Terre Haute Brewing

What Terre Haute Brewing does

Terre Haute Brewing Company (THBC) is a privately held craft brewery founded in 1837, operating from a single location at 401 South 9th Street in Terre Haute, Indiana. The company bills itself as Indiana's oldest and America's second-oldest brewery in operation, claiming a historical peak as the seventh-largest U.S. brewery before Prohibition. Its core business is brewing and selling craft beer across multiple styles, including lagers (37 Special Vintage Lager), cream ales (Crossroads), IPAs (Wango Tango), wheat ales (Citragenesis, CitraExodus), fruited sours (Green Bastard, Booberry Vizodka, Mission To Mars, Pearadise City), and barrel-aged offerings (Barrel Aged Rose). The portfolio spans year-round core beers and seasonal releases, with ABVs ranging from approximately 4.5% to 10.8%.

The company generates revenue through four primary streams: on-site taproom sales with 24 beers on tap and a limited food menu (pizza, hot dogs), packaged retail distribution through Kroger and other regional retailers, keg sales for off-premise consumption, and private event hosting at The Velvet Room, a historic venue accommodating 20-150 guests. Distribution is regional, concentrated in the Midwest United States, and the taproom operates four days per week (Wednesday through Saturday). Marketing is conducted primarily through organic social media channels (Instagram, Facebook, Twitter, Pinterest), an email newsletter, and on-site live entertainment events.

The business model is direct-to-consumer-led with a supplementary wholesale retail arm. Customer segments include craft beer enthusiasts for on-site and packaged purchases, event hosts (private and corporate), and families and groups drawn by the pet-friendly, game-equipped taproom environment. The company maintains one strategic co-branding partnership with Indiana State University for the ISU Crossroads Cream Ale. No funding rounds, institutional investors, parent entities, or leadership disclosures are present in the available data, indicating an independently operated, founder/management-controlled small business with 11-50 employees.

Name

Terre Haute Brewing

Legal name

Terre Haute Brewing Company

Website

https://terrehautebrewingcompany.com

Company type

Private

Founded year

1837

Operating status

Operating

Headcount range

11–50 employees

Short description

Terre Haute Brewing Company is a privately held craft brewery founded in 1837 in Terre Haute, Indiana, producing diverse beer styles including lagers, IPAs, wheat ales, fruited sours, and barrel-aged offerings. It serves craft beer enthusiasts through a single taproom, Kroger retail distribution, keg sales, and private events at The Velvet Room venue.

Ownership category

akta.pro rank

Product category

Craft Beer Brewing

NAICS

Breweries (31212), Drinking Places (Alcoholic Beverages) (7224)

SIC

Malt Beverages (2082)

akta.pro primary industry

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)

akta.pro secondary industry

Craft Beer Bars & Taprooms (THAFAEAG)

Keywords

• Craft beer brewing
• Taproom beer sales
• Canned craft beer
• Private event venue
• Retail beer distribution

Headquarters

HQ city

Terre Haute

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Taproom Sales: On-site beer sales at the taproom with 24 beers available on tap, plus food service including pizza and hot dogs
2. Packaged Beer Retail: Canned beer sales through retail partners including Kroger and direct consumer pickup orders
3. Keg Orders: Keg sales for off-site consumption and events
4. Private Events: Rental of the historic Velvet Room for private and corporate events accommodating 20-150 guests

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Terre Haute Brewing Company is a craft brewery that produces a diverse portfolio of beers including Lagers, IPAs, Cream Ales, Wheat Beers, Fruited Sours, and Barrel-Aged ales. The company sells its beer through an on-site taproom with 24 beers on tap, packaged cans at Kroger and other retail partners, growlers and crowlers for off-site consumption, and keg sales for events. It also operates the Velvet Room event space for private gatherings of 20-150 guests.

Product overview

Terre Haute Brewing Company is Indiana's oldest and America's second-oldest brewery, operating since 1837. The company offers a diverse portfolio of craft beers including Lagers (37 Special Vintage Lager, Crossroads Cream Ale), IPAs (Wango Tango), Wheat Beers (Citragenesis, CitraExodus), and Fruited Sours (Booberry Vizodka, Green Bastard, Mission To Mars, Pearadise City), along with Barrel-Aged offerings (Barrel Aged Rose). Year-round core beers include Crossroads, Wango Tango, Citragenesis, Green Bastard, Booberry Vizodka, and 37 Special, with seasonal offerings like Mango Tango, CitraExodus, and Barrel Aged Rose. Products are available at the taproom (24 beers on tap), through retail partners including Kroger stores, in 32 oz. crowlers for takeaway, and via keg orders. The company also operates a Velvet Room event space for private and corporate events.

Differentiator

Problem solved

Functional benefit

Brands

• Green Bastard: Fruited Sour beer from Terre Haute Brewing Company. A blended fruit puree with tart green apple and sweet raspberry.
• Booberry Vizodka
• The Velvet Room

Named customers1 record

Segments3 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Indiana State UniversityminorStrategic or Co-development PartnerPartnership with Indiana State University to create ISU Crossroads Cream Ale, a specialty version of their signature Crossroads beer featuring Sycamore branding for university fans. The beer celebrates Hoosier Pride and is brewed for Indiana consumers.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Stone Brewing: National craft brewery with strong taproom/brewpub operations and broad distribution. Comparable in craft positioning and brewpub model, but at materially larger scale.
• Dogfish Head Craft Brewery: Established craft brewery with strong brand identity, diverse portfolio, and taproom presence. Comparable in craft beer product breadth and brand-led marketing, but at larger scale.
• Sierra Nevada Brewing Co. Pioneering U.S. craft brewery with broad national distribution and full-spectrum beer portfolio. Comparable brewing operations but at much larger scale.
• Founders Brewing Co. Established Midwest craft brewery with broad national distribution and taproom presence. Comparable in beer diversity and regional craft heritage, but at significantly larger scale.
• New Belgium Brewing: National craft brewery with broad portfolio and taproom operations. Comparable in offering diverse beer styles and brewpubs, but at significantly larger scale.
• Bell's Brewery: Michigan-based craft brewery with multi-decade history and national distribution. Comparable in heritage branding and Midwest origin, but operates at a substantially larger scale.

Direct peers

• Sun King Brewing Company: Indiana-based craft brewery with a similar taproom-plus-distribution model and Midwest distribution footprint. Closest comparable in operating geography, scale, and channel mix to Terre Haute Brewing.
• BrewDog: Large craft brewery operating brewery-taproom model with branded bar locations and wide distribution. Comparable in combining heritage-style branding with modern craft execution and multiple distribution channels.
• 3 Floyds Brewing: Indiana craft brewery with comparable regional brand strength and a portfolio spanning IPAs, lagers, and seasonal offerings. Similar Midwest U.S. footprint and craft positioning.
• Upland Brewing Company: Indiana craft brewery with taproom operations, broad beer portfolio, and regional Midwest distribution. Highly comparable operating model and geographic focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/terrehautebrewingcompany
• Xx.com/terrehautebeer
• Facebookfacebook.com/terrehautebrewingco

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Terre Haute Brewing