AKA GROUP LIMITED
AKA Group Limited is a London-based independent marketing, creative, and media agency serving entertainment, arts, culture, and heritage clients globally through offices in the UK, US, Canada, and Australia.
- Company typePrivate
- Founded-
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What AKA GROUP LIMITED does
AKA Group Limited is a privately held, UK-domiciled independent marketing, creative, and media group headquartered in London. Founded in 1995, the company specialises in delivering integrated marketing, creative, and media services to clients in entertainment, arts, culture, and heritage sectors. Operating under three coordinated sub-brands — AKA (the integrated marketing, creative and media agency), Creative Partnership (film, TV and entertainment creative), and DMS (digital creative agency for film, broadcast and brands) — the group serves a roster of blue-chip clients that includes Disney, Netflix, Warner Bros, Universal, Paramount, Sony Pictures, BBC, Sky, Prime Video, the British Museum, National Theatre, Royal Shakespeare Company, Tate, The Met, and V&A.
The company's revenue model is professional-services-based, with fees derived from direct enterprise engagements delivered through telephone, email, and face-to-face consultancy. Pricing is not publicly disclosed and is custom/quote-based. The group operates from nine office locations across the UK, United States, Canada, and Australia (London, Manchester, New York, Los Angeles/Burbank, Toronto, and Sydney), allowing co-location with principal entertainment and cultural hubs. No proprietary technology platform is disclosed; the offering is built on human-led creative talent and 30 years of domain specialisation rather than on technology assets.
Commercially, AKA is founder/management-controlled with no reported venture capital, private equity, or institutional investor ownership. The company is governed by a Board of Directors and is compliant with the UK Modern Slavery Act 2015. GTM motion is sales-led, targeting enterprise-level cultural institutions and entertainment brands through direct engagement coordinated across the global office network.
AKA GROUP LIMITED firmographics
Firmographics- Name
- AKA GROUP LIMITED
- Legal name
- AKA Group Limited
- Website
- https://theaka.group
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AKA Group Limited is a London-based independent marketing, creative, and media agency serving entertainment, arts, culture, and heritage clients globally through offices in the UK, US, Canada, and Australia.
- Ownership category
- akta.pro rank
AKA GROUP LIMITED industry classification
Industry- Product category
- Marketing & Advertising Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
Keywords
Where AKA GROUP LIMITED is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices9 records
Markets served
AKA GROUP LIMITED business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Marketing and Creative Services: AKA generates revenue through providing integrated marketing, creative, and media services to entertainment, arts, culture, and heritage clients. Services are delivered through direct client engagements for Theatre, Arts, Culture & Heritage sectors via telephone, email, and face-to-face consultancy formats.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
AKA GROUP LIMITED product offering
Product offeringCore offering
AKA Group Limited is an independent marketing, creative, and media group serving the entertainment, arts, culture, and heritage sectors. Through its divisions AKA, Creative Partnership, and DMS, the company delivers integrated marketing campaigns, creative production, and media planning and buying for clients including Disney, Netflix, BBC, the British Museum, and the National Theatre. The group operates from offices in London, Manchester, New York, Los Angeles, Toronto, and Sydney.
Product overview
AKA GROUP LIMITED operates as an independent marketing, creative, and media group serving the entertainment, arts, culture, and leisure sectors. The company is structured as a holding group with three core operating divisions: AKA (the primary integrated marketing, creative, and media agency), Creative Partnership (specializing in film, TV and entertainment creative services), and DMS (Digital Media Services - a digital creative agency for film, broadcast and brands). AKA Group serves high-profile clients including Disney, Netflix, Paramount, BBC, National Theatre, British Museum, Universal, Warner Bros, and Sky. The group maintains a global presence with offices in London, Manchester, New York, Los Angeles, Toronto, and Sydney.
Differentiator
Problem solved
Functional benefit
Brands
- Creative Partnership: Film, TV and Entertainment creative agency
- DMS
Products and services
- AKA
Companies that use AKA GROUP LIMITED
Customer profileNamed customers26 records
Segments3 records
Ideal customer profiles2 records
AKA GROUP LIMITED technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AKA GROUP LIMITED partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- DMS (Digital Creative Agency)coreDMS is a digital creative agency servicing film, broadcast and brands. It is part of The AKA Group and operates offices in London, Los Angeles, Toronto, and Sydney. DMS provides digital creative services complementing AKA's broader marketing and media offerings.
- Creative PartnershipcoreCreative Partnership is the film, TV and entertainment creative division of AKA Group. It operates from London and provides specialized creative services for film, television and entertainment clients, working alongside AKA's broader service offering.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
AKA GROUP LIMITED competitors and assessment
Company assessmentDirect peers
- Anomaly: Independent creative-led advertising agency with offices in New York, LA, London, Toronto and Shanghai serving entertainment, consumer and culture brands. Comparable to AKA in independent positioning and entertainment/culture specialism, though broader in vertical reach.
- The Marketing Arm (Omnicom): Omnicom's entertainment, sports and lifestyle marketing agency. Overlaps directly with AKA's entertainment specialism, though backed by a holding-company network that provides scale AKA does not have.
- Mother: London-headquartered independent creative agency with offices in New York, LA and other markets. Comparable as a UK-founded, internationally scaled independent creative shop competing for similar premium brand and entertainment mandates.
- Buddha Jones: Entertainment-focused creative agency in Los Angeles specializing in theatrical, streaming, home entertainment, and awards marketing. Comparable to AKA's Creative Partnership division in its film/TV entertainment creative focus and studio-side client roster.
- 72andSunny: Independent creative agency of similar scale serving entertainment, culture and consumer brands globally. Comparable to AKA on the entertainment-and-culture creative specialization and roster-based enterprise client model.
- MOCEAN: Los Angeles-based entertainment marketing and creative agency serving studios, streamers, networks and consumer brands. Closest direct peer to AKA: same entertainment-specialist positioning and similar Fortune 500 studio/streamer client base.
- Aspect Ratio: Boutique entertainment creative agency supporting film distributors, streamers, and networks on campaigns, content, and audience development. Closely mirrors AKA in size, entertainment specialization, and project-based campaign delivery.
Broad incumbents
- Publicis Groupe: Global advertising and communications holding company (Leo Burnett, Saatchi & Saatchi, Publicis, Digitas). Competes with AKA for entertainment and culture clients but operates across the full marketing-services stack globally.
- WPP / GroupM: World's largest advertising and media services holding company, including Hogarth, Ogilvy, VMLY&R and GroupM. Competes with AKA for the same entertainment-brand mandates but at vastly greater scale and with broader service breadth.
Regional players
- Spinifex Group: Australia-based entertainment, culture and leisure marketing agency under the Enero network. Most directly comparable as an entertainment-specialist competitor in the APAC region, mirroring AKA's Sydney operation's vertical focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
AKA GROUP LIMITED social profiles
Digital presenceAKA GROUP LIMITED financial estimates
Financial estimateRevenue estimate
Valuation estimate
AKA GROUP LIMITED leadership team
Management profileNumber of profiles
AKA GROUP LIMITED funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AKA GROUP LIMITED M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AKA GROUP LIMITED
What does AKA GROUP LIMITED do?
AKA Group Limited is an independent marketing, creative, and media group serving the entertainment, arts, culture, and heritage sectors. Through its divisions AKA, Creative Partnership, and DMS, the company delivers integrated marketing campaigns, creative production, and media planning and buying for clients including Disney, Netflix, BBC, the British Museum, and the National Theatre. The group operates from offices in London, Manchester, New York, Los Angeles, Toronto, and Sydney.
Is AKA GROUP LIMITED a public or private company?
AKA GROUP LIMITED is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AKA GROUP LIMITED founded?
AKA GROUP LIMITED was founded in -1. It employs 11 to 50 people.
Where is AKA GROUP LIMITED based?
AKA GROUP LIMITED is headquartered in London, United Kingdom, in the Europe region.
How does AKA GROUP LIMITED make money?
One revenue line is on record: marketing and Creative Services.
Who are AKA GROUP LIMITED's main competitors?
Direct peers on record are Anomaly, The Marketing Arm (Omnicom), Mother, Buddha Jones, 72andSunny, MOCEAN and Aspect Ratio. Broad incumbents are Publicis Groupe and WPP / GroupM. Spinifex Group is listed as a regional player.
Does AKA GROUP LIMITED have an API?
No public API is recorded for AKA GROUP LIMITED.
What industry is AKA GROUP LIMITED in?
AKA GROUP LIMITED's product category is Marketing & Advertising Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies. Its NAICS code is 541810 and its SIC code is 7311.