Casolaro

What Casolaro does

Casolaro, legally F.lli Casolaro Hotellerie Spa, is a family-owned Italian distributor of HORECA (Hotel, Restaurant, Catering) equipment headquartered in Naples with primary operations at the CIS di Nola wholesale center. Founded in 1868 as a Naples glassware shop, the company has specialized in hotel and restaurant supply since 1948 and was incorporated under the 'Hotellerie' trademark in 1970. It operates an 8,000 sqm showroom displaying 80,000+ SKUs spanning porcelain (including the Landhaus collections Hakai, Vesuvio, Encanto, Dolce Vita, Charme, Pompei), glassware (Zwiesel, Zafferano, Bormioli), cutlery, kitchen equipment, buffet, pizza, pastry, bar, melamine, packaging, and hygiene products, plus a proprietary 'Stile by Pininfarina' design line and the Casolaro Jewels sub-brand. Distribution runs through the e-commerce platform casolaro.it, the physical showroom, and the CASOLARO POINT retail network across Italy and abroad, supported by an 8,400 sqm warehouse at Interporto di Nola with on-site rail access and global direct shipping.

The business model combines one-time B2B and B2C unit-product sales (prices from €0.99 to €302.40+ VAT, free shipping over €399.99+ VAT in Italy), fee-based professional training courses (€600+VAT for two-day master-chef programs), and an in-house graphic customization service that personalizes chinaware, glassware, cutlery, and menu items. Customer segments are HORECA professionals, with adjacent personas in pastry and bar/mixology; named reference customers include Gambero Rosso award recipients such as Ristorante Bur and Pizzeria Lo Spela. The company is ISO 9001 certified, holds trademarks including 'Hotellerie' (1970), 'CASOLARO GROUP', 'CASOLARO HOTELLERIE SPA', and 'CASOLARO JEWELS', and reported a 2024 strategic partnership with F.lli Morgese for HORECA sector expansion. Management comprises family members including Dr. Sergio Casolaro (Quality Management Representative) and Ms. Annunziata Casolaro (Data Processing Manager); the company is privately held with no external institutional investors or funding rounds disclosed.

Name

Casolaro

Legal name

F.lli Casolaro Hotellerie Spa

Website

https://casolaro.it

Company type

Private

Founded year

1868

Operating status

Operating

Headcount range

11–50 employees

Short description

Casolaro is a family-owned Italian HORECA equipment distributor (founded 1868) operating an 8,000 sqm showroom and e-commerce platform with 80,000+ SKUs across porcelain, glassware, cutlery, and kitchenware, serving hotels, restaurants, pizzerias, and caterers in Italy and internationally.

Ownership category

akta.pro rank

Product category

HORECA Equipment Supply

NAICS

Furniture Merchant Wholesalers (42321)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040), Wholesale-Misc Durable Goods (5090)

akta.pro primary industry

Restaurant & Commercial Kitchen Equipment Wholesale (AFAIALAB)

akta.pro secondary industries

Commercial Cooking Equipment & Parts Wholesale (AFAIALAJ), Food Preparation Equipment & Smallwares Wholesale (AFAIALAK), Bar & Beverage Service Supplies Wholesale (AFAIALAG)

Keywords

• HORECA equipment supply
• Hotel tableware
• Restaurant supplies
• Professional kitchenware
• Catering equipment

Headquarters

HQ city

Napoli

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales (B2B/B2C): Sale of HORECA equipment including porcelain, glassware, cutlery, kitchen equipment, buffet items, bar supplies, melamine, packaging, hygiene products, and professional accessories. Products sold via e-commerce and physical showroom with pricing per unit or package.
2. Professional Training Courses: Paid professional courses for chefs, pastry chefs, and hospitality professionals taught by expert masters (e.g., Morandin, Nancy Sannino). Course fees range from €600 VAT included for 2-day programs.
3. Customization Services: Graphic department specialized in developing marks, logos, and designs to personalize chinaware, glassware, cutlery, menu lists, and promotional items for clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Casolaro is an Italian HORECA (Hotel, Restaurant, Catering) equipment supplier operating a physical 8,000 sqm showroom in Nola, an e-commerce platform, and a CASOLARO POINT retail store network. The company offers more than 80,000 products including porcelain, glassware, cutlery, kitchen equipment, buffet items, pizza products, pastry supplies, bar accessories, melamine, packaging, and hygiene products, alongside customization services and professional training courses for hospitality professionals.

Product overview

Casolaro Hotellerie Spa is an Italian company and one of the leading suppliers in the HO.RE.CA (Hotel, Restaurant, Catering) Equipment sector. The company operates as an e-commerce platform offering more than 80,000 different products across multiple categories including porcelain (various branded lines such as Landhaus's Hakai, Vesuvio, Encanto, Suprema, Dolce Vita, Charme, and Pompei), glassware (from brands like Zwiesel, Zafferano, Bormioli Luigi, Bormioli Rocco, and RCR), cutlery, table accessories including lamps (Zafferano's Poldina, Olivia, Dama Pro, Pina Pro Led, and rechargeable table lamps), kitchen equipment, buffet items, pizza products, pastry supplies, bar accessories, melamine, packaging, hygiene products, and the Casolaro Jewels collection. The company provides customization services for chinaware, glassware, cutlery, and promotional items through its specialized graphic department. Additional services include professional courses and events, gift cards, and an outlet section for discounted products. The showroom is 8,000 square meters with 80,000 items on display, complemented by an 8,400 square meter warehouse at Interporto di Nola.

Differentiator

Problem solved

Functional benefit

Brands

• Casolaro Jewels: A jewelry line featuring gastronomic-themed jewelry products sold on the e-commerce platform.
• Casolaro POINT

Products and services

• Porcelain Tableware Porcelain tableware including various series and collections for professional hospitality use, featuring branded lines such as Landhaus's Hakai, Vesuvio, Encanto, Suprema, Dolce Vita, Charme, and Pompei.
• Glassware Professional glassware including wine glasses, tumblers, champagne flutes, and decanters from manufacturers such as Zwiesel, Zafferano, Bormioli Luigi, Bormioli Rocco, RCR, and the Anima Napoletana 3D-designed collection.
• Cutlery Professional cutlery including table knives, forks, spoons, and specialty items such as the Stile by Pininfarina premium cutlery design collection.
• Kitchen Equipment Kitchen equipment and supplies for professional hospitality establishments, including the Suprema by Landhaus stainless steel cookware line.
• Buffet Display and Serving Equipment Buffet display and serving equipment for professional catering operations.
• Pizza Products Pizza-specific products including plates and serving dishes designed for pizzerias.
• Pastry and Baking Equipment Pastry and baking equipment, tools, and accessories for professional use including chocolate molds and cake decoration supplies.
• Bar Equipment and Accessories Bar equipment, glassware, and accessories for professional bartending and mixology operations.
• Melamine Tableware Melamine tableware and serving products for professional hospitality use.
• Food Packaging and Wrapping Supplies Food packaging and wrapping supplies for hospitality establishments.
• Hygiene Products and Complements Hygiene products and complementary items for professional cleaning and sanitation.
• Table Accessories and Lamps Table accessories including decorative lamps (Zafferano Poldina, Olivia, Dama Pro, Pina Pro Led), chargers, and decorative items for hospitality settings.
• Customization Services In-house graphic department specialized in developing marks, logos, and designs to personalize chinaware, glassware, cutlery, menu lists, and promotional items for hospitality clients.
• Professional Training Courses Paid professional courses for chefs, pastry chefs, and hospitality professionals taught by expert masters (e.g., Morandin, Nancy Sannino). Two-day programs priced at €600 VAT included covering topics such as canditura (candied fruit preparation).
• Casolaro Jewels Collection Jewelry line inspired by gastronomy and hospitality themes, sold on the e-commerce platform as a complementary consumer offering.
• Gift Cards Gift voucher service for hospitality equipment purchases.

Quantifiable outcome

• 80,000+ products available for selection
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• F.lli MorgeseminorStrategic or Co-development PartnerStrategic agreement announced July 2024 for HORECA sector strengthening. F.lli Morgese, a company operating in the HORECA sector, partnered with Casolaro Hotellerie to expand distribution and market presence through the Casolaro network.

Scale indicators5 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Bormioli Rocco: Italian glassmaker producing professional and consumer glassware (tumblers, wine glasses, bottles) sold to HORECA operators. Comparable product category, Italian origin, and HORECA distribution that overlaps with Casolaro's glassware assortment.
• Pinti Inox: Italian stainless steel tableware and holloware manufacturer serving the professional HORECA market. Comparable as a domestic Italian supplier of professional-grade tableware with multi-channel distribution to hotels and restaurants, overlapping with Casolaro's core assortment.
• Sambonet: Italian maker of high-end cutlery, tableware, and serving solutions for the HORECA channel, part of the Rosenthal Group. Comparable in product mix (cutlery, porcelain, holloware for hospitality) and in selling through distributors to hotels and restaurants in Italy and abroad.
• Riedel: Austrian manufacturer of professional wine glasses and decanters sold into HORECA and retail channels. Comparable as a premium professional glassware brand that competes for HORECA wine-program budgets, an area where Casolaro distributes competing lines like Zwiesel.
• Ilsa (Italiana Hotel & Restaurant): Italian distributor of HORECA equipment, tableware, and supplies for hotels and restaurants, headquartered in Italy. Comparable as a domestic competitor in the same 'HORECA supply' wholesale category with overlapping product lines (porcelain, glassware, kitchen equipment).
• Bormioli Luigi: Italian professional glassware manufacturer (wine glasses, tumblers, decanters) sold to HORECA customers worldwide. Comparable in target segment, premium glassware category that Casolaro distributes (and competes with at the wholesale level), and Italian design heritage.
• Mepra: Italian manufacturer of professional tableware, cutlery, and cookware serving HORECA operators across Europe. Directly comparable to Casolaro in target customer (hotels, restaurants, caterers), product categories (porcelain, cutlery, kitchenware), and Italian-origin premium positioning.
• Paderno Industrie: Italian producer of professional cookware, kitchen equipment, and tableware serving HORECA and home channels. Comparable in cookware and kitchen equipment categories Casolaro stocks, Italian manufacturing base, and HORECA-focused distribution model.

Broad incumbents

• Rosenthal: German premium porcelain and tableware group (parent of Sambonet) serving HORECA and consumer markets globally. Comparable premium porcelain, glass, and cutlery assortment that overlaps with Casolaro's higher-end Landhaus and Sambonet-equivalent lines, but at a much larger global scale.
• Villeroy & Boch: Large German/European tableware and bathroom manufacturer with a dedicated HORECA division. Comparable premium tableware category that competes with Casolaro's portfolio (e.g., porcelain dinnerware), though it operates at much greater scale and across consumer and contract channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/casolarospa
• LinkedInlinkedin.com/company/casolaro

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casolaro