VNIS Group

Name

VNIS Group

Legal name

VNIS Vietnam Company Limited

Website

https://vnisgroup.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. English Language Training: Clever Academy provides Kaplan-certified test preparation courses (SAT, ACT, SSAT, GMAT, GRE, TOEFL, IELTS, TOEIC) both online and offline. Clever Junior provides American-standard English education for children ages 3-14. Revenue from tuition fees for classroom and online courses.
2. International Education Recruitment Services: VNIS Education serves as a master agent connecting international institutions with recruiting partners in Vietnam. Revenue generated from institutional partnerships and recruitment fees for facilitating student placement at universities in the US, Canada, Australia, and other countries.
3. Immigration Consulting Services: VNIS Investment provides immigration consulting for US, Canada, and European immigration including visa applications, permanent residency, citizenship, and investment migration. Revenue from consulting fees with a reported 99.5% success rate.
4. Business Advisory and EOR Services: BusinessPartner.vn provides market entry advisory, Employer of Record services, accounting and tax compliance, and partner sourcing for foreign companies entering Vietnam.
5. Travel and MICE Services: TripWise.vn generates commission revenue from flight bookings, hotel reservations, tour packages, eSIM sales, airport transfers, and MICE event organization for inbound travelers and businesses.
6. Marketing and Consulting Services: Root Marketing Agency provides strategic marketing consulting, brand positioning, communication planning, and image production services to SMEs and enterprise clients in Vietnam.
7. Franchise Revenue: Clever Junior operates on a franchise model, expanding English education centers across Vietnam through franchise partners who meet resource and capability requirements.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

VNIS Group is a multi-brand portfolio company operating in education, immigration, business advisory, digital marketing and travel. It delivers English language training and standardized test preparation (Clever Academy, Clever Junior), international student recruitment and study abroad consulting (VNIS Education), immigration and investment consulting (VNIS Investment), Employer of Record and market entry advisory (BusinessPartner.vn), strategic marketing and branding (Root Marketing Agency), hosting and cloud services (AgenSEE Asia), and inbound travel booking (TripWise.vn).

Product overview

VNIS Group is a multi-brand portfolio company offering educational services (study abroad, test preparation, English language training for children and adults, e-learning), immigration consulting, digital technology solutions (hosting, cloud services, digital marketing), business advisory services, and travel services. The portfolio operates as a platform-plus-modules architecture where core brands (VNIS Education, VNIS Investment, Clever Academy) provide foundational services while subsidiary brands (Clever Junior, Vietdemy, AgenSEE Asia, BusinessPartner.vn, Root Marketing Agency, TripWise.vn) extend into specific market segments. Brands share cross-selling opportunities within the ecosystem and collaborate on internal partnerships (e.g., Vietdemy and Root Agency partnership for digital marketing training).

Differentiator

Problem solved

Functional benefit

Brands

• VNIS Education: Education consulting and international student recruitment for study abroad in US, Canada, Australia
• VNIS Investment
• Clever Academy
• Clever Junior
• Vietdemy
• Root Marketing Agency
• BusinessPartner.vn
• AgenSEE Asia
• TripWise.vn

Products and services

• VNIS Education
• VNIS Investment
• Clever Academy
• Clever Junior
• Vietdemy
• BusinessPartner.vn
• Root Marketing Agency
• TripWise.vn
• AgenSEE Asia

Quantifiable outcome

• 99.5% immigration consulting success rate
• +3 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and supporting.

• Vietdemy and Root Marketing AgencycoreStrategic or Co-development Partner · 16 September 2025Strategic partnership between Vietdemy and Root Agency within VNIS Group ecosystem. Root Agency's practical expertise and exclusive digital marketing resources integrated into Vietdemy's learning ecosystem, providing high-quality training content for marketing professionals.
• Root Marketing AgencycoreStrategic or Co-development Partner · 10 February 2025Root Marketing Agency integrated as a brand within VNIS Group, bringing full-stack comprehensive branding and communication consultancy capabilities to enhance the group ecosystem's value proposition.
• Cambridge Assessment EnglishcoreStrategic or Co-development Partner · 27 November 2019Academic cooperation agreement for students between Clever Academy and Cambridge Assessment English. Partnership supports Vietnamese learners with pathway toward globally recognized Cambridge English qualifications and long-term language development.
• QS World MBA & Grad School TourssupportingGTM or Marketing Partner · 16 November 2019VNIS Education and Clever Academy participated in marketing sponsorship including digital marketing campaigns and booth participation in QS World MBA & Grad School Tours events in Vietnam.
• Smart Edu LinksupportingChannel Partner/ Reseller/ Distributor · 1 January 2018Through Smart Edu Link, VNIS Education obtained ICEF Agency Status in 2018, enabling formal recruitment channel relationships with international education institutions.
• Kaplan Test Prep InternationalcoreStrategic or Co-development Partner · 1 July 2015Exclusive partnership making Clever Academy the Kaplan Certified Education Provider in Vietnam. Clever Academy offers Kaplan-certified courses for SAT, ACT, SSAT, GMAT, GRE, TOEFL, IELTS, and TOEIC exams with proven Kaplan teaching methods and extensive online study resources.
• NAFSA: Association of International EducatorssupportingOthers · 1 January 2014VNIS Education member of NAFSA since 2014, providing access to international education network and professional standards.
• Arkansas State UniversitysupportingStrategic or Co-development PartnerInternational education partnership for student recruitment in Vietnam. Arkansas State University has been a valuable partner supporting outreach and student recruitment efforts.
• Texas State UniversitysupportingStrategic or Co-development PartnerPartnership to strengthen presence in Vietnam through thoughtful engagement, consistent communication, and student-centered support for international student recruitment.
• ZALO GroupsupportingStrategic or Co-development PartnerPartnership for collaborative initiatives in Vietnam, with VNIS Group bringing practical, results-oriented approach to partnership development and market activation.

Scale indicators7 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• IDP Education: Global leader in international student placement and co-owner of IELTS, with significant operations in Vietnam including student counseling and English testing. Directly competes with VNIS Education for outbound Vietnamese students and English-language assessment services.
• Dezan Shira & Associates: Asia-focused business advisory and market entry firm with deep Vietnam presence, offering incorporation, tax, and HR/EOR services. Directly comparable to BusinessPartner.vn for foreign companies establishing operations in Vietnam.
• AEC Education: Vietnamese education consulting firm headquartered in Ho Chi Minh City that advises Vietnamese students on study abroad in the US, UK, Australia, and Canada. Operates in the same customer segment and competes for the same institutional partnerships as VNIS Education.

Broad incumbents

• Navitas: Australian-listed education pathway provider offering foundation programs and university partnerships worldwide. Comparable to VNIS Education in its B2B relationship model with universities and recruitment of international students.
• GEMS Education: Dubai-based global education holding group operating schools and learning programs across multiple continents. The most direct parallel to VNIS Group's multi-brand portfolio strategy spanning education, training, and ancillary services.
• INTO University Partnerships: Global pathway provider partnering with universities to recruit and prepare international students. Operates at larger scale and across more source markets but shares the B2B institutional recruitment and test prep positioning of VNIS Education.
• Study Group: Global education provider offering pathway and English language programs in partnership with universities. Comparable to VNIS Education and Clever Academy in preparing international students for university entry.
• TMF Group: Global provider of compliance, accounting, and Employer of Record services with strong Asia-Pacific operations. Comparable to BusinessPartner.vn for multinational clients needing local entity setup and ongoing administration in Vietnam.

Emerging players

• Edvoy: International student recruitment platform connecting prospective students with universities globally. Emerging digital-native alternative to traditional agencies like VNIS Education, with overlap in target customer and institutional partner base.

Regional players

• Traveloka: Leading Southeast Asian online travel agency with major Vietnam market share across flights, hotels, and experiences. The dominant regional competitor to the newly launched TripWise.vn platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInvn.linkedin.com/company/vnis-group
• Facebookfacebook.com/vnis.vietnam

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VNIS Group