Century Media
Century Outdoor Media is an Indian OOH advertising company offering AOOH, ROOH, DOOH, MOOH, and TOOH advertising with exclusive rights across 12 airports, 714 railway stations, and Kolkata Metro, serving national and regional advertisers in Eastern and Central India.
- Company typePrivate
- Founded1999
- HeadquartersNew Delhi, India
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Century Media does
Century Outdoor Media (operating as Century Media) is an Indian out-of-home (OOH) advertising company headquartered in Patna, Bihar, with corporate offices in Kolkata and Noida. Founded in 1999 as part of the Century Group, the company pivoted to OOH advertising in 2009 and has since assembled a portfolio of exclusive advertising rights across transportation infrastructure in Eastern, Central, and Northeastern India. This includes exclusive or marketing rights at 12 airports (Patna, Ranchi, Gaya, Darbhanga, Deoghar, Agartala, Jorhat, Lilabari, Tezpur, Dimapur, Itanagar, Purnea), 714 railway stations across five divisions (Danapur, Samastipur, Sonepur, Mughalsarai, Dhanbad) under a 10-year exclusive East Central Railway concession, and sole PSP media rights at Kolkata Metro's Howrah and Esplanade stations. Its stated media basket reportedly reaches 60 crore+ population with daily footfall exceeding 10 lakh railway passengers across 800+ originating/terminating trains.
Century Media firmographics
Firmographics- Name
- Century Media
- Legal name
- Century Outdoor Media
- Website
- https://centurymedia.in
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Century Outdoor Media is an Indian OOH advertising company offering AOOH, ROOH, DOOH, MOOH, and TOOH advertising with exclusive rights across 12 airports, 714 railway stations, and Kolkata Metro, serving national and regional advertisers in Eastern and Central India.
- Ownership category
- akta.pro rank
Century Media industry classification
Industry- Product category
- Out-of-Home (OOH) Advertising Media
- NAICS
- Indoor and Outdoor Display Advertising (54185), Media Buying Agencies (541830)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Transit & Transport OOH Advertising (Bus, Rail, Airport) (MPAAAKAC)
- akta.pro secondary industries
- OOH Media Planning, Buying & Inventory Aggregation (BPAFALAJ), Airport & Aviation OOH Media (Terminals, Jet Bridges, Lounges) (BPAFALAF), Out-of-Home (OOH) Media Planning & Buying (MPAAABAG), Static Billboards & Posters (Roadside, Wallscapes) (BPAFALAA), Out-of-Home (OOH), DOOH & Ambient Advertising (BPAFAAAI)
Keywords
Where Century Media is headquartered
LocationHeadquarters
- HQ city
- New Delhi
- HQ country
- India
- HQ region
- Asia
Offices3 records
Markets served
Century Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Personnel, Marketing or Sales, Supply Chain
Revenue model
- OOH Media Advertising: Sale of advertising space across multiple media formats including airport, railway, metro, digital, and traditional outdoor advertising. Revenue generated from brands purchasing media inventory for targeted advertising campaigns.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom media plans based on client requirements |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Century Media product offering
Product offeringCore offering
Century Outdoor Media sells advertising space and provides media planning services across five Out-of-Home (OOH) formats: AOOH (Airport Out of Home), ROOH (Railway Out of Home), MOOH (Metro Out of Home), DOOH (Digital Out of Home), and TOOH (Traditional Out of Home). The company holds exclusive advertising rights at 12 airports, 714 railway stations, and Kolkata metro stations, offering brands captive-audience reach in Eastern India.
Product overview
Century Outdoor Media operates as a comprehensive OOH (Out-of-Home) media solutions company offering five interconnected service lines: AOOH (Airport Out of Home), ROOH (Railway Out of Home), MOOH (Metro Out of Home), DOOH (Digital Out of Home), and TOOH (Traditional Out of Home). The company holds exclusive advertising rights across airports, railway stations, and city hoardings in Bihar, Jharkhand, and eastern India, serving a media basket that covers more than 60 crore population. Their portfolio includes physical media formats (billboards, hoardings, kiosks) at airports and railways, digital display networks, and traditional outdoor advertising solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- AOOH (Airport Out of Home) Airport Out of Home advertising service providing premium captive audience reach at airports with high dwell time. Century holds exclusive advertising rights at airports including Patna, Ranchi, Gaya, Darbhanga, Deoghar, Agartala, Jorhat, Lilabari, Tezpur, Dimapur, Itanagar, Purnea, and marketing rights at additional airports. The service targets national brands and travel/tourism advertisers seeking premium captive audience engagement.
- ROOH (Railway Out of Home) Railway Out of Home advertising service covering visual advertising media at railway stations and premises. Spans 60 districts across 5 divisions (Danapur, Samastipur, Sonepur, Mughalsarai, Dhanbad) with 10-year exclusive sole OOH advertising rights for East Central Railway stations. Includes 714 railway stations serving 20 crore population with 10 lakh+ daily passenger turnout and 800+ daily trains. Targets regional and national advertisers seeking high-volume captive audience engagement in Tier 2/Tier 3 cities.
- DOOH (Digital Out of Home) Digital Out of Home advertising service with dynamically and digitally displayed promotional media in outdoor public spaces. Features programmatic campaign management with automated real-time auction buying, dynamic display ads that adjust based on individual viewer behavior, and shared-economy ad slotting accommodating up to 10 brands at a time on digital displays. Available at select digital-enabled railway stations (Danapur, Rajendra Nagar Terminal, Patliputra Terminal) and other digital media locations.
- TOOH (Traditional Out of Home) Traditional Out of Home advertising encompassing hoardings, billboards, posters, wallscapes, unipoles, gantry structures, footover bridges, and road over bridges across 47+ city locations including Patna, Patna City, Danapur, Gaya, Muzaffarpur, Darbhanga, Biharsharif, Hajipur, Begusarai, Sasaram, and many more. The pioneer outdoor advertising segment with high visibility in high traffic areas, serving local businesses and regional advertisers across Eastern India.
- MOOH (Metro Out of Home) Metro Out of Home advertising service covering metro rails and platforms with wide advertising space targeting daily commuters. Century holds exclusive Sole PSP Media Advertising rights for Kolkata Metro stations including Howrah (Platforms 1A, 2A, 1B, 2B) and Esplanade (Platforms 1A, 2A, 1B, 2B), reaching high-volume daily commuter traffic.
Quantifiable outcome
- 60 crore+ population reach through media basket coverage
- +2 more outcomes
Companies that use Century Media
Customer profileSegments3 records
Ideal customer profiles3 records
Century Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Century Media partnerships and signals
Strategic signalScale indicators8 records
Recent moves11 records
Expansion highlights4 records
Century Media competitors and assessment
Company assessmentRegional players
- Pradeep Advertising: Indian OOH advertising agency with traditional outdoor and transit media capabilities focused on specific regional markets. Comparable as a regional OOH player competing for share of advertiser budgets in overlapping geographies.
Direct peers
- Bright Outdoor Media: Indian OOH media operator specializing in transit (railways, buses) and traditional outdoor advertising inventory across multiple Indian states. Comparable regional OOH media owner with overlapping transit and static formats.
- Madhuri OOH Media Services (MOMS): Indian OOH advertising company operating transit and traditional outdoor media including airports, metros, and bus shelters. Comparable regional OOH media operator with overlapping format coverage and airport media rights.
- Times OOH (Times Network): Times Group subsidiary operating OOH media including airport and railway advertising rights across India. Directly comparable on exclusive transit media rights (airports/railways) and multi-format OOH inventory aggregation model.
- Selvel Group: Indian OOH advertising and outdoor media company offering transit, traditional, and digital out-of-home solutions. Directly comparable multi-format OOH media operator with similar advertiser base and inventory strategy.
- Laqshya Media Group: One of India's largest independent OOH media owners with pan-India airport, metro, and billboard inventory. Highly comparable as a directly competing OOH media operator offering multi-format (airport, metro, traditional, digital) solutions to national and regional advertisers.
- Pioneer Publicity Corporation: Long-standing Indian OOH advertising company with traditional outdoor and transit media inventory across multiple states. Comparable direct competitor in the OOH media space with similar traditional and transit formats.
Broad incumbents
- JCDecaux India: Indian arm of the world's largest OOH company, dominant in airport, metro, and street furniture advertising with global programmatic DOOH capabilities. Comparable as a broad incumbent with overlapping airport/metro/media inventory and technology platforms.
- Posterscope India (Kinetic Group): Indian arm of WPP's OOH media planning and buying network, providing strategic OOH planning, programmatic DOOH, and analytics. Comparable as a services-side OOH counterpart with media planning and programmatic buying capabilities.
Emerging players
- Adonmo (now Pladdyo): Indian programmatic DOOH advertising platform providing digital screens and data-driven ad delivery in transit and retail environments. Comparable as an emerging DOOH/programmatic capability layer overlaying OOH inventory.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Century Media social profiles
Digital presenceCentury Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Century Media leadership team
Management profileNumber of profiles
Century Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Century Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Century Media
What does Century Media do?
Century Outdoor Media sells advertising space and provides media planning services across five Out-of-Home (OOH) formats: AOOH (Airport Out of Home), ROOH (Railway Out of Home), MOOH (Metro Out of Home), DOOH (Digital Out of Home), and TOOH (Traditional Out of Home). The company holds exclusive advertising rights at 12 airports, 714 railway stations, and Kolkata metro stations, offering brands captive-audience reach in Eastern India.
Is Century Media a public or private company?
Century Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Century Media founded?
Century Media was founded in 1999. It employs 51 to 100 people.
Where is Century Media based?
Century Media is headquartered in New Delhi, India, in the Asia region.
How does Century Media make money?
One revenue line is on record: OOH Media Advertising.
Who are Century Media's main competitors?
Pradeep Advertising is listed as a regional player. Direct peers are Bright Outdoor Media, Madhuri OOH Media Services (MOMS), Times OOH (Times Network), Selvel Group, Laqshya Media Group and Pioneer Publicity Corporation. Broad incumbents are JCDecaux India and Posterscope India (Kinetic Group). Adonmo (now Pladdyo) is listed as an emerging player.
Does Century Media have an API?
No public API is recorded for Century Media.
What industry is Century Media in?
Century Media's product category is Out-of-Home (OOH) Advertising Media. Its primary akta.pro industry code is MPAAAKAC, Transit & Transport OOH Advertising (Bus, Rail, Airport), with a secondary code of BPAFALAJ, OOH Media Planning, Buying & Inventory Aggregation. Its NAICS code is 54185 and its SIC code is 7310.