What MyTutor does

MyTutor is a UK-based online tutoring marketplace founded in 2013 that connects school-age students with vetted tutors recruited from UK universities. The platform serves students from Key Stage 2 through University level across 30+ subjects including Mathematics, English, Sciences, Languages, and Humanities, supporting both GCSE/A-Level exam preparation and IB/Scottish Highers curricula. As a subsidiary of IXL Learning, MyTutor sits within a broader educational technology portfolio that also includes IXL, Rosetta Stone, Wyzant, and Education.com.

The company operates a unified digital tutoring platform with a proprietary interactive lesson space featuring live video chat, a collaborative whiteboard, document and annotation tools, and lesson recording for revision. Tutor supply is curated through a rigorous vetting process — only 1 in 8 applicants are accepted, all tutors hold enhanced DBS checks with Children's Barred List clearance, and tutors are subject-matter-aligned with the UK national curriculum because they recently studied the same qualifications. Additional platform assets include a study resources library of more than 10,000 free notes, a tutor rating and review system with over 520,000 reviews, and a dedicated Schools Programme offering institutional contracts with progress tracking through a schools portal. Safeguarding infrastructure is centralized through a CPOMS-based case management system with designated leads and CEOP internet safety alignment.

MyTutor operates a hybrid business model combining a transaction-fee consumer marketplace with a B2B institutional channel. On the consumer side, tutors set their own hourly rates ranging from £26 to over £65, and parents pay per lesson via a pay-as-you-go model with no subscription or commitment — a free 15-minute introductory tutor meeting precedes any booking. On the institutional side, the Schools Programme serves 1,300-1,500+ UK schools through dedicated Education Partnerships Managers and forms part of the National Tuition Programme, providing government-backed tutoring. The company also generates ancillary ecosystem value through content marketing (educational blog, SEO-optimized subject pages) and a tutor recruitment pipeline targeting UK university students and graduates.

Name

MyTutor

Legal name

MyTutorWeb Ltd

Website

https://mytutor.co.uk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

MyTutor is a UK online tutoring marketplace founded in 2013 that connects school-age students (KS2 through University) with vetted tutors from top UK universities via a proprietary interactive lesson platform. It serves 250,000+ students and 1,300+ schools through a pay-as-you-go consumer marketplace and a Schools Programme, operating as part of the IXL Learning portfolio.

Ownership category

akta.pro rank

Product category

Online Tutoring Marketplace

NAICS

Exam Preparation and Tutoring (611691), Educational Support Services (61171), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

On-Demand 1:1 Live Tutoring Marketplaces (EDANAGAA)

akta.pro secondary industries

Test Prep Tutoring Platforms (SAT/ACT/GRE/GMAT, etc.) (EDANAGAH), Integrated Tutoring + Learning Content Platforms (Curriculum + Tutors) (EDANAGAL), Homework Tutoring & Academic Support (Subject Tutoring) (HSAAAHAC)

Keywords

• Online tutoring platform
• Private tutor matching
• Live video tutoring
• School tutoring services
• Exam preparation tutoring

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Pay-per-lesson transactions: Parents and students pay for tutoring sessions on a pay-as-you-go basis. Tutors set their own hourly rates starting from £26/hour. Customers only pay when they book lessons after finding a suitable tutor through free meetings.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

MyTutor is an online marketplace that connects school-age and university students with vetted tutors from top UK universities for one-to-one live video tutoring across 30+ subjects at KS2, KS3, GCSE, A-Level, IB and University levels. The platform operates on a pay-as-you-go model with tutors setting their own hourly rates, supplemented by a dedicated B2B Schools Programme through which UK schools commission tutoring and access progress tracking for their pupils.

Product overview

MyTutor is an online tutoring marketplace that operates as a single unified platform connecting students (primarily UK-based, KS2 through University level) with vetted tutors from top UK universities. The core product includes one-to-one live video tutoring sessions delivered through a proprietary interactive lesson space with whiteboard collaboration and recorded playback. Additional offerings include a dedicated Schools Programme for institutional clients, a Study Resources library with over 10,000 free study notes, an educational blog, and a transparent tutor review system. The platform supports 30+ subjects including Maths, English, Sciences, Languages, and Humanities, with tutors priced from £26/hour and vetted through a rigorous selection process (1 in 8 applicants accepted). Tutoring levels span KS2, KS3, GCSE, A-Level, Scottish Highers, International Baccalaureate (IB), and University.

Differentiator

Problem solved

Functional benefit

Products and services

• MyTutor Platform One-to-one online tutoring marketplace for individual parents and students that allows browsing and booking vetted UK university tutors across 30+ subjects at KS2 through University level, with live video lessons, an interactive lesson space, and pay-as-you-go pricing from £26/hour.
• MyTutor Schools Programme Dedicated B2B portal and partnership programme for UK schools to commission MyTutor tutoring for their students, including dedicated Education Partnerships Managers, attendance tracking, and progress reporting for institutions.
• Fire Tech (Acquired) Fire Tech, an education technology offering acquired by MyTutor in January 2022 for an undisclosed amount.

Quantifiable outcome

• 4.5/5 average rating from 522,730+ reviews
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• IXL LearningcoreStrategic or Co-development PartnerMyTutor is part of the IXL family of brands, which includes IXL (K-12 personalized learning), Rosetta Stone, Wyzant, Education.com, Vocabulary.com, and other education technology companies.
• CEOP (Child Exploitation and Online Protection Centre)minorStrategic or Co-development PartnerMyTutor has a link with the Child Exploitation and Online Protection Centre for internet safety advice. The platform displays CEOP Internet Safety badge and resources.
• National Tuition ProgrammecoreStrategic or Co-development PartnerMyTutor has a continued role in the National Tuition Programme, providing tutoring services as part of government-backed educational support initiatives.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Atom Learning: UK-based online learning and test-prep platform focused on 11+ and GCSE preparation. Adjacent to MyTutor with overlapping test-prep audience and increasingly overlapping 1:1 tutoring offerings.

Direct peers

• The Profs: UK-based premium tutoring provider specializing in university-level, Oxbridge, and A-Level subjects. Targets the same high-academic-achiever parent and student segment in the UK with similar 1:1 live tutoring.
• Superprof: Global marketplace connecting students with private tutors across academic and enrichment subjects. Operates a similar tutor-led 1:1 marketplace model with UK presence that overlaps with MyTutor's core proposition.
• Preply: Global online tutoring marketplace with strong emphasis on languages but expanding into academic subjects. Uses the same marketplace model, tutor-set pricing, and free-trial lesson onboarding as MyTutor.
• Tutor Doctor: Global tutoring franchise and marketplace offering in-person and online 1:1 tutoring across academic subjects. Competitor in the UK market with a similar personalized, tutor-led delivery model.
• Tutorful: UK-based online tutoring marketplace offering 1:1 lessons across academic subjects. Targets the same UK parents and students with a similar tutor-led, pay-as-you-go model.
• GoStudent: European online tutoring platform offering 1:1 academic tutoring across multiple markets. Competes with MyTutor for share of voice in the UK and across European geographies, with similar K-12 subject focus.
• Wyzant: US-based 1:1 online tutoring marketplace connecting students with independent tutors. Wyzant is a sibling brand under IXL Learning and overlaps directly with MyTutor in category, marketplace model, and tutor-led 1:1 lesson format.

Broad incumbents

• Varsity Tutors (Nerdy): Large US-established online tutoring platform offering 1:1 instruction across K-12, college, and test prep. Operates as part of a broader EdTech portfolio (Nerdy) with overlapping capabilities but a much wider product surface.
• Pearson (Tutoring Services): Global education company with a large UK footprint offering formal assessment, curriculum, and tutoring-adjacent services. Significant incumbent in adjacent educational delivery with potential to compete in the UK tutoring market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MyTutor
• Facebookfacebook.com/pages/MyTutor/269479276498711?ref=ts
• LinkedInlinkedin.com/company/mytutor.co.uk
• Instagraminstagram.com/mytutor

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds7 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyTutor