What New Politics does

New Politics is a 501(c)(4) nonprofit political organization founded in 2012 and headquartered in Washington, D.C., that recruits, advises, and elects "servant leaders"–individuals who have served in the U.S. military, completed national service through AmeriCorps or the Peace Corps, or demonstrated commitment through teaching, healthcare, or community service. The organization operates a single integrated program composed of three stages: Candidate Recruitment (identifying service-first leaders outside traditional political pipelines), Strategic Advising and Coaching (one-on-one pre-candidacy preparation and long-view career planning), and Campaign Support and Election Services (hands-on, embedded campaign strategizing through Election Day). A formal Candidate Endorsement Program provides credibility and visibility to vetted candidates. All services are provided at no cost to candidates.

The organization is led by Founder and Executive Director Emily Cherniack, operates with 11–50 employees, and supports candidates across the ideological and political spectrum at every level from local school board to the U.S. Congress. Since inception, New Politics has cumulatively raised over $40 million to support more than 475 candidates, with 200+ successfully elected to office. The candidate slate has been particularly active in 2026, with multiple congressional endorsements and primary victories (e.g., Cait Conley in NY-17, Sam Forstag in MT-1).

New Politics is funded almost entirely through political donations and fundraising rather than earned revenue from fees; candidates receive services pro bono. Distribution is direct-to-candidate via embedded strategists, supplemented by a digital marketing stack (website, newsletter, LinkedIn, X, Facebook, Instagram) and earned media coverage. The organization holds no disclosed patents, no disclosed partnerships, and operates as a non-technology entity with no proprietary AI, platform, or data products.

Name

New Politics

Legal name

New Politics

Website

https://newpolitics.org

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

New Politics is a 501(c)(4) nonprofit that recruits, trains, and supports servant leaders—veterans, AmeriCorps/Peace Corps alumni, and public servants—to run for office at all levels, providing comprehensive campaign support at no cost to candidates.

Ownership category

akta.pro rank

Product category

Political Campaign Services

NAICS

Political Organizations (813940), Social Advocacy Organizations (8133), Political Organizations (81394)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Civic Participation & Leadership Development (Voting, Advocacy, Community Leadership) (EDAAADAL)

Keywords

• Candidate recruitment services
• Political campaign support
• Nonprofit political organization
• Veteran candidate development
• Electoral candidate advising

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel

Revenue model

1. Political Donations and Fundraising: New Politics raises funds from donors to support candidates. The organization has raised over $40 million to support over 475 candidates. New Politics provides campaign support at no cost to candidates.
2. Candidate Donations and Fundraising Support: New Politics supports candidates in their fundraising efforts and provides campaign services including strategic advising, fundraising coaching, communications, organizing, hiring, and team building support.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels8 records

Core offering

New Politics recruits, advises, and elects transformational leaders who have served their communities and country, drawing candidates from military service, AmeriCorps/Peace Corps, and other public-service backgrounds. The organization provides end-to-end support including candidate identification, one-on-one strategic advising and coaching, hands-on campaign partnership (fundraising, communications, organizing, hiring, team building) through Election Day, and formal candidate endorsements. All services are delivered at no cost to candidates and funded through organizational donations and fundraising.

Product overview

New Politics operates as a unified service offering focused on the complete lifecycle of candidate development—from identification and recruitment through preparation and election. The organization functions as a single integrated program rather than a platform with modular components. Their core offering combines three interconnected services: Candidate Recruitment (identifying servant leaders from military, AmeriCorps, Peace Corps, and community backgrounds), Strategic Advising & Coaching (providing one-on-one guidance and preparation support), and Campaign Support & Election Services (hands-on campaign strategizing and support through Election Day). The Candidate Endorsement Program serves as a credentialing mechanism for vetted candidates. All services are provided at no cost to candidates, funded through organizational fundraising efforts that have raised over $40 million to support candidates.

Differentiator

Problem solved

Functional benefit

Products and services

• Candidate Recruitment Identifies and recruits transformational leaders from military service, national service organizations (AmeriCorps, Peace Corps), and community-service backgrounds who are considering running for public office. Service-first leaders are approached before they declare candidacy.
• Strategic Advising & Coaching Provides one-on-one guidance and coaching to candidates, including values-centered preparation, long-view career and leadership planning, and support that begins before candidates declare their candidacy.
• Campaign Support & Election Services All-in campaign partnership providing experienced strategists and hands-on campaign advising at no cost to candidates, including fundraising, communications, organizing, hiring, and team-building support through Election Day and into governing.
• Candidate Endorsement Program Formal endorsement of vetted candidates who align with New Politics' service-first leadership philosophy, providing visibility and credibility to their campaigns through press releases and public communications.

Quantifiable outcome

• Successfully elected more than 200 candidates to office
• +1 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• RepresentUs: RepresentUs is a national anti-corruption political organization that advocates for campaign finance and election reform. It overlaps thematically with New Politics around political reform and civic engagement, but operates at issue-advocacy rather than candidate-recruitment scale.

Emerging players

• Swing Left: Swing Left is a progressive political organization focused on flipping swing districts by mobilizing volunteers and resources for targeted campaigns. It overlaps with New Politics in campaign support but focuses on district-level electoral strategy rather than candidate sourcing.
• Higher Ground Labs: Higher Ground Labs is a progressive political technology and innovation lab that funds tools and infrastructure for Democratic campaigns. It is an adjacent player in the political support ecosystem, with partial overlap in enabling campaign success.

Direct peers

• Run for Something: Run for Something recruits and supports young, progressive first-time candidates to run for down-ballot local and state office. It is a direct peer in candidate recruitment and campaign support, though it skews younger and more ideologically homogeneous than New Politics.
• She Should Run: She Should Run encourages and supports women from diverse backgrounds to run for public office. It is a direct peer in candidate recruitment and pipeline-building, with comparable scale and mission.
• Emerge America: Emerge America recruits and trains Democratic women to run for state and local office. It is a direct peer in candidate recruitment and training, though narrower in demographic focus and partisan in alignment.
• New American Leaders: New American Leaders recruits and supports first-generation Americans to run for elected office. It mirrors New Politics' non-traditional candidate sourcing approach and shares the political-recruitment-and-training model, though focused on a different pipeline.
• With Honor: With Honor is a veteran-focused political action committee that recruits and supports military veterans running for Congress. It directly overlaps with New Politics' veteran candidate pipeline and is one of the closest analogs in candidate-recruitment mission.
• Run For America: Run For America works to recruit and support a new generation of leaders to run for public office, with a focus on state and local races. It is a closely comparable peer in non-partisan candidate recruitment and pipeline development.
• Vote Run Lead: Vote Run Lead trains women to run for office and provides campaign support. It is a direct peer in candidate recruitment and training services, with overlap in candidate development and political pipeline-building.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/new_poli
• Facebookfacebook.com/joinnewpolitics
• LinkedInlinkedin.com/company/newpolitics
• Instagraminstagram.com/newpoliticsofficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Politics