Terrane Group

What Terrane Group does

Terrane Group is a New York-based creative studio, founded in 2022, that delivers brand strategy, creative direction, content, and campaign services to culture and lifestyle brands. The firm operates with a small team of 1–10 employees out of 139 Fulton Street, Suite 207, and is led by Principals Brian Zabka and Holly Murphy, whose prior tenures include marketing and design leadership at NeueHouse and Fotografiska International and, for Murphy, Gensler.

Service delivery is organized into two integrated pillars: Strategy (Audience Development, Research & Insights, Brand Strategy, Content Strategy, Go-to-Market, Campaigns) and Execution (Creative Direction, Visual Identity, Digital Design, Motion Design, Photography & Film, Copywriting). The studio does not sell a separate technology platform or productized offering; revenue is generated through project-based professional services engagements priced on a quote basis, sold directly through founder-led outreach, portfolio-driven inbound at [email protected], and partner referrals.

Client work disclosed spans hospitality (1 Hotels, Convene Hospitality Group, NeueHouse, The Malin), cultural institutions and museums (Frieze, Fotografiska), luxury and premium brands (Cadillac, Genesis), technology (Airbnb), media (BBC), government (NYC Department of Sanitation Foundation) and cannabis-culture venues (THC NYC). Notable documented outcomes include 5.4 million impressions and 54% growth across Instagram, LinkedIn and Facebook for the Sanitation Foundation 'Great Broadway Sweep' campaign. The studio is privately held, has no disclosed outside funding, no parent company or subsidiaries, and serves clients primarily in North America with additional activity in the United Kingdom.

Name

Terrane Group

Legal name

Terrane Group

Website

https://terrane.group

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Terrane Group is a New York-based creative studio, founded in 2022 by Brian Zabka and Holly Murphy, that delivers brand strategy, creative direction, content, and campaign services to culture and lifestyle brands across hospitality, cultural institutions, luxury, media, and government sectors.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Creative Agency Services: Project-based professional services spanning brand strategy, creative direction, content creation, campaign development, visual identity, photography and film, copywriting, and digital design for culture and lifestyle brands.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Terrane Group is a New York-based creative studio that delivers brand strategy, creative direction, content creation, and campaign development services for culture and lifestyle brands. The studio operates two integrated service categories—Strategy and Execution—covering audience development, research and insights, brand and content strategy, go-to-market planning, visual identity, digital and motion design, photography and film, and copywriting, delivered as comprehensive brand ecosystems rather than isolated deliverables.

Product overview

Terrane Group is a New York-based creative studio that approaches branding as problem-solving, combining data and cultural intelligence to develop comprehensive brand ecosystems. The firm operates as a single unified offering under its agency brand, organized into two main service categories: Strategy (encompassing Audience Development, Research & Insights, Brand Strategy, Content Strategy, Go-to-Market, and Campaigns) and Execution (encompassing Creative Direction, Visual Identity, Digital Design, Motion Design, Photography & Film, and Copywriting). Rather than separate product lines, the agency delivers these integrated service modules as part of a comprehensive brand ecosystem development approach, helping companies build and scale brands that feel intentional, complete, and culturally relevant.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy Services

Quantifiable outcome

• 5.4 million impressions achieved in Sanitation Foundation Great Broadway Sweep campaign
• +1 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor.

• BVNminorStrategic or Co-development Partner · 1 May 2021Global architecture firm collaborated with Terrane Group on The Longhouse pavilion for Frieze Art Fair Week NYC - New York City's first elevated outdoor pavilion serving as a gathering point for cultural exchange.
• NOWNESSminorStrategic or Co-development PartnerMedia platform partnered with Terrane Group for Cadillac House programming, hosting film screenings and panel discussions exploring intersection of art, culture, and storytelling.
• Chef David ChangminorStrategic or Co-development PartnerCulinary icon curated a one-of-a-kind food experience at Cadillac House fusing inventive flavors with Cadillac's spirit of innovation.
• Business Improvement DistrictsminorStrategic or Co-development PartnerPartnership with Business Improvement Districts for The Great Broadway Sweep citywide cleanup initiative supporting NYC Sanitation Foundation.
• Sundae SchoolminorStrategic or Co-development PartnerStrategic partner for THC NYC Hypnodrome immersive experience programming, part of marketing strategy for cannabis culture venue.
• Matte ProjectsminorStrategic or Co-development PartnerCreative agency partner for THC NYC Hypnodrome immersive experience activations and programming.
• Colina EstradaminorStrategic or Co-development PartnerPartner for THC NYC Hypnodrome immersive experience programming.
• TBWA/Chiat DayminorStrategic or Co-development PartnerCollaborated on Human to Human: The New Imperative for Creative Sustainability white paper - a six-week think tank with leading creative thinkers developing principles for creativity in uncertain times. Created in collaboration with Arya Davachi.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Winkreative: Winkreative is a branding and creative agency with deep roots in culture, hospitality, and lifestyle (notably travel and members' clubs). It is a strong comparable in vertical focus and in the brand-ecosystem service model Terrane sells.
• Mucca: Mucca is a NYC-based independent design and branding studio offering identity, packaging, and creative direction for lifestyle and culture-forward brands. It mirrors Terrane's boutique service model and similar client profile.
• Pentagram: Pentagram is the archetypal partner-led branding and design studio in NYC, with a multi-disciplinary practice spanning identity, editorial, digital and campaigns for culture and lifestyle clients. Like Terrane, it is organized as a partnership of senior creative leaders and competes for the same premium brand work.
• Anomaly: Anomaly is an independent creative agency known for brand strategy, campaigns and content for premium lifestyle, hospitality and consumer clients. It is a direct peer in service mix and target verticals, albeit at a larger scale than Terrane.
• Manual: Manual is a creative and branding studio working across strategy, identity, and campaigns for culture, hospitality and lifestyle clients. Its offering and positioning closely match Terrane's culture-and-lifestyle focus.
• Mother Design: Mother Design is the design and branding arm of Mother NYC, serving cultural, lifestyle and consumer brands with integrated identity and campaign work. It is a directly comparable boutique-style creative partner operating in the same market and targeting similar enterprise clients as Terrane.
• 2x4: 2x4 is a design consultancy operating at the intersection of brand, content, and spatial experience for cultural institutions and lifestyle brands. Its emphasis on brand ecosystems for culture-driven clients is directly comparable to Terrane's positioning.

Broad incumbents

• Wieden+Kennedy: Wieden+Kennedy is a large independent global creative agency known for culture-led brand campaigns (e.g., Nike). It competes for the same high-profile brand and culture mandates Terrane targets, but at significantly greater scale and with a global delivery model.
• Gensler: Gensler is a global design and architecture firm where Terrane co-founder Holly Murphy previously worked. It competes in adjacent brand-experience and design-system work, particularly for built-environment and hospitality clients, and is a logical incumbent comparable.
• R/GA: R/GA is a global creative and digital agency with a much larger footprint, offering brand strategy, content and campaign work. It competes with Terrane for premium brand engagements but operates at network scale and across digital product, which Terrane does not.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/terranegroup
• Instagraminstagram.com/terrane.group
• Xx.com/TerraneGroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Terrane Group