Messe Wieselburg

What Messe Wieselburg does

Messe Wieselburg GmbH is a regional trade fair and event venue operator headquartered at Volksfestplatz 3, A-3250 Wieselburg, Lower Austria, wholly owned by the local association Verkehrsverein Wieselburg (100% shareholder, founded 1995). The company operates an 81,000 m² exhibition complex comprising multiple specialized halls (Halle 3 through Halle 12), Europa-Halle, Erlauftal-Halle, Wieselburger-Halle, NV-Forum, seminar rooms, and sports facilities (football, tennis). It organizes and hosts a recurring portfolio of seven major exhibitions anchored by AB HOF (Europe's leading specialty fair for agricultural direct marketing, 30+ year heritage, ~250-300 exhibitors, ~25,000-30,000 visitors), LAND FORST JAGD (forestry/hunting, ~300 exhibitors, ~26,000 visitors), BAU ENERGIE WOHNEN (construction/energy, 160 exhibitors, 8,000+ visitors), SCHULE & BERUF (career/education, 150+ exhibitors, 10,200 visitors), TAG DER GOLDENEN HONIGWABE (beekeeping), MODELL HOBBY FREIZEIT (hobby/leisure, inaugural March 2026), and the WIESELBURGER VOLKSFEST public festival. The company also administers 12 product award competitions (AB HOF Produktprämierungen) covering categories such as spirits, juices, cured meats, bread, oils, pasta, cheese/dairy, ice cream, and game products; 3,834 product entries from 964 participants were submitted in 2026.

Messe Wieselburg uses no proprietary technology platform. Its technology stack consists of standard outsourced services: the digiTicket24 platform (shop.digiticket24.eu) for ticketing, the rapidmail email service for the Stammgast loyalty/newsletter program, Matomo for website analytics, and LX-Cluster web hosting with SSL. The organization has 11-50 employees and is led by Managing Directors Andreas Koch and Marion Heim (since March 1, 2024), with Johannes Heindl serving as President. There are no disclosed AI/ML capabilities, patents, or proprietary software systems.

The business model is hybrid B2B/B2C, generating revenue primarily from three streams: (1) trade fair and event organization revenue (exhibitor booth fees, professional services, visitor tickets for paid events such as concerts by Chris Steger, Nik P., and Blasmusik Supergroup); (2) facility and venue rental to third-party event organizers (e.g., Autoclub Streetlife for the Austrian Motorshow, LIONS Club benefit concerts, fire department events, flea markets); and (3) ancillary services including seminars, sports facility rentals (football, tennis, children's birthday events), and Fahrschule Henke driving school. Pricing is event-specific: some events (SCHULE & BERUF, Berufe zum Angreifen, USA Phonotone Orchestra concert) are free; others use per-ticket transaction pricing via digiTicket24; an annual JAHRESKARTE subscription is offered for selected events. Customer segments span agricultural direct marketers (primary B2B), agriculture/forestry/hunting professionals (primary B2B), education and career guidance organizations (primary B2B), the general public and families (secondary B2C), and third-party event organizers (secondary use-case-based B2B). Marketing is delivered through the website, social media, rapidmail newsletters, Austrian press relations, and partnerships with the Wirtschaftskammer Niederösterreich and Landwirtschaftskammer Niederösterreich.

Name

Messe Wieselburg

Legal name

Messe Wieselburg GmbH

Website

https://messewieselburg.at

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Messe Wieselburg GmbH operates a Lower Austrian trade fair and event venue hosting recurring exhibitions including AB HOF, LAND FORST JAGD, BAU ENERGIE WOHNEN, and SCHULE & BERUF, serving agricultural producers, exhibitors, and visitors through booth fees, ticket sales, and venue rental.

Ownership category

akta.pro rank

Product category

Trade Fair and Event Services

NAICS

Convention and Trade Show Organizers (56192), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

General & Multi-Industry Trade Show Organizers (THAHABAA)

akta.pro secondary industries

Agriculture, Farming & AgriTech Shows Organizers (THAHABAM), Manufacturing, Industrial Equipment & Automation Shows Organizers (THAHABAF)

Keywords

• Trade fair organization
• Event venue rental
• Exhibition management
• Consumer trade shows
• Agricultural direct marketing fairs

Headquarters

HQ city

Wiesenburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Trade fair and event organization: The primary revenue stream comes from organizing and hosting trade fairs and events. The company serves as venue operator and event organizer, generating revenue from exhibitor booth fees, visitor tickets, and associated event services. Revenue is split between B2B (exhibitor fees for professional trade fairs such as AB HOF, LAND FORST JAGD, BAU ENERGIE WOHNEN) and B2C (visitor tickets and events such as concerts, family events, trade shows).
2. Facility and venue rental: The company rents out its event facilities, conference rooms, seminar rooms, and sports facilities to third-party organizers. Spaces include Europa-Halle, Erlauftal-Halle, Wieselburger-Halle, NV-Forum, seminar rooms, football, and tennis facilities. Revenue is generated through rental fees for the use of physical infrastructure.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Messe Wieselburg GmbH operates a multi-format trade fair and event venue complex in Wieselburg, Lower Austria, organizing and hosting recurring trade fairs (AB HOF for agricultural direct marketing, LAND FORST JAGD for agriculture/forestry/hunting, BAU ENERGIE WOHNEN for construction/energy, SCHULE & BERUF for career education, TAG DER GOLDENEN HONIGWABE for beekeeping, MODELL HOBBY FREIZEIT for hobbies, plus the traditional WIESELBURGER VOLKSFEST), running a 12-category product awards program (AB HOF Produktprämierungen), and renting out halls, seminar rooms, and sports facilities to third-party event organizers.

Product overview

Messe Wieselburg operates as a multi-format exhibition and event center offering trade shows, consumer fairs, and venue rental services. The core portfolio includes seven major recurring trade exhibitions (AB HOF for agricultural direct marketing, LAND FORST JAGD for forestry/hunting, BAU ENERGIE WOHNEN for construction/energy, SCHULE & BERUF for career education, TAG DER GOLDENEN HONIGWABE for beekeeping, MODELL HOBBY FREIZEIT for hobby/leisure, plus the WIESELBURGER VOLKSFEST festival), complemented by the AB HOF Produktprämierungen awards program with 12 product categories, venue rental through the Veranstaltungszentrum with multiple halls and sports facilities, online ticketing via digiTicket24, and a Stammkunde loyalty/newsletter program.

Differentiator

Problem solved

Functional benefit

Brands

• AB HOF: Europe's leading specialty fair for farm direct marketing - largest trade show organized by Messe Wieselburg, featuring B2B and B2C sections for direct marketers, producers, and consumers
• LAND FORST JAGD
• BAU ENERGIE WOHNEN
• SCHULE & BERUF
• TAG DER GOLDENEN HONIGWABE
• MODELL HOBBY FREIZEIT
• Die goldene Honigwabe
• Brot-Kaiser
• Das goldene Stamperl
• Die goldene Birne
• Pasta-Kaiser
• Öl-Kaiser
• Speck-Kaiser
• Fisch-Kaiser
• Das goldene Blunznkranzl
• Das goldene Stanitzel
• Das Kasermandl in Gold
• Wild-Kaiser

Products and services

• AB HOF Messe Europe's leading trade fair for agricultural direct marketing held in Wieselburg, featuring B2B professional services and B2C consumer product sales, including product awards (Prämierungen), workshops, tastings, and the Steirer-Abend event. Targets agricultural direct marketers and rural producers.
• LAND FORST JAGD Major trade fair for agriculture, forestry, and hunting sectors held across approximately 81,000 m² with around 300 exhibitors and 26,000 visitors, featuring live demonstrations, an outdoor parcours, and field days. Targets professionals in land management, forestry operations, hunting associations, and related equipment suppliers.
• BAU ENERGIE WOHNEN Regional construction and energy trade fair spanning 7 halls, covering real estate, sustainable building, interior design, energy technology, and outdoor spaces, with over 30 stage presentations. The 2025 edition attracted 8,000+ visitors with 160 exhibitors.
• SCHULE & BERUF Career and education fair targeting students from grades 7-9, showcasing schools, apprenticeships, companies, and universities. Includes workshops and a Future Hub for continuing education information. Free admission. The 2025 edition in Wieselburg featured 150+ exhibitors and 10,200 visitors.
• TAG DER GOLDENEN HONIGWABE Specialized beekeeping and honey products trade fair with apiculture conference, organized in cooperation with the Österreichischer Imkerbund. Features product awards for honey and bee products, presentations, and family-friendly activities.
• MODELL HOBBY FREIZEIT Hobby and leisure trade fair covering model building (railways, RC vehicles, aircraft), creative DIY, games, sports, and lifestyle. Spans 7 halls plus outdoor areas with interactive workshops and demonstrations. Inaugural edition March 2026 attracted approximately 11,000 visitors and nearly 100 exhibitors.
• WIESELBURGER VOLKSFEST Traditional carnival/festival held at the Messe Wieselburg exhibition grounds, featuring amusement rides, food stalls, and entertainment. Targets the general public and families in the Mostviertel region.
• Veranstaltungszentrum (Event Center / Venue Rental) Multi-purpose event venue offering various halls (Europa-Halle, Erlauftal-Halle, Wieselburger-Halle, NV-Forum), seminar rooms, and sports facilities (football field, tennis courts) for rental to third-party event organizers, community groups, and associations.
• AB HOF Produktprämierungen (Product Awards Program) Product award program covering 12 categories including Das goldene Stamperl (spirits), Die goldene Birne (juices/ciders), Speck-Kaiser (cured meats), Brot-Kaiser (bread), Öl-Kaiser (oils), Das goldene Blunznkranzl (blood sausage), Pasta-Kaiser (pasta), Fisch-Kaiser (fish), Das goldene Stanitzel (ice cream), Das Kasermandl in Gold (cheese/dairy), Wild-Kaiser (game), and Die goldene Honigwabe (honey). In 2026, 3,834 products from 964 participants were entered.

Quantifiable outcome

• AB HOF attracts over 30,000 visitors and 250+ exhibitors annually, making it the leading trade fair for agricultural direct marketing in the German-speaking world.
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core, minor and moderate.

• Verkehrsverein WieselburgcoreStrategic or Co-development PartnerVerkehrsverein Wieselburg is the sole (100%) shareholder of Messe Wieselburg GmbH. The company is described as 'Vertretungsbefugte Gesellschafter' (authorized shareholders) with Verkehrsverein holding complete ownership. This is the most significant strategic relationship as it defines governance and ownership structure.
• Wirtschaftskammer Niederösterreich (WKO)coreGTM or Marketing PartnerMesse Wieselburg GmbH is a member of the Lower Austrian Chamber of Commerce (Wirtschaftskammer Niederösterreich). The WKO provides access to its network of member businesses, trade publications, and promotional channels. Membership in WKO is a standard requirement for Austrian businesses.
• Österreichischer Imkerbund (Austrian Beekeeping Association)minorStrategic or Co-development PartnerThe TAG DER GOLDENEN HONIGWABE event is organized in collaboration with the Österreichischer Imkerbund. The association is a co-organizer of the honey product awards and helps promote the event within the beekeeping community.
• Landwirtschaftskammer Niederösterreich (Agricultural Chamber of Lower Austria)moderateGTM or Marketing PartnerThe LK NÖ is a key promotional partner for AB HOF and other agricultural fairs. The chamber's president and representatives regularly participate in opening ceremonies and promote events through their networks. Landwirtschaftskammer NÖ President Johannes Schmuckenschlager has participated in official openings.
• Baubiologisches Institut ÖsterreichminorGTM or Marketing PartnerPartner for the BAU ENERGIE WOHNEN fair, providing content and expertise on sustainable building and healthy living. The institute contributes to the fair's 'Bewusst bauen. Gesund wohnen.' theme hall.
• Energie- und Umweltagentur des Landes NÖ (eNu)minorGTM or Marketing PartnerPartner for BAU ENERGIE WOHNEN, providing independent energy and sustainability information. Supports the fair with expert talks on energy efficiency, renovation, and renewable energy topics.
• Energieberatung NÖminorGTM or Marketing PartnerCo-exhibitor at BAU ENERGIE WOHNEN, offering independent energy consultation services as part of the fair's sustainability focus.
• Landesgericht St. Pölten (Regional Court)minorOthersThe company is registered in the commercial register (Firmenbuch) at the Landesgericht St. Pölten. FN 275438g is the company registration number. This is a regulatory/administrative relationship rather than a business partnership.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• NürnbergMesse: German regional trade fair operator hosting diverse B2B and consumer exhibitions (Spielwarenmesse, BrauBeviale, etc.). Comparable in its diversified multi-vertical trade fair model, particularly for hobby/leisure and consumer-facing shows like MODELL HOBBY FREIZEIT.
• Messe München: One of the world's largest trade fair operators (BAU, IFAT, EXPO REAL, etc.). A much larger incumbent operating in overlapping verticals — particularly construction/energy (BAU ENERGIE WOHNEN) and agriculture/hobby — but on a vastly larger scale.
• Messe Berlin: Major German trade fair organizer (ITB, IFA, Grüne Woche) with overlapping consumer and agricultural shows. Comparable in operating large multi-hall venues with a diversified trade fair calendar, though at materially larger scale and international footprint.
• Koelnmesse: Major German trade fair venue (gamescom, Anuga, ISM, etc.). Overlaps with Messe Wieselburg in food/agricultural direct marketing (Anuga-style B2B) and hobby/leisure verticals, but operates at significantly larger scale and international reach.
• Messe Frankfurt: Global trade fair organizer operating flagship events such as Ambiente, Heimtextil, and Prolight + Sound. Broad incumbent with overlapping consumer-goods and lifestyle fair categories where Messe Wieselburg also plays.
• Reed Exhibitions (RX): Global trade fair organizer with a portfolio spanning agriculture, construction, hobbies and consumer goods. A broad incumbent competitor whose verticals intersect with several Messe Wieselburg shows, though it does not specialize in regional Austrian farm-direct marketing.

Direct peers

• Messe Wien (RX Austria): Austria's largest trade fair venue and exhibition organizer, operating multiple halls in Vienna. Direct competitor for exhibitor and visitor mindshare across Messe Wieselburg's trade fair categories, particularly for general and B2B events targeting the Austrian market.
• Messe Graz: Regional Austrian trade fair venue in Graz. Comparable as a multi-hall regional trade fair organizer hosting B2B and B2C exhibitions across diverse verticals, directly competing for Austrian exhibitors and visitors.
• Messe Tulln / Modellbautage Tulln: Austrian trade fair venue in Tulln already partnering with Messe Wieselburg on the Modellbautage event. Direct peer in the regional Austrian trade fair market, particularly in the model-building/hobby segment.
• Messe Innsbruck: Tyrol-based regional trade fair and congress venue. Operates a similar multi-format trade fair portfolio including consumer and B2B shows, making it a direct peer for Messe Wieselburg's regional Austrian event strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Messe Wieselburg