Vecernji List

What Vecernji List does

Večernji list d.o.o. is a privately held Croatian media company, founded in 1959 and headquartered in Zagreb, operating one of Croatia's leading daily newspapers and a multi-platform digital news ecosystem. Its core products include the vecernji.hr news portal, the VL Premium ad-free subscription service, native iOS and Android mobile applications, the print edition, Večernji TV video content, and Večernji Shop e-commerce. The company also operates a network of at least 11 vertically-segmented sub-portals spanning business (Poslovni.hr), health (Ordinacija.hr), lifestyle (Diva.hr, Living), local news (Lokalni.hr), military history (Vojna povijest), spirituality (Vjerujem.hr), and classifieds (Njuškalo), alongside a BiH edition at vecernji.ba extending the brand into Bosnia and Herzegovina.

The underlying platform is a standard digital publishing architecture: a responsive web portal, mobile applications, a digital content management system, and integrations with Google DoubleClick for advertising, KEKS Pay for mobile subscription payments, and Entrio.hr for event ticketing. The company maintains a multi-channel distribution footprint including Facebook, Twitter/X, TikTok, Instagram, LinkedIn, and YouTube.

The business model combines three revenue streams: digital advertising (display, video, sponsored content via the dedicated vecernji.digital ad sales portal and a print rate card at vl-cjenik-2025), recurring consumer subscription via VL Premium, and merchandise sales through Večernji Shop. Customer segments are predominantly consumer: the general Croatian public seeking news, sports, entertainment, lifestyle, and local Zagreb content, alongside paying premium subscribers seeking ad-free access. The Google News Showcase partnership, signed in January 2025 alongside three other major Croatian publishers, represents the most significant recent strategic positioning move, distributing Večernji List's curated content panels through Google News and Discover.

Name

Vecernji List

Legal name

Večernji list d.o.o.

Website

https://vecernji.hr

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

251–500 employees

Short description

Večernji List is a privately held Croatian media company (founded 1959, Zagreb) operating the vecernji.hr news portal, VL Premium subscription, print newspaper, mobile apps, Večernji TV, e-commerce shop, and 11+ vertical sub-portals, serving general Croatian audiences plus a BiH edition and Google News Showcase distribution.

Ownership category

akta.pro rank

Product category

News Publishing

NAICS

Newspaper Publishers (51311), Periodical Publishers (513120), Newspaper, Periodical, Book, and Directory Publishers (5131), Other Publishers (51319)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721), Miscellaneous Publishing (2741)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

akta.pro secondary industries

Content Aggregation, Curation & RSS Platforms (BPAMAJAI), News & Current Affairs Aggregators (MPACAKAA), Content Curation & Bookmarking/Read-Later Platforms (MPACAKAH), Newsletter & Email Digest Aggregators (MPACAKAG), Subscription & Fulfillment Services (Print & Digital) (MPAJAKAB)

Keywords

• Daily news publishing
• Digital news media
• Online journalism
• News subscription service
• Multi-platform media

Headquarters

HQ city

Zagreb

HQ country

Croatia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Digital Advertising: The website displays numerous advertising placements including display ads, sponsored content sections, and video ads from partners like DoubleClick. The site contains multiple advertising sections including print advertising (media/files/2025-26/vl-cjenik-2025.pdf) and digital advertising (vecernji.digital).
2. Premium Digital Subscription: VL Premium subscription model offering ad-free reading experience for subscribers. The subscription provides access to premium content without advertisements.
3. E-commerce: Večernji Shop (webshop.vecernji.hr) sells merchandise and products.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Večernji List is a Croatian media company that publishes daily news across print (Večernji list newspaper) and digital channels, anchored by the vecernji.hr news portal, the VL Premium ad-free subscription, native iOS/Android mobile apps, and a network of eleven specialized sub-portals covering business, health, lifestyle, local news, military history, and spirituality. It monetizes its audience through digital and print advertising, recurring premium subscriptions, and merchandise e-commerce via Večernji Shop, while extending distribution through Google News Showcase panels.

Product overview

Vecernji List operates a multi-platform media ecosystem anchored by the vecernji.hr news portal and the VL Premium subscription service. The portfolio includes 11 distinct branded portals spanning business (Poslovni.hr), health (Ordinacija.hr), lifestyle (Diva.hr, Living), local news (Lokalni.hr), military history (Vojna povijest), and spirituality (Vjerujem.hr), alongside Večernji Shop e-commerce, Večernji TV video content, and native mobile apps for iPhone and Android. The company recently launched Google News Showcase panels expanding distribution through Google's platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Večernji.hr news portal Primary digital news portal of Večernji List providing breaking news, sports coverage, lifestyle content, and regional news for Croatia, with free ad-supported and VL Premium subscription tiers.
• VL Premium subscription Recurring monthly premium subscription service offering ad-free reading experience and access to exclusive content for Večernji List digital subscribers.
• Večernji Shop e-commerce E-commerce storefront operated by Večernji List selling branded merchandise and products to consumers.
• Večernji TV Video content and television programming from Večernji List distributed through the vecernji.hr platform.
• Večernji List print newspaper Traditional daily print newspaper distributed through newsstands and retail outlets, the foundational product of Večernji List since 1959.
• Večernji List mobile application Native mobile applications for iPhone and Android devices enabling on-the-go access to Večernji List news, sports, and lifestyle content.
• Poslovni.hr business news portal Specialized business news portal covering Croatian and regional business, finance, and economic topics.
• Ordinacija.hr health portal Specialized health and medical information portal providing articles and wellness content for Croatian readers.
• Diva.hr lifestyle portal Specialized lifestyle portal focused on fashion, beauty, and women's interest topics for Croatian readers.
• Lokalni.hr local news portal Specialized local news portal covering regional and municipal news across Croatia.
• Vojna povijest military history portal Specialized military history portal providing articles and content on military history topics for Croatian readers.
• Living interior design portal Specialized interior design and living content portal covering home, design, and lifestyle topics.
• Vjerujem.hr spirituality portal Specialized religious and spiritual content portal for Croatian readers.

Named customers1 record

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

One partnership is on record.

• Google News ShowcasecoreStrategic or Co-development Partner · 29 January 2025Večernji List participates in Google's News Showcase program in Croatia, joining three other major Croatian publishers (24sata, Index.hr, Net.hr). The panels allow publishers to showcase their highest-quality content directly to readers, deepening audience relationships and giving them more control over presentation.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Nova TV Croatia: Major Croatian commercial broadcaster with significant digital news and entertainment presence. Competitor for Croatian ad budgets across video, display, and branded content.
• Hanza Media: Croatian media group publishing Jutarnji List, Slobodna Dalmacija, and several other titles. Overlaps with Večernji list across print, digital, and advertising markets in Croatia.
• HRT (Croatian Radiotelevision): Public broadcaster with news, web, and TV operations. Overlaps with Večernji's general news coverage at the audience level in Croatia, with broader resources but less commercial focus.
• Bild (Axel Springer): European mass-market digital news tabloid under Axel Springer. Comparable to Večernji list in news+entertainment hybrid mix and paid subscription strategy (BildPlus), illustrating the regional tabloid-to-subscription trajectory.

Direct peers

• Index.hr: Leading Croatian digital-first news outlet and another Google News Showcase partner. Competes head-to-head with Vecernji.hr for Croatian online news readership and advertising dollars.
• Net.hr: Croatian digital news portal and the fourth Google News Showcase launch partner. Directly comparable in audience, ad model, and content verticals to Večernji list.
• Jutarnji List: Croatia's other long-established daily broadsheet, published by Hanza Media. Competes directly with Večernji list in print and digital news, politics, and sports coverage.
• 24sata: One of Croatia's largest daily tabloid news portals and a fellow Google News Showcase launch partner. Directly competes with Večernji list for the same Croatian general-news audience across digital and print.
• Slobodna Dalmacija: Historic Croatian regional daily (Split/Dalmatia), also under Hanza Media. Competes with Večernji's Zagreb-focused regional coverage and shares the broader Croatian newspaper subscription/advertising market.

Regional players

• Klix.ba: Leading digital news portal in Bosnia and Herzegovina. Directly comparable to Večernji's BiH edition (vecernji.ba) in audience, ad model, and content verticals across the Bosnian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/vecernji_list
• YouTubeyoutube.com/@vecernji
• Facebookfacebook.com/vecernji
• LinkedInhr.linkedin.com/company/vecernji-list
• Instagraminstagram.com/vecernji.list
• TikToktiktok.com/@vecernjilist

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vecernji List