Corporate Health & Wellness Association

What Corporate Health & Wellness Association does

The Corporate Health & Wellness Association (CHWA) is a US-based 501(c)(6) non-profit trade association headquartered in Palm Beach Gardens, Florida, founded on July 4, 2009 as the first national non-profit organization focused solely on employer and corporate health and wellness. It operates with 11-50 employees under the leadership of Chairman and Co-founder Jonathan Edelheit, and is structurally supported by Global Healthcare Resources. CHWA serves employers, HR and Benefits executives, insurance carriers and agents, hospitals and healthcare providers, affinity groups, and individual corporate-wellness professionals.

CHWA's core products include the Certified Corporate Wellness Specialist (CCWS) digital certification (an 11-module online course delivered through a learning management system), Corporate Wellness Magazine (the official publication since 2010), GHA For Business accreditation (offered in partnership with Global Healthcare Accreditation), the annual Corporate Wellness Conference as part of the Employer Healthcare Congress (drawing up to 2,500 senior leaders), a 100+ page annual research report, and supporting initiatives including The Well-being Institute, the Executive Wellness Council, the Global Wellness Initiative, and member directories for wellness providers and association members.

Revenue is generated through multiple streams: recurring membership dues, CCWS certification fees, conference attendance and sponsorship, event and webinar fees, publications, and member discounts. Distribution combines direct enterprise membership sales, self-serve online certification enrollment, regional annual conferences, and a global digital footprint amplified through 20+ LinkedIn groups with 600,000+ members and 1M+ social media followers. No parent company, venture funding, or acquisition activity was identified, consistent with a membership-funded non-profit model.

Name

Corporate Health & Wellness Association

Legal name

Corporate Health & Wellness Association

Website

https://wellnessassociation.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

CHWA is a US 501(c)(6) non-profit trade association providing wellness certification (CCWS), conferences, publications, accreditation, and member services to employers, HR executives, insurers, hospitals, and wellness professionals.

Ownership category

akta.pro rank

Product category

Corporate Wellness Trade Association Services

NAICS

Business Associations (813910)

SIC

Services-Membership Organizations (8600)

akta.pro industry

PRIMARYEDAAALAO

Environmental, Health & Safety / Sustainability (EHS, Environmental Compliance CE)

Education/Adult & Continuing Education/Professional Licensure & Continuing Professional Education (CE/CPE)

SECONDARYBPADANAD

Conformity Assessment, Testing, Inspection & Certification Cooperation

Business & Public Services/International Organizations & Development/International Standards, Policy & Regulatory Cooperation

Keywords

• Corporate wellness certification
• Wellness association membership
• Employee wellness programs
• Wellness trade publications
• Health prevention advocacy

Headquarters

HQ city

Palm Beach Gardens

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Fees: Annual membership dues providing access to surveys, research, member discounts, and directory listing
2. Certification Programs: Online certification courses including Certified Corporate Wellness Specialist (CCWS) offered through learning management system
3. Annual Conference Revenue: Corporate Wellness Conference as part of Employer Healthcare Congress attracts up to 2,500 attendees
4. Events and Webinars: Over 100 webcasts, whitepapers, roadshows and events hosted annually
5. Member Discounts and Publications: Discounts on industry workshops, conferences, publications, and reports

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

CHWA is a national 501(c)(6) non-profit trade association that delivers health, wellness, and disease prevention programming and credentialing for employers, employees, and their families. Its sellable offerings include the Certified Corporate Wellness Specialist (CCWS) digital certification, the Corporate Wellness Magazine (official publication since 2010), the annual Corporate Wellness Conference held as part of the Employer Healthcare Congress, the GHA For Business accreditation program, and coalition initiatives such as the Well-being Institute, the Executive Wellness Council, and the Global Wellness Initiative.

Product overview

The Corporate Health & Wellness Association (CHWA) operates as a national non-profit trade organization offering a portfolio of certification programs, publications, and membership services focused on corporate wellness. The core offerings include the Certified Corporate Wellness Specialist (CCWS) Program (a digital certification with 11 modules), Corporate Wellness Magazine (the official publication since 2010), the Corporate Wellness Conference (annual event hosting up to 2,500 leaders), and GHA For Business accreditation. Supporting initiatives include The Well-being Institute coalition, the Executive Wellness Council, the Global Wellness Initiative, an annual 100+ page research report, and member directories for both wellness providers and association members.

Differentiator

Problem solved

Functional benefit

Brands

• The Well-being Institute™: CHWA Coalition dedicated to the progression towards broad based corporate health and well-being programs, focusing on research, best practices, case studies, innovations, and collaborative forums.
• Corporate Wellness Magazine
• Certified Corporate Wellness Specialist (CCWS)

Products and services

• Certified Corporate Wellness Specialist (CCWS) Program
• Corporate Wellness Magazine (CWM) CHWA's official trade publication covering industry news, research, and best practices, distributed to members, employers, and wellness program stakeholders.
• Corporate Wellness Conference
• GHA For Business
• The Well-being Institute
• Executive Wellness Council
• CHWA Annual Research Report

Quantifiable outcome

• Largest wellness conference in the country bringing up to 2,500 top leaders annually
• +3 more outcomes

Named customers19 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Corporate Wellness MagazinecoreStrategic or Co-development PartnerCorporate Wellness Magazine (CWM) is the official publication of CHWA, established in 2010. It is the industry's leading source for content in corporate well-being and wellness space, circulated in both print and digital media to C-Suite executives and HR professionals.
• The Well-being InstitutecoreStrategic or Co-development PartnerThe Well-being Institute is a CHWA Coalition dedicated to the progression towards broad-based corporate health and well-being programs, focusing on research, best practices, case studies, innovations, and collaborative forums.
• Executive Wellness CouncilcoreStrategic or Co-development PartnerJoint initiative between employers and hospitals to provide comprehensive executive wellness programs for early detection of health issues and ensuring key executives remain healthy and productive.
• Domestic Medical Travel CouncilminorStrategic or Co-development PartnerCouncil for hospitals and employers interested in joining to collaborate on creating transparency and best practices in executive wellness programs.
• Global Healthcare AccreditationcoreStrategic or Co-development PartnerGHA For Business provides accreditation for organizations who want to validate commitment to safety, health, and well-being.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Society for Human Resource Management (SHRM): Largest global HR professional membership organization with certification (SHRM-CP/SCP) and learning programs. Comparable to CHWA in serving HR execs with credentials, content, and conferences, but at a much larger scale.
• World Health Organization (WHO) Healthy Workplace: Global public health body that publishes workplace wellness frameworks and partnerships. Comparable to CHWA in setting standards and convening around population health and employer wellness.
• American Heart Association (Workplace Health): Major US health non-profit with extensive workplace wellness programs, certifications, and content. Competes with CHWA for corporate wellness content, training, and employee engagement programs.

Direct peers

• Wellness Council of America (WELCOA): One of the most established US worksite wellness membership organizations, serving employers with training, benchmarking, and conferences. Direct competitor to CHWA in employer wellness education and certification.
• Health Enhancement Research Organization (HERO): Employer-focused non-profit dedicated to workforce health and well-being research, education, and policy. Overlaps with CHWA's employer coalition, research agenda, and thought leadership programs.
• National Wellness Institute (NWI): Long-standing professional wellness association offering Certified Wellness Practitioner (CWP) credentials and annual conference. Comparable to CHWA in delivering wellness certifications and continuing education to professionals.
• National Business Group on Health (NBGH): Large non-profit membership association of large employers focused on health benefits and workforce wellness strategy. Direct overlap with CHWA in serving enterprise HR and benefits executives for corporate wellness programming.
• Global Wellness Institute (GWI): Global non-profit research and educational resource for the wellness economy, producing flagship reports and industry data. Comparable to CHWA in research-led membership services and global wellness initiatives.

Emerging players

• Wellable: Corporate wellness technology provider offering employee well-being programs, challenges, and engagement tools. Adjacent to CHWA's employer member base and competes for the same corporate wellness budgets.
• IDEO U: Online learning and credentialing platform for design, leadership, and well-being skills. Comparable to CHWA's CCWS digital certification model, though broader in subject matter.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/JonEdelheit
• Facebookfacebook.com/wellnessassociation

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Corporate Health & Wellness Association