RumbleRoller

What RumbleRoller does

RumbleRoller is a privately held, US-based manufacturer of deep-tissue massage and self-myofascial release tools, founded in 2009 and headquartered in Baton Rouge, Louisiana. The company was formed through a partnership between Mike Jastram, owner of a US manufacturing company with industrial parts experience, and Ron Johnson, an engineer and athlete who spent over two decades researching massage and alternative therapies. RumbleRoller's portfolio centers on patented textured foam rollers (Original, Xtra Firm, and Gator variants available in 12-, 22-, and 31-inch sizes), the Beastie massage ball family (Original, Xtra Firm, Adjustable Peanut, Bar, and Wall Systems), supporting accessories, and massage creams. The core technical differentiator is the patented high-profile bump architecture, which penetrates deeper into muscle tissue than conventional foam rollers while using large inter-bump spaces to allow soft tissue displacement around bones; the Gator line extends this with a patent-pending tooth-like cross-friction surface.

The business operates as a direct-to-consumer e-commerce company selling through its own storefront at rumbleroller.com, supported by an affiliate program through affiliatly.com. Products are manufactured in the USA, priced in a $9.95 to $169.95 range (core foam rollers between $49.95 and $74.95), and distributed in over 40 countries with multi-currency checkout support and free US shipping. Revenue is generated entirely through one-time physical product sales with no subscription component. The company maintains a flagship endorsement relationship with The Ready State (Dr. Kelly Starrett) and features endorsements from Dr. Mark Cheng and Ben Greenfield Fitness, anchoring its credibility in the athletic recovery and physical therapy markets. All products are tested compliant with CPSIA 2008 standards for lead and phthalates and are latex-free, with a lifetime satisfaction warranty supporting customer retention.

Name

RumbleRoller

Legal name

Store.RumbleRoller

Website

https://rumbleroller.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

RumbleRoller is a privately held US manufacturer of patented deep-tissue foam rollers and massage balls, founded in 2009 and headquartered in Baton Rouge, Louisiana. The company sells direct-to-consumer via rumbleroller.com to athletes, fitness enthusiasts, and general consumers in over 40 countries.

Ownership category

akta.pro rank

Product category

Self-Massage and Myofascial Release Equipment

NAICS

Health and Personal Care Retailers (4561)

SIC

Plastics Foam Products (3086)

akta.pro primary industry

Posture, Musculoskeletal & Pain-Relief Devices (Posture Trainers, TENS/EMS, Massage Devices) (CRACAQAK)

Keywords

• Foam rollers
• Massage tools
• Myofascial release
• Recovery equipment
• Deep tissue massage

Headquarters

HQ city

Baton Rouge

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Physical Product Sales: Direct sales of foam rollers, massage balls, and accessories through e-commerce. Products are sold as one-time purchases with no subscription model. Revenue is generated entirely from product sales with no recurring revenue component.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

RumbleRoller designs, manufactures, and sells physical self-massage and myofascial release products, including textured foam rollers (Original, Xtra Firm, and Gator variants) in 12", 22", and 31" sizes, the Beastie line of massage balls and adjustable peanuts, the Beastie Bar with optional stands, wall-mounted systems, massage creams, and bundled Superset packages. Products are built around patented high-profile bump geometry and a patent-pending cross-friction surface designed to penetrate deeper into muscle tissue than conventional foam rollers, and are sold direct-to-consumer online with international shipping.

Product overview

RumbleRoller is a manufacturer of physical massage and self-myofascial release products. The product portfolio centers on foam rollers (Original, Xtra Firm, and Gator variants) available in 12-inch, 22-inch, and 31-inch sizes, and the Beastie massage ball line including Original, Xtra Firm, and Adjustable Peanut formats. The range extends to the Beastie Bar (with optional stands) for handheld massage therapy, Beastie Wall Systems (Single-Track and Double-Track) for mounted applications, massage creams and butters as complementary friction-reducing products, and Superset bundled packages combining multiple tools. The offering represents a unified self-massage therapy ecosystem with products designed to scale from individual consumer use to professional and facility-based deployment.

Differentiator

Problem solved

Functional benefit

Products and services

• RumbleRoller Original Textured Foam Roller High-density foam roller with patented high-profile bumps in three sizes (12" Compact, 22" Mid Size, 31" Full Size) for self-myofascial release and deep tissue massage by individual consumers and athletes.
• RumbleRoller Xtra Firm Foam Roller Extra-firm version of the Original foam roller, approximately 36% firmer, intended for experienced users with dense muscle tissue seeking deeper pressure during self-massage.
• RumbleRoller Gator Foam Roller Textured foam roller with a patent-pending tooth-like bump surface designed to grip skin and enable cross-frictional massage therapy for compression and friction-based muscle treatment.
• Beastie Massage Ball (Original and Xtra Firm) Compact massage balls in Original and Xtra Firm versions designed for targeted trigger point therapy and localized muscle tension relief on the go, available individually and in 2-packs.
• Beastie Adjustable Peanut Peanut-shaped massage tool with patented quick-pull technology that adjusts the spacing between two massage balls, suited for travel, gym, or office use and for comfortable placement along the spine and around sensitive ligaments.
• Beastie Bar (with optional Stands) Handheld stick-style massage tool with massage balls mounted on a bar, available with or without detachable stands; available in Original and Xtra Firm versions, and claimed as the only stick-type massager that can be used hands-free when paired with the stands.
• Beastie Wall System (Single-Track and Double-Track) Wall-mounted massage ball systems in Single-Track and Double-Track configurations (including the Beastie Double-Track Wall System at $169.95) for guided therapy and exercise applications.
• Beastie Butter XFIRM Massage Cream Extra-firm massage cream sold as a topical accessory to reduce friction and enhance glide during hands-on massage or when using Beastie massage tools.
• RumbleRoller Superset Bundles Pre-configured product bundles combining multiple RumbleRoller and Beastie tools at a combined price, available in Original and Xtra Firm variants such as the Original Superset - Compact.

Quantifiable outcome

• Distributed in over 40 countries with millions of users
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered flagship and minor.

• The Ready State (Dr. Kelly Starrett)flagshipStrategic or Co-development Partner · 1 January 2009RumbleRoller is the official roller of The Ready State, the health and education platform founded by Dr. Kelly Starrett. This partnership provides product endorsement, educational content, and credibility within the fitness and mobility community. Dr. Starrett has stated 'No other roller on the market today is as effective at creating lasting changes in soft tissue function.'
• Dr. Mark ChengminorGTM or Marketing PartnerDr. Mark Cheng is featured in RumbleRoller's 'As Seen In' marketing section, providing industry credibility and endorsement for the brand.
• Ben Greenfield FitnessminorGTM or Marketing PartnerBen Greenfield Fitness is featured in RumbleRoller's 'As Seen In' marketing section, providing industry credibility and endorsement for the brand within the fitness and biohacking community.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Bob and Brad: Bob and Brad is a PT-led recovery brand offering massagers, foam rollers, and mobility tools via Amazon and DTC channels to a fitness/rehabilitation audience similar to RumbleRoller. Closely comparable persona and price-tier.
• Addaday: Addaday sells professional-grade and consumer self-massage tools (massage guns, rollers, sticks) into the athletic-recovery segment that overlaps RumbleRoller's core customers. Smaller and more focused than the large incumbents, but increasingly competitive in DTC recovery retail.
• GoFit: GoFit manufactures and sells foam rollers, massage sticks, and other fitness recovery tools, mostly via sporting goods and mass retail. Overlaps RumbleRoller on the foam-roller product category and general fitness consumer base.

Broad incumbents

• Gaiam: Gaiam is a broad fitness and wellness retailer/brand selling foam rollers, yoga accessories, and recovery tools through mass retail and DTC channels. Comparable end-consumer buyer and category overlap, but operates as a portfolio brand rather than a foam-roller specialist.
• Therabody (Theragun): Therabody is the largest premium percussive therapy brand and targets the same athletes, fitness professionals, and recovery-oriented consumers as RumbleRoller. While its flagship is percussive devices, it has expanded into traditional foam rollers and recovery accessories, directly adjacent to RumbleRoller's category.
• Hyperice: Hyperice is the largest premium recovery-tools brand and sells vibrating foam rollers (Vyper, Hypersphere) and percussion devices into the same athletes and performance clinics as RumbleRoller. Comparable customer base and category, but much broader product portfolio and significant venture capital scale.

Others

• Fit Simplify: Fit Simplify is an accessory brand focused on resistance bands, foam rollers, and massage balls sold primarily via Amazon, an adjacent channel and product mix for RumbleRoller's accessory and Beastie ball line.

Direct peers

• LuxFit: LuxFit sells textured EVA foam rollers, vibrating rollers, and trigger-point massage tools through Amazon and DTC, directly overlapping RumbleRoller's textured foam roller line and value-tier messaging.
• TriggerPoint: TriggerPoint (a division of Implus) is a leading direct competitor in self-myofascial release tools, offering GRID foam rollers and massage sticks to the same consumer, fitness, and athletic-recovery segments that RumbleRoller targets. Highly overlapping product category, customer base, and DTC-plus-retail distribution model.

Regional players

• Yesoul: Yesoul is a primarily China-based connected fitness and recovery products brand selling foam rollers and massage tools through DTC and marketplaces. Comparable category, but with stronger presence in Asian e-commerce than US specialty recovery.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/rumbleroller/?hl=en
• Xx.com/rumbleroller
• Facebookfacebook.com/RumbleRoller
• LinkedInlinkedin.com/company/rumble-roller-sti

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RumbleRoller