KIES voor het Kind

What KIES voor het Kind does

KIES voor het Kind (legal entity Expertisecentrum Kind en Scheiding B.V.) is a Netherlands-based methodology and training organization that develops and disseminates structured interventions to support children and families through parental divorce. Founded in 2002 in Hedikhuizen, the organization owns the proprietary KIES methodology (Kinderen In Een Scheiding) and a family of age-specific programs covering ages 0-24, including KIES 0-3 jaar plan, Kleuterplan (4-6), Kindplan (7-12), Jongerenplan (13-17), and the 18-24 plan, plus specialized variants such as KIES+ for children with extra support needs and KIES Mediation for child-inclusive divorce proceedings. The methodology is validated by three Utrecht University studies (Ed Spruijt, Inge van der Valk) and has been listed as a recognized effective youth intervention in the Nederlands Jeugd Instituut (NJI) databank since 2005, with renewals in 2009 and 2014; the brand is protected by a Benelux trademark (inschrijvingnr 1013827).

The core technology asset is the KIES Coach Platform, an online member environment where a national network of 1,275+ (and currently 1,299 mapped) certified professionals access training handbooks, workbooks, and a knowledge bank for ongoing methodology adherence. KIES monetizes through a multi-stream model: per-cohort basistraining and continuing education (nascholing) fees, annual platform subscription (first year free after basistraining), material sales (e.g., €114.95 per 7-12 training handbook), licensed use of age-specific intervention plans, and individual coaching delivered via the certified network (sometimes covered by PGB or health insurance). Substantive revenue also flows indirectly through Dutch municipalities that subsidize school- and youth-care-based KIES group sessions, making services free at the point of use for children.

Distribution follows a B2B2C model: certified coaches deliver services through schools, Centra Jeugd en Gezin (CJG), municipal social services, youth care organizations (Jeugdhulp), family mediators, and private practices. The organization targets horizontal customer segments — children/youth, parents, schools, youth care professionals, legal professionals, municipalities, and extended family — and has recently extended internationally with two project cycles in Aruba (2023, 2025) via partnerships with Plan di Mayor and Voogdijraad Aruba, in addition to a footprint referenced in Belgium.

Name

KIES voor het Kind

Legal name

Expertisecentrum Kind en Scheiding B.V.

Website

https://kiesvoorhetkind.nl

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

KIES voor het Kind is a Netherlands-based methodology and training organization that certifies professionals to deliver structured, research-validated divorce support programs for children and families across the Netherlands and Aruba.

Ownership category

akta.pro rank

Product category

Divorce and Family Support Services

NAICS

Child and Youth Services (62411), Educational Support Services (611710)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAJAKAG

Transition Services (Secondary to Postsecondary/Employment, Life Skills)

Education/K–12 / Primary & Secondary Education/K–12 Special Education Services

SECONDARYEDAJAKAL

Special Education Staffing & Contracted Providers (Paras, Therapists, Specialists)

Education/K–12 / Primary & Secondary Education/K–12 Special Education Services

Keywords

• Child-inclusive divorce methodology
• Youth counseling programs
• Professional certification training
• Family mediation services
• Divorce support services

Headquarters

HQ city

Hedikhuizen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Professional Training and Certification: KIES provides training programs for professionals (KIES coaches, mediators) who want to become certified in the KIES methodology. Training includes basistraining and specialization courses with associated fees.
2. Platform Membership Fees: Annual membership fees for certified KIES professionals to access the platform, knowledge bank, and materials. Members receive certification renewal every 3 years through nascholing (continuing education).
3. Municipal Subsidies: KIES groups at schools and youth care organizations are often subsidized by municipalities, making participation free for children. This represents government-funded revenue flow.
4. Material Sales: Sale of KIES materials including training handbooks (€114.95 for the 7-12 year training manual) and other educational resources.
5. Individual Coaching Services: Individual KIES coaching services provided by certified professionals, sometimes covered by health insurance or personal care budgets (PGB).

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels8 records

Core offering

KIES voor het Kind develops and licenses a structured, age-specific methodology for supporting children, parents, and families through parental divorce. The organization trains and certifies a national network of KIES coaches and mediators, supplies the underlying intervention materials, and runs an online professional platform (KIES Coach Platform) for ongoing knowledge sharing, nascholing, and certification renewal. Services span group sessions in schools and youth care settings, individual coaching, child-inclusive mediation, and complementary methodologies (JOS, SAMEN Wijzer) covering ages 0-24 and extended family members.

Product overview

KIES voor het Kind operates as a unified methodology organization offering multiple interconnected programs under the KIES, JOS, and SAMEN Wijzer brands. The core KIES methodology provides age-specific support plans (KIES 0-3 jaar, Kleuterplan, Kindplan, Jongerenplan, and Grootouderplan) for children and families at different developmental stages. Specialized offerings include KIES+ for children with additional support needs and KIES Mediation for child-inclusive divorce proceedings. The KIES Academie serves as the training division that certifies professionals (KIES coaches and mediators) who deliver these programs. The KIES Coach Platform and Materialenbank provide ongoing professional support. JOS and SAMEN Wijzer serve as complementary methodologies for youth, parents, and collaborative divorce guidance.

Differentiator

Problem solved

Functional benefit

Products and services

• KIES Methodology (Kinderen In Een Scheiding) Structured methodology for professionals to support and guide children through parental divorce. Licensed to certified KIES coaches who deliver interventions across age groups and family situations.
• KIES 0-3 jaar plan

Quantifiable outcome

• Positive effects on wellbeing of children and parents demonstrated in research by Ed Spruijt and Inge van der Valk (Universiteit Utrecht)
• +2 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Universiteit UtrechtcoreStrategic or Co-development Partner · 1 January 2013Utrecht University researchers Ed Spruijt and Inge van der Valk conducted three research studies validating KIES methodology. Inge van der Valk received ZonMW Parel award for her three-year KIES research.
• Nederlands Jeugd Instituut (NJI)coreStrategic or Co-development Partner · 1 January 2005NJI includes KIES in its databank of effective youth interventions. This recognition validates the methodology and is essential for municipal subsidies and professional adoption.
• ZonMWcoreStrategic or Co-development PartnerZonMW (Netherlands Organisation for Health Research and Development) funded KIES research and awarded the Parel prize to Inge van der Valk for her methodology research.
• RIVMminorOthersRIVM (National Institute for Public Health and the Environment) appears as a partner organization supporting KIES initiatives.
• KinderombudsmancoreStrategic or Co-development PartnerThe Dutch Children's Ombudsman partners with KIES to promote children's rights during divorce, including child participation in decision-making.
• MFN (Mediatorsfederatie Nederland)coreChannel Partner/ Reseller/ DistributorMFN-registered mediators can obtain KIES Mediation certification to offer child-inclusive mediation services.
• Gezonde School (Healthy School)minorChannel Partner/ Reseller/ DistributorPartnership with Gezonde School program enables KIES delivery in educational settings as part of school health initiatives.
• Als je uit elkaar gaatminorGTM or Marketing PartnerPartner organization providing information and support for families going through divorce, with cross-referral to KIES services.
• OudertelefoonminorGTM or Marketing PartnerParent helpline organization partnered for cross-referral and joint awareness about supporting children during divorce.
• KindertelefoonminorGTM or Marketing PartnerChildren's helpline organization partnered for cross-referral and joint initiatives to support children in divorce situations.
• Stiefacademie NederlandminorGTM or Marketing PartnerStep-family support organization with partnership for comprehensive support of children and families in complex family situations including divorce.
• By KidsminorGTM or Marketing PartnerYouth involvement organization partnered for child participation initiatives.
• Plandimayor (Aruba)coreChannel Partner/ Reseller/ DistributorKey partner in Aruba for KIES expansion project (2023, 2025). Local organization facilitating KIES training and implementation in Aruba.
• Verder-onlineminorGTM or Marketing PartnerOnline support platform for children providing cross-referral and joint resources for children in divorce situations.
• Municipalities (Netherlands)coreChannel Partner/ Reseller/ DistributorDutch municipalities subsidize KIES programs at schools and youth care organizations, enabling free access for children. Hundreds of municipalities across the Netherlands provide funding.
• Voogdijraad Aruba (Aruba Guardianship Council)coreChannel Partner/ Reseller/ DistributorPartner in Aruba for KIES implementation, including training of local professionals and integration with child protection services.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Youké: Dutch youth care organization providing specialized support and training for professionals working with vulnerable children and families. Comparable as a broader Dutch youth care training and intervention provider competing for similar municipal contracts.
• Nederlands Jeugd Instituut (NJI): National Dutch knowledge institute for youth policy and effective youth interventions. Comparable as the validating/standards body whose databank inclusion determines KIES' legitimacy; sets the methodology framework within which KIES competes.

Direct peers

• Rainbows International: International non-profit that trains and supports grieving and family-change-affected children through peer-support curricula in schools. Comparable to KIES as a methodology-and-coach-network model serving children of divorce across age groups.
• Verder-online: Dutch online platform providing support for children and young people in divorce and family change situations. Comparable to KIES' online platform and is listed as a KIES marketing partner for cross-referral.
• Stiefacademie Nederland: Dutch training and education institute specializing in stepfamily dynamics and blended family support. Comparable to KIES as a methodology/training provider for professionals working with families in transition, and is already a KIES marketing partner.
• Villa Pinedo: Dutch foundation that supports children of divorced parents through peer groups and online resources. Directly comparable to KIES' core mission of providing structured emotional support for children navigating parental divorce in the Netherlands.

Regional players

• Fier: Dutch organization addressing domestic violence, child abuse, and sexual violence, with training for professionals. Comparable as a Dutch youth/family welfare training organization serving similar municipal and institutional customers.

Others

• MFN (Mediatorsfederatie Nederland): Dutch professional federation for registered mediators. Comparable as a channel partner through which KIES Mediation certification is delivered to legal professionals — also functions as an adjacent marketplace for family mediators that KIES plugs into.

Emerging players

• Oudertelefoon: Dutch helpline for parents seeking advice and support. Comparable as a complementary parent-facing support channel and is a KIES marketing partner.
• Kindertelefoon: Dutch free helpline for children and teens up to 18 years old. Comparable as a frontline child-support channel in the Netherlands; is a KIES partner for cross-referral of children in divorce situations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat7 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCmk43QrfyJzVhNrdiT62_DQ
• LinkedInlinkedin.com/company/kies-voor-het-kind
• Instagraminstagram.com/kiesvoorhetkind
• Xx.com/kiesvoorhetkind
• Facebookfacebook.com/KIESvoorhetkind

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KIES voor het Kind