MultiOpticas
MultiOpticas is a Spain-headquartered optical retail chain, founded in 1989, selling prescription glasses, sunglasses, contact lenses, and hearing aids through a network of affiliated optical stores, an e-commerce storefront, and a subscription contact-lens service, serving consumers in Spain and Peru.
- Company typePrivate
- Founded1989
- HeadquartersColmenar Viejo, Spain
- Headcount101–250
- GTM typeB2C
- OfferingServices
What MultiOpticas does
MultiOpticas (legal entity MÓ GLOBAL EYEWEAR S.L.) is a Spain-headquartered optical retail chain founded in 1989, operating an affiliate network of physical optical stores across Spain alongside a direct-to-consumer e-commerce storefront at multiopticas.com. The company sells prescription eyeglasses, sunglasses, contact lenses, hearing aids, and related accessories, with prescription eyewear dispensed through in-store visits as required by Spanish regulation. The e-commerce platform supports home delivery, Click & Collect at partner optical stores with a 15-day pickup window, virtual try-on (PRO AI), and online appointment booking for eye examinations. The technology stack is a standard retail e-commerce platform with bolt-on features for subscription management and AI-assisted virtual try-on.
The revenue model combines one-time retail product sales (across multiple price tiers from €49 entry-level sunglasses to €229 progressive-lens bundles), a recurring contact-lens subscription service with automated delivery and reminder notifications, professional in-store optical services (eye exams, prescription fitting), and hardware sales in the newer audiology category (Multisound hearing aids, Nuance hearing glasses). Private-label house brands (Multilens for contact lenses, Multisound and Nuance for hearing, MO Studio for customization) underpin margin and price competitiveness versus third-party-brand optical retailers. Payment integrations include Klarna, PayPal, Visa, MasterCard, and American Express. Designer capsule collaborations (Moisés Nieto, Bonet, Silbon, Avellaneda, Down, IQ, Lunar) and a brand-ambassador curatorship (Jorge Redondo) function as recurring fashion-led differentiation.
MultiOpticas serves a broad consumer base across Spain and, more recently, Peru, segmented across vision conditions (myopia, hyperopia, astigmatism, presbyopia), lifestyle use cases (sunglasses, blue-light protection, sports eyewear, contact lenses), and the audiology category. Marketing is executed through a 150,000+-subscriber newsletter, six social platforms, an SEO-driven multilingual health-education blog, and the designer collaboration program. The company is privately held with 101–250 employees, two operational hubs (Colmenar Viejo HQ and an Arucas warehouse), and no disclosed funding, M&A, or public-market activity.
MultiOpticas firmographics
Firmographics- Name
- MultiOpticas
- Legal name
- MÓ GLOBAL EYEWEAR S.L.
- Website
- https://multiopticas.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- MultiOpticas is a Spain-headquartered optical retail chain, founded in 1989, selling prescription glasses, sunglasses, contact lenses, and hearing aids through a network of affiliated optical stores, an e-commerce storefront, and a subscription contact-lens service, serving consumers in Spain and Peru.
- Ownership category
- akta.pro rank
MultiOpticas industry classification
Industry- Product category
- Optical Retail
- NAICS
- Optical Goods Retailers (45613), Ophthalmic Goods Merchant Wholesalers (423460)
- SIC
- Ophthalmic Goods (3851)
- akta.pro primary industry
- Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses) (HLAKAKAL)
- akta.pro secondary industries
- Contact Lenses & Care Systems (Soft/RGP/Scleral Lenses; Cleaning/Disinfection Solutions) (HLAHAJAE), Reading Glasses (OTC) (CRAAAKAG)
Keywords
Where MultiOpticas is headquartered
LocationHeadquarters
- HQ city
- Colmenar Viejo
- HQ country
- Spain
- HQ region
- Europe
Offices2 records
Markets served
MultiOpticas business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Retail Product Sales: One-time sales of optical products including sunglasses, prescription glasses, contact lenses, and accessories through e-commerce and physical stores
- Contact Lens Subscriptions: Recurring subscription model for periodic contact lens delivery with automatic renewal and management through customer account. Includes reminder notifications and flexible scheduling.
- Professional Optical Services: Eye examinations, prescription services, and personalized fitting services at physical store locations
- Audiology Products: Sale of hearing aids (Multisound) and hearing-related products including Nuance hearing glasses
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Sunglasses starting at €49, with 2-for-€59 promotions |
| Unit Pricing | Pay-as-you-go | Prescription glasses at 2 pairs for €99 |
| Subscription | Monthly | Contact lenses from €15.90 with subscription options |
| Unit Pricing | Pay-as-you-go | Blue light glasses 2 pairs for €79 |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
MultiOpticas product offering
Product offeringCore offering
MultiOpticas is a Spanish optical retail chain that sells prescription eyeglasses, sunglasses, contact lenses, hearing aids, and eyewear accessories through a hybrid network of affiliated physical optical stores and a direct-to-consumer e-commerce platform. The company also provides professional optical services including eye examinations, prescription fittings, and audiology services, complemented by subscription-based contact lens delivery with at-home trial options.
Product overview
Multiópticas is an optical retail chain offering a comprehensive eyewear and hearing care portfolio. The core product lines include prescription and non-prescription sunglasses (gafas de sol) and prescription eyeglasses (gafas graduadas) across multiple sub-brands including MO Studio for custom frames, La Cockteleria seasonal collections, and designer collaborations (MO x). Contact lenses are available as daily and monthly disposables under the Multilens brand, with specialized variants for astigmatism and presbyopia. The company has expanded into audiology with hearing aids (Multisound) and hearing glasses (Nuance), and offers related accessories including lens solutions, cases, and blue light filtering glasses. Services include contact lens subscription programs with free trial options, the MO Vision Plan for ongoing vision care, and an AI-powered PRO AI feature for visual health assessment.
Differentiator
Problem solved
Functional benefit
Brands
- MO STUDIO: Customization service for prescription and non-prescription eyewear.
- MO VISION PLAN
- Multilens
- Multisound
- Nuance
- PRO AI
- Incorregibles
Products and services
- Sunglasses (Gafas de sol) Prescription and non-prescription sunglasses for men, women, and children, including sports models, fashion frames, and limited-edition designer capsule collaborations.
- Prescription Eyeglasses (Gafas graduadas) Prescription eyeglasses including progressive/multifocal lenses, reading glasses, blue light filtering glasses, sports glasses, and clip-on options for men, women, and children.
- Contact Lenses (Lentillas) Contact lenses under the proprietary Multilens brand, including daily and monthly disposables, silicone hydrogel variants, toric lenses for astigmatism, multifocal lenses for presbyopia, and colored/fantasy lenses.
- Blue Light Glasses (Gafas de luz azul) Non-prescription glasses with blue light filtering lenses designed for digital device protection and screen-related eye strain.
- Hearing Aids (Multisound) Hearing aids offered through MultiOpticas' audiology department for hearing loss correction, available in-store and online.
- Hearing Glasses (Nuance) Hearing glasses that combine visual correction with hearing assistance technology in a single wearable device, marketed under the Nuance brand.
- Eyewear Accessories Eyewear accessories including cords, clip-ons, cases, cleaning solutions, and branded bags and totes.
- Contact Lens Solutions and Care Products Contact lens cleaning and disinfecting solutions, artificial tears for eye hydration, and contact lens storage cases for daily lens care.
- Contact Lens Subscription Recurring delivery service for Multilens contact lenses with customizable frequency, automatic reordering, and reminder notifications ten days before shipment; customers can pause, modify, or cancel through their account.
- Free Contact Lens Trial Free at-home trial of selected Multilens contact lens models, allowing customers to test lenses before subscription commitment; the trial converts to an active subscription after 15 days if not cancelled.
- MO Studio Custom Frames Made-to-order customization and styling service for sunglasses and prescription glasses, offering personalized frame designs under the MO STUDIO sub-brand.
- MO Vision Plan Subscription-based vision care plan offering ongoing eye health monitoring, member benefits, and access to optical services for enrolled members.
- Gift Cards Digital gift cards in selectable denominations that can be redeemed online at multiopticas.com for any product category.
Quantifiable outcome
- 150,000+ newsletter subscribers indicating strong customer engagement
Companies that use MultiOpticas
Customer profileSegments5 records
Ideal customer profiles5 records
MultiOpticas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature3 records
MultiOpticas partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- Moisés NietominorDesigner collaboration for MÓ x Moisés Nieto capsule collection featuring limited edition eyewear designs
- BonetminorDesigner collaboration for MÓ x Bonet capsule collection featuring exclusive eyewear designs
- SilbonminorDesigner collaboration for MÓ x Silbon capsule collection
- AvellanedaminorDesigner collaboration for MÓ x Avellaneda capsule collection
- DownminorDesigner collaboration for MÓ x Down capsule collection
- IQminorDesigner collaboration for MÓ x IQ capsule collection
- LunarminorDesigner collaboration for MÓ x Lunar capsule collection
- Jorge RedondocoreBrand ambassador and curator for 'Selected by Jorge Redondo' collection, providing style guidance and curated eyewear selections for the brand
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
MultiOpticas competitors and assessment
Company assessmentBroad incumbents
- EssilorLuxottica: Global vertically integrated eyewear and lens manufacturer/retailer (Ray-Ban, Oakley, LensCrafters). Comparable as the dominant supply-side and branded-frame counterparty in the same optical value chain that MultiOpticas operates within.
- De Rigo: Italian eyewear manufacturer and parent of Óptica 2000; produces and distributes branded frames (Police, Lozza) and operates retail. Comparable as a wholesale/retail optical peer whose brands compete for the same frame shelf space.
- Specsavers (España): International optical retail chain with a Spanish presence offering prescription eyewear, contact lenses, and audiology services. Comparable in omnichannel model and audiology diversification, though backed by significantly larger international scale.
Emerging players
- Mister Spex: European online optical retailer with presence in Spain selling prescription glasses, sunglasses, and contact lenses. Comparable as a digitally native challenger in the same Spanish online optical category.
- Vision Direct (Spain): Online-first optical retailer selling contact lenses, sunglasses, and prescription eyewear direct to Spanish consumers. Comparable in contact lens and sunglasses e-commerce offering, with stronger digital-only focus versus MultiOpticas' hybrid model.
Direct peers
- General Óptica: One of the largest optical retail chains in Spain with a comparable multi-store footprint, prescription and sunglasses assortment, contact lens offerings, and promotional value-tier pricing. Directly competes with MultiOpticas for Spanish optical consumers across physical and online channels.
- Indo (Indioptics): Spanish optical chain offering prescription eyewear, sunglasses, and contact lenses through a multi-store network. Comparable as a domestic Spanish optical retailer competing in the same mid-market segment.
- Óptica 2000: Spanish optical retail chain (part of De Rigo) operating a multi-store network across Spain with prescription eyewear, sunglasses, and contact lenses. Closely comparable in store-format, customer base, and product mix to MultiOpticas.
- Alain Afflelou (España): International optical retail chain with a significant Spanish store network offering prescription eyewear, contact lenses, and audiology services. Directly competes with MultiOpticas in Spanish optical retail and has overlapping adjacencies into hearing care.
Regional players
- Federópticos: Spanish cooperative optical retail group with affiliated stores across Spain. Comparable as a federated/affiliated optical retail model competing in overlapping Spanish geographies with MultiOpticas' partner store network.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
MultiOpticas social profiles
Digital presenceMultiOpticas compliance and trust
Trust signalCompliance2 records
MultiOpticas financial estimates
Financial estimateRevenue estimate
Valuation estimate
MultiOpticas leadership team
Management profileNumber of profiles
MultiOpticas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MultiOpticas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MultiOpticas
What does MultiOpticas do?
MultiOpticas is a Spanish optical retail chain that sells prescription eyeglasses, sunglasses, contact lenses, hearing aids, and eyewear accessories through a hybrid network of affiliated physical optical stores and a direct-to-consumer e-commerce platform. The company also provides professional optical services including eye examinations, prescription fittings, and audiology services, complemented by subscription-based contact lens delivery with at-home trial options.
Is MultiOpticas a public or private company?
MultiOpticas is a private company. It is classified as unknown and is currently operating.
When was MultiOpticas founded?
MultiOpticas was founded in 1989. It employs 101 to 250 people.
Where is MultiOpticas based?
MultiOpticas is headquartered in Colmenar Viejo, Spain, in the Europe region.
How does MultiOpticas make money?
Four revenue lines are on record. Retail Product Sales are the primary driver. The others are contact Lens Subscriptions, professional Optical Services and audiology Products.
Who are MultiOpticas's main competitors?
Broad incumbents on record are EssilorLuxottica, De Rigo and Specsavers (España). Emerging players are Mister Spex and Vision Direct (Spain). Direct peers are General Óptica, Indo (Indioptics), Óptica 2000 and Alain Afflelou (España). Federópticos is listed as a regional player.
Does MultiOpticas have an API?
No public API is recorded for MultiOpticas.
What industry is MultiOpticas in?
MultiOpticas's product category is Optical Retail. Its primary akta.pro industry code is HLAKAKAL, Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses), with a secondary code of HLAHAJAE, Contact Lenses & Care Systems (Soft/RGP/Scleral Lenses; Cleaning/Disinfection Solutions). Its NAICS code is 45613 and its SIC code is 3851.