Maxvue Vision

What Maxvue Vision does

Maxvue Vision Sdn. Bhd. is a privately-held Malaysian contact lens manufacturer founded in 2005 and headquartered in Seremban, Malaysia, operating an ISO 13485 / ISO 9001 certified manufacturing facility. It produces a broad portfolio spanning coloured lenses (ColourVUE, Phantasee, Flash), clear lenses in standard and silicone hydrogel materials across daily, monthly, and yearly disposable formats, toric and multifocal lenses, blue light filtering lenses, and specialty lenses for therapeutic (bandage), color vision deficiency (RedChroma), and prosthetic (Iris) applications, alongside companion lens care products (Max OptiFresh multipurpose solution, Bioplus with Hyaluronic Acid, rewetting drops). Technical differentiation rests on silicone hydrogel chemistry delivering 7x oxygen transmission (Airsoft), dual-axis spherical aberration control in toric designs (HiTORIC), and proprietary blue light filter technology (BluSafe).

The company operates a hybrid go-to-market combining owned consumer brands, OEM/private label contract manufacturing for global brands, and shelf placement through major optical retail chains — OPSM (EssilorLuxottica) in Australia, Alain Afflelou, Vision Lab, and Multiopticas across Europe, plus Amazon Germany for e-commerce — distributing to over 70 countries with multi-jurisdictional regulatory approvals (US FDA, CE Mark, Singapore HSA, Australian TGA, Russian Roszdravnadzor). Pricing is not publicly disclosed and operates on a per-unit basis across replacement schedules via optical retail and B2B channels rather than direct consumer listing.

It serves two primary customer layers: end-consumers with refractive errors or cosmetic lens demand, and enterprise B2B partners (optical retail chains and global brands sourcing private label lenses). The company has received repeated industry recognition including four consecutive years of SOBA Awards (Malaysian Business of the Year, Best in Marketing, Best in Global Market, Best in CSR, Best Innovation), Export Excellence Awards, Enterprise 50, and an International Excel Award, signaling established credibility within its markets.

Name

Maxvue Vision

Legal name

Maxvue Vision Sdn. Bhd.

Website

https://maxvuevision.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Maxvue Vision is a Malaysian ISO 13485-certified contact lens manufacturer producing coloured, clear (silicone hydrogel), toric, multifocal, and specialty lenses for global optical retail chains and OEMs across 70+ countries.

Ownership category

akta.pro rank

Product category

Contact Lens Manufacturing

NAICS

Ophthalmic Goods Manufacturing (339115), Ophthalmic Goods Merchant Wholesalers (423460)

SIC

Ophthalmic Goods (3851)

akta.pro industry

PRIMARYHLAHAJAE

Contact Lenses & Care Systems (Soft/RGP/Scleral Lenses; Cleaning/Disinfection Solutions)

Healthcare & Life Sciences/Medical Devices & Diagnostics/Ophthalmic Devices (Vision Care & Surgical)

SECONDARYHLAKAKAK

Contact Lens Specialty & Myopia Control

Healthcare & Life Sciences/Specialist Medical Practice/Ophthalmology & Optometry

Keywords

• Contact lens manufacturing
• Medical device OEM
• Silicone hydrogel lenses
• Colour contact lenses
• Vision care products

Headquarters

HQ city

Seremban

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Contact Lens Product Sales: Maxvue Vision generates revenue through the sale of its own branded contact lenses across multiple categories: coloured lenses (ColourVUE, Phantasee, Flash), clear lenses (Hydrosoft, Airsoft, HiTORIC, BluSafe, HydroHD), and specialty lenses (Bandage, RedChroma, Iris). Products are distributed globally through optical retail chains and e-commerce channels.
2. OEM / Private Label Manufacturing: Maxvue Vision serves as the preferred OEM (Private Label) partner for leading global brands, manufacturing contact lenses under other companies' brand identities. This B2B revenue stream leverages the company's ISO 13485 certified manufacturing capabilities and global regulatory approvals to serve brands seeking to offer contact lenses without in-house manufacturing.
3. Lens Care Solutions: Revenue generated from the sale of lens disinfecting and care products including Max OptiFresh multipurpose solution (available in 60ml, 100ml, 120ml, 360ml, and 500ml), Bioplus bio-inspired solution, and rewetting drops. These complementary products support the core contact lens business and provide recurring revenue opportunities.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Maxvue Vision manufactures and distributes a comprehensive portfolio of contact lenses — including coloured, clear, silicone hydrogel, toric, multifocal, and specialty lenses — along with complementary lens care solutions (multipurpose solutions and rewetting drops). The company operates as both an own-brand producer (ColourVUE, Phantasee, Flash, Maxvue Hydrosoft, Airsoft, HiTORIC, BluSafe) and a preferred OEM/Private Label manufacturing partner for leading global brands seeking ISO 13485-certified contact lens production across 70+ countries.

Product overview

Maxvue Vision is a contact lens manufacturer producing a comprehensive portfolio of vision correction and enhancement products. The portfolio is organized into four main categories: (1) Clear Lenses covering daily, monthly, and yearly disposable options in standard and silicone hydrogel materials, including toric lenses for astigmatism and multifocal lenses for presbyopia; (2) Coloured/Fashion Lenses under three sub-brands (ColourVUE, Phantasee, and Flash) for cosmetic eye color enhancement; (3) Specialty Lenses including bandage, RedChroma for color blindness, and iris prosthetic lenses; and (4) Vision Care Products including multipurpose solutions (Max Optifresh and Bioplus) and rewetting/comfort drops. The company also offers Private Label/OEM services for brand partners.

Differentiator

Problem solved

Functional benefit

Brands

• ColourVUE®: Flagship brand recognized as the safest coloured contact lens in the UK and one of the fastest-growing brands across Europe and the Middle East
• Phantasee®
• Flash
• Maxvue Hydrosoft
• Maxvue Airsoft
• Maxvue HiTORIC
• Maxvue BluSafe
• Maxvue HydroHD
• Max OptiFresh
• Bioplus

Quantifiable outcome

• ColourVUE recognized as the safest coloured contact lens in the UK
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature12 records

Partnerships

Six partnerships are on record, tiered core and minor.

• OPSM (Luxottica Group)coreChannel Partner/ Reseller/ DistributorOPSM, part of the Luxottica Group (now EssilorLuxottica), is one of Australia's largest optical retail chains. OPSM retails Maxvue Vision's branded contact lens products, providing wide consumer distribution across the Australian market. This partnership represents a core retail channel for Maxvue's products.
• Alain AffleloucoreChannel Partner/ Reseller/ DistributorAlain Afflelou is a major European optical retail chain operating across multiple countries. The company retails Maxvue Vision contact lens products, providing distribution across the European market.
• Vision LabcoreChannel Partner/ Reseller/ DistributorVision Lab is a European optical retail chain that retails Maxvue Vision contact lens products, serving as a key distribution partner in Europe.
• MultiopticascoreChannel Partner/ Reseller/ DistributorMultiopticas operates optical retail chains across European countries and retails Maxvue Vision contact lens products, providing multi-country distribution in Europe.
• Amazon GermanyminorChannel Partner/ Reseller/ DistributorAmazon Germany serves as an e-commerce retail platform for Maxvue Vision contact lens products, enabling direct consumer access in the German market through Amazon's marketplace platform.
• Optical ExpressminorChannel Partner/ Reseller/ DistributorOptical Express, a major UK optical chain, has publicly recognized ColourVUE as the safest and most comfortable coloured contact lens brand, indicating an endorsement and retail partnership relationship.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• CooperVision: One of the world's largest soft contact lens manufacturers (Biofinity, Clariti, Proclear). Serves as the natural scale competitor to Maxvue's clear and silicone hydrogel lens lines.
• Alcon: Global vision-care leader with major contact lens brands (Dailies, Air Optix) and lens care (Opti-Free). Direct competitor across Maxvue's clear lens and care solution categories.
• Bausch + Lomb: Global vision-care incumbent with a sizable contact lens portfolio (Biotrue, Ultra) plus lens care solutions. Overlaps with Maxvue across vision correction lenses and Bausch + Lomb Renu solutions.
• Johnson & Johnson Vision: Owner of Acuvue, the world's largest contact lens brand. Represents the dominant scale competitor for Maxvue's silicone hydrogel, daily disposable, and astigmatism lines.

Direct peers

• Clearlab: UK-headquartered global contact lens manufacturer focused on soft and silicone hydrogel lenses distributed in Europe, the Americas and Asia. Comparable mid-tier manufacturer with similar product breadth.
• Pegavision: Taiwan-based contact lens manufacturer producing clear, toric, and cosmetic lenses with strong OEM/private-label capabilities. Similar business model to Maxvue's OEM-plus-brand approach.
• Menicon: Japanese contact lens manufacturer with a global footprint producing soft, silicone hydrogel, and specialty lenses. Closely comparable to Maxvue as an Asian-headquartered OEM/brand operator serving international markets.

Emerging players

• Interojo: Korea-based contact lens producer with strong coloured-lens and OEM capabilities exporting globally. Directly comparable to Maxvue's coloured lens and private-label business.
• Bescon: Korean contact lens manufacturer with both clear and cosmetic lens lines and international distribution. Comparable mid-sized Asian competitor to Maxvue across product categories.
• GEO Medical: Korean specialty manufacturer focused on coloured and cosmetic contact lenses. Comparable to Maxvue's ColourVUE/Phantasee/Flash offerings in the fashion lens segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@ColourVUE_Official
• Facebookfacebook.com/maxvuevision
• Xx.com/maxvuevision
• LinkedInlinkedin.com/company/maxvue-vision-sdn-bhd-591214-u-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maxvue Vision