Manpower Croatia

What Manpower Croatia does

Manpower Croatia (legal entity Manpower d.o.o.) is a Zagreb-based staffing and workforce solutions company that has operated in Croatia since 2008 as a subsidiary of ManpowerGroup, one of the world's largest staffing organizations. The company provides a ten-module service portfolio spanning executive search and selection, IT headhunting (including international and remote-work placements), professional and senior profile recruitment, production and logistics staffing with payroll outsourcing, international mobility and work permit administration, market and salary research (including the SATR publication), job advertising and employer branding, psychometric testing and personnel development, and outplacement/career transition support. The core operating assets are a Croatian candidate talent database and integration into the Manpower SEE (Southeast Europe) regional network covering nine countries — Croatia, Serbia, Bulgaria (Sofia, Plovdiv, Burgas), Slovenia, Bosnia and Herzegovina, Hungary, Kosovo, North Macedonia, and Albania — enabling cross-border placement and international mobility services.

The business operates on a professional services revenue model with quote-based pricing that varies by role seniority, industry, and service scope. Revenue is generated through placement fees for permanent search assignments, managed services margins on temporary staffing and payroll outsourcing, and fees for international mobility, research, and outplacement engagements. Go-to-market is hybrid: enterprise field sales targeting large corporations for executive and IT hiring, inside sales for temporary and mid-market placements, event-driven seasonal recruitment, and direct-to-consumer talent database registration for candidates. Marketing is multi-channel, anchored by a content-led knowledge base, blog, free SATR salary benchmarking reports, LinkedIn presence under the ManpowerGroup network, and event participation at HR industry conferences such as the HR Weekend Festival and recruiTECH CEE.

The company employs 30+ internal staff in Croatia and is led by Director Spomenka Vekić, with department heads across permanent recruitment, business development, finance, HR, and IT. No financials are publicly disclosed; the entity operates as a private limited company within the ManpowerGroup corporate structure, with no independent funding rounds, M&A activity, or PE/VC ownership signals in the data. Customer base is diversified across IT, healthcare, manufacturing, retail, and finance verticals, with visible mid-2026 client engagements spanning Axians, Fortuna Digital/Antalis Group, Specijalna bolnica Zelendur, Trigo Storitve, and luxury retail brands.

Name

Manpower Croatia

Legal name

Manpower d.o.o.

Website

https://manpower.hr

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Manpower Croatia (Manpower d.o.o.) is a Zagreb-based staffing and HR services firm and ManpowerGroup subsidiary operating since 2008, offering recruitment, temporary staffing, international mobility, payroll outsourcing, and salary research to Croatian employers and job seekers across the SEE regional network.

Ownership category

akta.pro rank

Product category

Staffing and Recruitment Services

NAICS

Employment Placement Agencies (561311), Temporary Help Services (561320), Professional Employer Organizations (561330)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Professional & Technical Direct Hire (IT, Engineering, Finance, Healthcare) (BPACAFAC)

akta.pro secondary industries

Office & Administrative Temp Staffing (BPACACAA), Remote & Global/Multilingual Direct Hire (BPACAFAO), Recruiting Administration Outsourcing (Recruitment Support, Scheduling, Onboarding Ops) (BPACAKAG)

Keywords

• Staffing and recruiting
• Executive search services
• Temporary workforce solutions
• HR outsourcing services
• International mobility services

Headquarters

HQ city

Zagreb

HQ country

Croatia

HQ region

Europe

Offices11 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Executive Search and Selection: Specialized search and selection services for executive and management-level positions. The company conducts detailed job analysis, candidate assessment, and testing for senior roles.
2. Temporary Staffing / Payroll Outsourcing: Temporary employment services with comprehensive administrative support including payroll processing, HR administration, and legal compliance management for clients.
3. International Mobility Services: Work permit and residency permit administration services for foreign workers, including the entire recruitment and relocation process.
4. Market Research and Salary Benchmarking: Salary surveys, market research, employer branding measurement, and employee satisfaction research services (SATR reports).
5. Job Advertising and Employer Branding: Customized advertising packages and employer branding campaigns to position clients as attractive employers.
6. Psychometric Testing and Personnel Development: Psychometric testing, talent development, soft skills training, and ongoing support for HR processes.
7. Outplacement Services: Career transition support including 6 individual meetings and 3-6 months of active job search assistance for terminated employees.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Manpower Croatia is a private staffing and recruitment agency providing workforce solutions to employers across Croatia. Its core offerings span executive search, IT headhunting, professional and senior profile recruitment, production and logistics staffing, international mobility/work permits, salary benchmarking (SATR), employer branding, HR and payroll outsourcing, psychometric testing, and outplacement services. The firm also operates a candidate database (Baza kandidata) connecting job seekers with hiring opportunities in Croatia and across the broader SEE region.

Product overview

Manpower Croatia offers a comprehensive portfolio of HR solutions as a staffing and recruitment agency operating in the Croatian market since 2008. The core offering consists of ten distinct service modules: Executive Search and Selection, IT Headhunting, Professional and Senior Profiles Search and Selection, Production and Logistics Search and Selection, International Mobility and Work Permits, Market and Salary Research (including SATR reports), Job Advertising and Employer Branding, HR Services and Payroll Outsourcing, Personnel Development and Psychometric Testing, and Outplacement Career Transition services. Additionally, the company operates a Talent Database platform that connects job seekers with recruitment consultants for personalized job matching. The services are offered as standalone modules or integrated HR solutions tailored to client needs across industries including retail, IT, healthcare, manufacturing, and finance.

Differentiator

Problem solved

Functional benefit

Products and services

• Executive Search and Selection (Executive - pretraga i selekcija)

Named customers1 record

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and flagship.

• Manpower SerbiacoreStrategic or Co-development PartnerPart of the Manpower SEE regional network. Manpower Serbia operates from Novi Beograd with sales team contact for regional collaboration.
• Manpower BulgariacoreStrategic or Co-development PartnerPart of the Manpower SEE regional network. Operates offices in Sofia, Plovdiv, and Burgas providing cross-border recruitment services.
• Manpower SloveniacoreStrategic or Co-development PartnerPart of the Manpower SEE regional network. Manpower Slovenia operates from Ljubljana serving the Slovenian market.
• Manpower Bosnia and HerzegovinacoreStrategic or Co-development PartnerPart of the Manpower SEE regional network. Manpower BIH operates from Sarajevo with sales contact for regional collaboration.
• Manpower HungarycoreStrategic or Co-development PartnerPart of the Manpower SEE regional network. Manpower Hungary operates from Budapest serving the Hungarian market.
• Manpower KosovocoreStrategic or Co-development PartnerPart of the Manpower SEE regional network. Manpower Kosovo operates from Prishtina with regional contact Arnesa Loxha.
• Manpower North MacedoniacoreStrategic or Co-development PartnerPart of the Manpower SEE regional network. Manpower North Macedonia operates from Skopje with sales contact for regional collaboration.
• Manpower AlbaniacoreStrategic or Co-development PartnerPart of the Manpower SEE regional network. Manpower Albania officially opened in June 2026, expanding the regional footprint to 9 countries. Regional contact: Migena Halili.
• ManpowerGroupflagshipStrategic or Co-development PartnerParent company providing global brand, best practices, and international network access. Manpower Croatia leverages the global ManpowerGroup brand recognition and methodologies.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• MojPosao: MojPosao is the leading Croatian online job portal connecting candidates and employers across Croatia and SEE. It is comparable as an emerging digital channel that competes for candidate-attention share and offers employers a direct-sourcing alternative to traditional staffing firms like Manpower Croatia.

Direct peers

• Michael Page: Michael Page is a global specialist recruiter for mid-to-senior professional roles, with regional presence in SEE. It is a direct competitor to Manpower Croatia's executive and professional/senior search services, operating on similar fee structures for permanent placement.
• Gi Group Croatia: Gi Group is a global staffing and workforce solutions provider with operations in Croatia and across SEE/CEE. It directly competes with Manpower Croatia on temporary staffing, permanent placement, and HR outsourcing for both enterprise and SME clients.
• Adecco Croatia: Adecco Croatia is the Croatian subsidiary of Adecco Group, one of the world's largest staffing firms. It directly competes with Manpower Croatia across permanent placement, temporary staffing, and HR outsourcing in the same Croatian market with the same target employer and candidate base.
• Kelly Services Croatia: Kelly Services operates a Croatian office providing temporary staffing, permanent placement, and workforce solutions across multiple sectors. It competes with Manpower Croatia on the same flexible-staffing and direct-hire opportunities in Croatia.
• Hays Croatia: Hays is a global specialist staffing firm with deep expertise in professional and skilled trades recruitment. Its Croatian operations directly overlap with Manpower Croatia's professional, IT, and executive search verticals, serving the same enterprise clients with comparable fee-based placement models.
• Randstad Croatia: Randstad Croatia is the local operation of Randstad, a global staffing leader, offering permanent placement, temporary staffing, and HR solutions across Croatia. It competes head-to-head with Manpower Croatia on enterprise recruitment, IT and professional search, and flexible workforce solutions.

Broad incumbents

• ManpowerGroup: ManpowerGroup is the global parent and broader incumbent operating Manpower, Experis, and Talent Solutions brands worldwide. It is comparable as the umbrella organization defining Manpower Croatia's brand, methodologies, and strategic priorities across the global staffing market.
• Robert Half: Robert Half is a global specialist in finance, accounting, technology, and administrative staffing. While it serves larger markets primarily, it overlaps with Manpower Croatia's professional and IT search verticals on a global account basis with multinational clients operating in SEE.

Regional players

• WorkService: WorkService is one of the largest staffing providers in Central and Eastern Europe with strong presence across Poland and SEE markets. It competes with Manpower Croatia's temporary staffing and blue-collar placement services across overlapping CEE geographies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Manpower.hr
• LinkedInlinkedin.com/company/manpowercroatia

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Manpower Croatia