Off The Wall Advertising

What Off The Wall Advertising does

Off The Wall Advertising, legally In House Advertising Agency, is a privately held out-of-home (OOH) advertising agency founded in 1993 and headquartered in Fargo, North Dakota. The company specializes in captive-audience indoor billboard advertising placed in restrooms of high-traffic venues — restaurants, nightclubs, and health clubs — where it claims 1.5 to 2 minutes of average read time and guaranteed gender targeting. Its core product is offered in both static (8x10 full-color) and digital (7-second continuous loop) formats, anchored by venue partnerships with locations such as Blarney Stone Downtown, Spitfire, and Lucky 13 in Fargo. This core is complemented by an outdoor digital billboard network covering at least 11 cities across North Dakota and western Minnesota, including Fargo, Grand Forks, Bismarck, Devils Lake, Minot, Williston, Watford City, Dickinson, Moorhead, Thief River Falls, and Detroit Lakes.

The company monetizes through seven revenue streams: indoor billboard advertising, outdoor digital billboard advertising, print media and graphic design, website design, audio and video production, social media marketing, and online advertising. Pricing is quote-based with monthly billing, and solutions are bundled so clients receive both media placement and in-house creative from a single provider. Off The Wall serves primarily local and regional SMBs across the tri-state region of North Dakota, South Dakota, and Minnesota, with a secondary set of mid-market and institutional accounts (Dakota Magic Casino, NDSU, Rasmussen College, Talecris Plasma Resources). GTM is sales-led with face-to-face consultation; the firm employs 24 people including four partners, a sales manager, five marketing consultants, project managers, a creative director, designers, video specialists, a media buyer, and a social media strategist. The legal entity is In House Advertising Agency, operating under the DBA Off The Wall Advertising.

Name

Off The Wall Advertising

Legal name

In House Advertising Agency

Website

https://offthewalladvertising.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Off The Wall Advertising is a Fargo, North Dakota-based out-of-home advertising agency specializing in captive-audience indoor restroom billboards and a regional outdoor digital billboard network, serving hundreds of SMBs across North Dakota, South Dakota, and Minnesota with bundled creative services.

Ownership category

akta.pro rank

Product category

Out-of-Home Advertising

NAICS

Advertising Agencies (54181), Indoor and Outdoor Display Advertising (54185)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

OOH Media Planning, Buying & Inventory Aggregation (BPAFALAJ)

akta.pro secondary industry

Static Billboards & Posters (Roadside, Wallscapes) (BPAFALAA)

Keywords

• Out-of-home advertising
• Indoor billboard advertising
• Digital billboard network
• Graphic design services
• Video production services

Headquarters

HQ city

Fargo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Indoor Billboard Advertising: Static and digital indoor billboard advertising placed in restrooms of high-traffic venues such as restaurants, nightclubs, and health clubs. Provides captive audience marketing with gender targeting and psychographic targeting capabilities.
2. Outdoor Digital Billboard Advertising: Outdoor digital billboard advertising across North Dakota and western Minnesota markets. Allows multiple ads to run simultaneously with flexible scheduling and network coverage.
3. Print Media and Graphic Design: Full-service creative department offering traditional print design including business cards, brochures, trade show displays, and pump toppers. Also includes print project bidding services.
4. Website Design: Web development services creating modern, clean, and functioning websites for clients with various business needs.
5. Audio and Video Production: Professional video production for websites, social media, streaming pre-rolls, and traditional TV and Radio.
6. Social Media Marketing: Social media campaign management across multiple platforms including Facebook, Instagram, Snapchat, TikTok, LinkedIn, Pinterest, and YouTube.
7. Online Advertising: Digital advertising campaigns targeted by geographic location, time of day, day of week, and page visitation with reporting capabilities for campaign optimization.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Off The Wall Advertising operates an out-of-home advertising network anchored by captive-audience indoor billboards placed in restrooms of restaurants, nightclubs, health clubs, and arenas across the Fargo tri-state region. The company complements this core offering with outdoor digital billboards, in-house graphic design, video and audio production, website design, social media management, and online advertising, providing businesses with a single integrated advertising partner.

Product overview

Off The Wall Advertising is an out-of-home (OOH) advertising agency that operates as a single integrated offering rather than a modular software platform. The core product is indoor billboard advertising in restrooms of high-traffic venues (restaurants, nightclubs, health clubs), available in both static (8x10 full-color) and digital formats (7-second loops). This core is complemented by five add-on services: outdoor digital billboards spanning North Dakota and western Minnesota; print media and graphic design; social media management; audio and video production; and website design and online advertising. The company was founded in 1993 and is headquartered in Fargo, ND.

Differentiator

Problem solved

Functional benefit

Products and services

• Indoor Billboards Static full-color 8x10 advertising placed in restrooms of restaurants, nightclubs, and health clubs, delivering captive-audience marketing with gender targeting, psychographic targeting, and age targeting for local and regional businesses.
• Indoor Digital Billboards Digital format indoor advertising running on a continuous 7-second loop or short video format at venues including Blarney Stone Downtown, Spitfire, and Lucky 13 in Fargo, ND, supporting instantaneous ad content changes and flexible scheduling.
• Outdoor Digital Billboards Outdoor digital billboard advertising across North Dakota and western Minnesota in cities including Fargo, Grand Forks, Bismarck, Devils Lake, Minot, Williston, Watford City, Dickinson, Moorhead, Thief River Falls, and Detroit Lakes, allowing multiple ads to run simultaneously with flexible scheduling.
• Print Media and Graphic Design

Quantifiable outcome

• 1.5-2 minutes average read time for indoor billboard advertisements
• +3 more outcomes

Named customers25 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Blarney Stone DowntowncoreOthersIndoor digital billboard location partner in downtown Fargo, ND. Off The Wall Advertising runs digital billboard advertisements at this venue as part of their indoor digital network.
• SpitfirecoreOthersIndoor digital billboard location partner in Fargo, ND. Venue provides advertising space for digital billboard displays as part of the OTW indoor digital network.
• Lucky 13coreOthersIndoor digital billboard location partner in Fargo, ND. Part of the indoor digital billboard network displaying advertisements to captive audiences.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Zoom Media: Operates captive-audience digital and static advertising in health clubs, fitness centers, and other high-traffic venues across the U.S. and Canada. Closely comparable to Off The Wall's health club / gym restroom placements and venue-based captive audience model.
• National CineMedia (NCM): Operates the cinema advertising network in the U.S., selling pre-show ads to captive movie theater audiences. Comparable as a venue-based captive-audience DOOH operator with demographic and geographic targeting capabilities.
• GSTV (Gas Station TV): Delivers video advertising to captive audiences at gas station fuel pumps. Directly comparable captive-audience DOOH model that targets consumers in a 'forced dwell' environment where they cannot skip content.
• Adspace Networks: Operates digital advertising networks in U.S. shopping malls and lifestyle centers, including in-mall digital displays and captive-audience networks. Comparable venue-based captive-audience digital advertising model.

Emerging players

• Place Exchange: Programmatic supply-side platform for out-of-home advertising, connecting OOH inventory with digital ad buying workflows. Comparable as a DOOH operating/aggregation model though at the technology-platform layer rather than the physical-inventory layer.
• Captive Media: Operates interactive digital signage in venue restrooms, originally in U.K. nightclubs and now expanding. Directly comparable to Off The Wall's restroom captive-audience digital billboard product.
• Vistar Media: Programmatic DOOH ad serving and supply platform that aggregates OOH inventory for digital buyers. Comparable in that it intersects the OOH and digital ad buying worlds, though it does not own the underlying physical inventory.
• Vitamin (digital signage for venues): Operates digital signage and advertising networks in venues such as bars, restaurants, and fitness centers. Directly comparable venue-based captive-audience digital advertising model, though at a smaller scale than the largest OOH players.

Broad incumbents

• OUTFRONT Media: Major U.S. out-of-home media company operating billboards, transit, and digital OOH across the country. Comparable as a national OOH incumbent with similar digital and static product lines, though serving a much broader market.
• Lamar Advertising: One of the largest U.S. outdoor advertising companies, operating billboards, digital billboards, and transit advertising nationally. Comparable as a major OOH operator with both static and digital inventory, though at vastly larger scale and broader geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCZU9OyXwgKuuwV3Eb9vvn3A?view_as=subscriber
• Facebookfacebook.com/offthewallad
• LinkedInlinkedin.com/company/off-the-wall-advertising
• Instagraminstagram.com/offthewalladvertising_fm
• Xx.com/offthewalladv

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Off The Wall Advertising