Corporate Research Associates

Name

Corporate Research Associates

Legal name

Corporate Research Associates Inc.

Website

https://cra.ca

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (54191), Marketing Research and Public Opinion Polling (541910), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Industry & Sector Research (Syndicated/Custom) (BPAHALAE)

Keywords

• Market research services
• Public opinion research
• Customer satisfaction surveys
• Qualitative research studies
• Focus group facilitation

Headquarters

HQ city

Halifax

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Research and Consulting Services: Narrative Research generates revenue by providing customized market research and public opinion research services to clients including utilities, government agencies, broadcasters, and energy organizations. Services include customer satisfaction programs, employee surveys, in-depth interviews, evaluation surveys, and focus groups. Revenue is project-based and service-oriented, driven by long-term client relationships spanning multiple years.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Corporate Research Associates (Narrative Research) is a market research and intelligence firm providing customized qualitative and quantitative research services to enterprise and government clients. Core services include large-scale telephone and online surveys, in-depth qualitative studies (focus groups and in-depth interviews), customer satisfaction programs, employee surveys, program evaluation, and strategic consultation. The firm operates the East Coast Voice community panel and a Halifax focus group facility to support research execution.

Product overview

Narrative Research (formerly Corporate Research and Associates) operates as a marketing research and intelligence firm offering a portfolio of products and services. The core offering consists of marketing research and intelligence data products available to help clients understand market trends and research processes. The company also maintains the East Coast Voice Community, a proprietary panel of Atlantic Canadians who participate in surveys and focus groups. Supporting these is a focus group facility located in Halifax available for client bookings. The company uses a full range of traditional and innovative research techniques, including large-scale quantitative surveys (telephone and online methodologies) and in-depth qualitative studies, delivering insight into public opinion and market conditions.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Research and Intelligence Data Products
• East Coast Voice Community Panel A community panel enabling Atlantic Canadians to participate in surveys, focus groups, and to influence products, services, and policies; serves as a proprietary respondent pool for research projects.
• Focus Group Facility (Halifax) A focus group facility in Halifax, Nova Scotia available for booking by external clients and partners seeking a professional qualitative research environment.

Quantifiable outcome

• Client relationships spanning over 20 years with major Atlantic Canadian utilities
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Pollara Strategic Insights: Pollara is a Canadian full-service market research firm offering custom qualitative and quantitative research, public opinion polling, and healthcare research. Directly comparable in offering mix and buyer type, though more nationally distributed and with a stronger healthcare specialty.
• Maru/Blue: Maru/Blue is a Canadian customer experience and market research firm providing custom research, syndicated products, and community panels to enterprise clients. Comparable to Narrative Research through its mix of custom research, public opinion polling, and proprietary panel assets, but operating nationally and at substantially larger scale.
• Environics Research: Environics Research is a Toronto-based social and market research firm offering custom research, public opinion polling, and segmentation studies. Comparable in research methodology breadth and enterprise/government client base, with a national footprint rather than a regional one.
• Abacus Data: Abacus Data is a Canadian market research and public opinion firm known for national polling, custom research, and a proprietary online panel. Comparable in product mix (custom research, public opinion, online panel) and target buyers, but with a national rather than regional focus.
• Leger: Leger is the largest Canadian-owned market research and analytics firm, offering custom quantitative and qualitative research, public opinion polling, and panel-based research (LEO) to enterprise and government clients across Canada. Direct competitor to Narrative Research in the same product category and buyer segments, but with national scale, a proprietary online panel, and significantly larger headcount.
• Angus Reid Group: Angus Reid Group operates one of Canada's largest proprietary online panels (Angus Reid Forum) and provides custom research and syndicated public opinion studies. Closely comparable business model combining custom research with a panel-driven offering, though with much larger panel scale.
• Research Co. Research Co. is a Canadian public opinion and market research firm led by Canaccord Genuity alum Mario Canseco, providing polling, custom research, and strategic advisory. Comparable in offering mix with a strong public opinion and custom research focus, though operating as a smaller national firm.

Regional players

• Brentrix Research: Brentrix Research is a small Atlantic Canada-based market research firm offering custom quantitative and qualitative research to regional clients. Comparable in regional focus and size to Narrative Research, making it a close small-firm peer for the same Atlantic Canada buyers.
• Gandalf Group: Gandalf Group is an Atlantic Canada-based market research and consulting firm serving regional clients in utilities, government, and associations. Closest regional peer to Narrative Research, with overlapping Atlantic Canada customer base and similar custom research offerings, but with a stronger consulting overlay.

Broad incumbents

• Ipsos (Canada): Ipsos is a global market research and consulting firm with substantial Canadian operations offering custom research, public opinion, panels, and analytics across many industries. A broad incumbent competing in the same buyer segments and methodologies as Narrative Research, but at vastly larger scale and with a global technology stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/EveryNarrative
• Facebookfacebook.com/EveryNarrative
• LinkedInlinkedin.com/company/corporate-research-associates-inc.
• Instagraminstagram.com/everynarrative

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Corporate Research Associates