Moma Event
Moma Event is a Paris-based B2B event communications and production agency (part of MOMA GROUP) that designs and executes corporate events, brand activations, and incentive travel programs for enterprise clients across spirits, automotive, banking, and consumer sectors.
- Company typePrivate
- Founded1997
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Moma Event does
Moma Event is a Paris-based B2B communications and event production agency operating as the dedicated event-production subsidiary of MOMA GROUP, a French hospitality and premium entertainment conglomerate. Founded in 1997, the firm employs 25 specialized collaborators organized around three interconnected service pillars: Corporate Events (conventions, seminars, launches, congresses, summits, reveals, and digitized events), Brand Activations (immersive experiential marketing for consumer-facing audiences), and Travel & Incentives (custom business trips, learning expeditions, loyalty travel, and MICE programs). The agency's client base comprises more than 50 named enterprise accounts across diversified verticals including spirits (Pernod Ricard, Moët Hennessy, Veuve Clicquot, Belvedere, Chivas, Campari, Diplomatico, Cointreau, Grey Goose, Patron, St-Germain, Bacardi Martini France, Corona), automotive and mobility (Airbus, Citroën, Peugeot, Dacia, Volvo, Michelin, Pirelli, Mobilize, MAN Truck & Bus), banking and insurance (BNP Paribas, Caisse d'Épargne, BPCE Assurances, BPCE SI, Groupama, Louvre Banque Privée), pharmaceutical (Bristol-Myers Squibb, MSD, Novo Nordisk), and consumer/retail (McDonald's, Lidl, Shiseido, Intersport, Lagardère Travel Retail, SNCF-TGV Max).
The company runs a professional services model with no proprietary technology platform; revenue is generated through custom-priced B2B project engagements — design, planning, and execution of live events — sold via direct enterprise sales to corporate decision-makers and brand marketing teams. Distribution is entirely direct, with no self-service or digital channels. Marketing is primarily portfolio-driven through the company website, Instagram, and LinkedIn, showcasing flagship productions such as the ChangeNow Summit (co-produced since 2020, 35,000 attendees), Garden Parvis at Paris La Défense (7th edition, 230,000 visitors), NFT Paris 2023 (12,000 attendees), and the UTAC Centenary Festival (18,000 visitors). Operational reach is centered on metropolitan France with selective international delivery (Morocco, broader Europe via MOMA GROUP). Leadership is anchored by Director General Michel Rivet (10-year tenure) supported by two Deputy General Directors — Carole Dixsaut (Brand/Consumer Experience) and Guillaume Paquet (Corporate/Travel) — and the agency won both the Grand Prix du Jury and Gold in the RSE institutional event category at the 2024 Trophées Kréa for ChangeNow.
Moma Event firmographics
Firmographics- Name
- Moma Event
- Legal name
- MOMA EVENT
- Website
- https://moma-event.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Moma Event is a Paris-based B2B event communications and production agency (part of MOMA GROUP) that designs and executes corporate events, brand activations, and incentive travel programs for enterprise clients across spirits, automotive, banking, and consumer sectors.
- Ownership category
- akta.pro rank
Moma Event industry classification
Industry- Product category
- Event Production Services
- NAICS
- Convention and Trade Show Organizers (561920)
- SIC
- Services-Advertising (7310), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Gala Dinners & Fundraising Events (Nonprofit/CSR) (MPAGAHAE)
Keywords
Where Moma Event is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Moma Event business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Event Production Services: Professional services revenue from designing, planning, and executing events for corporate clients including brand activations, conventions, product launches, travel/incentive programs, and experiential marketing campaigns.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Moma Event product offering
Product offeringCore offering
Moma Event is a French event communications and production consulting agency that designs, plans, and executes corporate events, brand activations, and incentive/travel programs for enterprise clients. It operates across three interconnected service pillars: Corporate events (conventions, seminars, launches, congresses, summits, reveals), Brand activations (immersive public-facing experiences for brands), and Travel/Incentives (customized business trips, learning expeditions, and loyalty/reward travel). The agency operates as the event division of MOMA GROUP, a French hospitality and premium entertainment conglomerate.
Product overview
Moma Event is a French event agency specializing in communication and event production, operating as part of MOMA GROUP. The agency offers three interconnected service pillars: CORPORATE (conventions, seminars, launches, congresses, international summits, evenings, reveals, and digitalized events), BRAND (immersive brand experiences and activations for the general public and brand prescriber audiences), and TRAVEL (customized business trips, incentives, learning expeditions, and corporate conventions). With over 27 years of existence and 25 collaborators, the agency delivers events that strengthen relationships, engage audiences, and create memorable experiences across multiple sectors including spirits, automotive, banking, insurance, and more.
Differentiator
Problem solved
Functional benefit
Products and services
- Corporate Events
Companies that use Moma Event
Customer profileNamed customers48 records
Segments3 records
Ideal customer profiles4 records
Moma Event technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Moma Event partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MOMA GroupcoreParent company - French group, a key player in hospitality in the restaurant and premium entertainment sector, deploying concepts worldwide. MOMA Event is the event communication and production agency of the group.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
Moma Event competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks2 records
Key highlights6 records
Customer concentration
Moma Event social profiles
Digital presenceMoma Event financial estimates
Financial estimateRevenue estimate
Valuation estimate
Moma Event leadership team
Management profileNumber of profiles
Profiles12 records
Moma Event funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Moma Event M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Moma Event
What does Moma Event do?
Moma Event is a French event communications and production consulting agency that designs, plans, and executes corporate events, brand activations, and incentive/travel programs for enterprise clients. It operates across three interconnected service pillars: Corporate events (conventions, seminars, launches, congresses, summits, reveals), Brand activations (immersive public-facing experiences for brands), and Travel/Incentives (customized business trips, learning expeditions, and loyalty/reward travel). The agency operates as the event division of MOMA GROUP, a French hospitality and premium entertainment conglomerate.
Is Moma Event a public or private company?
Moma Event is a private company. It is classified as corporate owned and is currently operating.
When was Moma Event founded?
Moma Event was founded in 1997. It employs 11 to 50 people.
Where is Moma Event based?
Moma Event is headquartered in Paris, France, in the Europe region.
How does Moma Event make money?
One revenue line is on record: event Production Services.
Does Moma Event have an API?
No public API is recorded for Moma Event.
What industry is Moma Event in?
Moma Event's product category is Event Production Services. Its primary akta.pro industry code is MPAGAHAE, Gala Dinners & Fundraising Events (Nonprofit/CSR). Its NAICS code is 561920 and its SIC code is 7310.