wegewerk
Berlin-based communications agency since 2001 providing campaigns, websites, and AI integration services to non-profits, NGOs, associations, foundations, and political organizations in the DACH region, built on open-source CMS with proprietary AI extensions.
- Company typePrivate
- Founded2001
- HeadquartersBerlin, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What wegewerk does
wegewerk GmbH is a Berlin-based communications agency founded in 2001 that provides campaigns, online communications, websites, and AI integration services to non-profits, NGOs, associations, foundations, and political organizations primarily in the DACH region. The company operates as a full-service agency covering strategy, design, web development, and AI tooling, with an explicit focus on civic, social, and political-sector clients. Its technology stack is built on open-source content management systems (TYPO3, WordPress, Drupal) extended with proprietary AI products including Zak_ai (a green-energy-focused large language model), the AI3 suite (summary, alttext, FAQ, and plain-language modules), and Wahltest, a voting advice application that has been operated since 2001 and reached 400,000-450,000 users during the 2021 German federal election. An additional R&D platform called Ai_guments, aimed at combating disinformation, is in development.
The business model blends project-based professional services engagements with recurring revenue streams from managed hosting and support contracts. Pricing is project-based with no public rate card, and the company serves more than 40 named clients including DGB, foodwatch, CSD Deutschland, AWO, ZLB, the Kiel Institut, and the Ministerium für Landesentwicklung Baden-Württemberg. wegewerk is privately held as a GmbH, is bootstrapped (no external funding rounds disclosed), and has a single named managing director (Juri Maier). A previously announced Brussels office is reported as temporarily closed, indicating limited current geographic expansion outside Germany.
wegewerk firmographics
Firmographics- Name
- wegewerk
- Legal name
- wegewerk GmbH
- Website
- https://wegewerk.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Berlin-based communications agency since 2001 providing campaigns, websites, and AI integration services to non-profits, NGOs, associations, foundations, and political organizations in the DACH region, built on open-source CMS with proprietary AI extensions.
- Ownership category
- akta.pro rank
wegewerk industry classification
Industry- Product category
- Digital Communications Agency Services
- NAICS
- Computer Systems Design and Related Services (54151), Public Relations Agencies (54182), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Programming Services (7371), Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Database/Application Data Layer Modernization (DB migration, ORM, caching) (BPAEAFAL)
Keywords
Where wegewerk is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
wegewerk business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Campaign Services: Campaign design and implementation including strategy, media relations, actions, events, roadshows for advocacy, agenda-setting, membership recruitment and election mobilization campaigns.
- Website Development & Design: Web design, UX, frontend development, and content management system implementations using TYPO3, WordPress, Drupal.
- AI Consulting & Integration: AI strategy consulting and integration services for digital process optimization with data protection compliance.
- Managed Hosting: Monthly flat-rate server hosting in EU data centers with renewable energy, including SLA, security updates, monitoring, and backup.
- Support Contracts: Ongoing technical support with ticket system access, minimum 12-month terms, quartal/bimonthly billing.
- Consulting & Strategy: Strategic advice on communication and digitalization topics.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Work contracts (Werkverträge) - project-based with cost estimates or fixed prices |
| Subscription | Monthly | Service contracts (Dienstverträge) - ongoing support and campaign implementation |
| Subscription | Monthly | Managed Hosting - server hosting with full maintenance |
| Other | Pay-as-you-go | External/Foreign Services (Fremdleistungen) |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels9 records
wegewerk product offering
Product offeringCore offering
wegewerk is a Berlin-based full-service communications agency that delivers campaigns, AI, and online communication for non-profits, NGOs, associations, foundations, and political organizations. The agency combines strategic consulting, design, web development on open-source CMS platforms (TYPO3, WordPress, Drupal), proprietary AI extensions (Zak_ai, AI3 suite), and EU-based managed hosting to support advocacy, membership recruitment, election mobilization, and civic engagement initiatives. It also operates the proprietary Wahltest voting advice application used in German elections since 2001.
Product overview
wegewerk GmbH is a Berlin-based full-service communications agency specializing in campaigns, AI, and online communication for social causes. The offering is a service-oriented portfolio built around two primary open-source CMS platforms — TYPO3 (the main platform for professional associations and institutions) and WordPress (for campaign websites and smaller organizations) — supplemented by a suite of TYPO3 AI extensions branded as AI3_ (AI3_summary, AI3_alttext, AI3_faq, AI3_easylang), the green-energy-powered GPT model Zak_ai, and the in-development Ai_guments disinformation combat platform. wegewerk also owns and operates the Wahltest (Votetest) voting advice application, a proprietary interactive web platform operational since 2001, and the ww_products TYPO3 shop module. The agency offers services including campaign management, webdesign & UX, AI consulting and integration, consulting & strategy, concept & creation, digitisation, social media, design, and custom software & interfaces. TYPO3 is the primary CMS with dedicated AI extensions; WordPress serves as an alternative CMS; all products rely on open-source foundations (TYPO3, WordPress, Drupal, Solr) with vendor independence as a stated principle.
Differentiator
Problem solved
Functional benefit
Brands
- Wahltest/Votetest: Voting advice application tool developed by wegewerk since 2001 for elections with proportional representation
- Zak_ai
- AI3_summary
- AI3_alttext
- AI3_faq
- AI3_easylang
- Ai_guments
- ww_products
Products and services
- TYPO3 CMS Implementation
Quantifiable outcome
- 400,000+ users reached during 2021 German federal election with Wahltest voting advice application
Companies that use wegewerk
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles4 records
wegewerk technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability4 records
Feature7 records
wegewerk partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
wegewerk competitors and assessment
Company assessmentDirect peers
- dkd Internet Service GmbH: Frankfurt-based TYPO3 agency offering enterprise CMS implementations, custom development and managed services. Most directly comparable on TYPO3-stack expertise and German mid-market agency positioning, though without wegewerk's non-profit vertical focus.
- typovision GmbH: Berlin-based TYPO3 agency providing CMS design, development and hosting for associations and institutions. Closely overlaps with wegewerk on TYPO3-first stack and German association/NGO customer profile.
- Smartvote (Politools): Swiss voting advice application with academic and government ties. Direct functional peer to Wahltest, especially for proportional-representation elections, and a benchmark for civic-tech product quality.
- brandung GmbH & Co. KG: Berlin-based digital agency with strong TYPO3 focus and a comparable mix of CMS projects, custom application development and hosting for non-profit and association clients. Operates in the same Berlin agency market.
- Wahlkabine.at (University of Vienna / ORF): Austrian voting advice application used in national and state elections. Direct functional peer to wegewerk's Wahltest product in the DACH civic-tech category, with overlapping proportional-representation election use cases.
- ProDemos (Stemwijzer): Dutch civic-education organization operating the Stemwijzer voting advice application. Direct comparable to Wahltest in the European voting-advice / civic-engagement category and a reference point for pan-European civic tooling.
- jweiland.net (Jochen Weiland): Long-established German TYPO3 specialist offering CMS hosting, support and development. Closely comparable on TYPO3-stack hosting, support and consulting services alongside wegewerk's ww_* tooling.
Broad incumbents
- Serviceplan Group: Munich-based international agency group with deep public-sector, healthcare and association clients via Serviceplan Public Relations. Competes for the same political and non-profit mandates as wegewerk but with substantially broader capabilities.
- Jung von Matt: Hamburg-based creative agency group with social-purpose and cause-marketing mandates. Provides scale competition to wegewerk for high-profile German non-profit and political campaigns.
- Scholz & Friends Group: Large Hamburg-headquartered creative and PR agency group with established public-sector, association and corporate reputation work. Overlaps with wegewerk on campaign and communications services but at significantly larger scale and broader client base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights4 records
Customer concentration
wegewerk social profiles
Digital presencewegewerk financial estimates
Financial estimateRevenue estimate
Valuation estimate
wegewerk leadership team
Management profileNumber of profiles
Profiles4 records
wegewerk funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
wegewerk M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about wegewerk
What does wegewerk do?
wegewerk is a Berlin-based full-service communications agency that delivers campaigns, AI, and online communication for non-profits, NGOs, associations, foundations, and political organizations. The agency combines strategic consulting, design, web development on open-source CMS platforms (TYPO3, WordPress, Drupal), proprietary AI extensions (Zak_ai, AI3 suite), and EU-based managed hosting to support advocacy, membership recruitment, election mobilization, and civic engagement initiatives. It also operates the proprietary Wahltest voting advice application used in German elections since 2001.
Is wegewerk a public or private company?
wegewerk is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was wegewerk founded?
wegewerk was founded in 2001. It employs 11 to 50 people.
Where is wegewerk based?
wegewerk is headquartered in Berlin, Germany, in the Europe region.
How does wegewerk make money?
Six revenue lines are on record. Campaign Services are the primary driver. The others are website Development & Design, AI Consulting & Integration, managed Hosting, support Contracts and consulting & Strategy.
Who are wegewerk's main competitors?
Direct peers on record are dkd Internet Service GmbH, typovision GmbH, Smartvote (Politools), brandung GmbH & Co. KG, Wahlkabine.at (University of Vienna / ORF), ProDemos (Stemwijzer) and jweiland.net (Jochen Weiland). Broad incumbents are Serviceplan Group, Jung von Matt and Scholz & Friends Group.
Does wegewerk have an API?
No public API is recorded for wegewerk.
What industry is wegewerk in?
wegewerk's product category is Digital Communications Agency Services. Its primary akta.pro industry code is BPAEAFAL, Database/Application Data Layer Modernization (DB migration, ORM, caching). Its NAICS code is 54151 and its SIC code is 7371.