching format and founder/CEO target market.
- Vistage Worldwide: Global parent organization of the Vistage peer advisory and CEO coaching model. Direct functional peer — same confidential peer-board format, same Chair-led facilitation model, same target CEO persona. The Executive Connection operates as Vistage's ANZ licensee/franchise.
- TEC (The Executive Committee) Global: Historic peer-advisory and executive coaching organization for CEOs — closely aligned in offering, format, and member profile. Highly comparable in both product (peer boards + 1:1 coaching) and target SMB/mid-market CEO segment, though primarily US-centric.
Emerging players
- Marshall Goldsmith Partners: Executive coaching firm specializing in leadership behavior change for senior executives. Comparable in the 1:1 executive coaching layer of The Executive Connection's offering, but does not operate a peer-advisory group format.
Broad incumbents
- FranklinCovey: Large incumbent in leadership training, executive coaching, and organizational development. Overlaps with The Executive Connection's leadership-development offering but sells more broadly across enterprise L&D rather than focusing on the CEO peer-board format.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
The Executive Connection social profiles
Digital presenceThe Executive Connection financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Executive Connection leadership team
Management profileNumber of profiles
Profiles2 records
The Executive Connection funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Executive Connection M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Executive Connection
What does The Executive Connection do?
The Executive Connection delivers CEO coaching and peer advisory services to business leaders. Its core offering consists of confidential peer advisory boards of 12-16 non-competing CEOs meeting monthly, supplemented by one-to-one executive coaching from experienced Chairs (former CEOs/business leaders), expert speakers, and structured issue-processing frameworks designed to improve leadership decision-making and business outcomes.
Is The Executive Connection a public or private company?
The Executive Connection is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Executive Connection founded?
The Executive Connection was founded in 1957. It employs 101 to 250 people.
Where is The Executive Connection based?
The Executive Connection is headquartered in Sydney, Australia, in the Oceania region.
How does The Executive Connection make money?
One revenue line is on record: membership Fees.
Who are The Executive Connection's main competitors?
Direct peers on record are EO (Entrepreneurs' Organization), Tiger 21, TAB (The Alternative Board), YPO (Young Presidents' Organization), Gazelles (Scaling Up / Verne Harnish), Strategic Coach, Vistage Worldwide and TEC (The Executive Committee) Global. Marshall Goldsmith Partners is listed as an emerging player. FranklinCovey is listed as a broad incumbent.
Does The Executive Connection have an API?
No public API is recorded for The Executive Connection.
What industry is The Executive Connection in?
The Executive Connection's product category is Executive Coaching and Peer Advisory Services. Its primary akta.pro industry code is EDABANAA, C-Suite & Senior Executive Coaching, with a secondary code of EDABANAF, Team & Group Executive Coaching (Leadership Teams). Its NAICS code is 611430 and its SIC code is 8742.