NOWNESS
NOWNESS is a privately held, New York–based digital media platform founded in 2010 by Jefferson Hack that showcases contemporary culture through short film and editorial content for luxury lifestyle audiences, operating with 11–50 employees.
- Company typePrivate
- Founded2010
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
NOWNESS firmographics
Firmographics- Name
- NOWNESS
- Website
- https://nowness.com
- Company type
- Private
- Founded year
- 2010
- Headcount range
- 11–50 employees
- Short description
- NOWNESS is a privately held, New York–based digital media platform founded in 2010 by Jefferson Hack that showcases contemporary culture through short film and editorial content for luxury lifestyle audiences, operating with 11–50 employees.
- Ownership category
- akta.pro rank
NOWNESS industry classification
Industry- Product category
- Online Lifestyle Media
- NAICS
- Broadcasting and Content Providers (516)
- SIC
- Services-Allied To Motion Picture Distribution (7829)
- akta.pro primary industry
- Luxury Home & Lifestyle (Tableware, Decor, Home Textiles) (CRAKAFAI)
Keywords
Where NOWNESS is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
NOWNESS business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
NOWNESS product offering
Product offeringCore offering
NOWNESS operates an interactive luxury lifestyle website that curates and showcases contemporary culture through short-form film and editorial video content. The platform commissions and distributes original films exploring art, design, fashion, music, and culture, targeted at a global audience of culture-engaged luxury consumers.
Differentiator
Problem solved
Functional benefit
Products and services
- NOWNESS digital platform
- Original short film content
Companies that use NOWNESS
Customer profileIdeal customer profiles2 records
NOWNESS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
NOWNESS competitors and assessment
Company assessmentDirect peers
- Another Magazine: Fashion, art, and culture publication with a strong visual and film orientation. Directly comparable in editorial positioning and luxury audience.
- Cultured Magazine: Art and culture publication covering luxury collectors, contemporary art, and high-end lifestyle. Comparable premium positioning and luxury advertiser base.
- Hypebeast: Digital media platform covering luxury, streetwear, and contemporary culture. Direct peer to NOWNESS in targeting premium brand audiences with editorial and video content.
- Document Journal: Independent fashion and culture publication. Comparable as a niche premium editorial brand serving the luxury/fashion intersection with strong visual storytelling.
- i-D Magazine: Fashion and culture publication with strong video/film editorial. Directly comparable to NOWNESS in editorial style, audience, and luxury brand partnerships.
- Business of Fashion: Fashion industry media platform serving luxury professionals and consumers with editorial, video, and events. Comparable in monetizing premium fashion/luxury content audiences.
- Wallpaper*: Luxury design, architecture, and lifestyle magazine. Comparable as a premium editorial brand targeting affluent readers and luxury advertisers across home, fashion, and travel.
- Highsnobiety: Luxury/streetwear culture publisher with a strong video and editorial offering. Highly comparable in audience, content mix, and luxury brand advertiser relationships.
Broad incumbents
- Vogue: Largest global luxury fashion publisher. Operates as a broad incumbent with significantly greater scale; comparable in audience and advertiser overlap, but operates across many verticals.
- Dazed Media: Independent fashion and culture magazine co-founded by Jefferson Hack. Closely linked to NOWNESS through shared leadership and overlapping luxury/fashion audience.
Market position
Customer concentration
NOWNESS social profiles
Digital presenceNOWNESS financial estimates
Financial estimateRevenue estimate
Valuation estimate
NOWNESS leadership team
Management profileNumber of profiles
Profiles1 record
NOWNESS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NOWNESS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NOWNESS
What does NOWNESS do?
NOWNESS operates an interactive luxury lifestyle website that curates and showcases contemporary culture through short-form film and editorial video content. The platform commissions and distributes original films exploring art, design, fashion, music, and culture, targeted at a global audience of culture-engaged luxury consumers.
When was NOWNESS founded?
NOWNESS was founded in 2010. It employs 11 to 50 people.
Where is NOWNESS based?
NOWNESS is headquartered in New York, United States, in the North America region.
Who are NOWNESS's main competitors?
Direct peers on record are Another Magazine, Cultured Magazine, Hypebeast, Document Journal, i-D Magazine, Business of Fashion, Wallpaper* and Highsnobiety. Broad incumbents are Vogue and Dazed Media.
Does NOWNESS have an API?
No public API is recorded for NOWNESS.
What industry is NOWNESS in?
NOWNESS's product category is Online Lifestyle Media. Its primary akta.pro industry code is CRAKAFAI, Luxury Home & Lifestyle (Tableware, Decor, Home Textiles). Its NAICS code is 516 and its SIC code is 7829.