Holland Park

What Holland Park does

Holland Park Tuition & Education Consultants, legally Greater London Tuition Ltd. (company number 10572106), is a London-based private education consultancy and tutoring agency founded in 2004 and now operating as a subsidiary of the Bonas MacFarlane Group. The firm delivers a full-spectrum service across the educational life cycle of its clients, from nursery and prep school placement, through entrance exam preparation (7+, 8+, 11+, 13+, Pre-Test, 16+, and Scholarship), to GCSE and Sixth Form tutoring, university choice and applications, and specialized support for Oxbridge and US university admissions. Beyond academic tutoring, the company offers confidence coaching, mentoring, education planning, and career planning, positioning itself as a long-term partner that builds relationships spanning a child's entire educational career.

The core product is private tuition delivered one-to-one in students' homes (primarily across West and Central London, the M25, and the Home Counties), online via Skype and whiteboards, or as residential placements with families across Europe, America, and Asia. Tutors are engaged on a self-employed basis, and Holland Park operates as the agency, earning a margin on tutoring fees; consultancy services are charged hourly or as packaged engagements. A lifetime client membership fee supplements per-engagement revenue, and group exam-preparation courses (such as the 11+ Saturday School) are run at London venues. The technology stack is minimal and operational rather than differentiated: an in-house platform called 'Oases' is used for tutor profiles and session logging, HubSpot CRM manages client communications and enquiry capture, and Google Analytics is used for web analytics. There is no proprietary consumer-facing platform or AI capability described.

Go-to-market is a direct, human-advisory sales motion: all client engagement begins with a phone call, website enquiry form, or face-to-face consultation at the London headquarters (104 Lancaster Gate) or the Dubai regional office (Level 41, Emirates Towers). Marketing relies on content (a blog covering schools, universities, and student wellbeing), organic social, earned media in The Telegraph, The Times, BBC, and Tatler, events such as the Independent Schools Show and Insight Sessions, and webinars. The company serves primarily mid-market families, including international and expatriate households, with no self-serve product motion and no third-party resellers. Pricing is quote-based across all service lines; only Dubai tutor rates (approximately £35-60 per hour) are publicly indicated.

Name

Holland Park

Legal name

Greater London Tuition Ltd.

Website

https://hollandparkeducation.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Holland Park Tuition & Education Consultants is a London-based private tutoring agency and education consultancy, serving UK and international families with in-home tuition, school and university placements, Oxbridge and US admissions support, and residential tutoring placements across global markets.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Private Tuition Services: One-to-one private tutoring delivered in students' homes, online, or as part of residential placements. Tutors work on a self-employed basis and Holland Park acts as the agency, earning a margin on tutoring fees. Rates are described as competitive, ranging from £35–60 per hour for tutors in the Dubai office context.
2. Education Consultancy: Bespoke consulting services covering school and university placement, Oxbridge applications, mentoring, career planning, and educational roadmapping. Charged as hourly consultancy or packaged engagements.
3. Exam Preparation Courses: Group exam preparation courses such as 11+ Saturday School and 11+ Pre-Test Course offered at physical venues in London. Small group classes of up to six students with one tutor, including pre-course assessment, five sessions, mock exam, and detailed final report.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Holland Park is a private education consultancy and tutoring agency that delivers one-to-one private tuition (in-home, online, residential, and home-schooling), entrance exam preparation, and bespoke advisory services covering nursery and school placements, Oxbridge and US university applications, confidence coaching, mentoring, and career planning. Services are sold directly to families, primarily in London and Dubai, with a lifetime client membership model that anchors ongoing relationships throughout a child's educational career.

Product overview

Holland Park is an education consultancy offering a comprehensive suite of tutoring and advisory services. The core offering combines private tuition (delivered in-home or online) with strategic education consultancy covering school and university placements. Key product lines include: Private Tuition and Online Tuition as the primary service delivery modes; School Placements, Oxbridge Applications, and University Choice for advisory services; plus supplementary offerings such as Confidence Coaching, Mentoring, and Career Planning. Group offerings include Online Group Courses for exam preparation and structured Insight Sessions for parents. The portfolio spans early years through postgraduate support, with offices in London and Dubai serving international families.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Tuition
• Online Tuition
• Online Group Courses (7+, 8+, 11+, Pre-Test, 13+ Exam Preparation)
• Home-schooling and Residential Tutoring
• School Placements
• University Choice and Applications
• Oxbridge Applications
• Confidence Coaching
• Mentoring Pastoral support providing impartial sounding boards for students to maximise their potential through managing learning and organisation.
• Education Planning Strategic educational roadmaps planning a child's career from nursery to university and beyond, tailored to individual circumstances.
• Career Planning Career guidance including work experience planning, internship advice, CV building, and graduate job search strategies.

Quantifiable outcome

• Successful placements at top UK independent schools including St Paul's, Wycombe Abbey, Cheltenham Ladies College, Westminster, Winchester, Harrow, Eton, and many others
• +2 more outcomes

Named customers5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Role ModelsminorStrategic or Co-development PartnerHolland Park announced a partnership with Role Models — a provider of character education courses for children. Role Models ensure students are prepared not only for academic success but also for personal development and character building. This partnership complements Holland Park's confidence coaching and mentoring services.
• Eyes Wide OpenedminorStrategic or Co-development PartnerEyes Wide Opened is a team of life coaches who work with young people on self-awareness, career discovery, and life skills. Their case studies are referenced on Holland Park's blog regarding helping teenagers understand their own potential. Not a formal commercial partnership — content collaboration and cross-referral relationship.
• The Tutor's AssociationminorOthersHolland Park is a member of The Tutor's Association, the industry trade body for tutoring companies in the UK, signalling adherence to professional standards.
• Bonas MacFarlane EducationcoreOthersHolland Park Education was acquired by the Bonas MacFarlane Group. The London office is co-located at Bonas MacFarlane Education's address at 1a Gertrude Street. Bonas MacFarlane is the parent organization. The footer states 'Bonas MacFarlane Education ©Copyright 2026'.

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• PrepScholar: US-based test prep and admissions platform offering SAT/ACT preparation and college admissions consulting at scale via technology-enabled delivery. Broad incumbent with overlapping admissions consulting services but operates on a self-serve tech model versus Holland Park's high-touch consultancy.
• Varsity Tutors: Online tutoring platform (part of Nerdy Inc.) offering one-to-one tutoring, test prep, and admissions consulting across the US and globally. Broad incumbent with overlapping tutoring and admissions services delivered at much larger scale and lower price points via technology.
• Tutor Doctor: Global tutoring franchise providing in-home and online tutoring across multiple countries with a franchise-based delivery model. Broad incumbent with overlapping private tutoring services but franchise-led rather than the agency model Holland Park operates.

Direct peers

• The Profs: London-based tuition and admissions consultancy providing one-to-one tutoring alongside Oxbridge, US, and UK university application support. Direct peer with overlapping services in private tutoring and university admissions for high-achieving students.
• Oxbridge Applications: UK specialist consultancy focused on Oxford and Cambridge admissions, including aptitude test preparation, personal statement, and interview coaching. Direct peer in the specialist Oxbridge consultancy segment where Holland Park fields a competing specialist team.
• Tutors International: UK-based private tutoring agency specializing in full-time residential tutoring and home-schooling placements for international families. Direct peer in the residential tutoring placement model and premium international family segment that Holland Park's Home-schooling and Residential service targets.
• Bonas MacFarlane Education: Parent organization of Holland Park Education and London-based education consultancy offering bespoke tutoring, school and university placements, and Oxbridge admissions support. Most directly comparable as the operating parent with overlapping service portfolio and co-located offices.
• Crimson Education: Global education consultancy offering admissions consulting for top universities including Oxbridge, US Ivy League, and other international destinations. Direct peer in the international university admissions space where Holland Park's US Universities and International Consultants compete.
• Keystone Tutors: London-based private tutoring agency offering in-home and online tuition across all ages and subjects, plus school and university admissions support. Direct peer in the premium UK tutoring market serving similar affluent London families with a comparable agency/margin model.

Emerging players

• MyTutor: UK-based online tutoring platform connecting students with vetted tutors for academic subjects across age groups. Emerging player with partial overlap, focused on online tuition delivery at lower price points that targets a more mass-market segment than Holland Park's premium agency model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/HPTuition
• Facebookfacebook.com/HollandParkUK
• LinkedInlinkedin.com/company/holland-park-tuition-and-education-consultants
• Instagraminstagram.com/hollandparkeducation

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holland Park