Creative Partnership
- Company typePrivate
- Founded1979
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
Creative Partnership firmographics
Firmographics- Name
- Creative Partnership
- Legal name
- AKA Promotions Ltd
- Website
- https://thecreativepartnership.co.uk
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Creative Partnership industry classification
Industry- Product category
- Film Marketing Services
- NAICS
- Advertising Agencies (541810), Graphic Design Services (54143)
- SIC
- Services-Advertising Agencies (7311), Services-Allied To Motion Picture Production (7819)
- akta.pro primary industry
- Creative & Brand Campaign Development (BPAFAAAB)
- akta.pro secondary industries
- Creative Boutique Agencies (MPAAAAAB), Performance Creative & Ad Content Production (for Paid Media) (MPAAACAG)
Keywords
Where Creative Partnership is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Creative Partnership business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Film Marketing Services: Professional services revenue generated through providing key art origination, campaign design, production, and rollout services to film studios, distributors, and streaming platforms. Services are project-based and client-specific.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Creative Partnership product offering
Product offeringCore offering
Creative Partnership is a film marketing agency that creates key art and runs film marketing campaigns for studios, distributors and streaming platforms. Its services span the film lifecycle from script to screen and cover key art origination, campaign rollout (OOH, press, cinema, premiere materials), photoshoot production, high-end retouching and digital campaign assets including HTML5, motion graphics and AV. The agency works with clients such as Netflix, Universal Pictures, Disney, Warner Brothers, Lionsgate, Searchlight Pictures and Sky Cinema.
Product overview
Creative Partnership is a film marketing agency established in 1979, offering a comprehensive suite of services across the film lifecycle from script to screen for both theatrical and home entertainment releases. The core offerings include Key Art Origination (campaign conception and creation by specialist designers and copywriters), Campaign Rollout (OOH, press, cinema materials, premiere signage), Photoshoot Art Direction & Production, Retouching & Finishing, and Digital Services (DOOH campaigns, HTML5 display, motion graphics, AV content). Supporting services include Copywriting, Print Advertising, Premiere Materials, and Sales Sheets/Pitch Decks. The company operates as part of the AKA Group and works with major film studios including The Walt Disney Company, Netflix, Universal Pictures, Warner Bros., Lionsgate, Searchlight Pictures, and StudioCanal.
Differentiator
Problem solved
Functional benefit
Products and services
- Key Art Origination
Companies that use Creative Partnership
Customer profileNamed customers11 records
Segments1 record
Ideal customer profiles1 record
Creative Partnership technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Creative Partnership partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AKA GroupcoreCreative Partnership is a division of AKA Group, a film marketing and promotions company. As part of the AKA Group, Creative Partnership can scale up to the creative delivery needs of any project and works with an extensive network of independent creatives.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Creative Partnership competitors and assessment
Company assessmentDirect peers
- Trailer Park Group: Long-standing US entertainment marketing agency group (now part of Stagwell) delivering theatrical, streaming, and game campaign creative including key art. Comparable to CP as an integrated, full-service film-marketing vendor serving the same Hollywood buyer base.
- BLT Communications: US-based entertainment marketing agency producing theatrical and digital campaigns for major studios. Directly comparable as a film/TV marketing specialist operating in the same buyer set as CP, with overlapping key-art and trailer-adjacent creative services.
- Buddha Jones: Hollywood entertainment marketing agency known for key art, trailers, and integrated film campaigns for major studios. A direct peer in theatrical marketing services with comparable client roster and creative deliverable set.
- mOcean: Los Angeles-headquartered entertainment marketing agency serving film studios and streamers with key art, trailers, and campaign creative. A close functional peer to CP given its film-vertical focus and shared customer profile among major Hollywood studios.
Emerging players
- The Refinery: London-based creative and content production studio serving entertainment and brand clients. Comparable as a UK-rooted creative boutique operating in adjacent entertainment and brand content, overlapping with CP's campaign-rollout and digital services.
Broad incumbents
- AKA Group: Parent operating group of CP, providing film marketing, events, promotions, and digital media services across the UK and US. Relevant as the wider umbrella brand that houses CP and competes/coordinates against it in adjacent entertainment marketing categories.
Others
- Contagious: Creative and media industry platform covering agencies and brand campaigns globally, including entertainment marketing work. Included as an adjacent ecosystem participant that maps and benchmarks the kind of creative work CP produces rather than as a direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Creative Partnership financial estimates
Financial estimateRevenue estimate
Valuation estimate
Creative Partnership leadership team
Management profileNumber of profiles
Creative Partnership funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Creative Partnership M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Creative Partnership
What does Creative Partnership do?
Creative Partnership is a film marketing agency that creates key art and runs film marketing campaigns for studios, distributors and streaming platforms. Its services span the film lifecycle from script to screen and cover key art origination, campaign rollout (OOH, press, cinema, premiere materials), photoshoot production, high-end retouching and digital campaign assets including HTML5, motion graphics and AV. The agency works with clients such as Netflix, Universal Pictures, Disney, Warner Brothers, Lionsgate, Searchlight Pictures and Sky Cinema.
Is Creative Partnership a public or private company?
Creative Partnership is a private company. It is classified as corporate owned and is currently operating.
When was Creative Partnership founded?
Creative Partnership was founded in 1979. It employs 11 to 50 people.
Where is Creative Partnership based?
Creative Partnership is headquartered in London, United Kingdom, in the Europe region.
How does Creative Partnership make money?
One revenue line is on record: film Marketing Services.
Who are Creative Partnership's main competitors?
Direct peers on record are Trailer Park Group, BLT Communications, Buddha Jones and mOcean. The Refinery is listed as an emerging player. AKA Group is listed as a broad incumbent. Contagious is listed as an others.
Does Creative Partnership have an API?
No public API is recorded for Creative Partnership.
What industry is Creative Partnership in?
Creative Partnership's product category is Film Marketing Services. Its primary akta.pro industry code is BPAFAAAB, Creative & Brand Campaign Development, with a secondary code of MPAAAAAB, Creative Boutique Agencies. Its NAICS code is 541810 and its SIC code is 7311.