Hobart
Hobart is a commercial kitchen equipment brand under ITW Food Equipment Group that manufactures and distributes professional dishwashing machines, utensil washers, and slicers for restaurants, hotels, hospitals, supermarkets, and food service operators across Brazil.
- Company typePrivate
- Founded1897
- HeadquartersSão Bernardo Do Campo, Brazil
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
Hobart firmographics
Firmographics- Name
- Hobart
- Legal name
- ITW Food Equipment Group
- Website
- https://hobart.itwfeg.com.br
- Company type
- Private
- Founded year
- 1897
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Hobart is a commercial kitchen equipment brand under ITW Food Equipment Group that manufactures and distributes professional dishwashing machines, utensil washers, and slicers for restaurants, hotels, hospitals, supermarkets, and food service operators across Brazil.
- Ownership category
- akta.pro rank
Where Hobart is headquartered
LocationHeadquarters
- HQ city
- São Bernardo Do Campo
- HQ country
- Brazil
- HQ region
- Latin America
Markets served
Hobart business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Equipment Sales: Sale of professional dishwashing machines, utensil washers, and food slicers to commercial kitchens. One-time hardware sales with potential for after-market parts and service revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based equipment pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Hobart product offering
Product offeringCore offering
Hobart manufactures and sells professional dishwashing machines, utensil washing machines, and food slicers for commercial kitchens. The product range includes the Flowline, Ecomax, and LP series dishwashers, plus slicers, sold through quote-based direct sales supported by a nationwide authorized service network in Brazil.
Product overview
Hobart is a commercial kitchen equipment brand under ITW FEG (Illinois Tool Works Food Equipment Group) specializing in professional dishwashing and food preparation solutions. The product portfolio centers on multiple dishwasher lines: the Flowline series for standard dishwashing, the Ecomax line (including Ecomax 400 FASTLINE, 503, 603, and 703 models) offering versatile and economical solutions with sustainability focus, and the LP series (LP201, LP301) for heavy-duty utensil washing of large items. Additionally, Hobart offers slicers (fatiadores) for pre-preparation tasks. All products target professional kitchens across segments including restaurants, supermarkets, hotels, hospitals, and food service operations, emphasizing performance, quality, durability, economy, agility, safety, efficiency, and sustainability.
Differentiator
Problem solved
Functional benefit
Products and services
- Flowline Professional Dishwasher (Lavadora de Louças Profissional Flowline)
Quantifiable outcome
- Reduced resource consumption (water and energy) with Ecomax line
Companies that use Hobart
Customer profileSegments9 records
Ideal customer profiles9 records
Hobart technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Hobart partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ITW FEG do Brasil (Illinois Tool Works Food Equipment Group)coreHobart is a brand under ITW FEG do Brasil, part of the global Illinois Tool Works conglomerate. ITW FEG distributes Hobart along with other brands including Vulcan, Ecomax, Perfecta, and Baxter, providing a comprehensive portfolio of food service equipment solutions in the Brazilian market.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Hobart competitors and assessment
Company assessmentBroad incumbents
- Middleby Corporation: US-listed global leader in commercial foodservice equipment with an extensive brand portfolio that includes warewashing products; overlaps Hobart's category through diverse kitchen equipment brands operating across Brazil and Latin America.
- Electrolux Professional: Global professional foodservice and laundry equipment manufacturer; competes with Hobart across commercial dishwashing and broader kitchen equipment as part of a wider portfolio rather than as a warewashing specialist.
- Ali Group: Italian-headquartered conglomerate owning multiple commercial foodservice equipment brands (including warewashing specialists); competes with Hobart through a portfolio of brands overlapping Hobart's product lines in Brazil and globally.
Regional players
- Imbera: Brazilian commercial refrigeration and foodservice equipment manufacturer with strong domestic distribution; partially overlaps Hobart's supermarket and institutional segments in the Brazilian market.
Direct peers
- Winterhalter: German-headquartered specialist manufacturer of commercial dishwashing and warewashing systems for professional kitchens, directly competing with Hobart across restaurants, hotels, and institutional segments in Brazil and globally.
- Miele Professional: Division of Miele focused on commercial and professional dishwashing systems, including glasswashers and utensil washers; competes with Hobart in premium hospitality, healthcare, and institutional segments.
- MEIKO: Leading European manufacturer of commercial dishwashing, warewashing, and food waste handling equipment; competes head-to-head with Hobart's Flowline, Ecomax, and LP series in commercial kitchen accounts.
- Fagor Industrial: Spanish manufacturer of commercial kitchen equipment including dishwashers and warewashing systems; competes with Hobart in Brazilian foodservice accounts, particularly in hospitality and catering segments.
- Hoshizaki: Japanese commercial foodservice equipment manufacturer with a strong presence in Brazil; its warewashing and ice machine lines directly overlap Hobart's commercial dishwasher portfolio in hospitality and food retail.
Emerging players
- Smeg Professional: Italian appliance maker with a growing professional/light-commercial kitchen equipment line including dishwashers; intersects Hobart's smaller-format warewashing offerings in Brazilian hospitality and bakery segments.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Hobart social profiles
Digital presenceHobart financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hobart leadership team
Management profileNumber of profiles
Hobart funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hobart M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hobart
What does Hobart do?
Hobart manufactures and sells professional dishwashing machines, utensil washing machines, and food slicers for commercial kitchens. The product range includes the Flowline, Ecomax, and LP series dishwashers, plus slicers, sold through quote-based direct sales supported by a nationwide authorized service network in Brazil.
Is Hobart a public or private company?
Hobart is a private company. It is classified as corporate owned and is currently operating.
When was Hobart founded?
Hobart was founded in 1897. It employs 1,001 to 5,000 people.
Where is Hobart based?
Hobart is headquartered in São Bernardo Do Campo, Brazil, in the Latin America region.
How does Hobart make money?
One revenue line is on record: equipment Sales.
Who are Hobart's main competitors?
Broad incumbents on record are Middleby Corporation, Electrolux Professional and Ali Group. Imbera is listed as a regional player. Direct peers are Winterhalter, Miele Professional, MEIKO, Fagor Industrial and Hoshizaki. Smeg Professional is listed as an emerging player.
Does Hobart have an API?
No public API is recorded for Hobart.