Denis Law Legacy Trust

What Denis Law Legacy Trust does

Denis Law Legacy Trust is a Scottish registered charity (SC054873) founded in 2006 in Aberdeen, delivering free sport, creative activity, and positive-destination programmes for young people, primarily in disadvantaged Aberdeen neighborhoods. Its flagship Streetsport programme operates 50 weeks per year across nine weekly sessions, reporting 15,500 participations in 2022 and 800+ weekly participants, supported by a participant-to-volunteer progression pathway. The trust also operates three free-to-access, unbookable, floodlit Cruyff Courts—Denis Law (city centre), Neale Cooper (Torry), and the approved Willie Miller (Tillydrone)—built in partnership with the Johan Cruyff Foundation and Aberdeen City Council; independent reporting attributes a 50% reduction in youth anti-social behaviour in Torry to the Neale Cooper court.

The trust does not own proprietary technology and operates as a community-led organisation with no commercial revenue. Income is generated entirely through charitable mechanisms: individual and corporate donations (via JustGiving, PayPal, eBay Charity), formal sponsorship packages priced by tier and handled by COO Mark Williams, grant funding (e.g., NHS Grampian Endowment Fund £10,000 grant), in-kind support (e.g., Common Goal sports kit worth £15,000), and an annual fundraising dinner. Strategic delivery is anchored by a deep institutional partnership with Robert Gordon University (RGU), which provides staff secondments, student placements, research support, and the RGUplus Award co-branded volunteering recognition programme, plus additional operational alliances with Sport Aberdeen, Common Goal, Streetfootballworld, and Foundation 92.

The organisation is led operationally by Chief Operating Officer Mark Williams, with Hannah Clews as Development Manager and Findlay Harkins as Streetsport Development Manager, under a recently rotated chairmanship (Scott McGinigal, appointed June 2024, succeeding Alistair Findlater) and the late patronage of Denis Law CBE. The trust has accumulated significant reputational capital, including the 2017 Queen's Award for Voluntary Service (the UK's highest volunteer-group honour), BBC Sports Personality Unsung Hero nomination, and parliamentary recognition via a Scottish Parliament motion supported by 20+ MSPs. All products are free at point of use; the economic model is donation-, grant-, and sponsorship-funded, with 2022 marking a transition from small to medium-sized charity status.

Name

Denis Law Legacy Trust

Legal name

Denis Law Legacy Trust

Website

https://denislawlegacytrust.org

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Denis Law Legacy Trust is a Scottish charity delivering free Streetsport programmes and three Cruyff Courts to young people in disadvantaged Aberdeen neighborhoods. It is funded by donations, grants, and sponsorships and operates in formal partnership with Robert Gordon University and Aberdeen City Council.

Ownership category

akta.pro rank

Headquarters

HQ city

Aberdeen

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Fundraising: Charitable donations from individuals, sponsors, and partners. Annual fundraising dinner and various fundraising events including Kiltwalk, marathons, and challenge events.
2. Sponsorship Packages: Formal sponsorship packages offered to businesses and organizations at various levels. Contact for sponsorship packages via Mark Williams.
3. Grants and Funding: Grant funding from organizations such as NHS Grampian Endowment Fund (£10,000 grant mentioned), and other institutional funders.
4. Partnership Support: Support from partners including Robert Gordon University, Aberdeen City Council, and various corporate sponsors.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Denis Law Legacy Trust operates a portfolio of free-to-access youth community programs in Aberdeen, Scotland. Its flagship Streetsport programme delivers week-nightly sports and creative activity sessions to young people across nine locations in Aberdeen City, operating 50 weeks per year. The trust supplements these sessions with three free-to-access Cruyff Courts, a youth forum, football academy, volunteering recognition awards, community festivals, and a sports-equipment access campaign.

Product overview

Denis Law Legacy Trust operates a portfolio of free-to-access youth community programs in Aberdeen. The core offering is Streetsport, a flagship programme delivering sports and creative activities 50 weeks per year. This is supported by three Cruyff Courts (Denis Law, Neale Cooper, and Willie Miller) providing free, unbookable sports facilities. Additional programs include Granite City Speaks youth forum, CLUB 10 positive destinations, Denis Law's Academy football training, Printfield 10 heritage initiative, Denis Law RGUplus Award volunteering recognition, Community Festivals including Sport di Strada, and the Yes Ball Games equipment campaign. All programs operate in partnership with Robert Gordon University and Aberdeen City Council.

Differentiator

Problem solved

Functional benefit

Brands

• Streetsport: The flagship programme of Denis Law Legacy Trust, delivered in partnership with Robert Gordon University, providing free week-nightly sports and creative activity sessions for young people across Aberdeen City, operating 50 weeks per year.
• Denis Law's Academy
• Cruyff Courts
• Granite City Speaks
• Yes Ball Games
• Club 10
• Printfield 10
• Denis Law RGUplus Award
• Community Festivals

Products and services

• Streetsport Flagship free-to-access programme delivering week-nightly sports and creative activity sessions for young people across Aberdeen City, operating 50 weeks per year in all weather conditions.
• Cruyff Court Denis Law Scotland's first Cruyff Court - a free, unbookable, floodlit multi-sport arena in Aberdeen city centre providing communities with accessible sports facilities.
• Cruyff Court Neale Cooper Second Cruyff Court in the Torry area of Aberdeen, established in partnership with the Johan Cruyff Foundation and Aberdeen City Council, helping reduce youth anti-social behaviour in the area by 50%.
• Granite City Speaks Youth forum providing young people aged 11-25 a voice in local issues, working in partnership with Aberdeen City's Child Friendly City bid.
• CLUB 10 Positive destination activity programme providing structured activities for young people.
• Denis Law's Academy Football academy programme providing football training and positive destination activities for young people.
• Printfield 10 Community programme connecting to the heritage of Denis Law's upbringing in the Printfield area of Aberdeen.
• Denis Law RGUplus Award Award programme developed in partnership with Robert Gordon University recognising citizenship and volunteering skills to build employability.
• Community Festivals Annual multi-day community festival offering free family sport and activities, including Sport di Strada tournament, Girls Festival, Corporate 7s, and Disability Football tournaments.
• Yes Ball Games Campaign removing barriers to accessing sport by providing free footballs to young people, ensuring everyone can participate regardless of equipment availability.

Quantifiable outcome

• Anti-social behaviour reduced by 50% in Torry since Cruyff Court Neale Cooper opened in 2019
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Eleven partnerships are on record, tiered major, core and minor.

• Foundation 92majorStrategic or Co-development Partner · 10 January 2023Twinning of Cruyff Court operations between Aberdeen and Salford. Includes volunteer exchange programme and potential cross-city programme delivery.
• Robert Gordon University (RGU)coreStrategic or Co-development Partner · 1 January 2006Founding strategic partner for Streetsport programme. RGU SPORT and Gray's School of Art provide operational delivery, student involvement, research support, and institutional backing. Partnership includes shared facilities, staff, and student placements.
• Johan Cruyff FoundationcoreStrategic or Co-development PartnerPartnership for Cruyff Court development and management. Three courts established in Aberdeen with Johan Cruyff Foundation support: Denis Law, Neale Cooper, and Willie Miller courts.
• Aberdeen City CouncilcoreStrategic or Co-development PartnerKey municipal partner for Cruyff Courts, Peace Field Project, and community initiatives. Council provides planning approval, funding support, and community coordination.
• Common GoalmajorStrategic or Co-development PartnerGlobal football for good network member. One of only two Common Goal members in Scotland and sixth in UK. Access to Play Proud initiative, global exchanges, FIFA volunteering, and best practice sharing.
• Sport AberdeenmajorStrategic or Co-development PartnerPartnership providing free access to 3G pitches at Lochside Academy Astro and Northfield Bill Burr Astro for Streetsport Friday night sessions.
• StreetfootballworldmajorStrategic or Co-development PartnerGlobal network membership for football for good organisations. Induction in December 2019.
• National Children's Football AlliancecoreStrategic or Co-development PartnerPartner in Peace Fields Project, twinning Cruyff Court Denis Law with Flanders Peace Field where WWI Christmas truce football occurred.
• Police Scotland / Scottish Fire & Rescue ServicecoreStrategic or Co-development PartnerOriginal founding partners for Streetsport 2006 diversionary tactics initiative.
• Common Goal - Sports Kit ProgrammeminorGTM or Marketing PartnerReceived £15,000 worth of sports kit (t-shirts, shorts, boots) and 400 footballs through Common Goal's successful bid.
• Sparrows GroupminorGTM or Marketing PartnerIndustry training partnership providing facility tours and apprenticeship insight for Streetsport youngsters at Tyrebagger training centre.

Scale indicators8 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Sported: UK charity network supporting community sports clubs serving young people in underserved areas. Highly comparable in mission, volunteer-driven model and youth-development focus, with a similar reliance on corporate partnerships and grant funding.
• Foundation 92: Salford-based youth and community charity founded by former footballers. Operates Cruyff Courts and youth diversionary programmes in close partnership with Denis Law Legacy Trust, including a 2023 twinning of Cruyff Court operations and volunteer exchange. Direct comparability in mission, model and infrastructure.
• Access Sport: UK charity that uses sport to transform the lives of disadvantaged young people, including those at risk of anti-social behaviour. Comparable in delivery model (free sport in communities), impact focus and target demographics.
• StreetGames: UK national charity that supports a network of sports projects in disadvantaged communities. Directly comparable as the awarding body that gave Streetsport its 'Sport for Good' award; operates the same free, doorstep sport-for-development model across the UK.

Broad incumbents

• The Prince's Trust: Major UK youth charity supporting disadvantaged young people aged 11-30 through education, training and personal development. Comparable in target demographic and 'positive destinations' focus (aligned with DLLT's Club 10 programme), but operates at far greater national scale.
• OnSide Youth Zones: National UK charity network operating large, purpose-built youth centres offering sport, creative arts and engagement programmes for young people aged 8-19. Broader, multi-site organisation with similar youth-engagement and anti-social-behaviour objectives but operates dedicated indoor facilities.
• BBC Children in Need: Major UK charity funding projects that support disadvantaged children and young people. Comparable in being a UK grantmaker whose beneficiary profile and outcomes overlap with Streetsport (youth, anti-social behaviour, wellbeing), and a likely comparable funding source.

Regional players

• Sport Aberdeen: Aberdeen-based charitable trust that manages sport and leisure facilities for the city. Direct operational partner (provides free 3G pitch access for Streetsport) and operates in the same city with overlapping target audience; not-for-profit sport infrastructure operator at the municipal level.
• Aberdeen City Council - Community Sport & Wellbeing: Local authority delivering community sport and youth services across Aberdeen. Comparability arises through shared geography, shared funder relationship with DLLT, and overlapping youth/sport/wellbeing outcomes, though delivery is via municipal rather than charitable channels.

Others

• Streetfootballworld (now Common Goal / Football for Good): Global network organisation (parent of Common Goal) of which DLLT is a member. Not a direct operator but the umbrella ecosystem connecting sports-for-social-impact organisations; comparable through shared methodologies, peer-learning and joint programming rather than direct competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/DLStreetsport
• YouTubevimeo.com/692238445
• Facebookfacebook.com/denislawlegacytrust
• LinkedInlinkedin.com/company/denis-law-legacy-trust
• Instagraminstagram.com/denislawstreetsport

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Denis Law Legacy Trust