Intasure

What Intasure does

STP INTASURE (operating as Intasure) is a South African insurance brokerage incorporated in 1987 and headquartered in Cape Town, operating under Financial Services Provider License 11324 and Company Registration No. 1987/003554/07. The firm functions as an intermediary connecting personal and business clients with insurance underwriters, distributing a portfolio spanning eight core categories: Business, Personal, Marine, Trucking, Cyber, Engineering, Liability, and Specialist insurance. It serves both ends of the market — individuals and families seeking home, vehicle, and pet coverage, and SMEs through large corporates requiring commercial and specialty lines including cyber, engineering, and cross-border trucking coverage.

The company's distribution model is multi-channel, combining direct broker sales for complex commercial accounts with self-service digital channels — a company website (stpintasure.co.za) and a WhatsApp self-service channel for claims, emergency, and roadside assistance. STP INTASURE Assist layers value-added services (Crime Assist, Emergency Assistance, Home Assist, Home Safe Chauffeur, Roadside & Accident Assistance) on top of insurance products, alongside dedicated motor and non-motor claims processing. No proprietary technology stack, API, or AI capability is disclosed; the operating model appears to be a traditional brokerage with light digital self-service tooling.

Revenue is generated through insurance brokerage commissions on policies placed with underwriters. Pricing is quote-based and tailored to individual risk, with annual billing cadence on recurring policies. The company pursues a horizontal segmentation strategy across personal and commercial lines, supported by BBBEE certification, a graduate programme for talent development, and social-awareness positioning. No revenue figures, funding rounds, ownership structure, or M&A activity are disclosed in the public source material.

Name

Intasure

Legal name

STP INTASURE

Website

https://intasure.co.za

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

STP INTASURE is a South African insurance brokerage licensed since 1987, distributing personal and commercial insurance across eight categories — including marine, trucking, cyber, engineering, and liability — through broker sales, website, and WhatsApp self-service channels.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Insurtech-Enabled Brokerage (Digital Brokers & Aggregators) (FSAEADAN)

Keywords

• Insurance brokerage services
• Commercial insurance products
• Personal insurance coverage
• Marine and trucking insurance
• Cyber and engineering insurance

Headquarters

HQ city

Cape Town

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Brokerage Commissions: As an insurance brokerage, Intasure earns commissions from insurance providers for placing business. They offer comprehensive insurance products across multiple categories including business, personal, marine, trucking, cyber, engineering, and liability insurance.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Intasure is a South African insurance brokerage that places business with insurance underwriters on behalf of clients. It distributes eight insurance product categories — Business, Personal, Marine, Trucking, Specialist, Cyber, Engineering, and Liability — alongside value-added assistance services (Crime Assist, Emergency Assistance, Home Assist, Home Safe Chauffeur, Roadside & Accident Assistance) and Motor/Non-Motor Claims processing, earning commissions from underwriters for each placement.

Product overview

STP INTASURE is a South African insurance brokerage offering a comprehensive portfolio of insurance products through a platform-plus-advisory services model. The core product suite includes eight primary insurance categories: Business Insurance, Personal Insurance, Marine Insurance, Trucking Insurance, Specialist Products, Cyber Insurance, Engineering Insurance, and Liability Insurance. These products are complemented by STP INTASURE Assist assistance services (Crime Assist, Emergency Assistance, Home Assist, Home Safe Chauffeur, and Roadside & Accident Assistance) and dedicated claims processing services for Motor and Non-Motor claims. The company operates as an insurance broker/financial services provider, offering both personal and commercial insurance solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Insurance

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Lockton Companies: World's largest independent insurance brokerage with a South African office serving mid-to-large commercial clients across liability, property, marine, and specialty lines. Comparable because it competes for the same corporate/SME commercial placements Intasure targets using a multi-carrier broker model.
• Santam: South Africa's largest general insurer, offering personal, commercial, vehicle, property, liability, engineering, marine and specialist lines through both direct and broker channels. Directly comparable because it competes across many of the same product categories Intasure brokers (especially commercial, marine, engineering, liability) and uses the same intermediary model in the South African market.
• Hollard Insurance Group: Large South African insurance group operating across life, short-term, and specialty lines through partnerships and broker distribution. Comparable as a broad South African insurance player with multi-line capability (personal, commercial, specialist) and a heavy reliance on broker intermediation similar to Intasure's go-to-market.
• Aon South Africa: Global insurance brokerage and risk advisory firm with a substantial South African presence serving large corporates with commercial, marine, engineering, liability, and cyber placements. Comparable because it competes for the same commercial/corporate insurance mandates Intasure pursues and uses the same intermediary model with multiple carriers.
• Howden South Africa: International insurance broker group with South African operations focused on commercial and specialty lines including cyber, marine, engineering and liability. Comparable because it competes in the same South African commercial and specialty intermediation space Intasure operates in.
• Old Mutual Insure: Short-term insurance arm of Old Mutual, offering personal, business, vehicle, building, and contents cover in South Africa. Comparable because it competes in the same personal-and-commercial insurance categories and serves South African consumers and SMEs with similar product breadth.
• Marsh South Africa: Global insurance broker and risk advisor operating in South Africa with deep corporate and specialty lines (cyber, marine, engineering, liability) exposure. Comparable because it competes in the same large-commercial risk advisory and placement space that Intasure targets with its corporate/SME commercial book.

Direct peers

• MiWay Insurance: South African direct-to-consumer short-term insurer (part of Sanlam) focused on personal lines including vehicle, home, and business cover. Comparable because it competes for the same personal insurance segment Intasure serves, though via a direct (non-broker) channel that exerts disintermediation pressure on Intasure's personal book.
• Indwe Broker Solutions: South African insurance brokerage offering personal and commercial lines through multiple branches and a broker network, comparable in size and product breadth to Intasure. Comparable because it is a similarly structured multi-line broker intermediating between South African consumers/SMEs and underwriting insurers.
• Bryte Insurance Company: South African commercial insurer focused on business insurance, including liability, engineering, marine, and specialist lines distributed largely through brokers. Comparable because it shares Intasure's emphasis on commercial/specialist categories and operates in the same broker-mediated South African distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/IntasureInsurance
• LinkedInlinkedin.com/company/intasureinsurance

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Intasure