Deshoulieres

What Deshoulieres does

Deshoulières, legally Groupe Deshoulières, is a privately held French porcelain manufacturer founded in 1799 and headquartered at 5 rue Louis Grandjean in Foëcy, France. The company self-identifies as the largest French porcelain manufacturer and is the only porcelain maker in France to hold the state-issued "Origine France Garantie" certification; it additionally carries the "Entreprise du Patrimoine Vivant" label for artisanal and industrial expertise. Operations span three modern production centers located in France and employ more than 280 collaborators.

The company's product portfolio is organized into three named collections. "Envie de Tradition" offers classical French designs such as Athos, Orléans, Excellence, and Royal trianon. "Envie de Design" offers contemporary patterns including Arcades, Galiläum, Ispahan, and Toscane & Jardins de Florence. "Envie de Cadeaux" covers decorative items including Lithosphères and Vases for indoor and outdoor settings. Manufacturing relies on natural-mineral inputs (kaolin, sand, feldspar, clay, chalk) with no chemical additives, high-efficiency kilns with gas-consumption regulation, and full production-waste recycling; the group has conducted complete Carbon Assessments since 2011. The wholly-owned subsidiary brand Apilco is also commercialized alongside the Deshoulières marque.

Deshoulières generates revenue through direct-to-consumer channels — its own e-commerce platform at eshop-deshoulieres.fr and company-operated physical boutiques — supplemented by partner distribution through the Faïenceries de l'Est network, which comprises the Niderviller, Lunéville, St-Clément, and Utzschneider earthenware manufactures. Pricing is not publicly disclosed and customers must contact the company or visit retail locations for quotes. Customer-facing segmentation targets premium tableware consumers, design-conscious buyers, traditional collectors, and gift purchasers, with all documented revenue concentrated in the French domestic market and no disclosed international expansion.

Name

Deshoulieres

Legal name

Groupe Deshoulières

Website

https://deshoulieres.com

Company type

Private

Founded year

1799

Operating status

Operating

Headcount range

251–500 employees

Short description

Deshoulières is France's largest porcelain manufacturer, founded in 1799, producing premium tableware and decorative porcelain across three collections for French consumers via owned e-commerce, boutiques, and the Faïenceries de l'Est partner network.

Ownership category

akta.pro rank

Headquarters

HQ city

Poitiers

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Porcelain tableware sales: Deshoulières generates revenue through the sale of premium French porcelain tableware including dinner services, decorative pieces, and gift items. Products are sold through company-owned e-commerce, physical boutiques, and partner retailers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Deshoulières designs, manufactures, and sells premium French porcelain tableware and decorative objects, including dinner services and gift pieces. The company operates three collections — Envie de tradition (classical designs), Envie de design (contemporary designs), and Envie de cadeaux (gift and decorative items) — plus the Apilco sub-brand, all produced across three production centers in France from natural minerals such as kaolin, sand, feldspar, clay, and chalk.

Product overview

Deshoulières is France's largest porcelain manufacturer, founded in 1799, producing tableware and decorative porcelain through three main product collections: Envie de tradition (classic/traditional designs), Envie de design (contemporary/modern designs), and Envie de cadeaux (gift and decorative items). The company operates with over 280 collaborators across three production centers in France, all certified with 'Origine France Garantie' and 'Entreprise du Patrimoine Vivant' labels. Products are sold through their own e-commerce platform and partner retailers including Faïenceries de l'Est partner factories.

Differentiator

Problem solved

Functional benefit

Brands

• Envie de Design: Contemporary porcelain collection featuring modern designs including Afine & Wok, Arcades, Carrousel, Colbert platine, Épure platine, Galet platine, Galiléum, Ispahan, Les indiennes, Seychelles, and Toscane & Jardins de Florence.
• Envie de Tradition
• Envie de Cadeaux

Products and services

• Envie de Design Contemporary porcelain collection offering modern geometric, minimalist, and graphical designs including patterns such as Afine & Wok, Arcades, Arcades gris, Carrousel, Colbert platine, Épure platine, Galet platine, Galiléum, Ispahan, Les indiennes, Seychelles, and Toscane & Jardins de Florence. Targeted at design-conscious consumers seeking modern table aesthetics.
• Envie de Tradition Traditional porcelain collection featuring classical French and heritage-inspired designs including Athos, California, Corinthe, Dhara, Dhara bleu, Excellence, Louisiane, Margot, Orléans, Orsay, Osmose, Parure, Royal trianon, Songes du XVIIIE, and Versaille platine. Targeted at consumers appreciating traditional craftsmanship, heritage motifs, and luxurious decorative elements.
• Envie de Cadeaux Gift and decorative porcelain collection featuring Lithosphères (indoor and outdoor luminous spheres) and decorative Vases for interior and exterior settings. Targeted at gift buyers seeking premium porcelain items for special occasions.
• Apilco Wholly-owned porcelain sub-brand sold alongside Deshoulières products through the company's e-commerce platform at eshop-deshoulieres.fr.

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Faïenceries de l'EstcoreChannel Partner/ Reseller/ DistributorDeshoulières partners with Faïenceries de l'Est, a network of partner earthenware factories including manufactures of Niderviller, Lunéville, St-Clément, and Utzschneider. The partnership allows Deshoulières to offer customers access to complementary earthenware products alongside their porcelain collections.

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Villeroy & Boch: Large European tableware and bathroom ceramics group offering premium porcelain dinnerware alongside broader home categories; competes with Deshoulières in premium tableware but with much wider product breadth and scale.
• Wedgwood: Iconic British heritage porcelain and tableware brand under Fiskars Group; comparable heritage-driven premium positioning and gift-oriented tableware assortments targeting similar consumer segments as Deshoulières.
• Royal Copenhagen: Danish heritage porcelain maker known for hand-decorated blue-and-white tableware and collector pieces; comparable premium craftsmanship positioning and gifting/collector customer base to Deshoulières.
• Noritake: Japanese global porcelain and tableware manufacturer with both mid-market and premium lines; comparable product categories (dinnerware, gift porcelain) and a global distribution model that contrasts with Deshoulières' France-centric footprint.

Emerging players

• Apilco (TAK France): French porcelain tableware brand already owned by Groupe Deshoulières and sold on the same e-commerce platform; relevant as an internal peer illustrating the second brand line and pricing tier within the group.

Direct peers

• Revol Porcelaine: French porcelain producer combining culinary-grade and decorative tableware, with a strong hospitality and chef-restaurant customer base — a comparable premium French porcelain manufacturer with overlapping B2C and B2B channels.
• Bernardaud: French luxury porcelain manufacturer founded in Limoges, producing high-end tableware and decorative pieces with similar heritage positioning and craft-based differentiation. Most direct French competitor to Deshoulières.
• Raynaud: French luxury porcelain manufacturer based in Limoges, focused on high-end tableware with both heritage and contemporary designer collaborations, closely matching Deshoulières' Tradition/Design dual positioning.
• Haviland: Historic Limoges-based French porcelain maker offering premium dinnerware and custom services for households, hospitality, and gifting — directly comparable product lines and customer segments to Deshoulières.

Others

• Faïenceries de l'Est (Terres d'Est): Network of partner earthenware manufacturers (Niderviller, Lunéville, St-Clément, Utzschneider) that distribute alongside Deshoulières; a distribution ally rather than direct competitor, but with overlapping customer base in complementary earthenware categories.

Market position

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deshoulieres