ImgBot
ImgBot is a bootstrapped, founder-operated GitHub App that automatically compresses images in GitHub repositories via pull requests. It serves 200,000+ projects, ranging from individual developers and open-source maintainers to enterprises like Google, IBM, and Intel, with a freemium subscription model through the GitHub Marketplace.
- Company typePrivate
- Founded2017
- HeadquartersOdessa, Ukraine
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What ImgBot does
ImgBot is a single-purpose developer utility, founded in 2017 and operated by an individual owner (@dabutvin), that provides automatic image compression for software projects hosted on GitHub. The product is delivered as a verified GitHub App and is distributed primarily through the GitHub Marketplace, where it can be installed into any repository with a single click. Once installed, ImgBot clones the repository, applies lossless or lossy compression to images (JPEG, PNG, SVG) using ImageMagick, Svgo, and MozJpeg, and submits the optimized images as pull requests for developer review. Subsequent image additions trigger follow-up pull requests via GitHub webhooks, with configurable scheduling (daily, weekly, monthly) and regex-based file exclusions.
The service is built on Azure Functions serverless architecture, which provides event-driven, usage-scaled compute capacity. Authentication and git operations rely on GitHub App certificates, LibGit2Sharp, Octokit, and BouncyCastle; commits are PGP-signed and display a GitHub-verified badge. ImgBot reports a footprint of 200,000+ projects and cites named users including Google, IBM, Intel, Electron, Nextcloud, Jenkins, Storybook, Ant Design, and Home Assistant, though the majority of these are free open-source installations.
The business model is a freemium subscription: image optimization is always free for public/open-source repositories, while private repositories require a paid GitHub Marketplace subscription for features such as custom PR titles and more aggressive compression. There is no disclosed headcount, no institutional funding, no public pricing schedule, and no revenue disclosure; the company operates as a bootstrapped, founder-owned GitHub App with a single contact email ([email protected]). Geographic reach is global via GitHub Marketplace, with no geographic restrictions noted.
ImgBot firmographics
Firmographics- Name
- ImgBot
- Legal name
- ImgBot (owned and operated by @dabutvin)
- Website
- https://imgbot.net
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ImgBot is a bootstrapped, founder-operated GitHub App that automatically compresses images in GitHub repositories via pull requests. It serves 200,000+ projects, ranging from individual developers and open-source maintainers to enterprises like Google, IBM, and Intel, with a freemium subscription model through the GitHub Marketplace.
- Ownership category
- akta.pro rank
ImgBot industry classification
Industry- Product category
- Developer Tools
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Intelligent Document Processing (IDP) & OCR Automation (HDAEAHAC)
- akta.pro secondary industry
- Document Capture, Scanning, OCR/ICR & Intelligent Document Processing (IDP) (HDAEAGAD)
Keywords
Where ImgBot is headquartered
LocationHeadquarters
- HQ city
- Odessa
- HQ country
- Ukraine
- HQ region
- Europe
Markets served
ImgBot business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Operations, Personnel
Revenue model
- GitHub Marketplace Subscription: Paid subscription model for private repositories. Free tier available for open source projects. Users install from GitHub marketplace and pay for premium features like custom PR titles and more aggressive compression options.
- Enterprise/Commercial Licensing: Commercial plans for teams and enterprises with private repository support, additional configuration options, and priority support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free tier for open source projects |
| Subscription | Monthly | Paid plans for private repositories |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
ImgBot product offering
Product offeringCore offering
ImgBot is a GitHub App that automatically compresses images in software repositories, opening pull requests with the optimized files for human review. It supports lossless and aggressive (lossy) compression for JPEG, PNG, and SVG files using ImageMagick, Svgo, and MozJpeg, and runs on Azure Functions. The service is free for open-source projects and sold via subscription on the GitHub Marketplace for private repositories and commercial use.
Product overview
Imgbot is a single-purpose SaaS tool built as a GitHub App that provides automatic image compression. The product operates exclusively through GitHub's pull request workflow, where it clones repositories, optimizes images using lossless or lossy compression algorithms (ImageMagick for general images, Svgo for SVG, MozJpeg for JPEG), and submits optimized images via pull requests for user review. Configuration is optional via a .imgbotconfig JSON file for advanced settings like scheduling, file ignores, and compression aggressiveness. The service is free for open-source projects with paid plans for private repositories.
Differentiator
Problem solved
Functional benefit
Products and services
- ImgBot ImgBot is an automatic image compression service delivered as a verified GitHub App. It monitors GitHub repositories for new images, optimizes them in place using ImageMagick, Svgo, and MozJpeg, and opens pull requests with the optimized files for human review. It offers both lossless (default) and aggressive (lossy) compression modes, supports configurable scheduling (daily/weekly/monthly), and allows regex/glob-based file and folder ignore patterns. It is free for open-source projects and available via paid subscription on the GitHub Marketplace for private repositories and commercial use.
Quantifiable outcome
- Faster page load times through optimized images
- +2 more outcomes
Companies that use ImgBot
Customer profileNamed customers16 records
Segments3 records
Ideal customer profiles3 records
ImgBot technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature7 records
ImgBot partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- GitHubcoreGitHub is the primary platform for ImgBot. ImgBot is a verified GitHub App that has undergone extensive security reviews. It integrates natively with GitHub repositories, uses GitHub webhooks for automation, and is distributed through the GitHub Marketplace. The partnership includes GitHub App authentication using certificate-based tokens.
- Azure FunctionscoreImgBot's core compression service runs on Azure Functions serverless architecture. This provides scalable, event-driven compute capacity for processing image optimization tasks triggered by GitHub webhooks.
- ImageMagickcoreOne of the compression algorithms used by ImgBot for image optimization. Part of the multi-algorithm approach to achieve optimal compression results.
- SvgocoreSVG optimization library used by ImgBot for compressing SVG images. Part of the compression algorithm toolkit.
- MozJpegcoreMozilla's JPEG compression library used by ImgBot for JPEG image optimization. Contributes to the aggressive compression mode options.
Scale indicators1 record
Recent moves4 records
Expansion highlights3 records
ImgBot competitors and assessment
Company assessmentEmerging players
- Sirv: Sirv provides image optimization, transformation, and CDN delivery with developer API and dynamic resizing. It competes in the same end-use case (faster-loading, optimized images for web pages) but offers a broader delivery/transform stack, whereas ImgBot focuses narrowly on compression inside GitHub repos.
- Squoosh: Squoosh is Google's free browser-based image compression app by the Chrome Labs team. It is an emerging tool that competes for the same developer/image-optimizer audience with comparable codecs (MozJPEG, OxiPNG) and could pressure ImgBot if Google integrates it deeper into developer workflows.
- ImageOptim: ImageOptim is a popular open-source macOS tool that optimizes images via CLI/GUI using MozJPEG, PNGquant, and SVGO. It overlaps technically because ImgBot also uses MozJpeg and SVGO under the hood; ImageOptim is a local-tooling alternative to ImgBot's automated GitHub workflow.
- Calibre (image performance monitoring): Calibre monitors website image and asset performance and includes image optimization recommendations. It is an adjacent/emerging player in the web image-performance category that overlaps with ImgBot's downstream impact (faster pages, lower bandwidth) but approaches it from a monitoring/Audit angle rather than automated compression.
Direct peers
- ShortPixel: ShortPixel provides image compression (lossy/lossless, including next-gen formats like WebP/AVIF) plus a WordPress plugin and developer API. It is a direct competitor for image-optimization use cases on the web, competing on the same developer/marketer pain point that ImgBot addresses inside GitHub repos.
- Kraken.io: Kraken.io is a developer API for image optimization and resizing, supporting lossless/lossy modes and WebP. It competes with ImgBot on the same compression-quality-vs-size tradeoff for web teams, although without the source-control PR-workflow integration.
- TinyPNG (Tinybird): TinyPNG is a well-known smart lossy compression service for PNG and JPEG images, with developer APIs and bulk tooling. It directly overlaps with ImgBot's lossy/lossless compression value proposition for developers needing smaller image files, though TinyPNG is used manually or via API rather than via a GitHub PR workflow.
Broad incumbents
- Imgix: Imgix is a real-time image processing and CDN delivery API. It overlaps with ImgBot on image optimization for web performance but serves as an enterprise API/CDN rather than a source-control-integrated automation, making it a broader incumbent in the same space.
- Cloudinary: Cloudinary is a leading cloud-based image and video management and optimization platform for developers. It is comparable to ImgBot because both sell developer-facing image optimization to engineering teams, but Cloudinary operates as a broad incumbent with media DAM, transformations, and delivery networks while ImgBot is a narrow single-purpose GitHub App.
Others
- GitHub Actions for Image Optimization: Open-source GitHub Actions that compress images as part of CI/CD are emerging alternatives inside the same GitHub Marketplace where ImgBot is distributed. While not a single competing company, this category of self-hosted CI workflows represents the most direct substitution threat to ImgBot's GitHub-native integration model.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ImgBot social profiles
Digital presenceImgBot financial estimates
Financial estimateRevenue estimate
Valuation estimate
ImgBot leadership team
Management profileNumber of profiles
Profiles1 record
ImgBot funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ImgBot M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ImgBot
What does ImgBot do?
ImgBot is a GitHub App that automatically compresses images in software repositories, opening pull requests with the optimized files for human review. It supports lossless and aggressive (lossy) compression for JPEG, PNG, and SVG files using ImageMagick, Svgo, and MozJpeg, and runs on Azure Functions. The service is free for open-source projects and sold via subscription on the GitHub Marketplace for private repositories and commercial use.
Is ImgBot a public or private company?
ImgBot is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ImgBot founded?
ImgBot was founded in 2017. It employs 1 to 10 people.
Where is ImgBot based?
ImgBot is headquartered in Odessa, Ukraine, in the Europe region.
How does ImgBot make money?
Two revenue lines are on record. GitHub Marketplace Subscription is the primary driver. The others are enterprise/Commercial Licensing.
Who are ImgBot's main competitors?
Emerging players on record are Sirv, Squoosh, ImageOptim and Calibre (image performance monitoring). Direct peers are ShortPixel, Kraken.io and TinyPNG (Tinybird). Broad incumbents are Imgix and Cloudinary. GitHub Actions for Image Optimization is listed as an others.
Does ImgBot have an API?
No public API is recorded for ImgBot.
What industry is ImgBot in?
ImgBot's product category is Developer Tools. Its primary akta.pro industry code is HDAEAHAC, Intelligent Document Processing (IDP) & OCR Automation, with a secondary code of HDAEAGAD, Document Capture, Scanning, OCR/ICR & Intelligent Document Processing (IDP). Its NAICS code is 518 and its SIC code is 7370.